"Manifest" Debuts with the #2 Biggest Live + 7 Lift for Any Broadcast or Cable Show on Record
NBC further spins the numbers for Monday, September 24.
[via press release from NBC] L+7: "MANIFEST" DEBUTS WITH THE #2 BIGGEST L+7 LIFT FOR ANY BROADCAST OR CABLE SHOW ON RECORD, WITH AN INCREASE OF +8.0 MILLION PERSONS BOOSTING THE SHOW TO 18.4 MILLION
THAT MAKES "MANIFEST" NBC'S MOST-WATCHED DRAMA SERIES PREMIERE IN 19 YEARS
The Sept. 25 "Manifest" series premiere has generated the #2 biggest "live plus seven day" lift on record for any telecast on broadcast or cable, according to L+7 data from Nielsen Media Research.
The "Manifest" debut has increased by +8.0 million viewers going from L+SD to L+7 (from 10.4 million persons to 18.4 million) and +93% in adult 18-49 rating (2.16 to 4.17), generating the #2 biggest L+7 increase in total viewers in measurement history, behind only the +8.8 million for the March 27, 2018 revival debut of ABC's "Roseanne." The prior #2 biggest lift had been the +7.9 million for the Sept. 25, 2017 premiere of "The Good Doctor."
The L+7 viewership of 18.4 million makes "Manifest" NBC's most-watched drama series premiere in 19 years, since "Third Watch" debuted with 20.6 million viewers on Sept. 23, 1999 (predating Nielsen's tracking of DVR time-shifting).
"Manifest" is currently the #1 most-watched program of Premiere Week in L+7 through the first night of Nielsen reporting, moving ahead of Monday's "The Big Bang Theory" season premiere (18.2 million in L+7), which had led among scripted programs for the week in "live plus same day" and "live plus three day" Nielsens.
"Manifest" also continues to rank as NBC's biggest series launch ever in digital, now having accumulated a projected 1.15 rating in adults 18-49 through seven days of digital viewership.
And this week's second episode of "Manifest" is even bigger in digital than the prior week's premiere after one day of non-linear viewership, scoring a projected 0.40 rating in 18-49 for the Oct. 1 "Manifest," up +8% versus a one-day 0.37 rating for the Sept. 24 debut.
NBC further spins the numbers for Monday, September 24.
[via press release from NBC] L+7: "MANIFEST" DEBUTS WITH THE #2 BIGGEST L+7 LIFT FOR ANY BROADCAST OR CABLE SHOW ON RECORD, WITH AN INCREASE OF +8.0 MILLION PERSONS BOOSTING THE SHOW TO 18.4 MILLION
THAT MAKES "MANIFEST" NBC'S MOST-WATCHED DRAMA SERIES PREMIERE IN 19 YEARS
The Sept. 25 "Manifest" series premiere has generated the #2 biggest "live plus seven day" lift on record for any telecast on broadcast or cable, according to L+7 data from Nielsen Media Research.
The "Manifest" debut has increased by +8.0 million viewers going from L+SD to L+7 (from 10.4 million persons to 18.4 million) and +93% in adult 18-49 rating (2.16 to 4.17), generating the #2 biggest L+7 increase in total viewers in measurement history, behind only the +8.8 million for the March 27, 2018 revival debut of ABC's "Roseanne." The prior #2 biggest lift had been the +7.9 million for the Sept. 25, 2017 premiere of "The Good Doctor."
The L+7 viewership of 18.4 million makes "Manifest" NBC's most-watched drama series premiere in 19 years, since "Third Watch" debuted with 20.6 million viewers on Sept. 23, 1999 (predating Nielsen's tracking of DVR time-shifting).
"Manifest" is currently the #1 most-watched program of Premiere Week in L+7 through the first night of Nielsen reporting, moving ahead of Monday's "The Big Bang Theory" season premiere (18.2 million in L+7), which had led among scripted programs for the week in "live plus same day" and "live plus three day" Nielsens.
"Manifest" also continues to rank as NBC's biggest series launch ever in digital, now having accumulated a projected 1.15 rating in adults 18-49 through seven days of digital viewership.
And this week's second episode of "Manifest" is even bigger in digital than the prior week's premiere after one day of non-linear viewership, scoring a projected 0.40 rating in 18-49 for the Oct. 1 "Manifest," up +8% versus a one-day 0.37 rating for the Sept. 24 debut.
In Digital, The Sept. 25 "This Is Us" Season Premiere Is Up 18% vs. the Show's Year-Ago Debut, With Its 3rd-Best 5-Day Digital Performance Ever
NBC further spins the numbers for Tuesday, September 25.
[via press release from NBC] IN DIGITAL, THE SEPT. 25 "THIS IS US" SEASON PREMIERE IS UP +18% VS. THE SHOW'S YEAR-AGO DEBUT, WITH ITS 3RD-BEST 5-DAY DIGITAL PERFORMANCE EVER
The "This Is Us" season premiere is up +18% versus the year-ago debut episode through five days of non-linear digital viewership, amassing a projected 1.54 rating in adults 18-49 versus the year-ago 1.31. It's the third-best five-day digital performance ever for "This Is Us," trailing the post-Super Bowl telecast on Feb. 4 (1.76) and slightly behind the prior Jan. 23 telecast (1.55).
‘TONIGHT SHOW’ WINS THE LATE-NIGHT WEEK OF SEPT. 24-28 WITH ITS TOP RATING, EXCLUDING WEEKS OF NFL LEAD-INS, SINCE MAY
At 12:35 a.m., “Late Night” Outrates the Competition in Every Key Measure
NEW YORK — Oct. 2, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings race for the week of Sept. 24-28 in the key adult 18-49 demographic, with the show’s highest rating excluding weeks of NFL lead-ins since May, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” averaged a 0.51 rating for the week in 18-49, the show’s best result, excluding weeks that featured Thursday primetime NFL games on NBC, since the week of May 21-25 (0.52).
