Sunday, May 5, 2019

NBCSN Ratings

NBC Sports Matches Best Kentucky Derby Overnight Since 1990 & Posts 2nd Best Stanley Cup Playoff Game Overnight on Record on NBC Big Event Saturday
NBC Sports spins the numbers for Saturday, May 4.
[via press release from NBC Sports] NBC SPORTS MATCHES BEST KENTUCKY DERBY OVERNIGHT SINCE 1990 & POSTS 2ND BEST STANLEY CUP PLAYOFF GAME OVERNIGHT ON RECORD ON NBC BIG EVENT SATURDAY

NBC's TV-Only 10.9/25 Kentucky Derby Overnight UP 20% From Last Year's Race & Best Overnight for any Saturday Show since NFL Divisional Playoffs in January
Columbus-Boston Game 5 Delivers 3.22 Overnight Rating on NBC, Second-Highest ON RECORD for NHL Playoff Game, Excluding Stanley Cup Final

Colorado-San Jose Game 5 Scores 0.75 Overnight on NBCSN, Up 75% vs. Comparable 2018 Game
Potential Country House-Maximum Security Rematch in 144th Preakness Stakes on Saturday, May 18 at 5 PM ET on NBC

STAMFORD, Conn. - May 5, 2019 - NBC Sports' coverage of the 145th Kentucky Derby on NBC followed immediately by the primetime Columbus Blue Jackets-Boston Bruins Stanley Cup Playoff Game 5 on Saturday delivered multiple overnight ratings milestones, according to data provided by Nielsen.

"We hit the trifecta last night, with the historic drama of the Kentucky Derby and two one-goal Stanley Cup Playoff games," said Sam Flood, President, Production, NBC Sports & NBCSN. "With the unanticipated and unprecedented conclusion of the Derby leading into Columbus-Boston Game 5, we were able to capitalize on the audience opportunity and set ratings milestones across the board."
Country House's victory in the "Run for the Roses" delivered a 10.9/25 overnight rating - matching 1992 as the best overnight for a Kentucky Derby since 1990. In addition, the 10.9/25 for the Kentucky Derby (6:30-7:30pm ET race portion) is up 20% from last year's race (9.1/21) featuring eventual Triple Crown winner Justify, and marks television's best Saturday overnight since the NFL Divisional Playoffs (Jan. 12, 2019).

The overnight rating peaked at an 11.9/27 from 6:45-7 p.m. ET, as Country House and Maximum Security crossed the finish line. Louisville, the home of the Kentucky Derby, topped the metered markets with a 39.5 rating/69 share (top 20 markets below).

The unexpected drama of the Kentucky Derby provided a large lead-in audience for Columbus-Boston Game 5 on NBC. The result was a 3.22 overnight rating, the second-highest overnight for a Stanley Cup Playoff game on record (since 1994), excluding Stanley Cup Final games. Blue Jackets-Bruins Game 5 trails only a 3.27 overnight rating for Chicago-Anaheim in 2015, which was a Game 7 of the Western Conference Final, among non-Stanley Cup Final games. Last night's game was up 12% vs. last year's Pittsburgh-Washington Game 5 (2.87), which also led out of the Kentucky Derby.
Columbus delivered a 15.2 local rating for Game 5, NBC Sports' highest rating on record for an NHL game in the market. Boston scored a 15.1 rating.

Last night's late Stanley Cup Playoff Game 5 between Colorado and San Jose delivered a 0.75 overnight rating, up 75% vs. the comparable game last year (Winnipeg-Nashville; 0.58).
Locally, Denver delivered a 9.1 rating, NBC Sports' highest rating on record for an NHL game in the market. San Jose produced a 3.4 rating.

