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2017 iHeartRadio Music Awards Simulcast on TBS, TNT & truTV Grows +39% to 4.1 Million Viewers and Delivers 165 Billion Social Media Impressions
Turner spins the numbers for Sunday, March 5.
[via press release from Turner] 2017 iHeartRadio Music Awards Simulcast on TBS, TNT & truTV Grows +39% to 4.1 Million Viewers and Delivers 165 Billion Social Media Impressions
Official Hashtag #iHeartAwards Trended #1 in the U.S. and Worldwide
NEW YORK, N.Y. and BURBANK, Calif. - The fan-fueled 2017 iHeartRadio Music Awards scored tremendous audience growth for Turner's TBS, TNT & truTV, drawing a television audience of 4.1 million viewers in Live + Same Day delivery for the live and encore simulcasts on Sunday, March 5. That figure marks a significant increase for the fourth annual special, which grew +39% compared to last year's presentation. The Turner networks' audience growth also extended to targeted demos, as the live simulcast and encores delivered 2.2 million adults 18-49 (+36% vs. 2016) and 1 million adults 18-34 (+22%).
Rapidly becoming one of the most talked-about television events in social media, the 2017 iHeartRadio Music Awards generated 165 billion social media impressions throughout the promotional period. It also proved its strength on individual platforms like Twitter, where it was the #1 trending topic in the United States and worldwide. In addition, the official hashtag, #iHeartAwards, trended on Twitter in more than 250 cities across the U.S. and in 32 countries Sunday night, with the most talked-about performers being Shawn Mendes, Bruno Mars and Katy Perry. Other trending hashtags included #BestFanArmy, #ShawnMendes and #FifthHarmony. In addition, the iHeartRadio Music Awards won the night with the Nielsen Social Content Rating, finishing first ahead of The Walking Dead.
The 2017 iHeartRadio Music Awards celebrated the fans by giving them the chance to vote through social media for their favorite artists in eight categories, including Best Fan Army presented by Taco Bell, Best Lyrics, Best Collaboration, Best Cover Song and Best Song from a Movie, as well as the first-ever Social Star Award, Best Music Video and Best Underground Alternative Band awards.
In addition, for the first time ever the 2017 iHeartRadio Music Awards announced winners of several categories through artists' Snapchat Stories over the weekend. Artists including Rihanna, The Chainsmokers, Chance The Rapper, Bryson Tiller, twenty one pilots, Green Day, 5 Seconds of Summer, Disturbed, Metallica, Kelsea Ballerini and The Strumbellas gave their 10-second acceptance speeches via iHeartRadio's Snapchat Discover channel and the "iHeartRadio Music Awards Acceptance Speeches" Snapchat Live Story, with select speeches also featured during the live simulcast.
About the iHeartRadio Music Awards
The iHeartRadio Music Awards celebrate the amazing music that was heard throughout the year across iHeartMedia radio stations nationwide and on iHeartRadio. This year's event was hosted by Ryan Seacrest and included performances by 2017 iHeartRadio Innovator Award recipient Bruno Mars, as well as Katy Perry, Ed Sheeran, Shawn Mendes, Thomas Rhett, Noah Cyrus featuring Labrinth and Big Sean. The telecast also featured exclusive can't-miss special performances and surprise first-time duets and collaborations, such as the first U.S. television performance of "Something Just Like This" by The Chainsmokers featuring Coldplay's Chris Martin. The iHeartRadio Music Awards are produced by iHeartMedia and Den of Thieves, with John Sykes, Tom Poleman and Lee Rolontz serving as executive producers for iHeartMedia. Proud partners of the 2017 iHeartRadio Music Awards include Bioré(R) Skincare, Chase, Coors Light(R), eBay, ICE BREAKERS, Taco Bell, Saban's Power Rangers, The All-New 2017 Subaru Impreza(R) and T-Mobile. Visit iHeartRadio.com/awards to see performance highlights and check out all the night's winners.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles. iHeartRadio, iHeartMedia's digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 95 million registered users faster than any other radio or digital music service and even faster than Facebook. iHeartMedia's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
About Turner
TBS, TNT and truTV are part of Turner, a Time Warner company. Turner creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, FilmStruck, Super Deluxe, iStreamPlanet and ELEAGUE.
