TLC’s SAY YES TO THE PROM Returns to Make Prom Dreams Come True and Empower Deserving High School Students Nationwide
In partnership with Macy’s, the 2020 SAY YES TO THE PROM Tour Kicks Off in Knoxville, TN, with Stops in New York, NY, Miami, FL, Waco, TX, and Los Angeles, CA
In partnership with Macy’s, the 2020 SAY YES TO THE PROM Tour Kicks Off in Knoxville, TN, with Stops in New York, NY, Miami, FL, Waco, TX, and Los Angeles, CA
(New York, N.Y.) – TLC’s SAY YES TO THE PROM is back for the ninth consecutive year, alongside returning retail partner Macy’s, to give 1,000 underserved and deserving students nationwide the perfect prom look. The educational and charitable initiative will once again travel to five cities around the country, kicking-off prom season in Knoxville, TN. SAY YES TO THE PROM creates the ultimate prom “shopping” experience, complete with one-on-one styling sessions with Monte Durham of TLC’s SAY YES TO THE DRESS: ATLANTA.
Each of the 1,000 students will be treated to a full day of shopping hosted by Durham and employee volunteers from Discovery, Macys, Kendra Scott, Magnolia, AT&T, Altice USA, TDS and WOW! Internet, Cable & Phone. Young ladies receive the prom dress of their choice, as well as shoes provided by Macy’s. To add the finishing touches to their prom ensembles, they will accessorize with Kendra Scott earrings, necklaces and bracelets. Young men are furnished with a complete tuxedo rental from Men’s Wearhouse. Stylists from Paul Mitchell Schools are onsite to help cultivate their personal prom style by providing hair and makeup consultations.
Dates and locations for the 2020 SAY YES TO THE PROM tour include:
- February 27 in Knoxville, TN
- March 5 in New York, NY
- March 10 in Miami, FL
- March 19 in Waco, TX
- March 24 in Los Angeles, CA
“Entering its ninth consecutive year, TLC’s SAY YES TO THE PROM continues to provide students across the country with an unforgettable prom experience. What started as a prom dress donation drive and outreach event back in 2011 has since evolved into a nationwide initiative complete with educational and career-building opportunities that help prepare students for their futures,” said Adria Alpert Romm, Chief People & Culture Officer, Discovery, Inc. and creator of SAY YES TO THE PROM.
The exclusive SAY YES TO THE PROM collection created for Macy’s will be available in January for purchase in select Macy’s stores nationwide and online at macys.com for the fifth consecutive year.
“Prom is one of the biggest and most memorable nights in high school. Macy’s empowers those individuals attending Proms across the country to sparkle on this special evening with the ultimate assortment of glam fashion, accessories and beauty for the perfect Instagram ready look,” said Durand Guion, vice president, Macy’s Fashion Office. “Our Say Yes to the Prom Collection allows prom goers to stand out in their own personalized way. We are proud of our partnership with TLC to help students in need feel and look fabulous.”
Designed to go beyond the dress and tuxedo to prepare students for college and careers, this year’s SAY YES TO THE PROM features scholarship, internship and mentorship opportunities as part of educational and youth workforce partnerships with The Will and Jada Smith Family Foundation’s Careers in Entertainment initiative and The Emma Bowen Foundation. Students at each event also will meet and be paired with professional mentors from the fashion and media industries. These mentor-mentee relationships often extend beyond the event and offer students an ongoing connection to the professional world.
This year’s SAY YES TO THE PROM tour welcomes new and returning national partners. In addition to a glittering selection of over 1,000 donated dresses from Macy’s, SAY YES TO THE PROM will be more impactful than ever before as a result of contributions from premier partners including Men’s Wearhouse, Kendra Scott and Paul Mitchell Schools. Discovery Education has returned to support the selection of schools and students. AT&T, Altice USA, Magnolia, TDS and WOW! Internet, Cable & Phone employee volunteers will serve as mentors and style guides for this year’s tour and Hulu employees will participate in a dress and suit drive as part of the initiative.
New to this year’s tour, Discovery, Macy’s and Becca’s Closet have partnered to offer the Spirit of Community Scholarship to 20 deserving high school students across the United States. Each student will be awarded $5,000 to help subsidize their upcoming tuition in Fall of 2020. Applications must be mailed into Becca’s Closet by April 1, 2020 and students must be a graduating high school senior to apply.
Please visit TLCme.com/prom to learn more about this year’s SAY YES TO THE PROM initiative and Becca’s Closet and follow #SYTTP on Twitter and Instagram.
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About Discovery
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
About TLC
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations and life’s milestone moments. TLC is a top 10 network across key female demos.
TLC is a global brand available in more than 85 million homes in the US and 279 million households around the world. Viewers can enjoy their favorite shows anytime, anywhere through TLC GO – the network’s TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in more than 220 countries and territories to satisfy curiosity and captivate superfans with a portfolio of premium nonfiction, lifestyle, sports and kids content brands.
About Macy’s
Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
About Men’s Wearhouse
Founded in 1973 and a subsidiary of Tailored Brands, Inc. (NYSE:TLRD), Men's Wearhouse is the largest specialty retailer of men's apparel and rental product in the U.S. with over 750 stores, including Men’s Wearhouse and Tux, nationwide. Men's Wearhouse carries a full selection of suits, sport coats, slacks, formalwear, sportswear, outerwear, dress shirts, footwear and accessories in non-exclusive and exclusive merchandise brands such as Joseph Abboud, AWEARNESS Kenneth Cole, BLACK by Vera Wang, among others. Tuxedo and suit rentals are available at both Men’s Wearhouse and Tux stores, which also offers a limited selection of retail merchandise, and Men’s Wearhouse stores nationwide. For additional information on Men's Wearhouse, please visit menswearhouse.com
About Discovery Education:
Discovery Education is the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms. Through its award-winning digital textbooks, multimedia resources, and the largest professional learning network of its kind, Discovery Education is transforming teaching and learning, creating immersive STEM experiences, and improving academic achievement around the globe. Discovery Education’s services are available in approximately half of U.S. classrooms and primary schools in the U.K. and reach over 5 million educators and 51 million students in more than 90 countries. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and like-minded organizations to empower teachers with customized solutions that support the success of all learners. Explore the future of education at DiscoveryEducation.com.
About Becca’s Closet
Becca's Closet is a nonprofit organization that donates free formal dresses to high school girls who are unable to afford to purchase them for homecoming, military ball and prom. Becca’s Closet also awards scholarships to high school seniors who demonstrate dedication to serving their communities. Visit hwww.beccascloset.org for more information.
About the Will and Jada Smith Family Foundation
WJSFF works at the convergence of philanthropy, media and social impact, as an incubator and accelerator that ignites the next generation of big ideas, cutting edge artists, thought leaders, change-makers and social innovators.
About the Emma Bowen Foundation (EBF)
EBF connects the media, entertainment, and technology industries with a pipeline of talent and emerging leaders, and advocates for best practices in diverse hiring, retention and advancement. Founded in 1989, EBF has provided internships for over 1,300 students of color. Over 60% of alumni pursue careers in the media, entertainment and technology fields, in roles ranging from account executives to engineers and on-air reporters, and include Emmy and Peabody award winners. Since 2015, EBF has been recognized by Vault.com as one of the best internship programs in the nation.
