Wednesday, April 11, 2018

MTV Ratings

‘JERSEY SHORE FAMILY VACATION’ SCORES HIGHEST RATED SERIES PREMIERE IN MTV HISTORY ON LIVE+3

BREAKS CABLE RECORDS AS BEST UNSCRIPTED DEBUT SINCE 2012

NEARLY 10 MILLION VIEWERS TUNED IN ACROSS PREMIERE WEEKEND

THE FASTEST GROWING NETWORK IN PRIME CLOSES THIRD CONSECUTIVE QUARTER OF GROWTH FOR THE FIRST TIME IN SEVEN YEARS

(New York, New York) April 10, 2018 — On the heels of MTV closing out its third consecutive quarter of prime growth – the fastest growing cable network – scored its highest rated series debut on Live+3 with “Jersey Shore Family Vacation.”

Further cementing its dominance, “Jersey Shore Family Vacation” was the most watched unscripted debut on cable since 2012 on both LSD and Live+3.

After reaching a cable milestone with the LSD premiere, MTV cracked a 4.2 average rating in its core demo of P18-34 in Live+3.  The LSD P18-34 rating grew an impressive 43% with three additional days of playback which increased total viewers by one million, to 3.6 million overall.

Across all plays in its premiere weekend, “Jersey Shore Family Vacation” reached nearly 10 million total unique viewers.

The “Shore” franchise is an MTV worldwide phenomenon that features such hits as “MTV Floribama Shore” currently shooting its second season, “Geordie Shore” in the UK, “Gandia Shore” in Spain, “Warsaw Shore” in Poland, “Acapulco Shore” in Mexico and “Super Shore.”

“Jersey Shore Family Vacation” features original housemates Deena Nicole Cortese, Paul “Pauly D” Delvecchio,” Jenni “JWOWW” Farley, Vinny Guadagnino, Ronnie Ortiz-Magro, Nicole “Snooki” Polizzi and Mike “The Situation” Sorrentino who reunite in Miami for the vacation of a lifetime.

Source:
Nielsen data; highest rated series premiere on MTV based on L3/P18-34 coverage ratings, excludes tentpole days; best unscripted cable debut based on L3/P18-34 impressions across ad supported cable, new series premiere telecast; nearly 10 million viewers claim based on total viewer P2+ reach 000s/6 min qual—across all premiere/repeat telecasts of JSFV on MTV from 4/5-4/8—L3 for 4/5, LSD for 4/6-4/8; fastest growing cable net- among top 50 cable nets, based on L3/P18-34 prime (M-Su/8p-11p) impressions from 6/26/17-4/1/18, all nets growth based on YoY L3/P18-34 coverage ratings from 6/26/17-4/1/18 vs. 6/27/16-3/26/17.

MTV Scores Highest Rated New Show in Six Years with "Jersey Shore Family Vacation"
MTV spins the numbers for Thursday, April 5.

[via press release from MTV] MTV Scores Highest Rated New Show in Six Years with "Jersey Shore Family Vacation"
Second Episode Breaks Cable Records as Most Watched Unscripted Premiere since 2012
Network Closes Third Consecutive Quarter of Prime Growth for the First Time in Seven Years
NEW YORK -- On the heels of MTV's third consecutive quarter of prime growth - a first in seven years - last night's global premiere of "Jersey Shore Family Vacation" was the network's highest rated new show in six years. It also broke cable records for being the most watched unscripted premiere since 2012.

The first episode - which aired at 8PM ET/PT - did a 2.88 (P18-34, LSD) with the second growing 5% to a whopping 3.03 (P18-34, LSD) averaging a 2.96 which surpasses the final season's average 2.82 in 2012. It also more than doubled the rating of the original "Jersey Shore" debut in 2009 (1.38).
Last night's two-hour global premiere - a first for MTV - was also the most social show of the day, with #JSFamilyVacation trending on Twitter in the U.S. for seven hours.