TOP METERED MARKETS FOR 2019 KENTUCKY DERBY (Race Portion)
1. Louisville 39.5/69
2. Cincinnati 20.3/38
3. Ft. Myers 19.4/37
4. Indianapolis 18.6/34
5. Knoxville 17.9/30
T6. Dayton 17.6/33
T6. Buffalo 17.6/32
8. West Palm Beach 17.1/31
9. Tampa 16.5/32
10. Columbus 16.2/31
11. Providence 15.7/29
12. Boston 15.4/33
13. Cleveland 14.9/30
14. Orlando 14.8/31
15. Baltimore 14.3/30
16. Hartford 13.4/26
17. New Orleans 13.1/23
18. Pittsburgh 13.0/27
T19. Greenville 12.7/21
T19. Milwaukee 12.7/27



NBCSN, Led by PyeongChang Olympics Success, Adds Nearly 650,000 TV Homes in Latest Nielsen Report
In February, NBCSN posted the network's record monthly audiences in primetime (average of 1.27 million viewers) and Total Day (753,000 viewers).

[via press release from NBC] NBCSN, LED BY PYEONGCHANG OLYMPICS SUCCESS, ADDS NEARLY 650,000 TV HOMES IN LATEST NIELSEN REPORT

Featuring Around-the-Clock Winter Games Coverage, NBCSN Delivered Its Best Month Ever in February & Ranked #1 among All Sports Cable Networks in the Month

Network also Featured Super Bowl Post-Game, NHL, Premier League, Rugby and Track & Field among Other Events

STAMFORD, Conn. - March 1, 2018 - The most recent Nielsen report shows an increase of 646,000 NBCSN television homes following its extensive coverage of the 2018 PyeongChang Olympics. NBCSN also presented live Premier League and NHL games and accompanying studio shows, a Super Bowl post-game show, rugby, track & field, and college hockey and basketball in February. NBCSN is in approximately 85 million U.S. TV homes.

"We are pleased that this report amplifies NBCSN's best month ever," said Mark Lazarus, Chairman, NBC Broadcasting and Sports. "With hundreds of hours of Winter Games coverage along with our other valuable programming, our business continues to grow and the Olympics prove once again to be dominant and powerful."

In February, NBCSN posted the network's record monthly audiences in primetime (average of 1.27 million viewers) and Total Day (753,000 viewers) and ranked as the #1 sports cable network in both metrics for the month (Jan. 29-Feb. 25), according to Nielsen.

NBCUniversal's carriage agreements with leading distributors increased the number of homes with access to NBCSN's coverage of the Olympics and the other premier sports in its portfolio.

ABOUT NBCSN
NBCSN is NBC Sports Group's dedicated 24/7 linear sports network. The Emmy Award-winning network is the cable television home of the Summer and Winter Olympics, National Hockey League (NHL) - including two Stanley Cup Final games -- NASCAR, IndyCar, Premier League, Tour de France, and America's Cup. In addition, NBCSN features college football, college basketball, college hockey, cycling, outdoor programming, horse racing surrounding the Triple Crown and Breeders' Cup, Ironman, and Premiership Rugby. The network is also home to original programs such as PFT Live, The Dan Patrick Show, and NASCAR America. NBCSN is distributed via cable systems and satellite operators throughout the United States.
- NBCSN -

TEAM USA WOMEN’S HOCKEY GOLD MEDAL VICTORY IS MOST WATCHED LATE-NIGHT SHOW IN NBCSN HISTORY
Overtime & Shootout of Women’s Hockey Final Was Also Simulcast on NBC
NBC Ranks #1 in Primetime for 70th Consecutive Olympic Night
Women’s Figure Skating Live Tonight at 8 p.m. ET on NBC and NBCSN

STAMFORD, Conn. – February 22, 2018 – Team USA’s thrilling shootout victory over Canada in the women’s hockey gold medal game on Wednesday ranks as the most watched late-night program in NBCSN history (since 2003).

The hockey game registered a Total Audience Delivery average of 3.7 million viewers, which included a live NBC simulcast of overtime and the shootout, as well as live streaming by NBC Sports Digital. The NBCSN-only telecast delivered 2.9 million viewers, which is the largest audience ever for the network in the 11 p.m.-2:15 a.m. ET late-night window.
In addition, more than 525,000 uniques watched the live stream of the U.S.-Canada women’s gold medal game to rank as NBC Sports Digital’s fifth-largest hockey audience ever (behind only four games from the Sochi Olympics, which featured more streaming-friendly morning and afternoon ET game times).

