Monday, April 16, 2018

Golf Channel Ratings

1.2 MILLION VIEWERS TUNED IN TO SHOTMAKERS' TWO-NIGHT PREMIERE ON GOLF CHANNEL, YOUNGEST PRIMETIME AUDIENCE SINCE 2016
Shotmakers – Golf Channel’s Innovative New Competition –Continues Tonight and Tuesday at 9 p.m. ET
Taking Place at Topgolf Las Vegas, Seven Teams Remain, Where Precision Shotmaking Meets Intense Strategy
Shotmakers Website / Team Stats: www.Shotmakers.com
ORLANDO, Fla., (April 16, 2018) – Shotmakers, Golf Channel’s innovative new competition taking place at Topgolf Las Vegas, had 1.2 million viewers watch the network’s two-night premiere (Monday, April 9 and Tuesday, April 10). It also marked the youngest primetime audience for a premiere on the cable network since 2016, with more than 50% of the audience between the ages of 25-54, according to data released by the Nielsen Company.

Shotmakers continues tonight and Tuesday at 9 p.m. ET with seven teams remaining in the competition. Last week, Team Strikers (Robbie Biershenk/Victoria Lovelady) and Team Aces (Jamie Puterbaugh/Tisha Abrea) were the first two teams eliminated. One team will be eliminated both tonight and Tuesday.

Teams currently remaining in Shotmakers:
IMPACT, sponsored by CDW:
SUSANA BENAVIDES (27, Cochabamba, Bolivia) Professional golfer, only Bolivian-born golfer to compete on the LPGA Tour, former top-ranked amateur in South America.
TOMMY BIERSHENK (44, Greenville, S.C.) Former PGA TOUR professional, two-time All-American at Clemson University, golf course owner.

SHARKS, sponsored by Corona Premier:
TANIA TARE (29, Auckland, New Zealand) Professional golfer, trick-shot artist, record-holder for lowest single round while competing for Florida International University with a 63.
MAURICE ALLEN (36, Pine Hills, Fla.) Former World No. 1 World Long Drive competitor, 3-time World Long Drive winner, All-American at Florida A&M in track.

LIGHTNING, sponsored by MGM Grand:
KENZIE O’CONNELL (26, Denver, Colo.) Golf teaching instructor, Women With Drive ambassador.

CHAD PFEIFER (36, Caldwell, Idaho) Professional golfer, decorated U.S. Army Corporal (retired) who credits golf saving his life, two-time Warrior Open champion, amputee (lower leg).

SEEKERS, sponsored by Waste Management
CHRISTINA LECUYER (35, Conway, Ark.) Professional corporate/charity golf host and media personality, two-time All-American from the University of Central Arkansas, former professional golfer.

MATT COUSENS (26, London, England) PGA teaching professional, 2017 Topgolf Tour Championship runner-up with fellow Shotmakers competitor Brad Barnes.

WARRIORS, sponsored by Avis:
NIKKI BONDURA (25, Sacramento, Calif.) Golf lifestyle blogger, co-owner of Women With Drive.
BRAD BARNES (23, London, England) 2017 Topgolf Tour Championship runner-up with fellow Shotmakers competitor Matt Cousens.

RINGERS, sponsored by Massage Envy:
HAILEY OSTROM (24, Phoenix, Ariz.) Professional golfer currently competing on mini tours.
ANDREW BACHELDER (36, Fort Worth, Texas) 2015 Warrior Open champion, decorated U.S. Marine Corps Sergeant (retired) who credits golf with saving his life.

HAWKS, sponsored by Topgolf:
CHELSEA PEZZOLA (25, Scottsdale, Ariz.) Professional golfer, standout junior golfer at IMG Academy, two-time Academic All-Big Ten at University of Michigan.

PETER CAMPBELL (33, Carlsbad, Calif.) Former PGA TOUR professional, golf instructor, 2016-17 Topgolf Tour Championship finalist with fellow Shotmakers competitor Jamie Puterbaugh.
Shotmakers began with nine co-ed teams of two pairing up in head-to-head competitions that test precision, distance and control, all while facing intense pressure and strategic decision-making. The 18 competitors include a former PGA TOUR professional, mini-tour professional golfers, an Olympian, former collegiate athletes, a World Long Drive competitor, a trick-shot artist, decorated military veterans, and champions from the Topgolf Tour.

