‘TONIGHT SHOW’ LEADS THE LATE-NIGHT WEEK OF MARCH 25-29 IN 18-49
Fallon Also Ranks #1 or Tied for #1 for the Season in Adults 18-49, Adults 18-34 & All Key Adult-Female Demos
At 12:35 a.m., “Late Night” Encores Win the Week Over “Late Late Show” Originals in 18-49
NEW YORK — April 2, 2019 — “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of March 25-29 in adults 18-49 versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live,” according to “live plus same day” figures from Nielsen Media Research, during an anomalous week of one “Tonight” original, three “Late Show” first-runs and four “Kimmel” originals.
“Tonight’s” 0.38 rating in adults 18-49 for the week’s single original episode on Monday topped “Late Show’s” 0.37 for Monday-through-Wednesday first-runs and “Kimmel’s” 0.35 for four originals and a Friday encore.
“Tonight” also ranked #1 for the week in adults 25-54, adults 18-34, men 18-34, women 18-49 and women 25-54.
In “most current” Nielsens for the season to date, “Tonight” ranks #1 or tied for #1 versus Colbert and Kimmel in adults 18-49, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, rebroadcasts of “Late Night with Seth Meyers” ranked #1 versus three originals of “The Late Late Show with James Corden” in adults 18-49, adults 25-54 and all other key demographics (including a tie in men 25-54).
Season to date, Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of March 25-29. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.38 rating, 3 share *
CBS “Late Show,” 0.37/3 *
ABC “Kimmel,” 0.35/2 *
NBC “Tonight” 0.38 rating, 3 share *
CBS “Late Show,” 0.37/3 *
ABC “Kimmel,” 0.35/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.23/2
ABC “Nightline,” 0.23/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/3 (R)
CBS “Late Late Show,” 0.18/2 *
NBC “Late Night,” 0.27/3 (R)
CBS “Late Late Show,” 0.18/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.15/2 *
NBC “Last Call,” 0.15/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.033 million viewers *
CBS “Late Show,” 3.067 million viewers *
ABC “Kimmel,” 1.904 million viewers *
NBC “Tonight,” 2.033 million viewers *
CBS “Late Show,” 3.067 million viewers *
ABC “Kimmel,” 1.904 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.190 million viewers
ABC “Nightline,” 1.190 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.031 million viewers (R)
CBS “The Late Late Show,” 1.201 million viewers *
NBC “Late Night,” 1.031 million viewers (R)
CBS “The Late Late Show,” 1.201 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.647 million viewers *
NBC “Last Call,” 0.647 million viewers *
* “Tonight” aired a Monday original and encores on Tuesday through Friday, with the rebroadcasts averaging a 0.35 in 18-49 and 1.854 million viewers overall. Thursday and Friday CBS telecasts were delayed by NCAA basketball and are excluded. Friday’s “Kimmel” and “Last Call” were encores and “Last Call’s” rebroadcast is excluded.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.39/3
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.39/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2
NBC “Last Call,” 0.18/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.470 million viewers
CBS “Late Show,” 3.820 million viewers
ABC “Kimmel,” 2.086 million viewers
NBC “Tonight,” 2.470 million viewers
CBS “Late Show,” 3.820 million viewers
ABC “Kimmel,” 2.086 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.298 million viewers
ABC “Nightline,” 1.298 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.479 million viewers
CBS “The Late Late Show,” 1.364 million viewers
NBC “Late Night,” 1.479 million viewers
CBS “The Late Late Show,” 1.364 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.743 million viewers
NBC “Last Call,” 0.743 million viewers
SELECTED CABLE RESULTS, WEEK OF MARCH 25-29
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.21
TBS, 11-11:30 p.m., “Conan,” 0.16 (R)**
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.39
Adult Swim, 12:30-1:30 a.m. ET, 0.32
Adult Swim, 12:30-1:30 a.m. ET, 0.32
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.726 million viewers
TBS, 11-11:30 p.m., “Conan,” 0.388 million viewers (R)**
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.798 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.631 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.798 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.631 million viewers
** Thursday’s “Conan” was preempted.
‘THIS IS US’ IS THE #1 SCRIPTED SHOW ON THE BIG 4 NETS FOR THE WEEK OF MARCH 25-31 IN 18-49
Excluding Sports, “The Voice” Is Tied for #3 on Those Nets, “Ellen’s Game of Games,” “Chicago Med” and “Chicago Fire” Tie for #6
Season to Date, NBC Ranks #1 or Tied for #1 in Adults 18-49, Adults 25-54, Adults 18-34 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season, Excluding Sports, in 16 Years
NBC Rules Monday in 18-49 & Total Viewers, "Voice" Is the #1 Show of the Night, "Enemy Within" Wins Among ABC, CBS & NBC at 10 p.m. by +33%
“This Is Us” Is Tuesday’s #1 Show in 18-49, "Game of Games" Ties for #2, "Village" Ties for the 10 p.m. Win; NBC Takes the Night
NBC Wins Wednesday in 18-49 & Total Viewers; "Chicago Fire" Is #1 in Viewers, "Med" #2; "P.D." Matches the 10 p.m. Drama Competition Combined
"A.P. Bio" Tops Its Prior Nine Episodes in Total Viewers, Has Grown Every Week Since Its Season Premiere; “Will & Grace” Delivers Its Most-Watched Episode Since Nov. 1
"Blacklist" Is Friday’s #1 Most-Watched Non-Sports Telecast of the Night
UNIVERSAL CITY, Calif. — April 2, 2019 — NBC has tied for #2 among the Big 4 networks in primetime ratings for the week of March 25-31 in adults 18-49, finishing behind only CBS, which was boosted by three nights of NCAA Basketball Tournament coverage, according to “live plus same day” viewership figures from Nielsen Media Research.
Tuesday’s “This Is Us” is the week’s top-rated Big 4 scripted telecast in adults 18-49, with a 1.7 rating, and is #3 on those networks counting all programs. Excluding sports, Monday’s “Voice” tied for #3 and “Ellen’s Game of Games,” “Chicago Med” and “Chicago Fire” tied for #6.
In addition to tying for #2 for the week in adults 18-49, NBC was #2 outright in adults 25-54 and #2 or tied for #2 in men 18-49, men 25-54 and women 25-54.
Season to date, NBC ranks #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics. In total viewers, excluding sports, NBC is running within 1.433 million persons of #1 CBS, NBC’s closest position to #1 in total viewers at this point in the season, excluding sports, in 16 years, since trailing by 768,000 persons at this time in 2002-03.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 27 Averages
Adult 18-49 Rating, “live plus same day,” March 25-31
CBS…1.2
NBC…0.8
ABC…0.8
Fox…0.6
CW…0.2
Total Viewers
CBS…6.6 million
NBC…4.7 million
ABC…4.4 million
Fox…2.5 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.7
Fox…1.7
CBS…1.6
ABC…1.3
CW…0.4
Total Viewers
CBS…9.1 million
NBC…7.6 million
Fox…5.9 million
ABC…5.7 million
CW…1.4 million
NBC highlights for the week of March 25-31:
Monday
NBC won Monday night among the Big 4 in adults 18-49, adults 25-54, total viewers and every other key measure, taking six of six half-hours among those networks in both adults 18-49 and total viewers.
“The Voice” (1.6 rating in 18-49, 9.0 million viewers overall from 8-10 p.m. ET) ranked as the night’s #1 show on the Big 4 networks in adults 18-49, adults 25-54, total viewers and all other key categories. “Voice” won the time period by a +33% margin over “American Idol” in 18-49 (1.6 vs. 1.2) and by +40% or more than +2.5 million persons in total viewers (9.0 million vs. 6.5 million).
“Live Plus 35 Day Plus Digital” Ratings: Monday’s “The Voice” has grown by +56% in 18-49 rating going from L+SD to L+35+Digital (from a 1.79 to a 2.79).
“The Enemy Within” (0.8 rating in 18-49, 5.1 million viewers overall from 10-11 p.m. ET) won the hour among ABC, CBS and NBC versus Week 2 of ABC’s “The Fix” and a CBS news special in adults 18-49, adults 25-54, total viewers and all other key categories (including a tie in women 18-34). “Enemy” delivered a +33% margin of victory among those nets in 18-49 (0.8 vs. 0.6 for “The Fix”) and +1.2 million persons or +32% in total viewers (5.1 million vs. 3.9 million for “The Fix”). Week to week, “Enemy” maintained 100% of its 18-49 rating (0.8 vs. 0.8) and increased by +18% in total viewers (5.1 million vs. 4.3 million) to generate a three-week high in total viewers (best since March 4, 5.3 million). L+3: “Enemy Within” grew by +50% going from L+SD to L+3 Nielsens (from a 0.8 to 1.2) and +2.1 million viewers overall (5.1 million to 7.2 million) going from L+SD to L+3.
Tuesday
NBC won the night in adults 18-49 and most other key demographics.
“Ellen’s Game of Games” (1.2 rating in 18-49, 5.4 million viewers overall from 8-9 p.m. ET) tied as the #2 show of the night on the Big 4 networks in adults 18-49, behind only “This Is Us,” while tying for #1 in the timeslot among the Big 4 in adults 18-49 with “NCIS.” From half-hour to half-hour, “Games” grew significantly in every key measure, including a gain of +30% in adults 18-49 (1.0 to 1.3).
“This Is Us” (1.7 rating in 18-49, 7.6 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 in adults 18-49 and most other key demographics. “TIU” won the timeslot among the Big 4 networks in every key demo, delivering an +89% margin of victory in adults 18-49 (1.7 vs. 0.9 for CBS’ #2 “FBI”). Week to week, “TIU” retained 100% in 18-49 (1.7 vs. 1.7) and 99.9% in total viewers (7.631 million vs. 7.637 million). L+7: “This Is Us” is increasing by +86% in 18-49 rating (from a 2.07 to a 3.86) and +5.5 million viewers overall (8.4 million to 13.9 million) going from L+SD to L+7. The gain of +1.79 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.506 million viewers is television’s #3 biggest L+7 gain. L+35+Digital: “This Is Us” has grown by +241% in 18-49 rating going from L+SD to L+35+Digital (from a 2.07 to a 7.06).
“The Village” (0.7 rating in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET) tied for #1 in the timeslot among the ABC, CBS and NBC dramas in adults 18-49 and adults 18-34 and ranked #1 outright among those dramas in women 18-49. In its second week, “Village” continued to outpace the two other Big 4 series that debuted last week in 18-49 and total viewers, topping Monday’s “The Fix” (0.6 with its second episode on March 25 in 18-49, 3.9 million viewers overall) and Tuesday’s “Mental Samurai” (0.6 with its second telecast on March 26 in 18-49, 2,0 million viewers). This week’s “Village” rated within 0.1 of a point of last week’s series premiere in 18-49 (0.7 vs. 0.8) despite the addition this week or original competition from CBS’ “NCIS: New Orleans.” L+3: The prior week’s “The Village” grew by +29% in 18-49 going from L+SD Nielsens to L+3 (0.7 to 0.9) and +1.8 million persons in total viewers (4.0 million to 5.8 million).
Wednesday
NBC won the night in adults 18-49 and total viewers with “Chicago Fire” and “Chicago Med” scoring as the #1-2 shows of the night in total viewers and tying for #2 in 18-49. NBC’s Wednesday schedule of “Chicago” dramas has ranked as the #1 regular lineup in total viewers on 16 of the 17 Wednesdays it’s aired so far this season.
“Chicago Med” (1.2 rating in 18-49, 8.1 million viewers overall from 8-9 p.m. ET) ranked as the #2 most-watched show of the night on the Big 4 networks, behind only “Chicago Fire,” and tied as the #2 show of the night in 18-49 with “Chicago Fire,” behind only “Survivor.” “Med” won the timeslot in total viewers over such competition as “Survivor” and “Empire.” L+35+Digital: “Med” is growing by +115% in 18-49 rating going from L+SD to L+35+Digital (from a 1.25 to a 2.69).
“Chicago Fire” (1.2 rating in 18-49, 8.3 million viewers overall from 9-10 p.m. ET) was the #1 show of the night on the Big 4 in total viewers and tied as the #2 show of the night in 18-49 with “Chicago Med,” behind only “Survivor.” With its first original episode in four weeks, won the timeslot in adults 18-49 and total viewers, retaining 100% versus the show’s previous first-run telecast of four weeks ago in 18-49 (1.2 vs. 1.2 on Feb. 27) and is up in total viewers (8.275 million vs. 8.267 million). L+35+Digital: “Fire” is increasing by +133% in 18-49 rating going from L+SD to L+35+Digital (from a 1.25 to a 2.91).