Tuesday’s “Tonight” scored a 0.58 in 18-49, making it the show’s highest-rated telecast on a non-NFL night since Tuesday, June 16 (0.60).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in every key ratings category – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. For their head-to-head half-hour, “Late Night” also beat ABC’s “Nightline” in all key measures.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Sept. 24-28. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Sept. 24-28. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.51 rating, 4 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.37/3 *
NBC “Tonight” 0.51 rating, 4 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.37/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.26/2
ABC “Nightline,” 0.26/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.30/3 *
CBS “Late Late Show,” 0.23/2 *
NBC “Late Night,” 0.30/3 *
CBS “Late Late Show,” 0.23/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2 *
NBC “Last Call,” 0.19/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.345 million viewers
CBS “Late Show,” 3.138 million viewers
ABC “Kimmel,” 1.886 million viewers *
NBC “Tonight,” 2.345 million viewers
CBS “Late Show,” 3.138 million viewers
ABC “Kimmel,” 1.886 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.271 million viewers
ABC “Nightline,” 1.271 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.338 million viewers *
CBS “The Late Late Show,” 1.262 million viewers *
NBC “Late Night,” 1.338 million viewers *
CBS “The Late Late Show,” 1.262 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.788 million viewers *
NBC “Last Call,” 0.788 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SELECTED CABLE RESULTS, WEEK OF SEPT. 24-28
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.24
TBS, 11 p.m.-midnight, “Conan,” 0.11
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.50
Adult Swim, 12:30-1:30 a.m. ET, 0.38
Adult Swim, 12:30-1:30 a.m. ET, 0.38
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.824 million
TBS, 11 p.m.-midnight, “Conan,” 0.272 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.030 million
Adult Swim, 12:30-1:30 a.m. ET, 0.780 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.030 million
Adult Swim, 12:30-1:30 a.m. ET, 0.780 million
NBC RANKS #1 FOR PREMIERE WEEK IN 18-49 FOR A RECORD SEVENTH STRAIGHT YEAR
NBC Wins Premiere Week in 18-49 With Primetime’s #1 Show Overall, “SNF”; the #1 Entertainment Show, “This Is Us”; the #1-2 New Shows, “Manifest” & “New Amsterdam”; & the Top 2 Alternative Shows, Mon.-Tues. “Voice”
NBC Finishes #1 for Premiere Week in Nine of Nine Key Demographics; In Total Viewer, It’s NBC’s Closest Finish to #1 During Premiere Week in 17 Years
On Monday, NBC Wins the Season's Opening Night Among the Big 4, "Manifest" Equals TV's Top Drama Debut Since "This Is Us" (Excluding NFL Previews), “Voice” Jump +33% Vs. Its Spring Finale
L+3: “Manifest” Is NBC’s Most Time-Shifted Series Premiere on Record
“This Is Us,” “Voice” & “New Amsterdam" Are #1-2-3 on Tuesday in 18-49, “Us” Is TV’s Highest-Rated Entertainment Show in Five Months, “New Amsterdam” Beats Its Combined Competition
L+3: “This Is Us” & “New Amsterdam” Are the #1-2 Biggest L+3 Gainers on the Night in 18-49 and Total Viewers.
Digital: “This Is Us” Is Up +18% Vs. the Year-Ago Season Premiere on Non-Linear Platforms, With Its 3rd-Best 5-Day Digital Performance to Date
NBC Wins Wednesday in Total Viewers, "Chicago Fire" Is #1 Most-Watched Show of the Night, "P.D." Is Most-Watched at 10, “Med” Sets Recent Timeslot Highs at 8
L+3: “Chicago P.D.” Locks Up Wednesday’s Biggest L+3 Lift in Total Viewers
On Thursday, "SVU" Tops the 10 p.m. Drama Competition in 18-49 by +50%, "Good Place" Generates NBC's Non-Sports High in the Timeslot Since Early Feb.
Ravens-Steelers “Sunday Night Football” Sweeps the Night in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Oct. 2, 2018 — NBC has won the opening week of the 2018-19 primetime television season in the key demographic of adults 18-49, led by the week’s #1 primetime telecast, “Sunday Night Football”; the #1 entertainment program, “This Is Us”; the #1-2 new shows, “Manifest” and “New Amsterdam”; and the top two alternative shows, the Monday and Tuesday editions of “The Voice.”
It’s the seventh straight year NBC has ranked #1 or tied for #1 during the season’s opening week, the longest streak of Premiere Week #1 finishes in people meter history, dating back to 1987. The second-longest streak was set by ABC with five in a row from 2005 through 2009.
NBC won the week of Sept. 24-30 among the Big 4 nets in nine of nine key demographics – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.
In total viewers, NBC finished within 490,000 persons of #1 CBS (8.36 million s. 7.87 million), making this NBC’s closest finish to CBS during Premiere Week in 17 years, since NBC won the opening week of the 2001-02 season by +1.017 million viewers.
Extending back into the summer, this is the 16th week in a row NBC has ranked #1 or tied for #1 in adults 18-49.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 1 Averages
Adult 18-49 Rating, “live plus same day,” Sept. 24-30
NBC…2.0
Fox…1.6
CBS…1.3
ABC…1.2
CW…0.2
Total Viewers
CBS…8.4 million
NBC…7.9 million
ABC…5.4 million
Fox…5.3 million
CW…0.6 million
NBC highlights for the week of Sept. 24-30:
Monday
NBC won the opening night of the 2018-19 television season among the Big 4 networks in adults 18-49, total viewers and every other key measure.