NBC’s Wednesday primetime PyeongChang Olympic telecast was by far the most watched show of the night – marking the 70th consecutive night that an NBC Olympics presentation has topped primetime. This streak began with Day 14 of the 2010 Vancouver Games.
Last night’s NBC/NBCSN viewership peaked at 17.9 million viewers from 10-10:15 p.m. ET, for women’s alpine skiing.
NOTABLE…
  • Wednesday night’s NBC/NBCSN average of 16.3 million viewers dominated the TV competition – a 63% advantage over the combined 10.0 million primetime viewers for ABC, CBS and FOX. The NBC-only 14.1 million viewers in the 8-11 p.m. ET primetime window topped by 41% the other broadcast networks – marking the most dominant 2nd Wednesday of Winter Games coverage since the 2002 Salt Lake Olympics.
  • Last night’s Total Audience Delivery provided an increase of 16% over the NBC broadcast viewership (TAD chart below) – marking the 12th consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital. NBC Sports Digital delivered an average minute audience of 164,000 for Wednesday night’s coverage.
  • NBC’s PyeongChang Olympics primetime broadcast last night (8-11 p.m. ET) averaged 14.1 million viewers and posted an 8.3/15 household rating. Viewership includes the West Coast primetime encore.

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
DateTotal Audience DeliveryNBC-only viewershipTAD Lift
Thur. 2/817.2 million16.0 million8%
Fri. 2/9*28.3 million27.8 million2%
Sat. 2/1024.2 million21.4 million13%
Sun. 2/1126.0 million22.7 million15%
Mon. 2/1222.3 million20.3 million10%
Tues. 2/1322.6 million20.5 million10%
Wed. 2/1419.2 million17.0 million13%
Thurs. 2/1519.3 million16.2 million19%
Fri. 2/1619.2 million16.6 million16%
Sat. 2/1716.1 million14.5 million11%
Sun. 2/1818.2 million16.3 million12%
Mon. 2/1918.6 million16.3 million14%
Tues. 2/2020.5 million17.5 million17%
Wed. 2/2116.4 million14.1 million16%
Average20.8 million18.5 million11%
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY
PYC 2018Sochi 2014**PYC 2018Sochi 2014**
DayViewershipViewershipHH RatingHH Rating
Opening Thurs.17.2 million20.0 million9.7 rating11.3 rating
First Fri.*28.3 million31.7 million14.9 rating17.0 rating
First Sat.24.2 million25.1 million13.1 rating13.9 rating
First Sun.26.0 million 26.3 million 14.2 rating14.4 rating
First Mon.22.3 million22.4 million12.7 rating12.8 rating
First Tues.22.6 million23.7 million13.0 rating13.7 rating
First Wed.19.2 million20.8 million11.2 rating12.1 rating
Mid. Thurs.19.3 million22.9 million11.4 rating13.4 rating
Mid. Fri.19.2 million19.2 million10.9 rating11.0 rating
Mid. Sat.16.1 million17.1 million9.0 rating9.6 rating
Mid. Sun.18.2 million21.3 million10.2 rating12.1 rating
2nd Mon.18.6 million23.5 million10.9 rating13.8 rating
2nd Tues.20.5 million18.9 million12.1 rating11.2 rating
2nd Wed.16.4 million20.2 million9.7 rating12.2 rating
Average20.8 million22.6 million11.7 rating12.8 rating
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN WEDNESDAY PRIMETIME:
1. Salt Lake City 18.8/36
T2. Denver17.6/33
T2. Minneapolis17.6/32
4. Kansas City15.6/24
5. Milwaukee14.9/24
6. Austin14.2/25
7. Ft. Myers14.1/23
8. Buffalo14.0/22
9. West Palm Beach13.8/21
10. Portland13.6/24
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