“Chicago P.D.” (1.1 rating in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, matching the combined rating of the ABC-CBS drama competition (1.1 vs. a combined 1.1 for “SEAL Team” and “Whiskey Cavalier”), while topping the combined audience of the ABC-CBS drama competition (7.0 million persons vs. a combined 6.9 million). With its first original telecast in four weeks, “P.D.” maintained 100% of its prior original in 18-49 (1.1 vs. 1.1 on Feb. 27) and 98% in total viewers (7.0 million vs. 7.2 million). L+35+Digital: “P.D.” has grown by +157% in 18-49 rating going from L+SD to L+35+Digital (from a 1.14 to a 2.93).
Thursday
“Superstore” (0.8 rating in 18-49, 3.4 million viewers overall from 8-8:30 p.m. ET) rated within 0.1 of the prior week in 18-49 (0.8 vs. 0.9, which on March 21 equaled the show’s top 18-49 rating since March 22, 2018). L+35+Digital: “Superstore” generates +44% of its L+35+digital 18-49 rating from nonlinear sources, the #2 biggest percentage on the NBC schedule, behind only “Brooklyn Nine-Nine.”
“A.P. Bio” (0.5 rating in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET) scores a new season high in total viewers, with the show’s most-watched episode since March 22, 2018 (2.8 million), topping its previous nine episodes. “A.P. Bio” has increased its overall audience with all three telecasts since its season premiere on March 7 (from 1.9 million on March 7 to 2.0 million on March 14 to 2.2 million on March 21 to 2.3 million on March 28). L+7+Digital: “A.P. Bio” generates +38% of its L+7+digital 18-49 rating from nonlinear sources, the #2 biggest percentage on the NBC schedule, behind only “Brooklyn Nine-Nine.”
“Will & Grace” (0.7 rating in 18-49, 3.2 million viewers overall from 9-9:30 p.m. ET) scored the show’s top total-viewer result since Nov. 1, 2018 (3.5 million), and equaled its highest 18-49 rating since Feb. 7 (0.8). Week to week, “W&G” retained 100% in 18-49 (0.7 vs. 0.7 in the 9:30 half-hour) and increased by +10% in total viewers (3.247 million vs. 2.963 million). L+35+Digital: “Will & Grace” has increased by +224% in the 18-49 demo going from L+SD to L+35+Digital (from a 0.75 to a 2.43).
The premiere of “Abby’s” (0.5 rating in 18-49, 2.6 million viewers overall from 9:30-10 p.m. ET) finished within 0.2 of its adult 18-49 lead-in from “Will & Grace” and within 0.1 in all key adult-male demos while debuting versus high-rated college basketball coverage. “Abby’s” retained 92% of NBC’s total-viewer average in the timeslot this season prior to “Abby’s” (2.597 million vs. 2.817 million).
An encore telecast of “Law & Order: SVU” averaged a 0.5 rating in 18-49 and 3.0 million viewers overall from 10-11 p.m. ET.
Friday
A special 8 p.m. telecast of “The Blacklist” (0.6 rating in 18-49, 4.3 million viewers overall from 8-9 p.m. ET) scored as the #1 most-watched non-sports show of the night in total viewers and tied for #2 in 18-49, while matching the show’s season high for a Friday telecast in adults 18-49. The 8 p.m. “Blacklist” equaled NBC’s highest 18-49 rating in the timeslot since Nov. 23, 2018 (0.8 with holiday specials).
The regular 9 p.m. episode of “The Blacklist” averaged a 0.5 rating in 18-49 and 4.0 million viewers overall from 9-10 p.m. ET. L+35+Digital: “Blacklist” is increasing by +198% in 18-49 rating going from L+SD to L+35+Digital (from a 0.56 to a 1.67).
“Dateline NBC” (0.4 rating in 18-49, 0.7 in adults 25-54, 3.2 million viewers overall from 10-11 p.m. ET): grew from its first half-hour to its second by +17% in 25-54 (0.6 to 0.7) and +11% in total viewers (3.0 million to 3.4 million).
Sunday
An encore telecast of “Ellen’s Game of Games” (0.3 rating in 18-49, 1.7 million viewers overall from 7-8 p.m. ET) increased half-hour to half-hour in every key ratings category, including a gain of +75% in the women 25-54 demo (0.4 to 0.7).
“World of Dance” (0.7 rating in 18-49, 3.2 million viewers overall from 8-10 p.m. ET) grew +33% from its first half-hour to its fourth in 18-49 (0.6 to 0.8) and +13% in total viewers (2.0 million to 3.4 million). L+3: The prior week’s “World of Dance” grew +25% in 18-49 rating going from L+SD to L+3 (from a 0.8 to a 1.0) and +966,000 viewers (3.3 million to 4.3 million).
“Good Girls” (0.6 rating in 18-49, 2.2 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6). L+3: the prior Sunday’s “Good Girls” increased by +67% in 18-49 going from L+SD to L+3 (0.6 to 1.0) and by +1.3 million viewers (2.3 million to 3.6 million).
TODAY IS #1 FOR 14 STRAIGHT QUARTERS
TODAY Tops GMA for 14 Consecutive Quarters in Key Demo, Best Advantage in 4 Quarters
TODAY Wins 170 Straight Weeks in Key Demo, Best Streak in 6 Years
TODAY Quadruples Demo Lead Over GMA Vs. Last Year
NEW YORK – April 2, 2019 – NBC News’ TODAY was the number-one morning show for the first quarter 2019, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 14 consecutive quarters, its best advantage over GMA in four quarters. In total viewers, TODAY and GMA were separated by just 1% for the quarter.
For the week of March 25, TODAY won the A25-54 demo marking 170 straight weeks in the top spot and delivering its best streak in six years. TODAY also won in total viewers last Wednesday and Thursday. Versus last year, TODAY quadrupled its demo lead over GMA, narrowed the total viewer gap by 88%, and is the only program to grow in total viewers. Additionally, TODAY won the month of March in the demo.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.18 | 1,418 | 0.78 | 1,007 | 4,088 |
| CBS THIS MORNING | 0.71 | 862 | 0.48 | 620 | 3,228 |
| GOOD MORNING AMERICA | 1.03 | 1,148 | 0.69 | 895 | 4,149 |
- TODAY posted its 14th consecutive quarterly win among A25-54
- TODAY averaged 1.418 million total viewers, leading GMA by +170,000 (+14%) and CBS This Morning by +556,000 (+65%) – best advantage over GMA in 4 quarters
- Vs. prior quarter, TODAY increased its lead over GMA by 14%
- TODAY won its 25th consecutive quarter among A18-49 and 97th win of last 98 quarters, dating back to 4Q 1994
- TODAY averaged 1.007 million A18-49 viewers, +112,000 (+12%) more than GMA and + 387,000 (+63%) higher than CBS
- Vs. prior quarter, TODAY increased its lead over GMA by 49%
- TODAY averaged 4.088 million total viewers outperforming CBS by +860,000 (+27%)
- Vs. prior year, TODAY advantage over CBS increased +10%
MONTH OF MARCH 2019:
- 43rd consecutive A25-54 monthly win – 1.358 million A25-54 viewers beats GMA by +150,000 (+12%) and CBS by +527,000 (+63%)
- 48th consecutive A18-49 monthly win – 974,000 A18-49 viewers beats GMA by +111,000 (+13%) and CBS by +376,00 (+63%)
- TODAY beats CBS in total viewers for month of March by +823,000 (+26%)
- Total viewer gap vs. GMA of -92,000 is nearly cut in half from the -174,000 loss of prior year
WEEK OF 3/25/19
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.07 | 1,293 | 0.72 | 925 | 3,823 |
| CBS THIS MORNING | 0.66 | 792 | 0.44 | 567 | 3,071 |
| GOOD MORNING AMERICA | 0.94 | 1,132 | 0.63 | 805 | 3,859 |
TODAY averaged 1.293 million A25-54 viewers, leading GMA by +161,000 (+14%) and CBS This Morning by +501,000 (+63%)
- TODAY has now ranked #1 among A25-54 viewers for 170 consecutive weeks (best streak in over six years) and 186 of the last 187 weeks
- Vs. prior year, TODAY lead over GMA quadrupled and over CBS improved +27%
- Vs. prior week, TODAY lead over GMA improved +13%
TODAY averaged 925,000 A18-49 viewers, +120,000 (+15%) ahead of GMA and +358,000 (+63%) higher than CBS
- Vs. prior year, TODAY lead over GMA improved +140% and over CBS improved +22%
- Vs. prior week, TODAY lead over GMA improved +11%
TODAY averaged 3.823 million total viewers topping CBS This Morning by +752,000 (+24%)
- TODAY ranked #1 on Wednesday and Thursday
- Vs. prior year, TODAY gap vs. GMA narrowed by -88% and its lead over CBS widened by +58%
- Vs. prior week, TODAY gap vs. GMA narrowed by -56% and its lead over CBS widened by +3
- TODAY was the only program to see year-over-year growth in viewership (+1% vs. ABC -6% and CBS -7%)
SEASON-TO-DATE (9/24/2018-3/31/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 20% vs. the same period last season (+912,000 vs. +759,000 last season)
NBC NIGHTLY NEWS WITH LESTER HOLT WINS FIRST QUARTER OF 2019
#1 Across Key A25-54 and A18-49 Demos in 1Q’19
Clinches Both Demos for Third Straight Quarter and 15 of Last 16 Quarters
#1 Most-Watched Season to Date in Both Demos
April 2, 2019 – NBC Nightly News with Lester Holt is the #1 most-watched evening newscast in both the key A25-54 demo and the A18-49 demo for the first quarter of 2019, according to Nielsen Media Research. This marks the broadcast’s third consecutive quarter win, in addition to the 15th quarter win in the last 16 quarters, in both the demo most valued by news advertisers and with younger viewers.
Among A25-54, Nightly News continues its first quarter winning streak for 11 straight years, topping the broadcast networks with 1.96 million A25-54 viewers, leading CBS by +605,000 and ABC by +9,000. Nightly News grows from the previous quarter by +115,000 while improving its demo advantage over CBS by 2%.
Among A18-49, Nightly News is #1 for 23 straight years in the first quarter, winning 44 out of the last 46 quarters. NBC leads in the younger demo with 1.33 million viewers, ahead of CBS by +352,000 and ABC by +19,000, and improves by +74,000 viewers versus the prior quarter.
Nightly News also continues to lead as the #1 most-watched evening newscast season-to-date in both the key demo and A18-49, topping ABC by +40,000 and CBS by +598,000 in A25-54.
Most recently, Holt sat down exclusively with former FBI director James Comey, just days after special counsel Robert Mueller submitted his report to the Department of Justice. During the prior month, Holt anchored the broadcast from Lee County, Alabama after a deadly hurricane devastated the area and killed over twenty people. Also this quarter, Holt led a special edition of the broadcast live from Hanoi, Vietnam of the U.S.-North Korea summit and Nightly News launched “Justice for All,” a new criminal justice series focusing on unjust sentencing and unreliable convictions.
###
First Quarter 2019 Highlights:
Among A25-54 viewers, Nightly News ranked #1 for the third straight quarter and the 15th time in the last 16 quarters.
- Won the first quarter among demo viewers for 11 consecutive years.
- Averaged 1.957 million A25-54 viewers, +9,000 (+0.4%) more than ABC and +605,000 (+45%) higher than CBS.
- Versus prior quarter, Nightly News’ A25-54 viewership increased by +115,000 while its demo lead over CBS improved by 2%.
Nightly News ranked #1 among A18-49 viewers for the third consecutive quarter and the 44th time in the last 46 quarters.
- #1 evening newscast among A18-49 viewers during 1Q for 23 consecutive years.
- Averaged 1.329 million A18-49 viewers, leading ABC by +19,000 (+2%) and CBS by +352,000 (+36%).
- Versus prior quarter, Nightly News added +74,000 A18-49 viewers.