The premiere of “The Voice 15” (2.0 rating in 18-49, 9.7 million viewers overall from 8-10 p.m. ET) jumped +33% versus last spring’s finale in 18-49 (2.0 vs. 1.5 from 9-11 p.m. on Tuesday, May 22) and was up +10% in total viewers (9.7 million vs. 8.8 million, scorinng the show’s highest Monday rating since March 26 in 18-49 (2.0) and biggest overall Monday viewership since April 9 (9.9 million). “Voice” doubled “Dancing With the Stars” head to head in the timeslot in 18-49 (2.0 vs. 1.0) and prevailed by +2.0 million persons in total viewers (9.7 million s. 7.7 million).
“Live Plus Three Day” Ratings: “The Voice” increased by +22% in 18-49 (from a 2.03 rating to a 2.47) and +1.8 viewers overall (9.7 million to 11.5 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Last season, Monday’s “Voice” grew by +25% going from L+SD to L+7 in 18-49 rating (from a 2.02 to a 2.52) and more than +1.8 million viewers overall (10.0 million to 11.9 million).
Upscale: Last season, Monday’s “Voice” delivered a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
The series premiere of “Manifest” (2.2 rating in 18-49, 10.4 million viewers overall from 10-11 p.m. ET) tied as television’s #1 highest-rated drama series premiere in 18-49, excluding post-NFL previews, since “This Is Us” debuted two years earlier (2.8 on Sept. 20, 2016). It was also NBC’s most-watched drama series premiere since “Blindspot” debuted three years earlier (10.6 million on Sept. 21, 2015) and is NBC’s first Monday telecast to grow from a “Voice” lead-in in either 18-49 or total viewers. “Manifest” ranked as the #1 drama on the night in 18-49 and total viewers and won the timeslot among the ABC, CBS and NBC dramas in every key measure. “Manifest” equaled the combined 18-49 ratings of ABC’s season premiere of “The Good Doctor” and CBS’ season debut of “Bull” (2.2 vs. a combined 2.2). The 10.4 million is NBC’s best performance in the Monday 10-11 p.m. timeslot in total viewers, excluding live news and sports, in nearly three years (since “Adele Live in New York City” on Dec. 14, 2015, 11.3 million).
L+3: “Manifest” grew by +68% in 18-49 (from a 2.16 rating to a 3.63) and +5.7 million viewers overall (10.4 million to 16.1 million) going from L+SD to L+3. The +5.7 million viewer lift in L+3 is the biggest for an NBC series premiere in measurement history, which dates back to May 2007, beating the prior record of last year’s return of “Will & Grace” (with a L+3 lift of +4.595 million), according to figures from Nielsen Media Research. “Manifest” also ranks #3 among all L+3 lifts for any series debut on broadcast or cable on record, behind only last spring’s debut of “Roseanne” (+6.586 million) and the 2014 premiere of “How To Get Away With Murder” (+5.934 million). Additionally, the “Manifest” premiere ranks #4 all-time for biggest L+3 lift among all telecasts on broadcast and cable, premieres or otherwise, behind only the “Roseanne” and “HTGAWM” debuts and the Dec. 17, 2015 episode of “The Big Bang Theory” (+5.888 million).
Tuesday
NBC won the night in every key demo, sweeping 6 of 6 half-hours in 18-49. “This Is Us,” “The Voice” and “New Amsterdam” were the #1-2-3 shows of the night in adults 18-49.
The Tuesday premiere of “The Voice 15” (2.2 rating in 18-49, 9.9 million viewers overall from 8-9 p.m. ET) jumped +47% versus where the show ended last season with its May 22 finale in 18-49 (2.2 vs. 1.5) and was up +13% in total viewers (9.897 million vs. 8.774 million). Tuesday’s debut also topped Monday’s season premiere by +10% in 18-49 (2.2 vs. 2.0 from 8-10 p.m.) and by +2% total viewers (9.897 million vs. 9.663 million), while dominating the timeslot demographically with wins in nine of nine key demos. “Voice” outrated the season premiere of “NCIS” in adults 18-49 by +57% in 18-49 (2.2 vs. 1.4) and was the night’s #1 alternative series by a +144% margin over the 8-10 p.m. telecast of “Dancing With the Stars” (2.2 vs. 0.9). L+3: “Voice” increased by +14% in 18-49 (2.17 to 2.48) and +1.4 million viewers overall (9.9 million to 11.3 million) going from L+SD to L+3 Nielsens. L+7: Last season, Tuesday’s “Voice” increased by +23% in 18-49 rating going from L+SD to L+7 (from a 1.88 to a 2.31) and +1.7 million viewers overall (9.7 million to 11.4 million).