The "Shore" franchise is an MTV worldwide phenomenon that features such hits as "MTV Floribama Shore" currently shooting its second season, "Geordie Shore" in the UK, "Gandia Shore" in Spain, "Warsaw Shore" in Poland, "Acapulco Shore" in Mexico and "Super Shore."

"Jersey Shore Family Vacation" features original housemates Deena Nicole Cortese, Paul "Pauly D" Delvecchio, Jenni "JWOWW" Farley, Vinny Guadagnino, Ronnie Ortiz-Magro, Nicole "Snooki" Polizzi and Mike "The Situation" Sorrentino who reunite in Miami for the vacation of a lifetime.
Source: Nielsen; Fast National Data; P18-34, LSD unless otherwise noted; 3rd consecutive quarter of year-over-year growth based on L3 prime (Mon-Sun, 8p-11p).

“MTV FLORIBAMA SHORE” SCORES NETWORK’S HIGHEST RATED SERIES PREMIERE IN OVER THREE YEARS
 “TEEN MOM OG” RECORDS ITS BIGGEST LAUNCH IN THREE SEASONS
Click HERE for the “MTV Floribama Shore” supertrailer

 (New York, New York) November 28, 2017 — Hot on the heels of five consecutive months of growth – the network’s best streak in six years — MTV continues to show ratings momentum with a record-breaking premiere night of both new and returning series.

“MTV Floribama Shore” scored an impressive .94 among the network’s core demo (P18-34) with 846,000 total viewers (P2+) for the series’ launch at 10:00 PM.  This marks the network’s highest rated new series premiere in over three years.  The second episode debuted at 11:00 PM with a .87 (P18-34), retaining a remarkable 93% of its lead in.

Returning fan favorite, “Teen Mom OG” debuted at 9:00 PM with a 1.25 (P18-34), which was a 19% increase versus the previous season average, and the biggest “Teen Mom OG” launch in three seasons.

The “Shore” franchise is an MTV global phenomenon that features such hits around the world as “Geordie Shore” in the UK, “Gandia Shore” in Spain, “Warsaw Shore” in Poland, “Acapulco Shore” in Mexico and “Super Shore.”

Set in the Florida Panhandle along the beach that stretches all the way to Alabama, “MTV Floribama Shore” is the story of eight young adults who come to spend the summer in the hottest beach town on the Gulf Coast, Panama City Beach, to party it up and put the real world on hold for just a little bit longer.  This coming of age story captures the very real thrill and angst of being young and trying to figure out the future with a group of people you’ll come to call family.

The party continues at @FloribamaShore all season long on Facebook, Twitter and Instagram.
495 Productions Founder & CEO SallyAnn Salsano and Drew Tappon serve as Executive Producers for “MTV Floribama Shore.”  Nina L. Diaz and Jackie French serve as Executive producers for MTV.

About MTV:MTV is a global youth culture brand inspired by music. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).

MTV's "Wild 'N Out" Premiere Is Network's Highest Rated Unscripted Episode with Teens in More Than Two Years
MTV further spins the numbers for Thursday, June 29.

[via press release from MTV] MTV'S BIGGER AND BOLDER 'NICK CANNON PRESENTS: WILD 'N OUT' PREMIERE IS NETWORK'S HIGHEST RATED UNSCRIPTED EPISODE WITH TEENS IN MORE THAN TWO YEARS UP A WHOPPING 143% VS. PRIOR SEASON DEBUT
YOUNG ADULTS (P18-34) UP 86%
#3 MOST SOCIAL SHOW ON CABLE WITH ENGAGEMENTS +27% FROM LAST SEASON'S PREMIERE

NEW YORK, NY (July 5, 2017) - MTV's bigger and bolder "Wild 'N Out" premiere on Thursday, June 29, was the network's highest rated unscripted episode with P12-17 in more than two years, up a whopping 143% while young adults P18-34 were up 86%. The episode garnered a 1.0 P12-17 and .7 P18-34.

