Showing posts with label Snapchat. Show all posts
Showing posts with label Snapchat. Show all posts

Thursday, March 22, 2018

E! NEWS’ SNAPCHAT SHOW “FACE FORWARD” RETURNS FOR A SECOND SEASON ON SATURDAY, MARCH 24

E! NEWS’ SNAPCHAT SHOW “FACE FORWARD” RETURNS FOR A SECOND SEASON ON SATURDAY, MARCH 24

Season One of “Face Forward” Averaged 5 Million Unique Viewers Per Episode
The All-Star Glam Team Including Beauty and Hair Experts Patrick Starrr, Tiarra Monet and Stylist Johnny Wujek Return

Los Angeles, CA – March 22, 2018 – E! News builds on its successful slate of digital content as the network’s hit original Snapchat Show “Face Forward” returns for a 16-episode second season premiering exclusively on Snapchat’s Discover Page on Saturday, March 24 at 6am ET. New episodes will be available Saturdays worldwide and previously released episodes will be available using Snapchat’s Search feature. Beauty guru Patrick Starrr, online hair sensation Tiarra Monet, and celebrity stylist Johnny Wujek reunite as they meet deserving young women who are ready for a complete style overhaul culminating in a celebrity-inspired photo shoot. Season one “Face Forward” averaged 5 million unique viewers per episode.

Additionally, Abercrombie & Fitch returns as the exclusive launch partner for the first half of the season. This new season of “Face Forward,” along with “The Rundown” and “What The Fashion” is the latest to launch as part of E!’s successful partnership with Snapchat.
“E! News continues to develop and launch innovative quality content that resonates with young audiences on the most engaged platforms, and ‘Face Forward’ is a perfect example of the kind of programming we are focused on,” said Bryce Kristensen, Head of E! Content Lab and VP, Digital Development and Production, E! News. “The success of ‘Face Forward’ on Snapchat shows that millennials respond to truly immersive and impactful experiences that let them authentically explore their passion points.”

“Season one of ‘Face Forward’ created the perfect vehicle for Abercrombie & Fitch to reach their target consumers with great video content on all platforms,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “From the Snapchat Show to Snap Breaks on E!, this partnership allowed NBCUniversal and A&F to enhance our consumer experience and deliver tangible business results at the same time, increasing brand awareness, favorability and purchase consideration.”

“‘Face Forward’s’ debut season was a hit with Snapchatters, and we’re excited for our community to dive into season two,” said Sean Mills, Snap’s Head of Original Content. “We know Snapchatters are passionate about fashion, and ‘Face Forward’ is a new take on the traditional makeover show for our mobile-first audience.”
Source: Snap Inc.

About E! News
E! News’ is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand’s robust programming slate includes one of the first fully produced weekly shows for Snapchat with “The Rundown,” which recently expanded to three times a week, one of the first professional studio-based productions created exclusively for Facebook Live with “Live From E!,” as well as popular interactive weekly Facebook Live shows “freeSTYLE” and “So True, So False,” in addition to the nightly show on the network and new live daytime series, “Daily Pop.”

About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry” as well as the network's scripted series "The Royals" and “The Arrangement.” Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.

Friday, March 16, 2018

Food Network Launches New Snapchat Show "Chopped U" Headlined by Lazarus Lynch

Food Network Launches New Snapchat Show "Chopped U" Headlined by Lazarus Lynch
New episodes of the six-week show air Sundays on Snapchat's Discover page, and previously released episodes will be available using Snapchat's Search feature.
[via press release from Food Network] Food Network Launches New Snapchat Show "Chopped U" Headlined By Lazarus Lynch
Chopped U, Snapchat's First Cooking Show, Premieres Sunday, March 18 at 6 a.m. ET
NEW YORK - March 16, 2018 - Food Network announced today the launch of its first original Snapchat Show, Chopped U, headlined by Lazarus Lynch of Food Network's digital series Comfort Nation. Produced exclusively for Snapchat, the first episode of Chopped U premieres Sunday, March 18 at 6 a.m. ET. New episodes of the six-week Show air Sundays on Snapchat's Discover page, and previously released episodes will be available using Snapchat's Search feature. Chopped U will be available to Snapchatters in all English-speaking countries and select additional countries worldwide.
Chopped U pins two young food aficionados in direct culinary competition to battle it out in the kitchen. Contestants are given 30 minutes and four mystery ingredients to create a delicious and unique dish, to be judged by Lazarus, who is also a Chopped Champion.

"Chopped is an example of crowd-pleasing, premium content that has long attracted a devoted and loyal following," said Vikki Neil, Senior Vice President and General Manager of Discovery's Lifestyle Digital Studios. "Snapchat's platform allows us to bring this beloved show to a new mobile-first format, making it more accessible to our millennial and centennial audience."