The third season debut of “This Is Us” (3.0 rating in 18-49, 10.5 million viewers overall from 9-10:01 p.m. ET) scored the show’s highest rating (excluding February’s post-Super Bowl episode) since Oct. 3, 2017 (3.1), to dominate the 9-10 p.m. hour. “Us” beat the #2 show, the series premiere of “FBI” by +131% in 18-49 (3.0 vs. 1.3) and equaled the timeslot’s combined Big 4 competition in 18-49 (3.0 vs. a combined 3.0). “TIU” ranked as the #1 show of the night on the Big 4 networks in nine of nine key demographics and scored the highest rating on television for an entertainment telecast in the last five months (since the April 17 “Roseanne,” 3.4). L+3: “This Is Us” grew by +43% in 18-49 (2.97 to 4.26) and more than +4.0 million viewers overall (10.5 million to 14.6 million) going from L+SD to L+3 Nielsens, for the largest L+3 lifts of the night in adult 18-49 rating and total viewers. Digital: The “This Is Us” season premiere is up +18% versus the year-ago debut episode through five days of non-linear digital viewership, amassing a projected 1.54 rating in adults 18-49 versus the year-ago 1.31. It’s the third-best five-day digital performance ever for “This Is Us,” trailing the post-Super Bowl telecast on Feb. 4 (1.76) and slightly behind the prior Jan. 23 episode (1.55). L+7: Last season, “This Is Us” increased by +73% in 18-49 rating (from a 3.09 to a 5.36) and more than +6.2 million viewers overall (11.2 million to 17.4 million) going from L+SD to L+7. Upscale: Last season, “This Is Us” generated a strong upscale audience, indexing at a 144 among adults 18-49 living in homes with $100K+ incomes.
The debut of “New Amsterdam” (1.8 rating in 18-49, 8.4 million viewers overall from 10:01-11 p.m. ET) beat the combined timeslot competition on ABC and CBS (1.8 vs. a combined 1.5) and equaled NBC’s highest rating in the timeslot with in-season regular programming in two years, since Week 2 of “This Is Us” (2.6 on Sept. 27, 2016). “New Amsterdam” won the hour in every key demographic and was the #2 drama of the night in adults 18-49 behind only “This Is Us.”
The debuting drama jumped +50% versus NBC’s timeslot average last season (1.8 vs. 1.2 in 18-49, L+SD excluding sports) and +2.2 million persons or +36% in total viewers (8.4 million vs. 6.2 million). L+3: “New Amsterdam” increased by +46% in 18-49 (1.84 to 2.68) and +3.9 million viewers overall (8.4 million to 12.3 million) going from L+SD to L+3 Nielsens, for the #2 biggest lifts of the night in 18-49 rating and total viewers, behind only the gains for “This Is Us.”
Wednesday
NBC won Premiere Wednesday in total viewers, growing by more than +1.6 million persons or +27% versus Premiere Wednesday last year in total viewers (7.7 million vs. 6.1 million).
The fourth season premiere of “Chicago Med” (1.2 rating in 18-49, 7.8 million viewers overall from 8-9 p.m. ET) scored NBC’s highest 18-49 rating in the timeslot with regular in-season programming since Oct. 19, 2016 (1.2). In total viewers, it was NBC’s top result in the hour with regular in-season fare since Dec. 10, 2014 (8.1 million). Med” increased by +20% versus where the show concluded last season with its May 15 finale (1.2 vs. 1.0 Tuesday from 10-11 p.m.) and was up +2.2 million persons or +38% in total viewers (7.8 million vs. 5.6 million). Despite moving to the lead-off hour on Wednesday nights, “Med” finished within 0.1 of a point of the show’s year-ago premiere in the Tuesday 10 p.m. hour with a lead-in from “This Is Us” in 18-49 (1.2 vs. 1.3), while growing +1.6 million persons or +26% in total viewers (7.8 million vs. 6.2 million). L+3: “Med” grew +39% in 18-49 (1.22 to 1.69) and +2.4 million viewers overall (7.8 million to 10.2 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Med” increased by +74% in 18-49 rating going from L+SD to L+7 (from a 1.21 to a 2.11) and +3.9 million viewers overall (6.6 million to 10.5 million).
The seventh season debut of “Chicago Fire” (1.3 rating in 18-49, 8.1 million viewers overall from 9-10 p.m. ET) ranked ass the #1 show of the night in total viewers and won the timeslot in total viewers over season premieres of “Modern Family,” “American Housewife,” “Star” and “Survivor,” as well as the season finale of “Big Brother.” “Fire” generated its most-watched regular-slot episode since Tuesday, April 26, 2016 (8.2 million) and captured the show’s best 18-49 rating since last season’s premiere (1.5 at 10 p.m., Thursday, Sept. 28, 2017). “Fire” rose +30% versus last season’s May 10 finale (1.3 vs. 1.0 Thursday from 10-11 p.m.) and was up +2.1 million persons or +36% in total viewers (8.1 million vs. 6.0 million). L+3: “Fire” grew by +41% in 18-49 (1.28 to 1.81) and +2.6 million viewers overall (8.1 million to 10.7 million) going from L+SD to L+3. L+7: Last season, “Fire” grew by +94% in 18-49 rating (from a 1.08 to a 2.10) and +4.0 million viewers overall (6.0 million to 10.0 million) going from L+SD to L+7.
The sixth season debut of “Chicago P.D.” (1.2 rating in 18-49, 7.1 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in total viewers, topping last season’s final eight telecasts in total viewers with the show’s most watched episode since Feb. 7 (7.3 million). “P.D.” also matched its best 18-49 rating since March 21 (1.3). Despite this week’s special competition from the “Big Brother” finale and the ABC premiere of “A Million Little Things,” “P.D.” maintained 100% of the show’s finale last spring in 18-49 (1.2 vs. 1.2 on May 9) and jumped +13% in total viewers (7.1 million vs. 6.3 million). L+3: “P.D.” increased by +56% in 18-49 (1.17 to 1.83) and +3.0 million viewers overall (7.1 million to 10.1 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: Last season, “P.D.” increased by +87% in 18-49 rating this season going from L+SD to L+7 (from a 1.20 to a 2.24) and +4.1 million viewers overall (6.4 million to 10.5 million).