"A return to New York City and our incredible partnership with superstar host and creator Nick Cannon set the stage for the biggest, boldest, wildest season yet of this groundbreaking comedy franchise," said Nina L. Diaz, Head of Unscripted Programming, MTV and VH1. "We're thrilled with 'Wild 'N Out's' stellar performance thanks to Nick and Chance's epic head to head battle."

The series' first-ever hour-long episode featured Chance the Rapper as the guest captain and Saba as the musical guest with additional A-list talent to appear throughout.

It was the #3 most social show on cable with social interactions +27% from last season's premiere.
This success comes on the heels of MTV's overall channel success which saw June P18-34 ratings up +3% with share up +12% vs. last year, a first since 2011.

"Wild 'N Out" airs weekly at 11:00 p.m. ET/PT as part of MTV's "Throwdown Thursdays" comedy block. The ninth season is back in New York City and on the biggest stage in the world - Broadway. Guest captains for the season include some of the hottest stars in music and entertainment from Rick Ross, Lil Yachty, Vic Mensa, and Blac Chyna, to the cast of the "New Edition Story," Run the Jewels, Jake Miller, Remy Ma, Papoose, Young M.A, Wendy Williams, Lil Rel Howery, Tami Roman, Shameik Moore and more.

Source: Nielsen. LSD. Season S8A 08/04/16-09/22/16. Season 8B: 03/02/17-04/20/17.
Source: Nielsen Social; Cable Only; No Sports Events, Specials, News, or Movies; compared to S8b premiere 03/02/17

MTV's "Fear Factor" Delivers Network's Biggest Series Premiere in Two Years
MTV spins the numbers for Tuesday, May 30.

[via press release from MTV]
    
MTV'S "FEAR FACTOR" DELIVERS NETWORK'S BIGGEST SERIES PREMIERE IN TWO YEARS
UP A WHOPPING +164% VS. TIME PERIOD AVERAGE, "FEAR FACTOR" WAS #1 UNSCRIPTED SHOW ON CABLE

New York, NY - June 1, 2017 - MTV's "Fear Factor" hosted by Ludacris delivered the network's highest rated series premiere in two years (P18-34) with the successful refresh of the break-through show. Up a whopping +164% vs. time period average, "Fear Factor" delivered a .83 (P18-34) rating and nearly one million total viewers. It was also Tuesday's #1 unscripted show on cable (P18-34) and helped deliver MTV's best Tuesday in a year and a half.

Additionally, "The Challenge: Champs vs. Pros" reached a season high with a .61, up +13% (P18-34).

Every Tuesday at 10PM ET/PT, MTV gives viewers the chance to conquer their fears head on. Ludacris hosts the new installment, custom-created for a generation that is increasingly empowered, while also more anxious than ever. Filled with new stunts inspired by urban legends, popular scary movies and viral videos from today's cultural zeitgeist, "Fear Factor" contestants confront their fears, push beyond their comfort zones and take action against some of their biggest stressors.
Anthony Carbone, Charles Wachter, Kevin Wehrenberg, Rob Smith and Robin Feinberg serve as Executive Producers for Endemol Shine North America. Nina L. Diaz, Pamela Post and Tim Palazzola are Executive Producers for MTV.

About MTV:
MTV is a global youth culture brand inspired by music. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)

About Endemol Shine North America:
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language format sales and development in both the U.S. and Mexico, as well as all of Latin America. Subsidiary production companies include Authentic Entertainment, Truly Original and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.

Endemol Shine Group's companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), The Almost Impossible Game Show (MTV), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin's Broken Skull Challenge (CMT), Billion Dollar Buyer (CNBC), Hunted (CBS) and upcoming Ambulance (CBS), Page Six TV (Syndicated), Trading Spaces (TLC), Superhuman (FOX), I'm Dying Up Here (Showtime) and Fear Factor (MTV).


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