E! RETURNS AS EXCLUSIVE MULTI-PLATFORM MEDIA PARTNER OF NEW YORK FASHION WEEK: THE SHOWS
E!, ELLE, IMG AND SPONSORS TRESEMMÉ AND MAYBELLINE NEW YORK CELEBRATE KICK-OFF OF NYFW WITH A CELEBRATION OF SUPER MODELS AND SUPER TRENDS ON SEPTEMBER 5TH AT THE POOL IN NYC
E! NEWS OFFERS EXCLUSIVE FASHION AND CELEBRITY CONTENT FOR NYFW ON-AIR, ONLINE AND ACROSS SOCIAL
NEW YORK – September 4, 2018 – E! returns as the official multi-platform media partner of New York Fashion Week: The Shows (NYFW), featuring extensive coverage including backstage access to the hottest runways, star-studded red carpets, biggest parties, and most sought after fashion collections across platforms (on-air, online and across mobile and social). In conjunction with NYFW, viewers will also get an exclusive look behind the runway with E!’s all-new series “Model Squad” following supermodels Daniela Braga, Olivia Culpo, Hannah Ferguson, Ping Hue, Nadine Leopold, Caroline Lowe, Ashley Moore, Shanina Shaik and Devon Windsor premiering during a two-week event beginning Tuesday, September 4th through Friday, September 14th at 8pm ET/PT. #FashionWeekatE has arrived, and this season, you’re with us.
This year, E! is once again setting up headquarters at Spring Studios in the heart of Tribeca, bringing viewers an exclusive and inside look at one of the year’s biggest fashion events. E! will feature on-air segments throughout NYFW with extensive coverage on “E! News,” “Daily Pop,” and “Live from E!” on Facebook from Thursday, September 6th to Friday, September 14th.
E! welcomes the return of their popular “Front Five” Instagram series, which takes fans closer to the fashion with an exclusive look at five up and comers from around the fashion industry. Through the lens of an Instagram story documentary on @eentertainment, fans can follow along daily as transgender model, dancer, actor and activist Lenya Bloom; model and TV personality from E!’s “Model Squad” Devon Windsor; CEO and creative director of Cushnie, Carly Cushnie; Editor in Chief of GARAGE Magazine Mark Guiducci; and street style photographer for ELLE.com Tyler Joe, each navigate fashion’s biggest week through their respective demanding, high-profile professions.
E! is also teaming up with TRESemmé during NYFW to deliver exclusive behind the scenes content. They’ll be there as style correspondent Zanna Roberts Rassi gets ready for the official E!, ELLE, IMG NYFW Kick-Off party and also go backstage with Zanna and TRESemmé’s global stylist Justine Marjan at the Alice & Olivia and Hellessy runway shows. They’ll get the inside scoop from the designers and walk fans through step by step tutorials on how to achieve the runway look at home.
Combined with the digital and social influence of E! News, E! brings fans extensive video, digital look books and round-the-clock editorial on the hottest celebrity-inspired style and beauty at eonline.com, along with daily social feeds from on-site at Spring Studios, and so much more. NYFW-themed episodes of E!’s “What the Fashion” on Snapchat Discover will also debut. Tune-in on-air, online and across mobile and social as E! gives fans around the globe their front row ticket to all things New York Fashion Week.
EVENTS
E!, ELLE, & IMG NYFW Kick-Off Party, Super Models Super Trends – sponsored by TRESemmé and Maybelline New York
E! has partnered with ELLE, IMG and sponsors TRESemmé and Maybelline New York to celebrate Super Models and Super Trends with an event to kick-off New York Fashion Week. Hosted by the brands, with celebs, designers and VIP guests, the soiree will take place on Wednesday, September 5th at The Pool, The Seagram Building in NYC, and footage from the night will be exclusively featured on “E! News” throughout Fashion Week weeknights at 7pm ET/PT.
E! Fashion Studio at Spring Studios
E! is setting up HQ closest to the action of NYFW: The Shows, making its return to the ultrachic venue at Spring Studios. Throughout Fashion Week, E! will broadcast across multiple platforms as Spring Studios transforms into the luxe E! Fashion Studio.
