ON AIR: LAST NIGHT’S “THE LATE SHOW with STEPHEN COLBERT” DELIVERS BEST METERED MARKET RATING IN TWO MONTHS
LAST WEEK’S AVERAGE AUDIENCE HIT OVER 3.95 MILLION VIEWERS
ACCORDING TO NIELSEN LIVE PLUS THREE DAY RATINGS
LAST WEEK’S MONOLOGUES SCORE 17.5 MILLION ONLINE VIEWS…LAST WEEK’S INTERVIEWS GARNERED 15.5 MILLION ONLINE VIEWS
LATE SHOW CRUSHES TALK COMPETITION
IN FEBRUARY SWEEP
With the games finally over, THE LATE SHOW with STEPHEN COLBERT once again dominated its talk show competition both last night and for the week ending March 2.
Last night (Tuesday, March 6), THE LATE SHOW scored a 3.1/8 Nielsen metered market rating, the show’s best overnight number in two months (since Jan. 5), beating its closest competitor (ABC’s Jimmy Kimmel) by +48% (versus 2.1).
Last week (week ending March 2), according to Nielsen live plus three day ratings, THE LATE SHOW delivered 3.95m viewers to win the week. THE LATE SHOW added an impressive +800,000 viewers (from 3.15m) in three-day lift from live plus same day ratings. With that lift, THE LATE SHOW delivered its largest weekly three-day audience since the week ending Jan. 9 and improved its lead over “The Tonight Show” in viewers to +1.17m (vs. 2.78m) after leading by +530,000 with same day viewers (vs. 2.62m).
“THE LATE SHOW’s live plus three day ratings bumps reflect not only its dominance in the time period, but also how the show bucks the trend of how a topical nightly show is viewed, as nearly a million viewers are watching Stephen one, two or even three days later,” said Radha Subramanyam, Executive Vice President and Chief Research and Analytics Officer for CBS.
Last week’s guest interviews delivered impressive numbers on THE LATE SHOW’s online platforms as well, totaling 15.5 million views on YouTube and Facebook. Colbert's entertaining sit-down with actress Jennifer Lawrence leads the way with over 6 million views (nearing 4 million on YouTube). Additionally, monologues from last week’s shows have posted over 17.5 million views on YouTube.
Also in live plus three day ratings for the February 2018 sweep, THE LATE SHOW delivered 3.84m viewers. Compared to February 2017 sweeps numbers, THE LATE SHOW was up +7% (from 3.60m). LATE SHOW beat “The Tonight Show” by +710,000 in viewers (3.84m vs. 3.13m, +23%) in February 2018, improving on February 2017’s advantage (+520,000, +3.60m vs. 3.08m, +17%).
Season-to-date, most current, THE LATE SHOW is up +27% in viewers (3.87m from 3.04m), +13% in adults 25-54 (0.9/05 from 0.8/04) and even in adults 18-49 (0.6/04) compared to last season. Also season-to-date, THE LATE SHOW beats its nearest competition in viewers by +37% (3.87m vs. 2.82m).
CBS TAKES FIVE NIGHTS IN VIEWERS
NETWORK HAS MOST-WATCHED BROADCAST COMEDY AND DRAMA
“SURVIVOR” PREMIERE GROWS +7% IN VIEWERS FROM LAST SPRING
With all broadcasters returning to regularly scheduled programming (other than Sunday’s Academy Awards telecast); CBS was once again the most-watched network on five nights last week (Tuesday, Wednesday, Thursday, Friday and Saturday), according to Nielsen live plus same day ratings. Additionally, the Network had the most-watched scripted program/comedy (THE BIG BANG THEORY) and drama (NCIS) on any network.
On Tuesday, CBS was first in viewers (10.47m) as NCIS kicked off the night with an audience of 12.45m. BULL followed at 9:00 PM with 10.70m and NCIS: NEW ORLEANS closed primetime with 8.26m. All three dramas were the most-watched in their respective hours, and NCIS was the most watched program of the night.
Wednesday, CBS also took the viewer crown (7.13m) as the two-hour premiere of SURVIVOR brought in an audience of 8.19m. Compared to last spring’s premiere (March 8, 2017), SURVIVOR added +530,000 viewers (from 7.66m, +7%) and was the night’s #1 show in viewers and key demos.
Thursday’s comedy block once again demonstrated considerable power as THE BIG BANG THEORY was first in viewers (13.75m), adults 25-54 (3.8/13) and adults 18-49 (2.5/11). THE BIG BANG THEORY was the night's #1 program in both viewers and key demos. YOUNG SHELDON was also first in viewers (12.42m), adults 25-54 (3.3/11) and adults 18-49 (2.1/09). MOM was first in viewers (8.95m), adults 25-54 (2.4/08) and adults 18-49 (1.5/06), while LIFE IN PIECES was also tops in viewers (6.49m) and adults 25-54 (1.7/06).
Friday’s three-hour drama block was also first in viewers (8.00m) and key demos (adults 25-54, 1.4/5 and adults 18-49, 0.9/4, tie). At 8:00 PM, MACGYVER was first in viewers (6.93m) and adults 25-54 (1.2/05, tie). HAWAII FIVE-0 followed and was first in viewers (8.00m), adults 25-54 (1.4/05), and adults 18-49 (0.9/04, tie). BLUE BLOODS rounded out Friday as the night’s number one show in viewers (9.06m), adults 25-54 (1.4/05, tie) and adults 18-49 (0.9/04, tie).
On Saturday at 8:00 PM, an encore of NCIS: LOS ANGELES was first in viewers (3.42m), while two individual hours of 48 HOURS were first in viewers at 9:00 PM (3.57m) and 10:00 PM (4.24m). Compared to its last regularly scheduled episode (Saturday, Feb. 10), 48 HOURS added +1.27m viewers (from 2.97m, +43%) and was the night's #1 program in viewers.
NOTES FOR NERDS
For the season-to-date with regularly scheduled programming, CBS is averaging over 10 million viewers on four nights (Tuesday, Thursday, Friday and Sunday), while its closest competitor (NBC) averages over 10 million on only two nights (Tuesday, Sunday).