TEAM USA MEN’S HOCKEY WIN OVER SLOVAKIA RANKS AS NBCSN’S MOST WATCHED LATE-NIGHT HOCKEY GAME IN 4 YEARS

NBC/NBCSN’s 18.5 Million Viewers for Monday Night Winter Games Coverage Nearly Triples Primetime’s #2 Show
U.S. Men’s Hockey Team Faces Czech Republic in Quarterfinals TONIGHT at 10 p.m. ET on CNBC

STAMFORD, Conn. – February 20, 2018 – The U.S. men’s hockey team’s 5-1 victory over Slovakia last night on NBCSN averaged 1.62 million viewers, to rank as NBCSN’s most-watched late-night (10 p.m. ET or later) hockey game in four years, and is the second-most watched hockey game in the late time slot in NBCSN history, according fast national live plus same day data from Nielsen.

Last night’s game trails only the Minnesota Wild-Chicago Blackhawks NHL Stanley Cup Playoff game on May 2, 2014 (1.95 million viewers) among full late-night hockey games in the network’s history (since 2005).

With the victory, Team USA advanced to tonight’s Olympic quarterfinal game against the Czech Republic, which Kenny Albert, Mike Milbury, and Pierre McGuire are scheduled to call live at 10 p.m. ET on CNBC.

PYEONGCHANG OLYMPICS PRIMETIME DOMINANCE CONTINUES
Monday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 18.6 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.

The NBC/NBCSN average last night of 18.5 million viewers dominated the TV competition – nearly tripling the audience of the #2 show in primetime (6.2 million viewers for The Bachelor). NBC Sports Digital delivered an average minute audience of 192,000 for Monday night’s coverage.
NOTABLE…
  • Last night’s Total Audience Delivery provided an increase of 14% over the NBC broadcast viewership (TAD chart below) – marking the 10th consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
  • Last night’s NBC/NBCSN viewership peaked at 19.3 million viewers from 9-9:15 p.m. ET, highlighted by women’s freestyle skiing on NBC and ice dance on NBCSN.
  • NBC’s PyeongChang Olympics primetime broadcast last night (8-11:25 p.m. ET) averaged 16.3 million viewers and posted a 9.5/17 household rating. Viewership includes the West Coast primetime encore.

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
DateTotal Audience DeliveryNBC-only viewershipTAD Lift
Thur. 2/817.2 million16.0 million8%
Fri. 2/9*28.3 million27.8 million2%
Sat. 2/1024.2 million21.4 million13%
Sun. 2/1126.0 million22.7 million15%
Mon. 2/1222.3 million20.3 million10%
Tues. 2/1322.6 million20.5 million10%
Wed. 2/1419.2 million17.0 million13%
Thurs. 2/1519.3 million16.2 million19%
Fri. 2/1619.2 million16.6 million16%
Sat. 2/1716.1 million14.5 million11%
Sun. 2/1818.2 million16.3 million12%
Mon. 2/1918.6 million16.3 million14%
Average21.1 million18.9 million12%
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY
PYC 2018Sochi 2014**PYC 2018Sochi 2014**
DayViewershipViewershipHH RatingHH Rating
Opening Thurs.17.2 million20.0 million9.7 rating11.3 rating
First Fri.*28.3 million31.7 million14.9 rating17.0 rating
First Sat.24.2 million25.1 million13.1 rating13.9 rating
First Sun.26.0 million 26.3 million 14.2 rating14.4 rating
First Mon.22.3 million22.4 million12.7 rating12.8 rating
First Tues.22.6 million23.7 million13.0 rating13.7 rating
First Wed.19.2 million20.8 million11.2 rating12.1 rating
Mid. Thurs.19.3 million22.9 million11.4 rating13.4 rating
Mid. Fri.19.2 million19.2 million10.9 rating11.0 rating
Mid. Sat.16.1 million17.1 million9.0 rating9.6 rating
Mid. Sun.18.2 million21.3 million10.2 rating12.1 rating
2nd Mon.18.6 million23.5 million10.9 rating13.8 rating
Average21.1 million23.0 million11.9 rating13.0 rating
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN MONDAY PRIMETIME:
1. Salt Lake City 21.4/37
2. Denver20.6/33
3. San Diego18.4/31
4. Minneapolis17.4/30
5. Austin16.5/28
6. Milwaukee16.1/25
7. Sacramento15.9/27
8. West Palm Beach15.5/24
9. Buffalo15.3/24
10. Providence15.2/25
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

