E! PUTS ITS BEST “FACE FORWARD” WITH THE LAUNCH OF ITS NEW SNAPCHAT SERIES PREMIERING SATURDAY, OCTOBER 21

E! PUTS ITS BEST “FACE FORWARD” WITH THE LAUNCH OF ITS NEW SNAPCHAT SERIES PREMIERING SATURDAY, OCTOBER 21

The Makeover Series Features a Glam Team of Celebrity Beauty Gurus Including Beauty and Hair Experts Patrick Starrr, Tiarra Monet and Stylist Johnny Wujek

“Face Forward” Builds On E!’s Slate of Snapchat Series Including “The Rundown” and “Ask Kylie” and Other Successful Digital Programming Initiatives

Los Angeles, CA – October 20, 2017 – E! News continues to deliver its millennial audience premium celebrity lifestyle content on all of their preferred platforms with the launch of its latest Snapchat series, “Face Forward,” which premieres on Snapchat Discover on Saturday, October 21. The eight-episode series is a fresh-faced take on the standard makeover tutorial. In each episode, our glam team featuring top beauty guru Patrick Starrr, online hair sensation Tiarra Monet, and celebrity stylist Johnny Wujek meets a deserving girl who is ready for a complete style overhaul culminating in a celebrity-inspired photo shoot. Additionally, Abercrombie & Fitch serves as the exclusive launch partner for “Face Forward.”

“’Face Forward’ is the ideal next step in expanding our original content created specifically for our mobile audience on Snapchat,” said John Najarian, Executive Vice President and General Manager, E! News & Digital. “Lifestyle is a huge passion point for our audience and this new series is the perfect format to tap into that demand.”

“Connecting our clients with the right premium content and audience is paramount in the crowded media space,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “E!’s programming on Snapchat reaches an affluent, young consumer and brands see a 45% stronger intent to purchase which is the ultimate engagement for marketers.”

“Face Forward” joins “The Rundown” and “Ask Kylie” as the latest series launched in a successful partnership between E! and Snapchat. “The Rundown” is one of the first fully produced Snapchat shows and recently expanded to three times a week after great success on the platform. The series has become a content franchise, significantly growing and sustaining a loyal, young audience that has more than doubled in the last year. Additionally, popular companion series "Ask Kylie," featuring 20-year-old entrepreneur and social media mega-star Kylie Jenner, recently concluded with the with the season finale of E!'s hit docu-series “Life of Kylie.”

Source: The Rundown on Snapchat Discover - Snapchat Analytics (Global) Eps. 1 – 83, 9/8/16 – 8/27/17.

About E! News

E! News’ is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand’s robust programming slate includes one of the first fully produced weekly shows for Snapchat with “The Rundown,” which recently expanded to three times a week, one of the first professional studio-based productions created exclusively for Facebook Live with “Live From E!,” as well as popular interactive weekly Facebook Live shows “freeSTYLE” and “So True, So False,” in addition to the nightly show on the network and new live daytime series, “Daily Pop.”

About E! Entertainment

E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's scripted series "The Royals" and “The Arrangement.” Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.