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.
[via press release from TBS]
Hit Show Is Ahead of Last Week Tonight and The Tonight Show, With Latest Episode Scoring Best Performance Ever in Key Demos
Series Has Grown +71% with Adults 18-34 and +92% with Adults 18-49 in Its First Year
TBS's Full Frontal with Samantha Bee is now television's #1 late-night show with adults 18-34 for the year-to-date, beating The Tonight Show starring Jimmy Fallon by a remarkable 47% in the demo and closest competitor Last Week Tonight with John Oliver by 10%. Full Frontal with Samantha Bee has also surpassed The Tonight Show among adults 18-49 for the year-to-date and is currently in second place on the heels of Last Week Tonight.*
Throughout last year's hotly contested election and continuing through the crazy first six weeks of the new year, Full Frontal with Samantha Bee has been steadily growing its audience, leading to current deliveries that are +71% higher among adults 18-34 and +92% higher among adults 18-49 than in Q1 2016, when the series first launched. In addition, Full Frontal with Samantha Bee's growth shows no sign of slowing down, with the most recent episode scoring the series' best Live + Same Day delivery ever among adults 18-34 (334,000) and adults 18-49 (766,000).
Overall, Full Frontal with Samantha Bee is averaging 3.4 million viewers per episode across TBS's linear, digital and mobile platforms.
In addition to its strength among viewers, Full Frontal with Samantha Bee is driving increases on the social media front. Over the past two weeks, host Samantha Bee's Twitter feed - @iamsambee - has welcomed more than 61,000 new followers. In addition, the show's YouTube page has grown to more than 600,000 subscribers, and the Full Frontal with Samantha Bee Facebook page has drawn nearly a million fans.
* Competitive claims are based on Live and DVR data for new episodes through Feb. 14.
About Full Frontal with Samantha Bee
Hailed by The New Yorker as "America's new Comedian-in-Chief," host Samantha Bee took late night by storm with her bare-knuckled coverage of the 2016 Presidential election. Now the Full Frontal team is leading late-night's efforts to keep the new administration honest. Or make them honest. Or just laugh at their dishonesty.
Full Frontal with Samantha Bee recently announced its first annual "Not the White House Correspondents' Dinner," which will take place on Saturday, April 29, in Washington, D.C. Bee will host the gala affair, welcoming journalists and non-irritating celebrities from around the world.
In addition to covering Washington politics, Full Frontal with Samantha Bee shines a spotlight on stories beyond the beltway, from untested rape kits in Georgia to abortion laws in Texas to diaper bills in California, as well as national tragedies such as the mass shooting in Orlando. Full Frontal also travels around the world to cover international stories, with segments from Jordan, Germany, Russia and Scotland.
Full Frontal with Samantha Bee airs Wednesdays at 10:30 p.m. (ET/PT) on TBS. The series is executive-produced by Samantha Bee, Jason Jones, Jo Miller, Miles Kahn and Tony Hernandez.
About TBS
TBS, a division of Turner, is basic cable's #1 entertainment network with young adults and home to six of the most popular and critically acclaimed new comedies on cable - Angie Tribeca, The Detour, Full Frontal with Samantha Bee, People of Earth, Search Party and Wrecked - as well as the animated hit American Dad! Upcoming comedies include The Guest Book, The Cops, Tarantul a and Final Space. TBS also presents late-night comedy in the form of CONAN, starring Conan O'Brien, and Full Frontal with Samantha Bee, and will soon launch the competition series Drop the Mic. In addition, the TBS lineup includes popular comedy hits like Family Guy, The Cleveland Show, Bob's Burgers, The Big Bang Theory, New Girl and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball's regular and post-season play, the NCAA Division I Men's Basketball Championship and ELEAGUE, Turner's eSports gaming league.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, FilmStruck, Super Deluxe, iStreamPlanet and ELEAGUE.
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