NBC SPORTS DIGITAL LIVE STREAMING FOR PYEONGCHANG OLYMPICS TRIPLES SOCHI GAMES WITH 1 WEEK TO GO
More Than 1.3 Billion Live Streaming Minutes Consumed To Date on NBCOlympics.com and the NBC Sports app
Nearly 12 Million Uniques for NBC Sports Digital Live Content – Up 174% from Sochi

STAMFORD, Conn. – February 19, 2018 – NBC Sports Digital’s presentation of the PyeongChang Olympics eclipsed the full 2014 Sochi Games in live streaming minutes just five days into the competition, and has continued to reach milestones. With 1.31 billion live streaming minutes via NBCOlympics.com and the NBC Sports app through Sunday, NBC Sports Digital has more than tripled the Sochi total (420 million minutes) with one week to go, according to data from Adobe Analytics. In addition, NBC Sports Digital has delivered 11.6 million uniques for live content – up 174% from this point in the Sochi Olympics (4.3 million)

Total Audience Delivery
Sunday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 18.2 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.

The NBC/NBCSN average last night of 18.0 million viewers dominated the TV competition with an advantage of 82% over the combined 9.9 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 170,000 for Sunday night’s coverage.

NOTABLE…
  • Last night’s Total Audience Delivery provided an increase of 12% over the NBC broadcast viewership (TAD chart below) – marking the ninth consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
  • Last night’s NBC/NBCSN viewership peaked at 20.7 million viewers from 9-9:15 p.m. ET, highlighted by women’s alpine skiing on NBC and ice dance on NBCSN.
  • NBC’s PyeongChang Olympics primetime broadcast last night (7:30-11:10 p.m. ET) averaged 16.3 million viewers and posted a 9.1/16 household rating. Viewership includes the West Coast primetime encore.
PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
DateTotal Audience DeliveryNBC-only viewershipTAD Lift
Thur. 2/817.2 million16.0 million8%
Fri. 2/9*28.3 million27.8 million2%
Sat. 2/1024.2 million21.4 million13%
Sun. 2/1126.0 million22.7 million15%
Mon. 2/1222.3 million20.3 million10%
Tues. 2/1322.6 million20.5 million10%
Wed. 2/1419.2 million17.0 million13%
Thurs. 2/1519.3 million16.2 million19%
Fri. 2/1619.2 million16.6 million16%
Sat. 2/1716.1 million14.5 million11%
Sun. 2/1818.2 million16.3 million12%
Average21.3 million19.2 million11%
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY
PYC 2018Sochi 2014**PYC 2018Sochi 2014**
DayViewershipViewershipHH RatingHH Rating
Opening Thurs.17.2 million20.0 million9.7 rating11.3 rating
First Fri.*28.3 million31.7 million14.9 rating17.0 rating
First Sat.24.2 million25.1 million13.1 rating13.9 rating
First Sun.26.0 million 26.3 million 14.2 rating14.4 rating
First Mon.22.3 million22.4 million12.7 rating12.8 rating
First Tues.22.6 million23.7 million13.0 rating13.7 rating
First Wed.19.2 million20.8 million11.2 rating12.1 rating
Mid. Thurs.19.3 million22.9 million11.4 rating13.4 rating
Mid. Fri.19.2 million19.2 million10.9 rating11.0 rating
Mid. Sat.16.1 million17.1 million9.0 rating9.6 rating
Mid. Sun.18.2 million21.3 million10.2 rating12.1 rating
Average21.3 million22.9 million12.0 rating12.9 rating
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN SUNDAY PRIMETIME:
1. Salt Lake City 19.6/36
2. Minneapolis17.5/30
3. West Palm Beach17.2/26
4. Milwaukee16.8/26
5. Denver16.1/31
6. Austin15.1/26
7. Portland14.9/27
T8. Buffalo14.8/23
T8. Kansas City14.8/24
10. Seattle14.6/27
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