The competition utilizes Toptracer by Topgolf, the leading technology used on PGA TOUR televised broadcasts that immediately shows competitors their ball’s flight, speed, distance and curve on screen, as well as the games made popular at the 41 Topgolf venues around the world. Teams compete for cash and prizes in each competition and will be eliminated until one team is left standing as the champion of Shotmakers.

Shotmakers is co-hosted by 3-time college national player of the year Amanda Blumenherst and golf host Shane Bacon, along with Golf Channel reporter Chantel McCabe and social media correspondent Alexandra O’Laughlin. Shotmakers features seven rounds of competition airing two nights a week– Monday and Tuesday nights – at 9 p.m. ET, concluding Monday, April 30. The series also will be distributed across Golf Channel’s international platforms, airing in more than 60 countries worldwide.
**source: Nielsen P2+ Viewers Reached; Audience Composition P25-54; P18-49. 4/9-10/18 vs. prior regularly scheduled programming and tour coverage 2014-2018. Details available. 

GOLF CHANNEL POSTS MOST-WATCHED JANUARY, CAPPED BY MOST-WATCHED SUNDAY IN NETWORK HISTORY

Golf Digital Wraps Best January Ever for Minutes Streamed and Page Views
ORLANDO, Fla. (February 2, 2018) – Golf Channel posted its most-watched January ever with an average of 116,000 viewers per minute in Total Day, up 23% vs. last year and up 10% vs. the previous high in January 2013, according to data released by The Nielsen Company. This builds off December 2017 being the most-watched December ever for Golf Channel. Additionally, January’s success was mirrored across Golf Digital, which posted its best January for minutes streamed (22.6M) and page views (78.5M), up 34% and 19% respectively.

Sunday, January 28 was Golf Channel’s most-watched Sunday on record. During the PGA TOUR’s Farmers Insurance Open playoff between Jason Day and Alex Noren from 7:15 to 8:30 p.m. ET on Sunday – airing opposite The Grammy Awards – Golf Channel was the No. 1 Nielsen-measured cable network for Total Viewers, up 24% vs. second place (ESPN). The playoff was also Golf Channel’s most-watched PGA TOUR telecast ever.

“Golf is carrying a lot of momentum into 2018 with a deep roster of developing stars across the professional tours, a superstar making his return to competitive golf and a rapid evolution in the many ways golfers are participating in and consuming the game,” said Mike McCarley, president, Golf, NBC Sports. “It’s especially promising to see record viewership — and it’s only January.”
Golf Channel’s comprehensive slate of tournament coverage rounds out record-setting January:
  • LPGA Tour’s Pure Silk Bahamas Classic Round One became the tour’s most-watched Opening Day in 9 years.
  • PGA TOUR Champions saw 2nd best Opening Day in 5 years at Mitsubishi Electric Championship.
  • Web.com Tour’s Round One from the Bahamas Abaco Classic was the tour’s most-watched telecast since July 2016.
As Golf Channel celebrated its 23rd anniversary since co-founders Arnold Palmer and Joe Gibbs launched the network on January 17, 1995, the company has evolved globally, now available to nearly 500 million viewers in more than 80 countries and delivering content in nine languages. Additionally, NBC Sports Group serves golfers and golf courses with an expanding portfolio of digital lifestyle brands, highlighted by GolfNow booking a record 15.2 million rounds of golf in 2017; Golf Advisor exceeding 700,000 golf course reviews by golfers, for golfers at nearly 9,000 courses worldwide; Golf Channel Am Tour continuing as the world’s largest amateur tour in golf; and fully integrating Revolution Golf and Golf Channel Academy within Golf Channel’s operations. Additional highlights from January include:
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in 78 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; Revolution Golf, the largest direct-to-consumer digital platform in golf ; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour; and as the Official Media Partner of St. Andrews Links, the Home of Golf.

Golf Channel Posts 8th Straight Quarter of Viewership Growth
Golf Channel spins the numbers for the quarter to date.