Nightly News averaged 8.631 million total viewers, - +2.063 million (+31%) ahead of CBS
- Versus prior quarter, Nightly News’ total viewership was up +264,000
- Compared to 1Q 2018, Nightly News’ total viewer advantage over CBS improved by 3%
Season-to-Date Highlights:
- Nightly News ranks #1 among A25-54 viewers (+40,000 vs. ABC, +598,000 vs. CBS)
- Ranks #1 among A18-49 viewers (+45,000 vs. ABC, +368,000 vs. CBS)
- Nightly News’ total viewer lead over CBS is 10% higher than the same point last season
First Quarter 2019:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.631 | 1.62 | 1.957 | 1.03 | 1.329 |
| CBS | 6.568 | 1.12 | 1.352 | 0.76 | 0.977 |
| ABC | 9.275 | 1.61 | 1.948 | 1.02 | 1.310 |
###
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 22 seasons. The broadcast provides the very latest on the day’s top stories going beyond the headlines to uncover how people’s lives are affected by the world around them. NBC Nightly News reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ TAKES THE LATE-NIGHT RATINGS WEEK OF MARCH 18-22 IN 18-49
Fallon Also Ranks #1 or Tied for #1 for the Season in Adults 18-49, Adults 18-34 & All Key Adult-Female Demos
At 12:35 a.m., “Late Night” Wins the Week in 18-49 & Leads the Season Over “Late Late Show” & “Nightline” in All Key Categories
NEW YORK — March 26, 2019 —“The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of March 18-22 in adults 18-49 and most other key demographics versus “The Late Show with Stephen Colbert” and “Jimmy Kimmel Live,” according to “live plus same day” figures from Nielsen Media Research.
“Tonight’s” 0.43 rating for the week in adults 18-49 topped “Late Show’s” 0.37 and “Kimmel’s” 0.34.
“Tonight” also ranked #1 for the week in adults 25-54, adults 18-34, men 18-49 (tie), men 18-34 and all key adult-female demographics.
In “most current” Nielsens for the season to date, “Tonight” ranks #1 or tied for #1 versus Colbert and Kimmel in adults 18-49, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” ranked #1 versus “The Late Late Show with James Corden” in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key female demos. For their head-to-head half-hour, “Late Night” beat ABC’s “Nightline” in all key measures – adults, men and women 18-34, 18-49 and 25-54, as well as total viewers
Season to date, Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of March 18-22. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of March 18-22. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.43 rating, 3 share
CBS “Late Show,” 0.37/3 *
ABC “Kimmel,” 0.34/2 *
NBC “Tonight” 0.43 rating, 3 share
CBS “Late Show,” 0.37/3 *
ABC “Kimmel,” 0.34/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.22/2
ABC “Nightline,” 0.22/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.20/2 *
NBC “Late Night,” 0.27/3 *
CBS “Late Late Show,” 0.20/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2 *
NBC “Last Call,” 0.19/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.145 million viewers
CBS “Late Show,” 2.935 million viewers *
ABC “Kimmel,” 1.932 million viewers *
NBC “Tonight,” 2.145 million viewers
CBS “Late Show,” 2.935 million viewers *
ABC “Kimmel,” 1.932 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.183 million viewers
ABC “Nightline,” 1.183 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.213 million viewers *
CBS “The Late Late Show,” 1.142 million viewers *
NBC “Late Night,” 1.213 million viewers *
CBS “The Late Late Show,” 1.142 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.680 million viewers *
NBC “Last Call,” 0.680 million viewers *
* Thursday and Friday CBS telecasts were delayed by NCAA basketball and are excluded. Friday’s “Kimmel,” “Late Night” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.39/3
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.39/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.469 million viewers
CBS “Late Show,” 3.808 million viewers
ABC “Kimmel,” 2.085 million viewers
NBC “Tonight,” 2.469 million viewers
CBS “Late Show,” 3.808 million viewers
ABC “Kimmel,” 2.085 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.299 million viewers
ABC “Nightline,” 1.299 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.469 million viewers
CBS “The Late Late Show,” 1.364 million viewers
NBC “Late Night,” 1.469 million viewers
CBS “The Late Late Show,” 1.364 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.747 million viewers
NBC “Last Call,” 0.747 million viewers
SELECTED CABLE RESULTS, WEEK OF MARCH 18-22
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.23
TBS, 11-11:30 p.m., “Conan,” 0.14 **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.42
Adult Swim, 12:30-1:30 a.m. ET, 0.32
Adult Swim, 12:30-1:30 a.m. ET, 0.32
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.778 million viewers
TBS, 11-11:30 p.m., “Conan,” 0.394 million viewers **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.837 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.636 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.837 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.636 million viewers
** Thursday’s “Conan” was preempted.
‘THIS IS US’ & ‘THE VOICE’ TIE AS THE #1 SHOW OF THE WEEK OF MARCH 18-24 IN 18-49
Season to Date, NBC Ranks #1 or Tied for #1 in Adults 18-49, Adults 25-54 & Every Key Adult-Female Demo; Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season, Excluding Sports, in 16 Years
"The Voice" Dominates Monday Night, Topping "Idol" by +42% and +3.8 Million Viewers, "Enemy Within" Wins at 10 Over the “Fix" Premiere
NBC Sweeps the Tuesday Half-Hours, “This Is Us” & “Game of Games” & Are #1-2 For the Night, “The Village” Wins at 10, Tops the Week’s Other Series Debuts of “The Fix” & “Mental Samurai”
On Thursday, "Superstore" Generates Its Most-Watched Episode in a Year, All Five NBC Shows Increase Their Audiences Week to Week, "A.P. Bio" By +13%, “Will & Grace” by +20%
On Friday, “Blindspot” Grows in Viewers by +12% Vs. the Prior Week, "Blacklist" and “Dateline” Increase by +24% Each
Sunday’s “Good Girls” Increases Week to Week by +20% in 18-49
UNIVERSAL CITY, Calif. — March 26, 2019 — NBC has tied for #2 among the Big 4 networks in primetime ratings for the week of March 18-24 in adults 18-49, finishing behind only CBS, which was boosted by four nights of NCAA Basketball Tournament coverage, according to “live plus same day” viewership figures from Nielsen Media Research.
Monday’s “The Voice” and Tuesday’s “This Is Us” tied as the week’s #1 telecasts in the key adults 18-49 demographic, along with two segments of CBS’ primetime NCAA basketball coverage. “Ellen’s Game of Games” tied for the #6 primetime rating of the week on the Big 4 networks, excluding sports.
Season to date, NBC ranks #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, excluding sports, NBC is running within 1.393 million persons of #1 CBS, NBC’s closest position to #1 in total viewers at this point in the season, excluding sports, in 16 years, since trailing by 795,000 persons at this time in 2002-03.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 26 Averages
Adult 18-49 Rating, “live plus same day,” March 18-24
CBS…1.2
ABC…0.8
NBC…0.8
Fox…0.7
CW…0.3
Total Viewers
CBS…6.2 million
ABC…4.4 million
NBC…4.3 million
Fox…2.8 million
CW…0.9 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.7
Fox…1.7
CBS…1.6
ABC…1.3
CW…0.4
Total Viewers
CBS…9.1 million
NBC…7.6 million
Fox…5.9 million
ABC…5.6 million
CW…1.4 million
NBC highlights for the week of March 18-24:
Monday
NBC wins Monday night among the Big 4 in adults 18-49, adults 25-54, total viewers and every other key measure.
“The Voice” (1.7 rating in 18-49, 9.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54, total viewers and all other key categories, topping ABC’s Monday premiere of “American Idol” by a +42% margin in 18-49 (1.7 vs. 1.2) and +3.8 million or +62% in total viewers (9.9 million vs. 6.1 million).
“Live Plus 35 Day Plus Digital” Ratings: Monday’s “The Voice” has grown by +58% in 18-49 rating going from L+SD to L+35+Digital (from a 1.77 to a 2.79).
“The Enemy Within” (0.8 rating in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) won the hour among the ABC-CBS-NBC dramas in adults 18-49 versus CBS’ “Bull” and ABC’s premiere of “The Fix,” and also ranked #1or tied for #1 among those dramas in men and women 18-49 and adults, men and women 25-54. L+3: “Enemy Within” grew by +50% going from L+SD to L+3 Nielsens (from a 0.8 to 1.2) and +2.4 million viewers overall (4.3 million to 6.7 million) going from L+SD to L+3.
Tuesday
NBC won the night among the Big 4 networks in adults 18-49 and every other key demographic, sweeping six of six half-hours in adults 18-49.
“Ellen’s Game of Games” (1.2 rating in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in adults 18-49, behind only “This Is Us,” and tied with “Us” as the #1 show of the night on the Big 4 in men 18-34. “Ellen’s” won the timeslot in adults 18-49 and every other key demographic, including a margin of +50% in adults 18-49 (1.2 vs. 0.8 for Fox’s #2 “MasterChef Junior”). Week to week, “Ellen’s” retained 100% in 18-49 (1.2 vs. 1.2) and grew +8% in total viewers (5.7 million vs. 5.3 million). L+35+Digital: “Game of Games” is growing by +46% in 18-49 rating going from L+SD to L+35+Digital (from a 1.53 to a 2.23).
“This Is Us” (1.7 rating in 18-49, 7.6 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 in adults 18-49 and every other key demographic (including a tie with “Ellen’s Game of Games” in men 18-34). In the 9 p.m. timeslot, “Us” won among the Big 4 networks in every key ratings measure, delivering a +143% margin of victory in the timeslot among the Big 4 nets in adults 18-49 (1.7 vs. 0.7 for Fox’s premiere of “Mental Samurai”). L+7: “This Is Us” is increasing by +86% in 18-49 rating (from a 2.09 to a 3.89) and +5.5 million viewers overall (8.5 million to 14.0 million) going from L+SD to L+7. The gain of +1.80 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.518 million viewers is television’s #3 biggest L+7 gain. L+35+Digital: “This Is Us” has grown by +237% in 18-49 rating going from L+SD to L+35+Digital (from a 2.09 to a 7.05).
The premiere of “The Village” (0.9 rating in 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) won the timeslot in adults 18-49, adults 25-54, total viewers and all key adult-female demos and topped the week’s other two Big 4 series premieres in 18-49 and total viewers, outscoring Monday’s “The Fix” (0.7 in 18-49, 4.4 million viewers overall) and Tuesday’s “Mental Samurai” (0.7 in 18-49, 2.3 million viewers).
Wednesday
NBC finished #2 for the night in total viewers versus all original competition on the Big 4 networks.
An encore recap edition of “The Voice” (1.0 rating in 18-49, 6.1 million viewers overall from 8-10 p.m. ET) ranked as the #2 show of the night on the Big 4 networks in total viewers, and was also #2 in its two-hour 8-10 p.m. timeslot among those nets in total viewers and adults 25-54.
The NBC Special “bublé!” averaged a 0.5 rating in 18-49 and 3.2 million viewers overall from 10-11 p.m. ET
Thursday
“Superstore” (0.9 rating in 18-49, 3.9 million viewers overall from 8-8:30 p.m. ET) equaled the show’s top 18-49 rating since March 22, 2018 (1.1 in 18-49) and delivered its most-watched episode since March 15, 2018 (3.933 million viewers overall). “Superstore” has increased its overall audience with each of its last three telecasts (from 3.0 million on Dec. 13 to 3.1 million on March 7 to 3.3 million on March 14 to 3.9 million on March 21). Week to week, “Superstore” grew +18% in total viewers (3.9 million vs. 3.3 million). L+35+Digital: “Superstore” generates +44% of its L+35+digital 18-49 rating from nonlinear sources, the #2 biggest percentage on the NBC schedule, behind only “Brooklyn Nine-Nine.”
“A.P. Bio” (0.5 rating in 18-49, 2.2 million viewers overall from 8:30-9 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5) and grew +13% in total viewers (2.2 million vs. 2.0 million), and has now increased its overall audience both weeks since its season premiere on March 7 (from 1.9 million on March 7 to 2.0 million on March 14 to 2.2 million on March 21). It was the show’s most-watched episode since March 22, 2018 (2.8 million).
“Brooklyn Nine-Nine” (0.5 rating in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) increased week to week by +4% in total viewers (2.130 million vs. 2.053 million), and has now increased its overall audience with both telecasts since March 7 (from 1.987 million on March 7 to 2.053 million on March 14 to 2.230 million on March 21). L+35+Digital: “B99” derives +56% of its L+35+digital 18-49 rating from nonlinear sources, the #1 biggest percentage on the NBC schedule.