Thursday
The third season premiere of “The Good Place” (1.0 rating in 18-49, 3.1 million viewers overall from 8-9 p.m. ET) scored NBC’s highest non-sports rating in the Thursday 8-9 p.m. timeslot since Feb. 2 (1.1) and grew +11% versus NBC’s average in the timeslot last season in 18-49 (1.0 vs. 0.9, L+SD non-sports). L+3: Last season, “The Good Place” increased by +71% in 18-49 rating going from L+SD to L+7 (from a 1.14 to a 1.95) and +1.9 million viewers overall (3.9 million to 5.8 million). L+3: “The Good Place” grew by +58% in 18-49 going from L+SD to L+3 (0.96 to 1.52) and more than +1.4 million viewers overall (3.1 million to 4.6 million). L+7: Last season, “The Good Place” increased by +71% in 18-49 rating going from L+SD to L+7 (from a 1.14 to a 1.95) and +1.9 million viewers overall (3.9 million to 5.8 million), and with the addition of projected 35-day linear and non-linear ratings, the “Good Place” rating nearly tripled over its L+SD average, growing to a 3.36. Upscale: “The Good Place” generated a strong upscale audience last season, indexing at a 139 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
The 20th season debut of “Law & Order: Special Victims Unit” (1.1 rating in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) ruled its second hour from 10-11 p.m. versus the ABC and CBS drama competition, with a margin over those rivals of +50% in 18-49 (1.2 in that hour vs. 0.8 for ABC’s “How to Get Away With Murder”) and +16% in total viewers (5.5 million vs. 4.7 million for CBS’ “S.W.A.T.”). “SVU” also prevailed over those dramas in adults, men and women 25-54; men and women 18-49; and adults and men 18-34. For the two-hour time period, “SVU” captured NBC’s highest non-sports 18-49 rating in the slot since March 22 (1.2). L+3: “SVU” grew +77% in 18-49 (1.09 to 1.93) and +2.6 million viewers overall (5.1 million to 7.7 million) going from L+SD to L+3 Nielsens. L+7: Last season, “SVU” grew by +74% in 18-49 rating going from L+SD to L+7 (from a 1.25 to a 2.17) and +2.9 million viewers overall (5.9 million to 8.8 million).
Friday
An encore telecast of Monday’s “Manifest” premiere (0.5/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) tied for #2 in the timeslot among the Big 4 networks in women 18-34
A rebroadcast of Tuesday’s “New Amsterdam” debut (0.4/2 in 18-49, 3.2 million viewers overall from 9-10 p.m. ET) ranked #2 in the timeslot among the Big 4 networks in total viewers ahead of original programming on ABC and Fox.
“Dateline NBC” (0.7/4 in 18-49, 1.0 in adults 25-54, 3.9 million viewers overall from 9-11 p.m. ET) grew half-hour to half-hour in total viewers, adults 25-54, men 25-54 and all key adult female demographics. “Dateline” ranked as the #1 newsmagazine of the night in total viewers. L+3: The prior Friday’s “Dateline” increased by +28% in 18-49 (0.80 to 1.02) and +1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and total viewers.
Sunday
NBC Sports coverage of Baltimore Ravens-Pittsburgh Steelers “Sunday Night Football” (6.1/24 in 18-49, 17.9 million viewers overall from 8:23-11:20 p.m. ET) won the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Versus the year-ago Colts-Seahawks telecast, the Ravens-Steelers game is up +5% in 18-49 (6.1 vs. 5.8 on Oct. 1, 2017) and +1.2 million persons or +7% in total viewers (17.9 million vs. 16.7 million).
TODAY IS #1 FOR 37 STRAIGHT MONTHS
TODAY Tops GMA in Key Demo for the Month and Week
TODAY Wins in Total Viewers Wednesday
TODAY Widens Demo Lead Month Over Month
TODAY Wins in Total Viewers Wednesday
TODAY Widens Demo Lead Month Over Month
NEW YORK – October 2, 2018 – NBC News’ TODAY was the number-one morning show for the month of September, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 37 straight months (144 consecutive weeks), its best streak in over six years. Month over month, TODAY widened its demo lead over GMA by 30%.
Last week, TODAY won across the board on Wednesday, topping the competition in total viewers, A25-54 and A18-49. Week over week, TODAY narrowed the total viewer gap with GMA by 29%, its closest viewer margin in four weeks.
Last week, TODAY won across the board on Wednesday, topping the competition in total viewers, A25-54 and A18-49. Week over week, TODAY narrowed the total viewer gap with GMA by 29%, its closest viewer margin in four weeks.
TODAY was retitled on Thursday due to coverage of the Kavanaugh hearings.
TODAY HIGHLIGHTS:
SEPTEMBER 2018 (MONTHLY)
TODAY ranked #1 among A25-54 viewers for the 37th consecutive month and the 38th of the last 39 months
- TODAY averaged 1.380 million A25-54 viewers, leading GMA by +192,000 (+16%) and CBS by +612,000 (+80%)
- TODAY’s advantages over GMA and CBS grew for the third straight month, posting its largest monthly wins since February 2018 (includes Pyeongchang Olympics; excluding Olympics, it was the best since January 2018)
- Versus prior month, TODAY added the most demo viewers (+136,000) and widened its lead over GMA by 30% and over CBS by 16%
- Versus prior year, TODAY’s lead over GMA finished 23% higher
TODAY has been #1 among A18-49 viewers for 42 consecutive months
- TODAY averaged 974,000 A18-49 viewers, +111,000 (+13%) higher than GMA and +394,000 (+68%) more than CBS
- TODAY had its biggest monthly wins over the competition since February 2018 (includes Pyeongchang Olympics; excluding Olympics, it was the best since January 2018)
- Versus prior month, TODAY’s lead over GMA was up 6% while its margin over CBS increased by 20%
TODAY averaged 3.914 million total viewers, topping CBS by 900,000 (+30%)
- This was TODAY’s biggest September win over CBS in three years
- TODAY’s total viewer advantage over CBS was up 13% vs. prior month and 34% vs. prior year
WEEK OF SEPTEMBER 24-30, 2018
| Program | P25-54Rtg | P25-54Imps | P18-49Rtg | P18-49Imps | P2+Imps |
| TODAY | 1.14 | 1,370 | 0.73 | 946 | 3,817 |
| CBS THIS MORNING | 0.62 | 753 | 0.43 | 560 | 2,938 |
| GOOD MORNING AMERICA | 0.98 | 1,187 | 0.66 | 851 | 3,922 |
Note: This was the first week of the 2018-19 broadcast season. All three programs were retitled on Thursday due to network coverage of testimony in the Kavanaugh Senate hearing.
