WEAVING HER WAY TO THE TOP OF THE HAIR GAME
Sneak peek at TLC’s new series HAIR GODDESS:
--Series Premieres on Wednesday, June 28 at 10/9c--
(Silver Spring, MD) – TLC’s new series HAIR GODDESS follows Christina Oliva, the epitome of a self-made woman as she opens her first salon in Manhattan. At 18-years-old, this born and bred Staten Islander launched her own hair extension company from her parents’ garage. After only three years, Christina had fostered enough clientele to open a salon of her own on Staten Island, eventually hiring her sisters and cousin as employees. With her family behind her one hundred percent, she has built a world-renowned hair empire and now she’s ready for the next level – a salon in the heart of Manhattan. She quickly learns that Manhattan is a cut-throat world, vastly different from her tight-knit community at home on the island. Viewers follow Christina and her close-knit Italian-American family as they face the many challenges of running a salon, including the delicate balance between business and personal life, financial worries, and difficult employees. In addition, the six-part run premiering on Wednesday, June 28 at 10/9c will feature complete hair transformations performed by Christina in one of her salons.
One of the keys to Christina’s success is keeping it “in the family.” Even though they drive her crazy at times, her sister Victoria and cousin Anthony are her most trusted colleagues. Together with the rest of the staff, they create dramatic makeovers for the salon’s clientele ranging from a single mother who lost her hair to chemotherapy, to twin sisters eager to individualize their looks.
At the salon, Christina is the boss. But at home, Frank and Donna are matriarch and patriarch of the Oliva family. It’s clear where Christina got her hustling habits - her dad has owned and operated several businesses since he started working at age sixteen. Frank and Donna are traditional, and Donna’s ultimate goal is to see each one of her daughters fall in love, get married, move out and have babies … in that order! While they may have to wait to become grandparents, Christina’s parents are proud to see what their eldest daughter has accomplished and are committed to helping her weave her way to the top!
HAIR GODDESS is produced for TLC by Left/Right Productions.
Join the conversation on social media by using the hashtag #HairGoddess. Find more videos and other content on TLC.com/HairGoddess. Meet Christina and her family LIVE on Facebook the day of the premiere on Wednesday, June 28. Tune in at Facebook.com/TLC.
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments. In 2017 to-date, TLC ranks as the #6 ad-supported cable network in Prime among W25-54.
TLC is a global brand available in more than 89 million homes in the US and 325 million
households around the world. Viewers can enjoy their favorite shows anytime, anywhere through TLC GO – the network’s TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in 220 countries and territories to satisfy curiosity and captivate superfans with a portfolio of premium nonfiction, lifestyle, sports and kids content brands.