“Will & Grace” (0.7 rating in 18-49, 3.0 million viewers overall from 9:30-10 p.m. ET) equaled the show’s highest 18-49 rating since Feb. 7 (0.8) and delivered its most-watched episode since that same date (3.1 million). Week to week “W&G” was up +0.1 of a point or +17% in 18-49 (0.7 vs. 0.6) and up +20% in total viewers (3.0 million vs. 2.5 million). L+35+Digital: “Will & Grace” has increased by +224% in the 18-49 demo going from L+SD to L+35+Digital (from a 0.76 to a 2.46).
“Law & Order: SVU” (0.8 rating in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) grew +0.1 of a point or +14% week to week in 18-49 (0.8 vs. 0.7) and +5% in total viewers (4.3 million vs. 4.1 million), and won the hour over CBS’ NCAA Basketball Tournament coverage in total viewers, women 18-49 and women 25-54. It was the most-watched “SVU” since Jan. 31 (4.6 million). L+35+Digital: “SVU” is growing by +259% in 18-49 rating going from L+SD to L+35+Digital (from a 0.90 to a 3.23).
Friday
“Blindspot” (0.4 rating in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) increased by +12% week to week in total viewers (3.0 million vs. 2.6 million).
“The Blacklist” (0.6 rating in 18-49, 4.2 million viewers overall from 9-10 p.m. ET) equaled the show’s season high for a Friday telecast in adults 18-49, growing +0.1 of a point or +20% week to week in 18-49 (0.6 vs. 0.5) and +24% in total viewers (4.177 million vs. 3.379 million) to the show’s most-watched episode since an 8 p.m. telecast on Feb. 22 (4.3 million). L+35+Digital: “Blacklist” is increasing by +195% in 18-49 rating going from L+SD to L+35+Digital (from a 0.57 to a 1.68).
“Dateline NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 3.6 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5), increased by +14% in adults 25-54 (0.8 vs. 0.7) and was up +24% in total viewers (3.6 million vs. 2.9 million), to equal the show’s high for a Friday edition in adults 25-54 since Jan. 18 (1.0).
Sunday
An encore telecast of “Ellen’s Game of Games” (0.4 rating in 18-49, 2.1 million viewers overall from 7-8 p.m. ET) increased half-hour to half-hour by +0.2 of a point or +67% in 18-49 (0.3 to 0.5).
“World of Dance” (0.8 rating in 18-49, 3.3 million viewers overall from 8-10 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8), to deliver a consistent 0.8 for a third straight telecast. L+7: Last summer’s “World of Dance” grew by +42% in 18-49 rating going from L+SD to L+7 (from a 1.40 to a 1.99) and +2.1 million viewers overall (6.4 million to 8.5 million).
“Good Girls” (0.6 rating in 18-49, 2.3 million viewers overall from 10-11 p.m. ET) grew +0.1 of a point or +20% week to week in 18-49 (0.6 vs. 0.5). L+7: Last season “Good Girls” increased by +48% in 18-49 rating going from L+SD to L+7 (from a 1.02 to a 1.51) and more than +1.6 million viewers overall (4.4 million to 6.1 million). Digital: The prior week’s “Good Girls” set a series high for digital viewership.
TODAY IS #1 IN KEY DEMO
TODAY Wins 169 Weeks in Key Demo, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Friday
TODAY Is Only Program to Grow In Total Viewers and Demo Week Over Week
NEW YORK – March 26, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 169 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY also won in total viewers last Friday and was the only morning show to grow in total viewers and in the demo week over week. Additionally, versus a year ago, TODAY improved its margins over GMA, growing its demo lead by 23% and narrowing the total viewer gap by 61%.
TODAY HIGHLIGHTS
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.09 | 1,313 | 0.73 | 946 | 3,828 |
| CBS THIS MORNING | 0.66 | 791 | 0.45 | 579 | 3,101 |
| GOOD MORNING AMERICA | 0.97 | 1,170 | 0.65 | 836 | 3,908 |
TODAY averaged 1.313 million A25-54 viewers, leading GMA by +143,000 (+12%) and CBS This Morning by +522,000 (+66%)
- TODAY has now ranked #1 among A25-54 viewers for 169 consecutive weeks (best streak in over six years) and 185 of the last 186 weeks
- Week-over-week, TODAY was the only network up among A25-54 +1% (+9,000) vs. GMA -1% and CBS -4%. TODAY’s A25-54 lead over GMA rose by 20% compared to the prior week.
- TODAY’s A25-54 lead over GMA rose by 23% compared to the same week last season.
TODAY averaged 946,000 A18-49 viewers, +110,000 (+13%) ahead of GMA and +367,000 (+63%) higher than CBS
- TODAY’s lead over GMA improved by 18% versus the prior week.
- TODAY’s lead over GMA nearly doubled versus the same week last season.
TODAY averaged 3.828 million total viewers, trailing GMA by -80,000 (-2%) and topping CBS This Morning by +727,000 (+23%)
- TODAY ranked #1 on Friday
- Week-over-week, TODAY’s total viewership was up +1% (+22,000) vs. GMA -0.3% and CBS +2%. TODAY’s gap with GMA improved by 29% versus the prior week.
- TODAY’s gap with GMA improved by 61% versus the same week last season.
SEASON-TO-DATE (9/24/2018-3/24/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 21% vs. the same period last season (+921,000 vs. +763,000 last season)
NBC RATINGS RESULTS FOR THE PRIMETIME WEEK OF MARCH 11-17
“The Voice,” “This Is Us” & “Ellen’s Game of Games” Finish in the Top 10 Among Big 4 Primetime Programs, “New Amsterdam” Ties for #17, “Enemy Within” & “Superstore” Tie for #20
Season to Date, NBC Leads in Adults 18-49, Also Ranks #1 or Tied for #1 in Adults 25-54 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season, Excluding Sports, in 16 Years
“The Voice” Tops Monday in Total Viewers and 25-54, Week 3 of “The Enemy Within” Maintains 100% Week to Week in 18-49
On Tuesday, "This Is Us" Grows +6% Week to Week in 18-49, “New Amsterdam” Delivers Its Most-Watched Episode Since November
An Encore "Chicago Fire" Wins the Wednesday 9 p.m. Hour in Total Viewers Vs. Original Competition, At 10, a “P.D.” Rebroadcast Ties for #1 in 18-49
On Thursday, "Superstore" Equals Its Season High in 18-49, "A.P. Bio" Builds on the Prior Week’s Season Debut in Total Viewers
UNIVERSAL CITY, Calif. — March 19, 2019 — NBC has finished #2 among the Big 4 networks in primetime ratings for the week of March 11-17 in adults 18-49 and also ranked #2 or tied for #2 in adults 25-54, adults 18-49 and all key adult-female demograpics, according to “live plus same day” viewership figures from Nielsen Media Research.
Monday’s “The Voice” ranked #3 for the week among primetime shows on ABC, CBS, NBC or Fox, Tuesday’s “This Is Us” ranked #4, Tuesday’s “Ellen’s Game of Games” tied for #9, Tuesday’s “New Amsterdam” tied for #17 and Monday’s “The Enemy Within” and Thursday’s “Superstore” tied for #20.
Season to date, NBC ranks #1 in adults 18-49 and is #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 25-54 and all key adult-female demographics. In total viewers, excluding sports, NBC is running within 1.370 million persons of #1 CBS, NBC’s closest position to #1 in total viewers at this point in the season, excluding sports, in 16 years, since trailing by 763,000 persons at this time in 2002-03.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 25 Averages
Adult 18-49 Rating, “live plus same day,” March 11-17
ABC…1.1
NBC…0.8
CBS…0.7
Fox…0.7
CW…0.3
Total Viewers
CBS…6.0 million
ABC…5.1 million
NBC…4.5 million
Fox…2.7 million
CW…0.9 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
Fox…1.7
CBS…1.6
ABC…1.3
CW…0.4
Total Viewers
CBS…9.2 million
NBC…7.7 million
Fox…6.0 million
ABC…5.6 million
CW…1.3 million
NBC highlights for the week of March 11-17:
Monday
NBC won Monday night among the Big 4 in adults 25-54 and total viewers.
“The Voice” (2.0 rating in 18-49, 10.5 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night in total viewers and adults 25-54, winning the time period by a margin of +2.4 million persons or a +29% margin in total viewers over the final Monday telecast of the current “Bachelor” cycle (10.5 million vs. 8.1 million). The March 11 “Voice” was up +5% versus the third Monday telecast of the prior cycle in 18-49 (2.0 vs. 1.9 on Oct. 8, 2018) and up +10% in total viewers (10.535 million vs. 9.557 million).
“Live Plus 35 Day Plus Digital” Ratings: Monday’s “The Voice” has grown by +59% in 18-49 rating going from L+SD to L+35+Digital (from a 1.75 to a 2.79).
“The Enemy Within” (0.9 rating in 18-49, 5.1 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.9 vs. 0.9) and retains 95% in total viewers (5.1 million vs. 5.3 million), and improved by +10% on NBC’s Monday 10-11 p.m. timeslot average last season in total viewers (5.1 million vs. 4.6 million).
Tuesday
“Ellen’s Game of Games” (1.2 rating in 18-49, 5.3 million viewers overall from 8-9 p.m. ET) ranked as the #3 show of the night in adults 18-49 behind only ABC’s “Bachelor” finale and “This Is Us,” ranking #2 or tied for #2 in the timeslot in adults, men and women 18-49 and adults, men and women 18-34, behind “Bachelor.” “Games” grew from half-hour to half-hour in every key measure. L+35+Digital: “Game of Games” is growing by +53% in 18-49 rating going from L+SD to L+35+Digital (from a 1.53 to a 2.34).
“This Is Us” (1.8 rating in 18-49, 7.5 million viewers overall from 9-10:01 p.m. ET) grew +6% week to week in 18-49 (1.8 vs. 1.7) to equal the show’s best 18-49 rating since Jan. 22 (2.0), despite this week’s special competition from the “Bachelor” finale. “Us” tied for #1 in the timeslot in adults 25-54. L+7: “This Is Us” is increasing by +86% in 18-49 rating (from a 2.11 to a 3.92) and +5.5 million viewers overall (8.5 million to 14.0 million) going from L+SD to L+7. The gain of +1.81 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.508 million viewers is television’s #3 biggest L+7 gain. L+35+Digital: “This Is Us” has grown by +237% in 18-49 rating going from L+SD to L+35+Digital (from a 2.11 to a 7.12).
“New Amsterdam” (1.0 rating in 18-49, 6.1 million viewers overall from 10:01-11 p.m. ET) took the timeslot in adults 18-49 and adults 25-54, winning in 18-49 by a +25% margin (1.0 vs. 0.8 for ABC’s premiere of “Videos After Dark”). “New Amsterdam” generated the show’s most-watched episode since its fall finale (6.260 million on Nov. 27, 2018), while in adults 18-49, maintained a steady 1.0 rating for a seventh consecutive telecast. L+7: “New Amsterdam” has grown by +104% in 18-49 rating (from a 1.21 to a 2.47) and +5.3 million viewers overall (6.3 million to 11.6 million) going from L+SD to L+7. The gain of +5.337 million viewers is the #4 biggest L+7 lift on television so far this season. L+35+Digital: “New Amsterdam” has grown by +238% in the 18-49 demo going from L+SD to L+35+Digital (from a 1.21 to a 4.09).
Wednesday
NBC’s encore lineup ranked #2 for the night in total viewers.
A rebroadcast of “Chicago Med” (0.6 rating in 18-49, 4.6 million viewers overall from 8-9 p.m. ET) retained 100% of the prior week’s encore rating in 18-49 (0.6 vs. 0.6) and finished #2 in the hour in total viewers verss all original competition on the Big 4 networks.
An encore telecast of “Chicago Fire” (0.6 rating in 18-49, 4.2 million viewers overall from 9-10 p.m. ET) won the time period in total viewers versus all original competition on the Big 4 networks.
An encore “Chicago P.D.” (0.6 rating in 18-49, 3.8 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot in 18-49 among ABC, CBS and NBC versus original competition on those networks.
Thursday
“Superstore” (0.9 rating in 18-49, 3.3 million viewers overall from 8-8:30 p.m. ET) equalled the show’s season high in 18-49 and matched it high since March 22, 2018 (1.1). “Superstore” increased by +13% week to week in 18-49 (0.9 vs. 0.8) and by +6% in total viewers (3.259 million vs. 3.070 million). L+35+Digital: “Superstore” generates +44% of its L+35+digital 18-49 rating from nonlinear sources, the #2 biggest percentage on the NBC schedule, behind only “Brooklyn Nine-Nine.”