TODAY averaged 1.370 million A25-54 viewers, leading GMA by +183,000 (+15%) and CBS This Morning by +617,000 (+82%)
- TODAY has now ranked #1 among A25-54 viewers for 144 consecutive weeks (best streak in six years) and 160 of the last 161 weeks
- TODAY delivered a 1.14 A25-54 rating, +0.16 points ahead of GMA and +0.52 points more than CBS
- TODAY has topped GMA by at least 150,000 A25-54 viewers in seven consecutive weeks
- Compared to the same week last season, TODAY’s demo lead over CBS rose by 5%
TODAY averaged 946,000 A18-49 viewers, +95,000 (+11%) ahead of GMA and +386,000 (+69%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 163 of the last 164 weeks
- TODAY delivered a 0.73 A18-49 rating, +0.07 points more than GMA and +0.30 points better than CBS
TODAY averaged 3.817 million total viewers, leading CBS This Morning by +879,000 (+30%)
- TODAY posted its biggest season-opening week lead over CBS This Morning in three years
- TODAY ranked #1 in total viewers on Wednesday (+57,000 over GMA)
- Week-over-week, TODAY reduced GMA’s total viewer lead by 29% and had its closest margin in four weeks
- Compared to the same week last season, TODAY’s lead over CBS increased by 46%
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 FOR SEPTEMBER
#1 in Key Demo for 38 of the last 39 Months
#1 in A18-49 for 39 of the last 41 Months
Highest Key Demo Advantage Over ABC & CBS in Seven Months
OCTOBER 2, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched broadcast in the key demo for the month of September, winning 38 of the last 39 months, according to Nielsen Media Research data. Nightly News begins the 2018-2019 season having achieved the highest key demo advantage over the competition in seven months and was up the most across the board month-over-month.
The broadcast continues its strong performance in the key demo averaging 1.8 million A25-54 viewers this past month, beating ABC World News Tonight by +129,000 viewers (+8%) and CBS Evening News by +618,000 viewers (+53%).
Last Thursday, Nightly News was the only broadcast to air nationally following the testimonies of Dr. Christine Blasey Ford and Judge Brett Kavanaugh before the Senate Judiciary Committee. Additionally this month, Holt spoke exclusively with Iranian President Hassan Rouhani in New York ahead of the U.N. General Assembly. Holt also sat down with award-winning musician John Legend to discuss social activism and what drives him to give back. During Hurricane Florence, Holt anchored the broadcast three nights from the ground in North Carolina and anchored seven NBC News special reports joined by Al Roker.
In September, Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +85,000 viewers (+8%) – increasing its advantage six fold month-over-month – and CBS by +395,000 viewers (+48%). The broadcast has won the A18-49 demo for 39 of the past 41 months.
7.9 million viewers tuned in to Nightly News for the month of September 2018, +2.1 million total viewers (+37%) more than CBS Evening News, its largest advantage in seven years.
For the week of September 24, the broadcast averaged 1.8 million A25-54 viewers, growing week-over-week and besting ABC World News Tonight by +158,000 viewers (+10%) and CBS Evening News by +608,000 viewers (+53%).
Nightly News averaged 1.2 million A18-49 viewers, growing week-over-week topping ABC World News Tonight by +150,000 viewers (+14%) and CBS Evening News by +419,000 viewers (+53%).
7.6 million total viewers tuned in to Nightly News for the week of September 24, growing week-over-week and leading CBS Evening News by 2.0 million total viewers (+35%).
# # #
Monthly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +129,000 (+8%) CBS by +618,000 (+53%).
- Nightly News has ranked #1 in A25-54 for 38 of the last 39 months.
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +85,000 (+8%) – increasing its advantage six fold month-over-month – and CBS by +395,000 (+48%).
- Nightly News has ranked #1 in A18-49 for 39 of the last 41 months.
- Nightly News averaged 7.9 million viewers in September, besting CBS by +2.1 million (+37%).
- Nightly News posted its highest key demo advantage over ABC & CBS in seven months
- Nightly News grew the most across the board month-over-month
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +158,000 viewers (+10%) and CBS by +608,000 (+53%).
- Nightly News averaged 1.2 million A18-49 viewers, beating ABC by 150,000 (+14%) and topping CBS by +419,000 (+53%).
- Nightly News averaged 7.6 million total viewers, beating CBS by +2.0 million (+35%).
- Nightly News was the only broadcast to grow week-over-week across the board
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of September 24 – September 28, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.625 | 1.45 | 1.754 | 0.94 | 1.211 |
| CBS | 5.646 | 0.95 | 1.146 | 0.61 | 0.792 |
| ABC | 8.228 | 1.32 | 1.596 | 0.82 | 1.061 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
"This Is Us" & "New Amsterdam" Generate Tuesday's #1-2 Biggest Live + 3 Lifts
NBC further spins the numbers for Tuesday, September 25.
