Monday, February 4, 2019

Video: LeBron James' Super Bowl Cameo Launches "Million Dollar Mile" Campaign

Video: LeBron James' Super Bowl Cameo Launches "Million Dollar Mile" Campaign
The intense high-action spot is narrated by James, who appears at the end.
[via press release from CBS] DID YOU SEE IT?
THE FIRST SPOT FOR THE NEW COMPETITION SERIES JUST AIRED DURING THE SUPER BOWL!
CHECK OUT EXECUTIVE PRODUCER LEBRON JAMES' CAMEO APPEARANCE
THE SERIES PREMIERES MARCH 27 ON CBS

CBS just launched the on-air promotional campaign for the new competition series MILLION DOLLAR MILE during SUPER BOWL LIII. The first spot features professional basketball star LeBron James, one of the series' executive producers. The intense high-action spot is narrated by James, who appears at the end.

Tim Tebow hosts MILLION DOLLAR MILE, the new 10-episode high-stakes physical competition series premieres Wednesday, March 27 (9:00-10:00 PM, ET/PT) on the CBS Television Network. In the new event series, contestants have the chance to win $1,000,000 as they run the most challenging course ever designed against a group of elite athletes whose mission is to stop the contestants from winning the money. Matt "Money" Smith and Maria Taylor serve as commentators. Allison Grodner and Rich Meehan with Fly on the Wall Entertainment, LeBron James, Maverick Carter, Jamal Henderson and Philip Byron with SpringHill Entertainment, Lee Metzger and Warner Horizon Unscripted & Alternative Television executive produce. 

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