NBCSN DELIVERS ITS MOST-WATCHED WEEK IN PRIMETIME

NBCSN is Most-Watched Cable Network in Primetime since Beginning Live Winter Games Coverage Last Saturday
Winter Games Primetime Coverage on NBCSN Highlighted by Live Figure Skating, Slopestyle & Team USA Women’s Hockey

STAMFORD, Conn. – February 17, 2018 – On the strength of its first-ever live nightly Winter Olympics coverage, NBCSN last night completed the most-watched, seven-day primetime stretch in the network’s history with an average of 2.4 million viewers, according to live plus same day fast national data released today by Nielsen. In addition, NBCSN is the most-watched cable network in primetime from last Saturday, Feb. 10 through Thursday, Feb. 15 (latest data available).

Since last Saturday, Feb. 10, NBCSN’s primetime coverage has featured live figure skating, snowboard slopestyle, and Team USA women’s hockey, as well as cross country skiing, ski jumping, curling, biathlon, and luge.

Friday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 19.2 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.

The NBC/NBCSN average last night of 18.9 million viewers dominated the TV competition more than doubling the combined 8.1 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 213,000 for Friday night’s coverage.
NOTABLE…
  • Last night’s Total Audience Delivery provided an increase of 16% over the NBC broadcast viewership (TAD chart below) – marking the seventh consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
  • Last night’s NBC/NBCSN viewership peaked at 21.9 million viewers from 10-10:15 p.m. ET, highlighted by women’s alpine skiing on NBC and men’s free skate figure skating on NBCSN.
  • NBC’s PyeongChang Olympics full primetime broadcast last night (8-11:23 p.m. ET) averaged 16.6 million viewers and posted a 9.4/18 household rating. Viewership includes the West Coast primetime encore.

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
DateTotal Audience DeliveryNBC-only viewershipTAD Lift
Thur. 2/817.2 million16.0 million8%
Fri. 2/9*28.3 million27.8 million2%
Sat. 2/1024.2 million21.4 million13%
Sun. 2/1126.0 million22.7 million15%
Mon. 2/1222.3 million20.3 million10%
Tues. 2/1322.6 million20.5 million10%
Wed. 2/1419.2 million17.0 million13%
Thurs. 2/1519.3 million16.2 million19%
Fri. 2/1619.2 million16.6 million16%
Average22.2 million19.9 million12%
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY
PYC 2018Sochi 2014**PYC 2018Sochi 2014**
DayViewershipViewershipHH RatingHH Rating
Opening Thurs.17.2 million20.0 million9.7 rating11.3 rating
First Fri.*28.3 million31.7 million14.9 rating17.0 rating
First Sat.24.2 million25.1 million13.1 rating13.9 rating
First Sun.26.0 million 26.3 million 14.2 rating14.4 rating
First Mon.22.3 million22.4 million12.7 rating12.8 rating
First Tues.22.6 million23.7 million13.0 rating13.7 rating
First Wed.19.2 million20.8 million11.2 rating12.1 rating
Mid. Thurs.19.3 million22.9 million11.4 rating13.4 rating
Mid. Fri.19.2 million19.2 million10.9 rating11.0 rating
Average22.2 million23.7 million12.4 rating13.4 rating
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN FRIDAY PRIMETIME:
1. Salt Lake City 21.1/40
2. Denver19.6/38
T3. Milwaukee17.6/30
T3. Austin17.6/33
T5. West Palm Beach16.5/27
T5. Minneapolis16.5/32
7. San Diego16.3/33
8. Seattle16.1/31
T9. Sacramento16.0/31
T9. Fort Myers16.0/27
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

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