"Chopped U is Snapchat's first cooking Show and we're excited to reimagine this franchise for our audience," said Vanessa Guthrie, partner lead for Snapchat Shows. "Food Network has been a tremendous partner from the beginning and we're thrilled to continue our work together in this new format."

Over 31 million total viewers, including more than 13 million from the P25-54 demo, tune in every month to enjoy Food Network's Chopped, and the network's first Snapchat spin-off will allow a younger audience to enjoy similar content in a convenient, mobile format tailored to their tastes and viewing preferences.

Food Network was one of the original publishers for Snapchat's launch of Discover in January 2015 and has since been creating Publisher Stories for the platform. In May 2017, the network, along with sister network HGTV, expanded its relationship with Snap Inc. to also develop and produce exclusive original Shows for Snapchat.

Snapchat has 187 million daily active users worldwide, with the average Snapchatter visiting the app approximately 25 times a day for an average of 30 minutes. Over 10 billion videos are watched on Snapchat every day.

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FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to nearly 100 million U.S. households and draws over 46 million unique web users monthly. Since launching in 2009, Food Network Magazine's rate base has grown 13 times and is the No. 2 best-selling monthly magazine on the newsstand, with 13.5 million readers. Food Network is owned by Discovery, Inc., a global leader in real life entertainment whose portfolio also includes Discovery Channel, HGTV, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.

Thursday, January 25, 2018

E! LAUNCHES ITS LATEST SNAPCHAT SHOW “WHAT THE FASHION” PREMIERING THURSDAY, JANUARY 25

E! LAUNCHES ITS LATEST SNAPCHAT SHOW “WHAT THE FASHION” PREMIERING THURSDAY, JANUARY 25

Series Features E! News’ Zuri Hall, Morgan Stewart And Comedian Justin Martindale As They Discuss the Hottest Celebrity Fashion Trends
Los Angeles, CA – January 25, 2018 – E! News continues to deliver its millennial audience premium celebrity content on all of their preferred platforms with its new show “What the Fashion,” launching on Snapchat Discover today, Thursday, January 25. The weekly show features E! News correspondents Zuri Hall and Morgan Stewart along with comedian Justin Martindale as they humorously break down the most recent celebrity fashion trends. From the streets of New York to the red carpets of Los Angeles and everywhere in between, these three highlight what the celebrities are wearing. “What The Fashion” joins “The Rundown” and “Face Forward” and “Ask Kylie” as the latest show launched in partnership between E! and Snapchat.

“Now, more than ever, E! News is focused on producing the best shows on the most engaged platforms and ‘What the Fashion’ delivers both,” said John Najarian, Executive Vice President and General Manager, E! News & Digital. “We’re excited to jumpstart this new franchise on Snapchat are hopeful the show will be an instant hit with both advertisers and viewers.”

About E! News
E! News’ is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand’s robust programming slate includes one of the first fully produced weekly shows for Snapchat with “The Rundown,” which recently expanded to three times a week, one of the first professional studio-based productions created exclusively for Facebook Live with “Live From E!,” in addition to the nightly show on the network and our live daytime series, “Daily Pop.”

About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's scripted series "The Royals" and “The Arrangement.” Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.

Friday, October 20, 2017

E! PUTS ITS BEST “FACE FORWARD” WITH THE LAUNCH OF ITS NEW SNAPCHAT SERIES PREMIERING SATURDAY, OCTOBER 21

E! PUTS ITS BEST “FACE FORWARD” WITH THE LAUNCH OF ITS NEW SNAPCHAT SERIES PREMIERING SATURDAY, OCTOBER 21

The Makeover Series Features a Glam Team of Celebrity Beauty Gurus Including Beauty and Hair Experts Patrick Starrr, Tiarra Monet and Stylist Johnny Wujek
“Face Forward” Builds On E!’s Slate of Snapchat Series Including “The Rundown” and “Ask Kylie” and Other Successful Digital Programming Initiatives

Los Angeles, CA – October 20, 2017 – E! News continues to deliver its millennial audience premium celebrity lifestyle content on all of their preferred platforms with the launch of its latest Snapchat series, “Face Forward,” which premieres on Snapchat Discover on Saturday, October 21. The eight-episode series is a fresh-faced take on the standard makeover tutorial. In each episode, our glam team featuring top beauty guru Patrick Starrr, online hair sensation Tiarra Monet, and celebrity stylist Johnny Wujek meets a deserving girl who is ready for a complete style overhaul culminating in a celebrity-inspired photo shoot. Additionally, Abercrombie & Fitch serves as the exclusive launch partner for “Face Forward.”