E! SHOWS
“E! News”
E! News welcomes the return of Giuliana Rancic alongside co-host Jason Kennedy beginning September 4th. NYFW coverage will include breakout style segments and highlights of the most newsworthy show moments and attendees at the top runway shows and events. Plus “E! News” will be at the biggest fashion shows with top models Kaia Gerber, Gigi Hadid, Hailey Baldwin, Bella Hadid and Kendall Jenner with front row seats to all the biggest fashion shows from Ralph Lauren and Tom Ford, to Savage x Fenty and Longchamp. E! News airs weeknights at 7:00pm ET/PT.
“Model Squad”
Known for putting fans at the crossroads of fashion and pop culture, E!’s new Fashion Week exclusive docu-series “Model Squad,” produced by Trooper Entertainment in association with Lionsgate and IMG, follows nine high-profile, in-demand supermodels in the make-or-break fashion industry. Coinciding with the start of New York Fashion Week, where E! is the official multi-platform media partner of New York Fashion Week: The Shows, viewers will get an exclusive look behind the runway with a two-week premiere event beginning Tuesday, September 4th through Friday, September 14th at 8pm ET/PT.
“Model Squad” follows Daniela Braga, Olivia Culpo, Hannah Ferguson, Ping Hue, Nadine Leopold, Caroline Lowe, Ashley Moore, Shanina Shaik and Devon Windsor as they prepare for the fall fashion season. The “work hard, play hard” fleet of strong, independent and successful models will juggle relationships, friendships and hardships while navigating the cut-throat world of high fashion.
“What the Fashion”
E! News brings a NYFW-themed episode of its new weekly Snapchat show “What the Fashion” found on Snapchat Discover, featuring E! News correspondent Morgan Stewart along with comedian Justin Martindale as they humorously break down the hottest celebrity fashion trends directly from the stylish streets of New York during NYFW.
E! NEWS DIGITAL AND SOCIAL
E! News’ signature multiplatform coverage captures all the front row VIPs and runway magic, offering coveted access into the star studded shows and stylish red carpet parties, bringing fans the celebrity fashion and beauty secrets they need to know about – directly from Fashion Week. Plus E! News is taking viewers inside NYFW with celebs, bloggers and designers, revealing all the fashion and beauty secrets E! insiders need to know about and how to incorporate the looks into your own street style.
E!’s digital properties are bringing this star-studded week to the fans like never before with unprecedented video content on Facebook, Snapchat and Instagram, including “Necessary Realness,” featuring E! News correspondent Morgan Stewart and her unfiltered and outspoken take on the best of celeb street style at NYFW.
Additionally, this year sees the return of Celebrity Guest Editors across E! News’ digital platforms, who will be giving their first-person takes and insider tips on the NYFW experience: Kristin Cavallari from E!’s new series “Very Cavallari,” “Queer Eye’s” Tan France, TV personality Erika Jayne and “The Bachelor’s” Lauren Bushnell, among others, will give fans an inside look at the hottest NYFW moments and celebrity street style. Take part in all of the action at www.eonline.com, on the E! News mobile app, @enews across social platforms (Facebook, Twitter, Instagram) as well as @estylecollective (Facebook) and @stylecollective (Instagram).
About E! News
“E! News” is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand’s robust programming slate includes E! News hosted by Giuliana Rancic and Jason Kennedy; the daytime series Daily Pop, which provides your daily dose of insider gossip; “The Rundown” and “What The Fashion!" on Snapchat; “Live From E!,” airing on YouTube and Facebook Live; and eonline.com the go-to destination for all things pop culture. E! News is also the largest entertainment media brand on social media with over 1 billion engagements per month.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S and 161 countries globally. “E! News” airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across EOnline.com and all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," “Total Bellas,” "Botched," "Hollywood Medium with Tyler Henry,” “Very Cavallari” and its newest late night topical series “Busy Tonight.” The brand’s robust digital programming slate includes “E! News’ The Rundown” “Face Forward” and “What The Fashion" on Snapchat. E!’s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights and on November 11 E! becomes the home of the “People’s Choice Awards.” E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
