Tuesday, July 10, 2018

Starz Ratings

Starz Original Series "Power" Season Five Premiere More Than Doubles Acquisition and Viewership on the Starz App Over Season 4
Starz further spins the numbers for Sunday, July 1.
[via press release from Starz] STARZ ORIGINAL SERIES "POWER" DOUBLES DOWN ON THE STARZ APP
THE SEASON FIVE PREMIERE MORE THAN DOUBLES ACQUISITION AND VIEWERSHIP ON THE STARZ APP OVER SEASON 4

Power's Premiere Episode Grows 40% in VOD Viewing and 9% in Total Average Audience Season over Season

Santa Monica, Calif. - July 9, 2018 - The STARZ Original series "Power" continues to expand its empire, growing its audience across platforms, more than doubling the record-breaking acquisition and viewership performance from Season 4 on the STARZ App and driving a 40% increase in On Demand viewing on premiere night. Additionally, the series continued to grow in total average audience, climbing 9% season over season.

Fueled by the return of "Power," the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the "Power" season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode.

The premiere episode of "Power" saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.

"Power" also ranked as the highest rated cable program for the night, #1 in P2+ Coverage Rating (Live+3) and #1 most social primetime series episode across all broadcast, cable, and syndicated networks according to Nielsen social on its premiere night.

In 2017, "Power" averaged 9.3 multiplatform viewers per episode and was the #3 ranked premium series in L+7 HH coverage rating behind only "Game of Thrones" and "Shameless."
Significant increases are expected as additional platform viewing data is made available in the coming days.

About Starz
Starz (www.starz.com) a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. Starz is home to the flagship STARZ(R) brand and STARZ ENCORE channels and provides high-quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services, including the STARZ app. Sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming. 

Starz Original Drama Series "Outlander" Returned to Starz on Sunday Night to Record Viewership
Starz spins the numbers for Sunday, September 10.

[via press release from Starz] STARZ ORIGINAL DRAMA SERIES "OUTLANDER" RETURNED TO STARZ ON SUNDAY NIGHT TO RECORD VIEWERSHIP

Second Most Watched Scripted Series Episode on All Premium Pay TV With Women 35+
Starz has 2nd and 3rd Most Watched Premium Pay TV Scripted Drama Premieres for all of 2017 with "Outlander" and "Power"

Beverly Hills, Calif. - September 14, 2017 - The groundbreaking STARZ Original series, "Outlander," returned this past Sunday to series record high viewership of nearly 1.5 million (1.49M) Live+SD viewers for the 8PM premiere and 2.1 million (2.09M) Live+SD viewers on Sunday night in total over the three STARZ airings.1

"Outlander" saw strong gains in overall viewership in its third season, despite facing heavy TV competition on Sunday night, as well as the impact of millions of households tragically affected by the recent hurricanes.

The "Outlander" season three premiere episode performance of 1.49M viewers is the most at Starz for a season premiere after "Power" season 3 (2.26M) and "Power" season 4 (1.68M).

Based on historical "Outlander" viewing from the recently hurricane-affected markets, "Outlander" season three viewership could likely have been roughly equivalent to that for the season premiere of "Power" season four."

The "Outlander" season three total Sunday night premiere episode viewership performance of 2.09M is the most ever for "Outlander," besting the series' landmark "The Wedding" episode (2.04M)2
"Outlander's season three premiere was the 3rd largest in 2017 for scripted dramas in premium pay TV (following "Game of Thrones," "Power")

Additional premiere episode series-high viewership records achieved were with women: W18+ (948K) and W35+ (899K), and adults ages 50 and over: P50+ (1.05M). These series-high benchmarks represent gains versus the second season premiere of "Outlander" of 8% for W18+ (878K), 13% for W35+ (799K), and P50+ 15% (911K).

The viewership performance with women 35+ and adults 50+ puts this episode of "Outlander" as the most watched scripted series in all premium pay TV in 2017, behind only "Game of Thrones," and are all-time highs at Starz.

About Starz
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. Starz is home to the flagship STARZ(R) brand and STARZ ENCORE channels and provides high-quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services, including the STARZ app. Sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming.

All sources subject to further qualifications available upon request.
(1) Nielsen NPower Live +SD P2+, W18+, W35+, P50+ Projections
(2) Source: Nielsen NPower Live +SD P2+ GAA Projections by Premiere Night

No comments:

Post a Comment