[via press release from NBC] NBC L+3 Ratings: "This Is Us" & "New Amsterdam" Generate Tuesday's #1-2 Biggest L+3 Lifts
"This Is Us" and "New Amsterdam" are Tuesday's #1-2 biggest L+3 gainers on the night - increasing the dominance of "This Is Us" over the Tuesday competition:
This Is Us
· Grew by +1.28 rating points in 18-49 (2.97 in "live plus same day" Nielsens to a 4.26 "live plus three days" figures) and +4.0 million viewers overall (10.6 million to 14.6 million), for the largest L+3 lifts of the night in both measures.
· Increases its dominance over the Tuesday competition, having already scored as the night's #1 telecast in L+SD results and then adding to that with the night's biggest L+3 lift.
New Amsterdam
· Increased by +0.84 in 18-49 rating (1.84 to 2.68) and +3.9 million viewers overall (8.4 million to 12.3 million), for the #2 biggest lifts of the night in 18-49 rating and total viewers, behind only the gains for "This Is Us."
The Voice
· Grew by +14% in 18-49 (2.17 to 2.48) and +1.4 million viewers overall (9.9 million to 11.3 million) going from L+SD to L+3 Nielsens.
'SATURDAY NIGHT LIVE' DELIVERS ITS #2 TOP-RATED SEASON PREMIERE OVERNIGHTS IN SIX YEARS
With Host Adam Driver and Musical Guest Kanye West, the 44th Season Debut of ‘SNL’ Grows +7% Year to Year, Ranks as the Show’s #2 Opener in Metered-Market Households Since 2012
NEW YORK – Sept. 30, 2018 – The 44th season premiere of “Saturday Night Live” has generated the show’s second highest-rated season debut in six years, trailing over that span only 2016’s election-fueled results, according to preliminary metered-market “live plus same day” results from Nielsen Media Research.
With an edition hosted by Adam Driver and featuring musical guest Kanye West and an appearance by Matt Damon, last night’s “Saturday Night Live” averaged a 4.8 rating, 11 share in “live plus same day” household results from the 56 local markets metered by Nielsen and a 2.3/12 in adults 18-49 in the 25 markets with local people meters.
The Sept. 29 edition, which aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and counted unduplicated viewers from 11:30 encores in western markets, generated the show’s second biggest metered-market household rating for a season debut since Sept. 15, 2012, when the telecast hosted by Seth MacFarlane and featuring musical guest Frank Ocean, also averaged a 4.8.
Over that six-year span, the only bigger result for an “SNL” season debut came with the 2016 opener, hosted by Margot Robbie and featuring musical guest The Weeknd, as well as the first appearance of Alec Baldwin as then-Republican Presidential nominee Donald Trump (5.8 rating in metered-market households).
Excluding election years, this is the highest “SNL” season premiere since the Sept. 24, 2011 opener with host Alec Baldwin and musical guest Radiohead (5.1).
Versus the year-ago premiere, last night’s “Saturday Night Live” grew +7% in metered-market households (4.8 vs. 4.5 on Sept. 30, 2017) and +10% in 18-49 in the local people meters (2.3 vs. 2.1). Last night’s household rating tops every “SNL” telecast from last season except the Jan. 27 edition, hosted by Will Ferrell and featuring musical guest Chris Stapleton (4.9). In 18-49 in the local people meters, “SNL” most recently topped last night’s 2.3 with the 2016-17 season finale, May 20, 2017, with host Dwayne Johnson and musical guest Katy Perry (2.6).
Note that “SNL” will add significant viewership via time-shifting, with last season’s 21 originals growing by +58% in 18-49 and +2.662 million persons or +40% in total viewers nationally going from “live plus same day” Nielsens to “live plus seven day” figures. In L+SD, “SNL” last season averaged a 1.78 rating in 18-49 nationally and 6.716 million viewers overall, and in L+7, “SNL” grew to a 2.81 in 18-49 and 9.378 million viewers.
It was the show’s #2 most-watched season in L+7 in 23 years, since “SNL” averaged 9.868 million viewers for originals in 1994-95, trailing over that span only the prior season’s election-fueled average of 11.070 million viewers.
Official-national ratings for the Sept. 29 edition of “Saturday Night Live,” including viewership numbers, are due from Nielsen on Tuesday, Oct. 2.
"Manifest" Is NBC's #1 Most Time-Shifted Series Premiere on Record
NBC further spins the numbers for Monday, September 24 and Tuesday, September 25.
[via press release from NBC] "MANIFEST" IS NBC'S #1 MOST TIME-SHIFTED SERIES PREMIERE ON RECORD
IN ITS FIRST TWO DAYS OF TIME-SHIFTING, "MANIFEST" ADDS +4.9 MILLION VIEWERS, BIGGEST LIFT TO DATE FOR AN NBC DEBUT, 2ND MOST FOR ANY PREMIERE AND THE #4 ALL-TIME LIFT FOR ANY TELECAST ON BROADCAST OR CABLE
"NEW AMSTERDAM" GENERATES NBC'S #4 BIGGEST TOTAL-VIEWER LIFT ON RECORD FOR A SERIES PREMIERE IN "LIVE PLUS ONE DAY" NIELSENS
ON DIGITAL, "MANIFEST" & "NEW AMSTERDAM" ARE NBC'S #1 & #2 BIGGEST SERIES LAUNCHES ON RECORD
After two days of linear time-shifting, NBC's debuting drama "Manifest" has set new NBC records, adding +1.28 of a rating point in adults 18-49 (going from a 2.16 in "live plus same day" Nielsens to a 3.44 in "live plus two days") and +4.9 million viewers overall (10.404 million persons in L+SD to 15.304 million in L+2).