“’Face Forward’ is the ideal next step in expanding our original content created specifically for our mobile audience on Snapchat,” said John Najarian, Executive Vice President and General Manager, E! News & Digital. “Lifestyle is a huge passion point for our audience and this new series is the perfect format to tap into that demand.”

“Connecting our clients with the right premium content and audience is paramount in the crowded media space,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “E!’s programming on Snapchat reaches an affluent, young consumer and brands see a 45% stronger intent to purchase which is the ultimate engagement for marketers.”

“Face Forward” joins “The Rundown” and “Ask Kylie” as the latest series launched in a successful partnership between E! and Snapchat. “The Rundown” is one of the first fully produced Snapchat shows and recently expanded to three times a week after great success on the platform. The series has become a content franchise, significantly growing and sustaining a loyal, young audience that has more than doubled in the last year. Additionally, popular companion series "Ask Kylie," featuring 20-year-old entrepreneur and social media mega-star Kylie Jenner, recently concluded with the with the season finale of E!'s hit docu-series “Life of Kylie.”

Source: The Rundown on Snapchat Discover - Snapchat Analytics (Global) Eps. 1 – 83, 9/8/16 – 8/27/17.

About E! News
E! News’ is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand’s robust programming slate includes one of the first fully produced weekly shows for Snapchat with “The Rundown,” which recently expanded to three times a week, one of the first professional studio-based productions created exclusively for Facebook Live with “Live From E!,” as well as popular interactive weekly Facebook Live shows “freeSTYLE” and “So True, So False,” in addition to the nightly show on the network and new live daytime series, “Daily Pop.”

About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's scripted series "The Royals" and “The Arrangement.” Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.

Thursday, August 3, 2017

E! LAUNCHING NEW ORIGINAL WEEKLY SNAPCHAT SERIES WITH POWERHOUSE KYLIE JENNER, "ASK KYLIE,” DEBUTING SATURDAY, AUGUST 12

E! LAUNCHING NEW ORIGINAL WEEKLY SNAPCHAT SERIES WITH POWERHOUSE KYLIE JENNER, "ASK KYLIE,” DEBUTING SATURDAY, AUGUST 12

News

E! LAUNCHING NEW ORIGINAL WEEKLY SNAPCHAT SERIES WITH POWERHOUSE KYLIE JENNER, "ASK KYLIE,” DEBUTING SATURDAY, AUGUST 12

Six-Episode Snapchat Show Featuring Kylie Along with Family and Friends Answering Fan Questions to Debut as a Companion Series of New TV Docu-Series “Life of Kylie,” Premiering with Back-to-Back Episodes Sunday, August 6 at 9pm ET/PT on E!

Los Angeles – August, 3 2017 – With over 175 million followers across Snapchat, Instagram and Twitter, 19-year-old entrepreneur Kylie Jenner has completely captured the world’s attention with her beauty, business acumen and unique style. And now, in her first original mobile series, she’s opening up to her fans in a new way and sharing her insights on a variety of subjects, including her personal and professional life. “Ask Kylie” will debut on Snapchat Discover on Saturday, August 12 with five additional episodes to follow on Saturdays leading up to the new episodes of “Life of Kylie” on E! “Life of Kylie” premieres with back-to-back episodes Sunday, August 6 at 9pm ET/PT.

Kylie has expressed many times how special her fans are to her, and they have been clamoring for more of the 19-year-old entrepreneur’s unique insight on life. Each episode of “Ask Kylie” on Snapchat will feature Kylie opening up about several subjects her fans have asked her opinion on, including dealing with family drama, navigating heartbreak, handling stress, and launching a successful cosmetics empire. In addition, some of Kylie’s closest confidants will make appearances during the series, including Kylie’s sister Khloé Kardashian, best friend Jordyn Woods, executive assistant Victoria Villaroel and beloved grandmother MJ.

“We are thrilled to launch E!'s second Snapchat Show with one of the biggest stars on the planet," said Adam Stotsky, President, E! Entertainment. “Kylie's fans are ravenous for more of her stories and it's an exciting opportunity to engage her fans in a unique way on a platform where we know they live and breathe."

“Ask Kylie” is the latest series launched in a successful partnership between E! and Snapchat. E!’s “The Rundown” is one of the first fully produced weekly Snapchat Shows, and earlier this year the show expanded to twice weekly after early success on the platform. The series has become a content franchise, significantly growing and sustaining a loyal, young audience. On average, approximately 3/4 of the audience is between the ages of 13-24, and recent episodes now averaging close to 8 million viewers.

Follow @LifeofKylieonE on Twitter, Instagram, Snapchat and Life of Kylie on Facebook.

About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's scripted series "The Royals" and “The Arrangement.” Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.