[via press release from Golf Channel]
     GOLF CHANNEL POSTS 8TH STRAIGHT QUARTER OF VIEWERSHIP GROWTH
1st Quarter Millennial Viewership Up 60% over 2 Years, Up 33% vs. 4th Quarter 2016
Golf Channel Digital Posts 40% Increase in Streaming Year-Over-Year, Marking Highest 1st Quarter Ever in Total Live Minutes Streamed

ORLANDO, Fla. (Mar. 31, 2017) - Golf Channel posted its eighth consecutive quarter of year-over-year viewership growth with 1st Quarter 2017 drawing 110,000 average viewers in Total Day, +1% vs. 1st Quarter 2016. This marks 19 of 25 quarters of viewership growth since Golf Channel joined NBC Sports Group in 2011. Across 1st Quarter, 20.6 million unique viewers tuned into Golf Channel, increasing to 44.7 million unique viewers across Golf Channel and Golf Channel on NBC telecasts. Golf Channel's millennial viewership in 1st Quarter was +60% vs. two years ago, and + 33% vs. 4th Quarter 2016. Additionally, Golf Channel continued as the most-affluent audience in all of television with the highest median household income among all measured television networks, according to data released by The Nielsen Company.

"Golf Channel's steady audience growth is a reflection of passionate viewers who continue to respond to live, high-quality and engaging content across all platforms," said Mike McCarley, president, Golf, NBC Sports Group. "We aim to continue this momentum into Masters week with the Drive, Chip and Putt National Finals on Sunday morning, followed by nearly 90 hours of comprehensive news coverage anchored by Golf Central Live From the Masters, and culminating with our three-night primetime film, Jack."

GOLF CHANNEL DIGITAL POSTS RECORD 1st QUARTER STREAMING
With two days still left in the quarter, Golf Channel marked its highest 1st Quarter ever in total live minutes streamed with nearly 73 million, +40% vs. 1st Quarter 2016. This is the second-highest quarter ever, behind only 3rd Quarter 2016, which featured the network's first-ever live coverage of The Open.

SEASON 7 OF FEHERTY OFF TO HOT START:
Season 7 of the recently announced Sports Emmy-nominated series Feherty posted the most-watched and highest-rated episodes ever for a Golf Channel original production. Additionally, the two episodes of Feherty sitting down with Phil Mickelson ranked in the Top-5 for all sports programming across two consecutive Monday nights in March. 

GOLF CHANNEL'S MASTERS WEEK PROGRAMMING:
· Drive, Chip & Putt Championship National Finals: Sunday, April 2 8 a.m.-1 p.m. ET
In partnership with the Masters Tournament Foundation, PGA of America and USGA, Golf Channel's fourth year of televising live coverage from Augusta National will highlight each of the 40 boys and 40 girls who have advanced to Augusta National. Golf Channel also will dedicate pre- and post-event coverage on its daily news shows, Golf Central and Morning Drive.

· Golf Central Live From the Masters
On Monday, April 3, Golf Channel will commence its nearly 90 hours of live news and Masters-themed programming, led by the network's signature Golf Central Live From the Masters news coverage, focusing on emerging storylines, analysis, features and guest interviews throughout the week surrounding the first men's major of 2017. Anchoring Golf Central Live From the Masters coverage from Augusta National Golf Club will be Mike Tirico, Rich Lerner and Steve Sands, alongside Brandel Chamblee, David Duval, Colin Montgomerie, Frank Nobilo, Notah Begay, Mark Rolfing, and John Feinstein. Notable guests expected to appear currently include past Masters champions Jack Nicklaus, Ben Crenshaw and Raymond Floyd.
· Jack: Sunday, April 9 - Tuesday, April 11, 9 p.m. ET

Golf Films' Jack, a three-night television event capturing the comprehensive story of record 18-time major champion Jack Nicklaus, blends recollections from Nicklaus, as well as his playing competitors, family members, sports legends, business partners and childhood friends. Featuring a collection of nearly 100 interviews, Jack includes appearances from Presidents Donald Trump and George W. Bush, along with other sport "Greats of All-Time" such as Roger Federer, Wayne Gretzky, Richard Petty, Jerry Rice, Nolan Ryan, Annika Sorenstam and Kelly Slater. Narrated by Emmy and Golden Globe award-winning actor Tom Selleck, Jack utilizes accounts from Nicklaus gathered over the past 18 months and showcases an unprecedented video collection of rarely seen broadcast footage from his record 18 major championship victories.