“A.P. Bio” (0.5 rating in 18-49, 2.0 million viewers overall from 8:30-9 p.m. ET) maintained 100% of the previous week’s season premiere in 18-49 (0.5 vs. 0.5) and grew +4% in total viewers (2.0 million vs. 1.9 million). Digital: “A.P. Bio” was one of NBC’s top digital performers last season, drawing more than one-third (36%) of its total L+35 rating from digital sources, the #1 highest percentage on the NBC primetime schedule last season.
“Brooklyn Nine-Nine” (0.6 rating in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) and was up +3% in total viewers (2.053 million vs. 1.987 million). In the timeslot, “Brooklyn Nine-Nine” ranked #2 or tied for #2 in the timeslot among the Big 4 networks in adults, men and women 18-34. L+35+Digital: “B99” derives +55% of its L+35+digital 18-49 rating from nonlinear sources, the #1 biggest percentage on the NBC schedule.
“Will & Grace” (0.6 rating in 18-49, 2.5 million viewers overall from 9:30-10 p.m. ET) built on the show’s lead-in in total viewers and maintained 100% in adults 18-49 and adults 25-54. L+35+Digital: “Will & Grace” has increased by +222% in the 18-49 demo going from L+SD to L+35+Digital (from a 0.77 to a 2.48).
“Law & Order: SVU” (0.7 rating in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) ranked #1 in the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54 and total viewers and was #1 or tied for #1 among those dramas in every other key measure. “SVU” was up +3% versus the show’s prior original of three weeks earlier in total viewers (4.1 million vs. 4.0 million on Feb. 21). L+35+Digital: “SVU” is growing by +260% in 18-49 rating going from L+SD to L+35+Digital (from a 0.90 to a 3.24).
Friday
“Blindspot” (0.5 rating in 18-49, 2.6 million viewers overall from 8-9 p.m. ET) retained 100% week to week in 18-49 (0.5 vs. 0.5).
“The Blacklist” (0.5 rating in 18-49, 3.4 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5). Versus NBC’s season average in the Friday, 9-10 p.m. timeslot prior to “Blacklist,” the March 15 telecast was up +24% in total viewers (3.4 million vs. 2.7 million). L+35+Digital: “Blacklist” is increasing by +189% in 18-49 rating going from L+SD to L+35+Digital (from a 0.57 to a 1.65).
“Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 2.8 million viewers overall from 10-11 p.m. ET) maintained or increased its rating from half-hour to half-hour in every key measure, despite the 10 p.m. hour.
'TONIGHT SHOW’ WINS THE LATE-NIGHT RATINGS WEEK OF MARCH 11-15 IN 18-49
Fallon Also Ranks #1 or Tied for #1 for the Season in Adults 18-49, 25-54 and 18-34
At 12:35 a.m., “Late Night” Delivers the Week in 18-49 & Leads the Season Over “Late Late Show” & “Nightline” in Every Key Measure
NEW YORK — March 19, 2019 —“The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of March 11-15 in the key adult 18-49 demographic versus “The Late Show with Stephen Colbert” “Jimmy Kimmel Live”, according to “live plus same day” figures from Nielsen Media Research.
“Tonight’s” 0.43 rating for the week in 18-49 topped “Kimmel’s” 0.40 and “Late Show’s” 0.39.
In “most current” Nielsens for the season to date, “Tonight” ranks #1 or tied for #1 versus Colbert and Kimmel in adults 18-49, adults 25-54, adults 18-34, men 18-34 and all key adult-female demographics.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” ranked #1 versus “The Late Late Show with James Corden” in adults 18-49 and all other key demographics.
Season to date, Meyers leads both “Late Late Show” and ABC’s “Nightline” in “most current” averages in every key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of March 11-15. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.43 rating, 3 share
CBS “Late Show,” 0.39/3
ABC “Kimmel,” 0.40/3 *
NBC “Tonight” 0.43 rating, 3 share
CBS “Late Show,” 0.39/3
ABC “Kimmel,” 0.40/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/2 *
CBS “Late Late Show,” 0.19/2 *
NBC “Late Night,” 0.27/2 *
CBS “Late Late Show,” 0.19/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R)
NBC “Last Call,” 0.17/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.178 million viewers
CBS “Late Show,” 3.075 million viewers
ABC “Kimmel,” 2.102 million viewers *
NBC “Tonight,” 2.178 million viewers
CBS “Late Show,” 3.075 million viewers
ABC “Kimmel,” 2.102 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.298 million viewers
ABC “Nightline,” 1.298 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.231 million viewers *
CBS “The Late Late Show,” 1.238 million viewers *
NBC “Late Night,” 1.231 million viewers *
CBS “The Late Late Show,” 1.238 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.669 million viewers (R)
NBC “Last Call,” 0.669 million viewers (R)
* Friday’s “Kimmel,” “Late Night” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.53/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.484 million viewers
CBS “Late Show,” 3.796 million viewers
ABC “Kimmel,” 2.087 million viewers
NBC “Tonight,” 2.484 million viewers
CBS “Late Show,” 3.796 million viewers
ABC “Kimmel,” 2.087 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.302 million viewers
ABC “Nightline,” 1.302 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.483 million viewers
CBS “The Late Late Show,” 1.363 million viewers
NBC “Late Night,” 1.483 million viewers
CBS “The Late Late Show,” 1.363 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.750 million viewers
NBC “Last Call,” 0.750 million viewers
SELECTED CABLE RESULTS, WEEK OF MARCH 11-15
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.23
TBS, 11-11:30 p.m., “Conan,” 0.14
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.40
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.783 million viewers
TBS, 11-11:30 p.m., “Conan,” 0.374 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.797 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.649 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.797 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.649 million viewers
TODAY IS #1 IN KEY DEMO
TODAY Wins 168 Weeks in Key Demo, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Monday
NEW YORK – March 19, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 168 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY also won in total viewers last Monday. Year over year, TODAY grew its demo lead over GMA by 28% and narrowed the total viewer gap by 19%.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.08 | 1,304 | 0.74 | 949 | 3,806 |
| CBS THIS MORNING | 0.68 | 821 | 0.46 | 596 | 3,042 |
| GOOD MORNING AMERICA | 0.98 | 1,185 | 0.66 | 856 | 3,919 |
TODAY averaged 1.304 million A25-54 viewers, leading GMA by +119,000 (+10%) and CBS This Morning by +483,000 (+59%)
- TODAY has now ranked #1 among A25-54 viewers for 168 consecutive weeks (best streak in over six years) and 184 of the last 185 weeks
- TODAY’s A25-54 lead over GMA rose by 28% compared to the same week last season.
TODAY averaged 949,000 A18-49 viewers, +93,000 (+11%) ahead of GMA and +353,000 (+59%) higher than CBS
- TODAY’s lead over GMA improved by 33% versus the same week last season.
TODAY averaged 3.806 million total viewers topping CBS This Morning by +764,000 (+25%)
- TODAY ranked #1 on Monday
- Versus the same week last season, TODAY reduced GMA’s lead by 19% and widened its lead over CBS by 16%
SEASON-TO-DATE (9/24/2018-3/17/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 20% vs. the same period last season (+929,000 vs. +772,000 last season)
‘TONIGHT SHOW’ ENCORES TOP ‘LATE SHOW’ ORIGINALS IN 18-49 FOR THE RATINGS WEEK OF MARCH 4-8
At 12:35 a.m., Seth Meyers Rebroadcasts Outrate “Late Late Show’s” Week of Mostly Originals by +23%
NEW YORK — March 12, 2019 — Encore telecasts of “The Tonight Show Starring Jimmy Fallon” have won the late-night ratings week of March 4-8 in the key adult 18-49 demographic over originals of “The Late Show with Stephen Colbert,” was well as “Jimmy Kimmel Live’s” week of four originals and one rebroadcast, according to “live plus same day” figures from Nielsen Media Research.
“Tonight’s” 0.43 rating for its week of encores topped the 0.40 for the “Late Show’s” first-run telecasts, as well as the 0.36 for the mostly original week of “Kimmel.”
At 12:35 a.m. ET, rebroadcasts of “Late Night with Seth Meyers” similarly won the week in 18-49 over “The Late Late Show with James Corden,” which ran four originals and a Friday rebroadcast. Meyers earned a 0.27 to top Corden’s 0.22 by a +23% margin.
In their head-to-head half-hour from 12:30-1 a.m., the “Late Night” encores also best originals of ABC’s “Nightline” for the week, with Meyers’ 0.30 in that half-hour beating “Nightline’s” 0.23 by a +30% margin
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of March 4-8. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of March 4-8. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.43 rating, 3 share (R)
CBS “Late Show,” 0.40/3
ABC “Kimmel,” 0.36/3 *
NBC “Tonight” 0.43 rating, 3 share (R)
CBS “Late Show,” 0.40/3
ABC “Kimmel,” 0.36/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.23/2
ABC “Nightline,” 0.23/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.27/3 (R)
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.27/3 (R)
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 (R)
NBC “Last Call,” 0.18/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.990 million viewers (R)
CBS “Late Show,” 3.009 million viewers
ABC “Kimmel,” 1.980 million viewers *
NBC “Tonight,” 1.990 million viewers (R)
CBS “Late Show,” 3.009 million viewers
ABC “Kimmel,” 1.980 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.211 million viewers
ABC “Nightline,” 1.211 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.155 million viewers (R)
CBS “The Late Late Show,” 1.239 million viewers *
NBC “Late Night,” 1.155 million viewers (R)
CBS “The Late Late Show,” 1.239 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.712 million viewers (R)
NBC “Last Call,” 0.712 million viewers (R)
* Friday’s “Kimmel” and “Late Late Show” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.54/4
ABC “Kimmel,” 0.39/3
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.54/4
ABC “Kimmel,” 0.39/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.32/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.489 million viewers
CBS “Late Show,” 3.834 million viewers
ABC “Kimmel,” 2.078 million viewers
NBC “Tonight,” 2.489 million viewers
CBS “Late Show,” 3.834 million viewers
ABC “Kimmel,” 2.078 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.299 million viewers
ABC “Nightline,” 1.299 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.485 million viewers
CBS “The Late Late Show,” 1.370 million viewers
NBC “Late Night,” 1.485 million viewers
CBS “The Late Late Show,” 1.370 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.754 million viewers
NBC “Last Call,” 0.754 million viewers
SELECTED CABLE RESULTS, WEEK OF MARCH 4-8
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.18 (R)
TBS, 11-11:30 p.m., “Conan,” 0.16
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.35
Adult Swim, 12:30-1:30 a.m. ET, 0.35
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.596 million viewers (R)
TBS, 11-11:30 p.m., “Conan,” 0.393 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.834 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.655 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.834 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.655 million viewers
‘THE VOICE’ TIES AS THE #1 SHOW OF THE WEEK FOR MARCH 4-10 IN 18-49
Two Nights of “The Voice” Team With “This Is Us” to Account for Three of the Week’s Top Five Primetime Programs on the Big 4
“New Amsterdam” and “The Enemy Within” Join Them in the Top 20
Season to Date, NBC Ranks #1 or Tied for #1 in Adults 18-49, Adults 25-54 & Every Key Adult-Female Demo and Is Running the Closest It’s Been to #1 in Total Viewers at This Point in the Season, Excluding Sports, in 16 Years
Monday’s "Voice" Maintains 100% of the Prior Week's Premiere Rating, Tops "Bachelor" As the Night’s #1 Show, Delivers Its Most-Watched Episode Since March 2018
On Tuesday, "Voice" & "This Is Us" Are the #1-2 Shows of the Night, "New Amsterdam" Delivers Its Most-Watched Show Since November
On Thursday, "Superstore" Returns Up +14% Vs. Its Fall Finale in 18-49
UNIVERSAL CITY, Calif. — March 12, 2019 — NBC has finished #2 among the Big 4 networks in primetime ratings for the week of March 4-10 in adults 18-49 and all other key demographics (including a tie in men 18-34), according to “live plus same day” viewership figures from Nielsen Media Research.
