Wednesday, May 31, 2017

Nickelodeon Ratings

Nickelodeon Wins May in Total Day Across All Kids' Demos
Nickelodeon spins the numbers for the month of May to date.
[via press release from Nickelodeon] NICKELODEON WINS MAY IN TOTAL DAY ACROSS ALL KIDS' DEMOS
The Loud House Marks Its First Year on Air by Hitting Number One This Month on All TV with Kids 2-11

NEW YORK - May 31, 2017- Continuing its number-one streak for the year to date, Nickelodeon closed May as the top-rated kids' network among Kids 2-11, Kids 6-11 and Kids 2-5 in total day. According to Nielsen Media Research for May 1-28, 2017, Nickelodeon averaged a 2.0/547K with K2-11; a 1.7/278K with Kids 6-11; and a 2.6/269K among Kids 2-5.

Nick also secured 8 of the top ten kids' shows this month in each kid demo, led by the overall number-one kids' show on all TV for May, the animated hit The Loud House - which claimed the top spot on its one-year anniversary since launch in 2016.

Nick's performance this month also pushed the net ahead of Disney Channel by +67% with Kids 2-11, +31% among Kids 6-11; and +160% among K2-5. Nickelodeon paced ahead of Cartoon Network by +100% with Kids 2-11; +70% among Kids 6-11; and +160% among Kids 2-5.
For 2017 to date, Nick is number one with all three demos--up +5% over last year and standing as the only kids' network with year-over-year growth. Also, the live-action Henry Danger, starring Jace Norman, remains TV's number-one kids' show this year to date.

Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB). 

Nickelodeon's "Paw Patrol" Is on a Roll with Record-Setting Mission Paw Special
Nickelodeon further spins the numbers for Friday, March 24.

[via press release from Nickelodeon] NICKELODEON'S "PAW PATROL" IS ON A ROLL WITH RECORD-SETTING MISSION PAW SPECIAL

NEW YORK--April 11, 2017 - Nickelodeon's top-rated PAW Patrol continues to set ratings records with its recent special "Mission PAW: Quest for the Crown" (Friday, March 24, at 12 p.m. ET/PT), which hit a series high delivering 18.9/2.0 million Kids 2-5 and drawing 4.2 million total viewers P2+ in Live+7. PAW Patrol ranked as the number-one preschool show with Kids 2-5 on all TV for 1Q17.
PAW Patrol "Mission PAW: Quest for the Crown" was the first of three episodes this season that follows the heroic pack of pups as they are called on to participate in rescue missions in the kingdom of Barkingburg where a mischievous little pup Sweetie schemes to become Queen. The second episode, "Mission PAW: Royally Spooked!" will premiere Friday, April 14, at 12 p.m. (ET/PT). PAW Patrol is currently in its fourth season and new episodes will continue to rollout into 2018.
For 1Q17, Nickelodeon had four out of the top five shows with Kids 2-5--#1 PAW Patrol, #2 Shimmer and Shine, #4 Team Umizoomi and #5 Blaze and the Monster Machines. Nick's performance marked growth over last year, bringing its winning streak to seven straight quarters with Kids 2-5. Overall, Nickelodeon has been the number-one kids' network for the last three years with preschoolers.

Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[via press release from Nickelodeon] NICKELODEON WINS 1Q 17 WITH ALL KIDS' DEMOS, MARKS YEARLY GROWTH AND CAPTURES ALL TOP TEN SHOWS FOR KIDS 2-11 AND KIDS 6-11
1Q 17 Marks Nick's 7th Straight Quarterly Win with Kids 2-11 and Kids 2-5, and 2nd Straight Quarterly Win with Kids 6-11
 
TV's Top Kids' Shows All Belong to Nick, with The Thundermans at Number One with Kids 2-11 and Kids 6-11 and PAW Patrol Topping Preschool

Nick's First Quarter Performance Pulls Net Double Digits Ahead of Competition
NEW YORK - March 28, 2017 - Nickelodeon in first quarter 2017 extends its lead at the top of basic cable in total day as it hits number one in all three kids' demos (Kids 2-11, Kids 6-11 and Kids 2-5). Nick's 1Q 17 performance marks growth over last year; brings its winning streak to seven straight quarters with Kids 2-11 and Kids 2-5; and notches its second straight quarter at number one with Kids 6-11. Overall, Nickelodeon has been the number-one kids' network for the last three years with Kids 2-11 and preschoolers.