Sources: All Nielsen data Live+Same Day unless otherwise noted. 2017 (12/26/2016-03/26/2017) vs. 2016 (12/28/15-12/25/16) and. 2015 (12/29/14-12/27/15) as listed, using program based strict half-hour data. Reach totals based on 6-minute qualifier and full-quarter unification. Persons 2+ and Persons 25-34 unless otherwise noted. HHI is against all other full-time Nielsen measured TV networks. Additional details available. Digital Metrics from Adobe Reports & Analytics.

ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel - co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group - is available to nearly 500 million viewers in 78 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf's latest headlines, scores and analysis; GolfNow, the world's largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world's largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world's largest amateur golf tour.


Part I of Mickelson Conversation Matches Highest Overnight Rating Ever for "Feherty" Season Premiere
Golf Channel spins the numbers for Monday, March 6.

[via press release from Golf Channel]
    
PART II OF MICKELSON CONVERSATION ON FEHERTY PREMIERES MONDAY, MARCH 13 AT 9 P.M. ET

Monday's Part I Premiere Matches Highest Overnight Rating Ever for Feherty Season Premiere (2011-2017); +35% Over 2016 Season Premiere (Spieth)

ORLANDO, Fla. (March 7, 2017) - Following last night's season 7 premiere of Feherty presented by Farmers Insurance(R) with Phil Mickelson, the five-time major champion will return for the second installment of his two-part conversation with David Feherty on Monday, March 13 at 9 p.m. ET on Golf Channel.

Monday night's part I premiere (9-10p ET) earned a .31 overnight rating, matching the highest overnight rating ever (2011-2017) for a Feherty season premiere (series premiere with Lee Trevino in June 2011 also earned a .31 overnight rating). The Mickelson episode also was +35% vs. the season 6 premiere with Jordan Spieth in 2016 (.23 overnight rating), and peaked at 9:45 p.m. with a .35 overnight rating.

In part II of the episode, the World Golf Hall of Fame member will touch on:
· His candid perspective on finishing second in the 2006 U.S. Open at Winged Foot
· A peek inside the mind of Phil: the myriad factors that go into approaching any shot in competition; with the most subtle considerations and their effect on potential outcomes

· Placing a value on each of his major championship victories, and reflecting on winning The Open in 2013 to validate his efforts to become a complete player

· Recalling his runner-up finish at the 1999 U.S. Open to Payne Stewart, and the perspective Stewart offered him just prior to Mickelson becoming a father

· His reverence for Arnold Palmer, and how he tries to emulate him in his own career
Upcoming guests scheduled to appear on Feherty include U.S. Ryder Cup hero and 5-time PGA TOUR winner Patrick Reed (Monday, March 20), former United States Secretary of State, Condoleezza Rice (Monday, March 27), and Golden Globe / Academy Award-winning actor, Matthew McConaughey.

Feherty is coming off a banner year in 2016, highlighted by sitting down with now four U.S. Presidents: Bill Clinton, George W. Bush, Barack Obama, and Donald Trump; serving as an NBC Olympic correspondent in Rio; appearing on The Tonight Show Starring Jimmy Fallon; being profiled on the Emmy award-winning HBO original series, Real Sports with Bryant Gumbel; and playing a key role in NBC Sports' unprecedented 12-week stretch of premier golf events beginning with The Open and concluding with the Ryder Cup.

Described as "golf's iconoclast," by Rolling Stone, and "a cross between Oprah Winfrey and Johnny Carson" by The New York Times, Feherty has made a name for himself not only through his self-titled Golf Channel talk show, but as one of the most irrepressible personalities calling golf over the past two decades. Beyond golf, Feherty continues to capture new and broader audiences with his wit and self-deprecating nature. A native of Northern Ireland and a former professional golfer who claimed 10 worldwide victories and a spot on the 1991 European Ryder Cup team, Feherty is now a proud American citizen who has risen above a history of alcoholism and addiction to become an Emmy-nominated television host, New York Times best-selling author and comedic relief for thousands of men and women in uniform.

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