Monday’s “The Voice” tied as the week’s #1 program in the 18-49 demo and Tuesday “Voice” ranked #4. “This Is Us” tied for #5, giving NBC three of the week’s top five highest-rated primetime shows on ABC, CBS, NBC or Fox. Joining them in the top 20 were “New Amsterdam” (tied for #15) and “The Enemy Within” (tied for #18).
Season to date, NBC ranks #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics. In total viewers, excluding sports, NBC is running within 1.358 million persons of #1 CBS, NBC’s closest position to #1 in total viewers at this point in the season, excluding sports, in 16 years, since trailing by 767,000 persons at this time in 2002-03.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 24 Averages
Adult 18-49 Rating, “live plus same day,” March 4-10
ABC…1.1
NBC…0.9
CBS…0.8
Fox…0.6
CW…0.3
Total Viewers
CBS…5.7 million
ABC…5.3 million
NBC…4.7 million
Fox…2.5 million
CW…1.0 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
Fox…1.7
CBS…1.6
ABC…1.3
CW…0.4
Total Viewers
CBS…9.3 million
NBC…7.8 million
Fox…6.1 million
ABC…5.6 million
CW…1.4 million
NBC highlights for the week of March 4-10:
Monday
NBC tied for the Monday win in adults 18-49 and won the night outright in adults 25-54 and total viewers.
“The Voice” (2.1 rating in 18-49, 11.0 million viewers overall from 8-10 p.m. ET) retained 100% of the prior week’s season premiere in 18-49 (2.1 vs. 2.1) and grew +2% in total viewers (11.0 million vs. 10.8 million). Note that the year-ago Week 2 Monday telecast retained 89% of Week 1’s result in 18-49 and 94% in total viewers. The March 4 “Voice” equaled the show’s highest 18-49 rating on any night since Tuesday, Sept. 25, 2018 (2.2) and delivered the show’s most-watched telecast since Tuesday, March 13, 2018 (11.2 million), while scoring. as the #1 show of the night in adults 18-49, adults 25-54 and total viewers. “Voice” equaled the second Monday telecast of the prior cycle in 18-49 (2.1 vs. 2.1 on Oct. 1, 2018) and increased by 9% in total viewers (10.965 million vs. 10.057 million).
“Live Plus 35 Day Plus Digital” Ratings: Monday’s “The Voice” has grown by +61% in 18-49 rating going from L+SD to L+35+Digital (from a 1.73 to a 2.79).
“The Enemy Within” (0.9 rating in 18-49, 5.3 million viewers overall from 10-11 p.m. ET) retained 92% of the previous week’s series premiere in total viewers (5.3 million vs. 5.8 million), nearly matching the 93% of CBS’ “FBI,” which has delivered the #1 best Week 1-to-Week 2 retention in total viewers among 20 new scripted series on the Big 4 networks so far this season. The March 4 “Enemy” ranked #1 in the timeslot among the ABC, CBS and NBC dramas men 18-49 (tie) and men 25-54, and improved by +16% on NBC’s Monday 10-11 p.m. timeslot average last season in total viewers (5.3 million vs. 4.6 million). L+3: “Enemy” grew by +48% in 18-49 (0.94 to 1.39) and +2.3 million viewers overall (5.3 million to 7.6 million) going from L+SD to L+3.
Tuesday
NBC won the night among the Big 4 in adults, men and women 18-49; adults, men and women 25-54 and total viewers, with the #1-2 shows of the night in both 18-49 and total viewers.
“The Voice” (1.9 rating in 18-49, 10.2 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night in adults 18-49 and total viewers, winning the time period over the special Tuesday “Bachelor” in adults 18-49, adults, men and women 25-54 and total viewers. Versus the second Tuesday episode of the prior cycle, the March 5 “Voice” grew +6% in 18-49 (1.9 vs. 1.8 on Oct. 2, 2018) and +9% in total viewers (10.2 million vs. 9.4 million). L+35+Digital: The Tuesday edition of “The Voice” has increased by +62% in the 18-49 demo going from L+SD to L+35+Digital (from a 1.67 to a 2.68).
“This Is Us” (1.7 rating in 18-49, 7.8 million viewers overall from 9-10:01 p.m. ET) was the #2 show of the night on the Big 4 networks in adults 18-49 and total viewers, behind only “The Voice.” “Us” won the 9-10 p.m. timeslot in adults, men and women 18-49; adults, men and women 25-54 and total viewers. “Us” increased its audience for a second consecutive telecast (from 7.4 million on Feb. 12 to 7.6 million on Feb. 19 to 7.8 million on March 5) to its most-watched episode since Jan. 22 (8.2 million). L+7: “This Is Us” is increasing by +86% in 18-49 rating (from a 2.11 to a 3.92) and +5.5 million viewers overall (8.5 million to 14.0 million) going from L+SD to L+7. The gain of +1.81 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.508 million viewers is television’s #3 biggest L+7 gain. L+35+Digital: “This Is Us” has grown by +237% in 18-49 rating going from L+SD to L+35+Digital (from a 2.11 to a 7.11).
“New Amsterdam” (1.0 rating in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) won the timeslot in adults 18-49 by a +25% margin (1.0 vs. 0.8 for ABC’s “The Rookie”) and also ranked #1 or tied for #1 in total viewers and every other key ratings measure. The March 5 episode was the show’s most-watched since its fall finale (6.3 million on Nov. 27, 2018). In 18-49, “New Amsterdam” maintained a steady 1.0 rating in adults 18-49 for a sixth consecutive telecast. L+7: “New Amsterdam” has grown by +104% in 18-49 rating (from a 1.21 to a 2.47) and +5.3 million viewers overall (6.3 million to 11.6 million) going from L+SD to L+7. The gain of +5.337 million viewers is the #4 biggest L+7 lift on television so far this season. L+35+Digital: “New Amsterdam” has grown by +237% in the 18-49 demo going from L+SD to L+35+Digital (from a 1.21 to a 4.08).
Wednesday
A rebroadcast of “Chicago Med” averaged a 0.6 rating in 18-49 and 4.7 million viewers overall from 8-9 p.m. ET.
An encore telecast of “Chicago Fire” (0.6 rating in 18-49, 4.4 million viewers overall from 9-10 p.m. ET) ranked #2 in the hour in total viewers behind only ABC’s “American Idol” Wednesday special. The March 6 encore equaled “Fire’s” top rating for a rebroadcast since Sept. 14, 2017 (0.7).
An encore “Chicago P.D.” (0.6 rating in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) finished #2 in the hour among ABC, CBS and NBC in adults 18-49 and total viewers ahead of CBS’ original “World’s Best.”
Thursday
“Superstore” (0.8 rating in 18-49, 3.1 million viewers overall from 8-8:30 p.m. ET) grew +14% versus the show’s prior telecast of 12 weeks earlier in 18-49 (0.8 vs. 0.7 for the show’s fall finale on Dec. 13, 2018) and +3% in total viewers (3.1 million vs. 3.0 million). L+35+Digital: “Superstore” generates +44% of its L+35+digital 18-49 rating from nonlinear sources, the #2 biggest percentage on the NBC schedule, behind only “Brooklyn Nine-Nine.”
The Season 2 debut of “A.P. Bio” (0.5 rating in 18-49, 1.9 million viewers overall from 8:30-9 p.m. ET) rated within 0.1 of where the show concluded its prior season in 18-49 (0.5 vs. 0.6 with its season finale on May 3, 2018) and within 7% in total viewers (1.9 million vs. 2.0 million). L+7: Last season, “A.P. Bio” is increased by +52% in 18-49 rating going from L+SD to L+7 (from a 0.73 to a 1.11) and +883,000 viewers overall (2.7 million to 3.5 million). With the addition of 35 days of linear and projected non-linear ratings, the “A.P. Bio” figure grew to a 1.89. Digital: “A.P. Bio” was one of NBC’s top digital performers last season, drawing more than one-third (36%) of its total L+35 rating from digital sources, the #1 highest percentage on the NBC primetime schedule last season. Upscale: Last season, “A.P. Bio” generated one of the most highly educated audiences among Big 4 primetime shows -- indexing at a 148 among adults 18-49 with four or more years of college to rank tied for #4 among primetime series on the Big 4 networks.
“Brooklyn Nine-Nine” (0.6 rating in 18-49, 2.0 million viewers overall from 9-9:30 p.m. ET) built on its lead-in by +20% in 18-49 and +6% in total viewers, while winning the timeslot among the Big 4 networks in men 18-34. L+35+Digital: “B99” derives +55% of its L+35+digital 18-49 rating from nonlinear sources, the #1 biggest percentage on the NBC schedule.
“Will & Grace” (0.7 rating in 18-49, 2.6 million viewers overall from 9:30-10 p.m. ET) grew +17% week to week in 18-49 (0.7 vs. 0.6) and +12% in total viewers (2.6 million vs. 2.4 million), to equal the show’s highest 18-49 rating since Feb. 7 (0.8) and delivers its most-watched episode since Feb. 14 (2.9 million). L+35+Digital: “Will & Grace” has increased by +221% in the 18-49 demo going from L+SD to L+35+Digital (from a 0.78 to a 2.50).
An encore telecast of “Law & Order: SVU” averaged a 0.5 rating in 18-49 and 2.5 million viewers overall from 10-11 p.m. ET.
Friday
“Blindspot” (0.5 rating in 18-49, 3.2 million viewers overall from 8-9 p.m. ET), with its first telecast in three weeks, retained 100% of the show’s prior episode in 18-49 (0.5 vs. 0.5 on Feb. 15) and grew +9% in total viewers (3.156 million vs. 2.904 million).
“The Blacklist” (0.5 rating in 18-49, 3.8 million viewers overall from 9-10 p.m. ET) matched NBC’s season average in the Friday, 9-10 p.m. timeslot prior to “Blacklist” in 18-49 (0.5 vs. 0.5, L+SD non-sports) and was up +1.1 million persons or +40% in total viewers (3.8 million vs. 2.7 million). L+7: “Blacklist” is growing by +119% in 18-49 rating this season going from L+SD to L+7 (0.57 to a 1.25) and more than +3.3 million viewers overall (3.9 million to 7.3 million). L+35+Digital: “Blacklist” is increasing by +191% in 18-49 rating going from L+SD to L+35+Digital (from a 0.57 to a 1.66).
“Dateline NBC” (0.6 rating in 18-49, 0.8 in adults 25-54, 3.3 million viewers overall from 10-11 p.m. ET) retained 100% week to week in adults 18-49 (0.6 vs. 0.6) and adults 25-54 (0.8 vs. 0.8).
Sunday
An encore telecast of “Ellen’s Game of Games” averaged a 0.5 rating in 18-49 and 2.8 million viewers overall from 7-8 p.m. ET.
“World of Dance” (0.8 rating in 18-49, 3.5 million viewers overall from 8-10 p.m. ET) tied for #2 among ABC, CBS, NBC and Fox in the competitive two-hour timeslot from 8-10 p.m. in adults 18-49 and was #2 outright among those nets in adults 25-54. For its second hour from 9-10 p.m., “World” ranked #2 outright among the Big 4 networks in adults 18-49 and adults 25-54 L+7: Last summer’s “World of Dance” grew by +42% in 18-49 rating going from L+SD to L+7 (from a 1.40 to a 1.99) and +2.1 million viewers overall (6.4 million to 8.5 million).
“Good Girls” (0.6 rating in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot in adults 18-34 and ranked #1 outright in women 18-34. L+7: Last season “Good Girls” increased by +48% in 18-49 rating going from L+SD to L+7 (from a 1.02 to a 1.51) and more than +1.6 million viewers overall (4.4 million to 6.1 million). L+35+Digital: When 35-day linear and projected non-linear viewing was included, the “Good Girls” 18-49 rating increased to a 2.16.
TODAY IS #1 IN KEY DEMO, BEST WIN IN 2 MONTHS
TODAY Wins 167 Weeks in Key Demo, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Monday and Tuesday, Comes Within Just 18K Viewers for the Week
TODAY Is the Only Morning Show to Post Year-to-Year Growth in Total Viewers
TODAY Shrinks Total Viewer Gap with GMA By a Giant 93% Vs. Year Ago
NEW YORK – March 12, 2019 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo, marking its biggest win over GMA in eight weeks. TODAY has now won the key demo for 167 straight weeks, delivering its best streak in over six years.