For the quarter (12/26/16-03/26/17), Nick is the only kids' network with year-over-year growth, averaging a 2.3/636,000 with Kids 2-11, +5% year-over-year; a 1.9/324,000 with Kids 6-11, up +6%; and a 2.9/312,000 among Kids 2-5, up +4%.

Nick holds a double-digit lead over the competition among Kids 2-11 and owns the top ten shows for Kids 2-11 and Kids 6-11, as well as the number-one show for preschoolers, PAW Patrol, and overall four of the top five in this demo. 

Competitively this quarter, Nick is +64% ahead of Disney Channel with Kids 2-11 (1.4/407,000), +27% with Kids 6-11 (1.5/269,000) and +123% ahead with Kids 2-5 (1.3/138,000) in total day. Nickelodeon is also ahead of Cartoon Network by +109% with Kids 2-11 (1.1/305,000), +73% with Kids 6-11 (1.1/190,000) and +164% among Kids 2-5 (1.1/115,000).

Nickelodeon is home to the top 10 shows among:
· Kids 2-11--#1 The Thundermans, #2 Nicky, Ricky, Dicky and Dawn, #3 SpongeBob SquarePants, #4 The Loud House, #5 PAW Patrol, #6 Game Shakers, #7 Alvinnn!!! and The Chipmunks, #8 Paradise Run, #9 Bunsen is a Beast and #10 Henry Danger.

· Kids 6-11--#1 The Thundermans, #2 Nicky, Ricky, Dicky and Dawn, #3 Game Shakers, #4 Paradise Run, #5 School of Rock, #6 Henry Danger, #7 SpongeBob SquarePants, #8 Hunter Street, #9 The Loud House and #10 Bunsen is a Beast.

Nick also has four out of the top five with Kids 2-5--#1 PAW Patrol, #2 Shimmer and Shine, #4 Team Umizoomi and #5 Blaze and the Monster Machines.

Additionally, Nick's annual star-studded slimefest, Kids' Choice Awards (Saturday, March 11, 8 p.m.-9:34 p.m. [ET/PT], which was simulcast across Nickelodeon, Nicktoons and TeenNick, secured the top spot for the week (3/6/17-3/12/17) with Kids 2-11 (6.4/1.8M), Kids 6-11 (8.1/1.4M) and Tweens 9-14 (5.7/1M), marking the program's biggest year-over-year gains with Kids 6-11 (+5%) in ten years.
 
Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Nickelodeon Sweeps February to Win All Three Major Kid Demos: K2-11, K6-11 and K2-5
Nickelodeon spins the numbers for the month of February.

[via press release from Nickelodeon]
    
NICKELODEON SWEEPS FEBRUARY TO WIN ALL THREE MAJOR KID DEMOS: K2-11, K6-11 AND K2-5

Nick is Number One for the Month and Year To Date, with the Top Shows in Every Demo
NEW YORK - Feb. 28, 2017 - Headed into its Upfront presentation this week, Nickelodeon closes February as the top-rated kids' network in total day--continuing its winning streak for the month and year with Kids 2-11, Kids 6-11 and Kids 2-5 as competitors face declines. According to Nielsen Media Research for February (Jan. 30-Feb. 26, '17), Nickelodeon averaged a 2.2/608K with Kids 2-11 (on par with last year); a 1.8/302K with Kids 6-11 (on par); and a 2.9/307K among Kids 2-5 (+up 7%).

For the year to date, Nick is also firmly number one with all three demos, notably up +5% with Kids 2-11, up +11% with Kids 2-5 and marking its sixth straight month number one with Kids 6-11. Nick also owns the top shows in every kid demo; for just February, Nick has 7 of the top ten shows for Kids 2-11; 8 of the top ten with Kids 6-11; and 6 of the top ten among Kids 2-5.

Nick finished this month ahead of Disney Channel by +57% with K2-11, by +20% among K6-11; and by +123% among K2-5. Disney Channel's monthly performance was marked by declines: down -18% with K2-11 (1.4/401K); down -21% with K6-11 (1.5/258K); and down -7% with K2-5 (1.3/142K).

Nickelodeon also finished February ahead of Cartoon Network by +100% among K2-11; +64% among K6-11; and +190% among K2-5. Cartoon Network's February performance was down -8% among K2-11(1.1/297K); down -15% among K6-11 (1.1/183K); and on par with last year's K2-5 levels (1.0/113K).

Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).


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