TODAY won in total viewers Monday and Tuesday and came within just 18,000 viewers of GMA for the week. Of the morning news programs, TODAY is the only show to post total viewer growth versus a year ago, narrowing the total viewer gap with GMA by a whopping 93%. TODAY also grew across the board week to week, growing its key demo lead over GMA by 162% and narrowing the total viewer gap by 90%.
TODAY HIGHLIGHTS:
| Program | P25-54Rtg | P25-54Imps | P18-49Rtg | P18-49Imps | P2+Imps |
| TODAY | 1.22 | 1,467 | 0.81 | 1,044 | 4,252 |
| CBS THIS MORNING | 0.76 | 914 | 0.52 | 670 | 3,361 |
| GOOD MORNING AMERICA | 1.02 | 1,234 | 0.68 | 878 | 4,270 |
TODAY averaged 1.467 million A25-54 viewers, leading GMA by +233,000 (+19%) and CBS This Morning by +553,000 (+60%)
- TODAY has now ranked #1 among A25-54 viewers for 167 consecutive weeks (best streak in over six years) and 183 of the last 184 weeks
- This represents TODAY’s highest A25-54 viewership in five weeks and its biggest lead over GMA since the week of 1/7/2019 (an eight-week high)
- Week-over-week, TODAY increased by +38,000 A25-54 viewers (+3%) while more than doubling its lead over GMA (+233,000 vs. +89,000 prior week, a 162% increase)
- TODAY improved its demo advantage over GMA by 78% compared to the same week last season (+233,000 vs. +131,000 prior year)
TODAY averaged 1.044 million A18-49 viewers, +166,000 (+19%) ahead of GMA and +374,000 (+56%) higher than CBS
- TODAY’s A18-49 lead over GMA hit a six-month high, its highest mark since the week of 8/20/2018
- Week-over-week, TODAY added +29,000 A18-49 viewers (+3%) and more than doubled its lead over GMA (+166,000 vs. +59,000 prior week, a 181% improvement)
- TODAY’s A18-49 advantage over GMA was also 77% higher than the same week last season (+166,000 vs. +94,000 prior year)
TODAY averaged 4.252 million total viewers topping CBS This Morning by +891,000 (+27%)
- TODAY ranked #1 on two mornings: Monday and Tuesday
- TODAY posted its biggest total viewer audience in five weeks, increasing by +68,000 viewers versus prior week
- TODAY was the only morning news program to grow its total viewership versus prior year (+2%, or +31,000)
- TODAY also narrowed its total viewer gap vs. GMA by 91% week-over-week and 93% year-over-year
SEASON-TO-DATE (9/24/2018-3/3/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
o TODAY’s total viewer advantage over CBS is up 21% vs. the same period last season (+937,000 vs. +774,000 last season)
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
Biggest Key Demo Win Over ABC in 5 Weeks
Only Broadcast to Grow in Demo Viewers Vs Prior Year
#1 Most Watched Season-to-Date in Key Demo and A18-49
MARCH 12, 2019 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of March 4, according to Nielsen Media Research data. Nightly News has won the key demo 28 of the last 32 weeks and continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers.
The broadcast continues its strong performance in the key news demo averaging 2.0 million A25-54 viewers, besting ABC World News Tonight by +36,000 viewers (+2%) and CBS Evening News by +680,000 viewers (+53%). It was Nightly’s biggest key demo win over ABC in 5 weeks. Compared to the same week last year, Nightly was up 3% (+48,000), while ABC was down -3% (-69,000) and CBS down -9% (-133,000). Nightly also increased in demo viewers compared to last week, up +29,000 or +1% while ABC was down -3%.
Last Monday, Holt anchored the broadcast from Lee County, Alabama after a deadly hurricane devastated the area and killed over twenty people.
For the week of March 4, Nightly News averaged 1.3 million A18-49 viewers topping ABC by +30,000 (+2%) and CBS by +384,000 viewers (+40%). Nightly News has won the younger demo 5 of the past 6 weeks, and increased in demo viewers vs. the prior week by + 34,000 (3%), while ABC was down 8,000 (-1%).
Nightly News averaged 8.6 million total viewers for the week of March 4, topping CBS Evening News by 2.2 million total viewers (+36%). Nightly increased viewership vs the prior week by +52,000 (+1%), and increased compared to the same week last year by +229,000 (+3%).
Season to date, Nightly News is the #1 evening newscast in both the key demo and A18-49. In the key demo, Nightly leads ABC by 51,000 (+3%) and CBS by +618,000 (+47%). In A18-49, Nightly leads ABC by 50,000 (+4%) and CBS by 384,000 (+41%).
# # #
Week of March 4 – March 8, 2019:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | ||
| NBC | 8.558 | 1.62 | 1.955 | 1.04 | 1.338 | |
| CBS | 6.306 | 1.06 | 1.275 | 0.74 | 0.954 | |
| ABC | 9.280 | 1.59 | 1.979 | 1.01 | 1.308 |
NBC RATINGS RESULTS FOR THE PRIMETIME WEEK OF FEB. 25-MARCH 3
Monday & Tuesday “Voice” Premieres Are the #3-4 Shows of the Week, “World of Dance” Is #9 in 18-49, “The Enemy Within,” “Chicago Fire” & “Med” Tie for #10
NBC Finishes #2 for the Week in 18-49 & Total Viewers
Season to Date, NBC Ranks #1 or Tied for #1 in Adults 18-49, Adults 25-54 & Every Key Adult-Female Demo
Monday’s "Voice" Jumps +24% Vs. the Finale of the Show’s Prior Cycle, With Its Best Rating Since Oct. 1, "Enemy Within" Opens With a 10 p.m. Win Over "Good Doctor”
On Tuesday, NBC Takes Six of Six Half-Hours With the #1-2 Shows With “Voice” & “World of Dance”; “World” Opens +27% Above Last Season’s Finale
"Chicago P.D." Dominates the Wednesday 10 p.m. Hour
On Thursday, the "Titan Games" Season Finale Hits a Four-Week High in Total Viewers
Friday’s "Dateline" Grows in Viewers for a 4th Week in a Row, Equals Its 18-49 High Since Dec. 14
UNIVERSAL CITY, Calif. — March 5, 2019 — NBC has finished #2 in primetime ratings for the week of Feb. 25-March 3 in the key adult 18-49 demographic as well as total viewers, according to “live plus same day” viewership figures from Nielsen Media Research.
NBC’s Monday and Tuesday premieres of “The Voice 16” rank as the week’s #3 and #4 programs in both adults 18-49 and total viewers.
In 18-49, Tuesday’s season premiere of “World of Dance” ranks #9, while tied for #10 are Monday’s series debut of “The Enemy Within” and Wednesday telecasts of “Chicago Fire” and “Chicago Med.” “Chicago P.D.” joined them in the week’s top 20 of primetime programs on the Big 4 networks, tying for #16.
Season to date, NBC ranks #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-female demographics.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 23 Averages
Adult 18-49 Rating, “live plus same day,” Feb. 25-March 3
ABC…1.1
NBC…1.0
Fox…0.9
CBS…0.7
CW…0.2
Total Viewers
CBS…5.9 million
NBC…5.4 million
ABC…4.8 million
Fox…3.4 million
CW…0.7 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
Fox…1.8
CBS…1.7
ABC…1.3
CW…0.4
Total Viewers
CBS…9.3 million
NBC…7.8 million
Fox…6.2 million
ABC…5.5 million
CW…1.4 million
NBC highlights for the week of Feb. 25-March 3:
Monday
NBC won Monday night among the Big 4 in adults 18-49, adults 25-54 and total viewers.
The premiere of “The Voice 16” (2.1 rating in 18-49, 10.8 million viewers overall from 8-10 p.m. ET) jumped +24% above where the show closed its prior cycle in 18-49 (2.1 vs. 1.7 for the fall finale on Tuesday, Dec. 18, 2018 from 9-11 p.m.) and +9% in total viewers (10.8 million vs. 9.9 million), scoring the show’s highest rating on any night since Oct. 1, 2018 (2.1) and delivering its most-watched telecast since Tuesday, March 20, 2018 (10.9 million). “Voice” was the #1 show of the night in adults 18-49, adults 25-54 and total viewers. Versus the show’s prior premiere, “Voice” grew +5% in 18-49 (2.1 vs. 2.0 on Sept. 24, 2018) and +1.1 million persons or +11% in total viewers (10.8 million vs. 9.7 million).
“Live Plus 35 Day Plus Digital” Ratings: Monday’s “The Voice” has grown by +61% in 18-49 rating going from L+SD to L+35+Digital (from a 1.73 to a 2.79).
The debut of “The Enemy Within” (1.2 rating in 18-49, 5.8 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults, men and women 18-49 and adults, men and women 25-54 over ABC’s “The Good Doctor” and CBS’ “Bull.” by “Enemy” improved by +20% on NBC’s Monday 10-11 p.m. timeslot average last season in 18-49 (1.2 vs. 1.0, L+SD excluding sports) and by +1.2 million persons or +26% in total viewers (5.8 million vs. 4.6 million) and generated NBC’s best 18-49 rating in the time period since Dec. 31, 2018 (1.3 with special New Year’s Eve programming). L+3:“Enemy Within” grew by +34% going from "live plus same day" to "live plus three day" Nielsens (from a 1.17 to a 1.57) and +2.2 million persons in total viewers (5.8 million to 8.0 million).
Tuesday
NBC wins the night among the Big 4 in adults 18-49 and every other key demo, sweeping six of six half-hours in adults 18-49 with the #1-2 shows of the night.
The Tuesday debut of “The Voice 16” (2.0 rating in 18-49, 10.6 million viewers overall from 8-9 p.m. ET) is up +18% above where the show closed its prior cycle in 18-49 (2.0 vs. 1.7 for the fall finale on Tuesday, Dec. 18, 2018 from 9-11 p.m.) and +7% in total viewers (10.6 million vs. 9.9 million), and is also up +18% versus the prior cycle’s Tuesday average in 18-49 (2.0 vs. 1.7, L+SD) and +1.4 million persons or +16% in total viewers (10.6 million vs. 9.2 million). This is the the show’s highest Tuesday 18-49 rating since Sept, 25, 2018 (2.2) and its most-watched Tuesday episode since March 20, 2018 (10.9 million). “Voice” was the #1 show of the night in adults 18-49 and every other key demo. L+35+Digital: The Tuesday edition of “The Voice” has increased by +62% in the 18-49 demo going from L+SD to L+35+Digital (from a 1.67 to a 2.68).
The Season 3 debut of “World of Dance” (1.4 rating in 18-49, 6.3 million viewers overall from 9-11 p.m. ET) jumped +27% versus where the show left off with its Season 2 finale in 18-49 (1.4 vs. 1.1 on Wednesday, Sept. 12, 2018 from 9-11 p.m.) and +12% in total viewers (6.3 million vs. 5.6 million) and was also up +17% versus the show’s average from last season in 18-49 (1.4 vs. 1.2) and +13% in total viewers (6.3 million vs. 5.5 million). This is the show’s top 18-49 rating since June 19, 2018 (1.4) and its most-watched episode since June 5, 2018 (6.310 million), the second episode of last season, which also marked the last time the show topped this week’s 1.4 in 18-49 (1.5). “World” was the #2 show of the night on the Big 4 networks in adults 18-49 and most other key demos, behind only “The Voice,” and won the two-hour timeslot among the broadcast networks from 9-11 p.m. in every key demographic, including by a +56% margin in adults 18-49 (1.4 vs. 0.9 for CBS’ dramas). L+7: Last summer’s “World of Dance” grew by +42% in 18-49 rating going from L+SD to L+7 (from a 1.40 to a 1.99) and +2.1 million viewers overall (6.4 million to 8.5 million).
Wednesday
“Chicago Med” (1.2 rating in 18-49, 8.5 million viewers overall from 8-9 p.m. ET) ranked #2 in the highly competitive hour in total viewers, within 98,000 persons of Fox’s penultimate hour of “The Masked Singer” (8.5 million vs. 8.6 million), while finishing +1.4 million persons or +20% ahead of CBS’ “Survivor” (8.483 million vs. 7.074 million). “Med” was the #3 most-watched show of the night on the Big 4 networks, behind only the final two hours of “The Masked Singer” on Fox. L+35+Digital: “Med” is growing by +115% in 18-49 rating going from L+SD to L+35+Digital (from a 1.25 to a 2.69).
“Chicago Fire” (1.2 rating in 18-49, 8.2 million viewers overall from 9-10 p.m. ET) ranked #2 in the timeslot among the Big 4 networks in adults 18-49, total viewers and every other key measure behind only Fox’s “Masked Singer” finale. L+35+Digital: “Fire” is increasing by +135% in 18-49 rating going from L+SD to L+35+Digital (from a 1.25 to a 2.94).
“Chicago P.D.” (1.1 rating in 18-49, 7.2 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and every other key measure, leading among those networks by a +57% margin in 18-49 (1.1 vs. 0.7 for ABC’s “Whiskey Cavalier” encore) and by +3.1 million persons or +75% in total viewers (7.2 million vs. 4.1 million for “Whiskey Cavalier”). L+35+Digital: “P.D.” has grown by +163% in 18-49 rating going from L+SD to L+35+Digital (from a 1.12 to a 2.94).
Thursday
The Season 1 finale of “The Titan Games” (1.0 rating in 18-49, 4.5 million viewers overall from 8-9 p.m. ET) delivered a four-week high in total viewers, the show’s biggest audience since Jan. 31 (4.6 million). The Feb. 28 “Titan Games” outscores NBC’s average in the Thursday, 8-9 p.m. timeslot this season prior to “Titan Games” by +25% in 18-49 (1.0 vs. 0.8, L+SD non-sports) and by +1.7 million persons or +59% in total viewers (4.5 million vs. 2.8 million). Titan Games” tied as the #1 Big 4 show of the night in men 18-34 and men 18-49. L+35+Digital: “Titan Games” is increasing by +116% in 18-49 rating going from L+SD to L+35+Digital (from a 1.34 to a 2.90).
“Brooklyn Nine-Nine” (0.7 rating in 18-49, 2.4 million viewers overall from 9-9:30 p.m. ET) retained 99.8% week to week in total viewers (2.358 million vs. 2.363 million) and tied for #1 in the timeslot among the Big 4 networks in men 18-34. L+35+Digital: “B99” derives +53% of its L+35+digital 18-49 rating from nonlinear sources, the #1 biggest percentage on the NBC schedule.
“Will & Grace” (0.6 rating in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) retained 99% of its lead-in in total viewers (2.351 million vs. 2.358 million) and 100% in adults 25-54 (0.9 vs. 0.9). L+35+Digital: “Will & Grace” has increased by +216% in the 18-49 demo going from L+SD to L+35+Digital (from a 0.79 to a 2.50).
A rebroadcast of Monday’s “The Enemy Within” premiere averaged a 0.4 rating in 18-49 and 2.2 million viewers overall from 10-11 p.m. ET.
Friday
An encore telecast of Monday’s season debut of “The Voice 16” (0.6 rating in 18-49, 3.6 million viewers overall from 8-10 p.m. ET) ranked #2 for its two-hour timeslot in adults 18-49 and tied for #1 in its second hour from 9-10 p.m.
“Dateline NBC” (0.6 rating in 18-49, 0.8 in adults 25-54, 3.6 million viewers overall from 10-11 p.m. ET) increased its audience for a fourth Friday in a row (from 2.3 million on Feb. 1 to 2.8 million on Feb. 8 to 3.0 million on Feb. 15 to 3.1 million on Feb. 22 to 3.6 million on March 1). “Dateline” delivered the show’s most-watched Friday edition since Dec. 28, 2018 (3.7 million), while matching its adult 18-49 high since Dec. 14, 2018 (0.8) and its Friday adult 25-54 best since Jan. 18, 2019 (1.0). Week to week, “Dateline” increased by +0.1 of a point or +20% in adults 18-49 (0.6 vs. 0.5), +14% in adults 25-54 (0.8 vs. 0.7) and +14% in total viewers (3.582 million vs. 3.133 million).
Sunday
A recap of last Tuesday’s “World of Dance” season premiere averaged a 0.5 rating in 18-49 and 3.0 million viewers overall from 7-8 p.m. ET.
The Sunday debut of “World of Dance” (1.0 rating in 18-49, 4.2 million viewers overall from 8-10 p.m. ET) delivered NBC’s strongest 18-49 rating in the timeslot, excluding sports and major award shows, since April 1, 2018 (1.7 with “Jesus Christ Superstar Live in Concert”). “World” also generated NBC’s biggest in-season total-viewer result in the timeslot, excluding sports and major award shows, since April 29, 2018 (4.8 million). “World” ranked #2 among the Big 4 in the timeslot in 18-49 and finished within 0.1 of a rating point of where the show left off with last season’s finale in 18-49 (1.0 vs. 1.1 on Wednesday, Sept. 12, 2018 from 9-11 p.m.). L+7: Last summer’s “World of Dance” grew by +42% in 18-49 rating going from L+SD to L+7 (from a 1.40 to a 1.99) and +2.1 million viewers overall (6.4 million to 8.5 million).
The second season premiere of “Good Girls” (0.7 rating in 18-49, 2.7 million viewers overall from 10-11 p.m. ET) ranked #2 in the timeslot among ABC, CBS and NBC in adults 18-49; and adults, 25-54, while equaling NBC’s strongest in-season 18-49 rating in the timeslot, excluding sports and major award shows, since April 1, 2018 (0.9 with “Jesus Christ Superstar” and “Dateline NBC”). L+7: Last season “Good Girls” increased by +48% in 18-49 rating going from L+SD to L+7 (from a 1.02 to a 1.51) and more than +1.6 million viewers overall (4.4 million to 6.1 million). L+35+Digital: When 35-day linear and projected non-linear viewing was included, the “Good Girls” 18-49 rating increases to a 2.16.
‘TONIGHT SHOW’ HITS A 10-WEEK HIGH TO DOMINATE THE LATE-NIGHT WEEK OF FEB. 25-MARCH 1
At 12:35 a.m., Seth Meyers Delivers His Most-Watched Week, Excluding NFL Boosts, Since March 2018
NEW YORK — March 5, 2019 — “The Tonight Show Starring Jimmy Fallon” has dominated the late-night ratings week of Feb. 25-March 1, winning the adult 18-49 demographic and every other key measure versus “Jimmy Kimmel Live” and an encore week of “The Late Show with Stephen Colbert,” according to “live plus same day” figures from Nielsen Media Research.
“Tonight’s” 2.565 million viewers is a 10-week high, best for the show since the week of the “Voice 15” finale, Dec. 17-21, 2018 (2.625 million). Last week’s 0.51 rating in adults 18-49 is also “Tonight’s” highest for a week of originals since Dec. 17-21.
It’s the season's #2 most-watched week of “Tonight” excluding weeks of high-rated primetime NFL coverage, and tied for second-highest non-NFL week of originals in 18-49.
At 12:35 a.m. ET, “Late Night with Seth Meyers” scored a 0.30 last week, matching that show’s highest 18-49 rating, excluding weeks of NFL boosts, since Sept. 17-21, 2018 (0.31). In total viewers (1.375 million), it was “Late Night’s” most-watched week in nearly a year, since March 19-23, 2018 (1.391 million).
At 1:35 a.m. ET, “Last Call with Carson Daly” (0.20) equaled that show’s 18-49 high for an original week, excluding NFL boosts, since March 19-23, 2018 (0.22). In total viewers (778,000), it was Daly’s best non-NFL original week since Nov. 5-9, 2018 (785,000).
“Tonight’s” strong week was paced by potent Monday and Tuesday results.
Monday’s telecast featured an homage to the 1990s “The Larry Sanders Show,” with guests Tina Fey, Ben Stiller, Robert Irwin, Robert De Niro and musical guest Florida Georgia Line. That night’s 0.52 rating in 18-49 matches the show’s best Monday original result since Dec. 17, 2018 (0.53 on the night of the “Voice” performance finale and an “America’s Got Talent” holiday special). The 2.757 million viewers overall for the Feb. 25 telecast is the best for a Monday “Tonight” since that same Dec. 17 episode (3.132 million).
Tuesday’s telecast also surged with a 0.56 in 18-49 (best for “Tonight” on any night of the week since Tuesday, Jan. 29) and 2.733 million viewers (the show’s most-watched Tuesday since Dec. 18, 2018, the night of the “Voice 15” finale).The Tuesday “Tonight” featured Tyler Perry, Sarah Hyland, Tonight Showbotics and musical guest Weezer
Monday’s potent “Tonight” led into a strong “Late Night with Seth Meyers” (0.33 in 18-49, 1.505 million viewers), which earned the show’s top 18-49 rating for a Monday original since Sept. 17, 2018, the night of the “The Voice 15” and “Manifest” debuts.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Feb. 25-March 1. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Feb. 25-March 1. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.51 rating, 4 share
CBS “Late Show,” 0.29/2 (R)
ABC “Kimmel,” 0.38/2 *
NBC “Tonight” 0.51 rating, 4 share
CBS “Late Show,” 0.29/2 (R)
ABC “Kimmel,” 0.38/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.30/3 *
CBS “Late Late Show,” 0.18/2 (R)
NBC “Late Night,” 0.30/3 *
CBS “Late Late Show,” 0.18/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.20/2 *
NBC “Last Call,” 0.20/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.565 million viewers
CBS “Late Show,” 2.072 million viewers (R)
ABC “Kimmel,” 2.169 million viewers *
NBC “Tonight,” 2.565 million viewers
CBS “Late Show,” 2.072 million viewers (R)
ABC “Kimmel,” 2.169 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.273 million viewers
ABC “Nightline,” 1.273 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.375 million viewers *
CBS “The Late Late Show,” 1.040 million viewers (R)
NBC “Late Night,” 1.375 million viewers *
CBS “The Late Late Show,” 1.040 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.778 million viewers *
NBC “Last Call,” 0.778 million viewers *
* Friday’s “Kimmel,” “Late Night” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.54/4
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.53 rating, 4 share
CBS “Late Show,” 0.54/4
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.31/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.482 million viewers
CBS “Late Show,” 3.838 million viewers
ABC “Kimmel,” 2.085 million viewers
NBC “Tonight,” 2.482 million viewers
CBS “Late Show,” 3.838 million viewers
ABC “Kimmel,” 2.085 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.301 million viewers
ABC “Nightline,” 1.301 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.474 million viewers
CBS “The Late Late Show,” 1.373 million viewers
NBC “Late Night,” 1.474 million viewers
CBS “The Late Late Show,” 1.373 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.754 million viewers
NBC “Last Call,” 0.754 million viewers
SELECTED CABLE RESULTS, WEEK OF FEB. 25-MARCH 1
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
TBS, 11-11:30 p.m., “Conan,” 0.19
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.44
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.773 million viewers
TBS, 11-11:30 p.m., “Conan,” 0.435 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.856 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.639 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.856 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.639 million viewers
TODAY IS #1 IN KEY DEMO
TODAY Wins 166 Weeks in Key Demo, Best Streak in 6 Years
TODAY Wins Total Viewers Tuesday and Thursday
NEW YORK – March 5, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 166 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY also won in total viewers last Tuesday and Thursday.
TODAY HIGHLIGHTS
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.18 | 1,429 | 0.79 | 1,015 | 4,184 |
| CBS THIS MORNING | 0.69 | 830 | 0.44 | 563 | 3,131 |
| GOOD MORNING AMERICA | 1.11 | 1,340 | 0.74 | 956 | 4,393 |
TODAY averaged 1.429 million A25-54 viewers, leading GMA by +89,000 (+7%) and CBS This Morning by +522,000 (+72%)
- TODAY has now ranked #1 among A25-54 viewers for 166 consecutive weeks (best streak in over six years) and 182 of the last 183 weeks
- TODAY improved its A25-54 lead over CBS by 15% week-over-week and by 1% compared to the same week last season
TODAY averaged 1.015 million A18-49 viewers, +59,000 (+6%) ahead of GMA and +452,000 (+80%) higher than CBS
- TODAY had its best A18-49 lead over CBS in seven weeks
- TODAY’s A18-49 advantage over CBS increased by 22% versus prior week and by 10% year-over-year
TODAY averaged 4.184 million total viewers topping CBS This Morning by +1.053 million (+22%)
- TODAY ranked #1 on two mornings: Tuesday and Thursday
- TODAY posted its biggest total viewer win over CBS in seven weeks
- TODAY’s total viewer lead over CBS grew 39% week-over-week and 28% over the same week last season
SEASON-TO-DATE (9/24/2018-3/3/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 22% vs. the same period last season (+939,000 vs. +772,000 last season)
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