These are the all-time biggest two-day lifts for an NBC series premiere in measurement history in both 18-49 and total viewers (dating back to May 2007), according to figures from Nielsen Media Research. "Manifest" also ranks #2 in total viewers among all series debuts on broadcast or cable, behind only the L+2 lift for last spring's debut of "Roseanne" (+5.382 million).
Additionally, the "Manifest" premiere ranks #4 all-time for biggest L+2 lift among all telecasts on broadcast and cable, behind only the "Roseanne" debut, the post-Super Bowl episode of "This Is Us" (+5.129 million) and the Jan. 27, 2014 telecast of "The Blacklist" (+4.977 million).
The previous biggest L+2 lift for an NBC series debut in 18-49 was for the "Will & Grace" revival in 2017 in 18-49 (+1.24) and in total viewers it was "Blindspot's" premiere in 2015 (+3.930 million persons).
Tuesday's debut of "New Amsterdam" ranks as NBC's #4 most time-shifted series launch on record in "live plus one day" total-viewer Nielsens. With its first day of time-shifting counted, "New Amsterdam" has grown by +2.417 million viewers (from 8.390 million persons in L+SD to 10.807 million in L+1), to rank #4 among all NBC series premiere on record behind only the L+1 lifts of "Manifest," "Blindspot" and "The Blacklist." The "New Amsterdam" 18-49 rating has grown by +28% from a 1.84 in L+SD to a 2.35 in L+1.
On digital platforms, "Manifest" has added a projected 0.76 rating in adults 18-49 after three days, to rank as NBC's top series launch on record in digital (dating back to fall 2014), topping the previous record of 0.56 for last year's "Will & Grace."
Tuesday's premiere of "New Amsterdam" has followed with NBC's second-best digital performance on record for a series debut through two days, behind only "Manifest," generating a projected +0.37. Prior to this week, the top two-day digital rating for an NBC series premiere was the +0.35 for "Will & Grace."
NFL, ‘AMERICA’S GOT TALENT’ & EMMYS ACCOUNT FOR THE WEEK’S TOP 4 MOST-WATCHED SHOWS; NBC DOMINATES THE WEEK OF SEPT. 17-23
It’s the 15th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 12th Victory in a Row in Total Viewers
In 18-49, “Sunday Night Football,” the Emmys, Two Editions of “America’s Got Talent,” Two Episodes of “I Feel Bad,” Friday’s “Dateline” and a Paley Center Salute to “This Is Us” All Rank in the Top 20
NBC Wins the 2017-18 Season by a +46% Margin, the Biggest Advantage for Any Network in People-Meter History
NBC Also Takes the Season in Every Other Key Measure, Including Total Viewers for the First Time Since 2001-02
Emmy Awards Generate NBC’s Most-Watched Non-Olympic Monday in 18 Months, Tops the Big 4 Competition Combined
The “America’s Got Talent” Performance Finale Delivers the Show’s Most-Watched Tuesday Episode of the Season; A Paley Center Salute to “This Is Us” Wins at 10
Wednesday’s “Talent” Finale Gives NBC a One-Year Timeslot High Excluding Olympics; Strong Sampling for the Wednesday’s Special Debut of “I Feel Bad”
Friday’s "Dateline" Is the #1 Show of the Night with Highs Since December; "I Feel Bad" Encores Tie for #1 at 8 and 8:30
Patriots-Lions “Sunday Night Football” Sweeps the Night in Every Key Ratings Measure
L+3: “Talent” Scores Tuesday’s Top Lifts in 18-49 and Total Viewers & Wednesday’s Biggest L+3 Gain in Total Viewers, the Prior’s Friday’s “Dateline” Is That Night’s Top Gainer in 18-49 & Total Viewers
UNIVERSAL CITY, Calif. — Sept. 25, 2018 — NBC has delivered a dominant ratings victory for the week of Sept. 17-23, with Patriots-Lions “Sunday Night Football,” the two finale telecasts of “America’s Got Talent” and Monday’s “Emmy Awards” scoring as the week’s four most-watched primetime programs, excluding sports pre- and post-game shows.
According to “live plus same day” viewership figures from Nielsen Media Research, NBC won the week among the Big 4 networks in all key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Even excluding sports, NBC ranked #1 for the week in each of those key categories.
It’s the 15th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s 12th consecutive weeklong win in total viewers.
In 18-49, Patriots-Lions “Sunday Night Football” ranked #1 for the week among primetime programs on the Big 4 networks, Monday’s Emmy telecast was #3, Tuesday and Wednesday editions of “Talent” finished #4-5, Wednesday’s premiere of “I Feel Bad” tied for #11 and a second “I Feel Bad” tied for #17 with Tuesday’s “The Paley Center Salutes This Is Us” and Friday’s “Dateline NBC.” Rankings exclude sports pre- and post-game shows.
In total viewers, Sunday football also ranked #1, Tuesday and Wednesday editions of “America’s Got Talent” finished #3-4 respectively and the Emmys ranked #4.
The Tuesday and Wednesday season-closing episodes of “America’s Got Talent” scored as the #1 and #2 most-watched entertainment programs on television in the last four months (since the May 10 “Big Bang Theory” season finale, 15.5 million).
For the now-completed 2017-18 season, NBC dominated the key adult 18-49 demographic, with a margin of victory over #2 ABC and CBS of +0.6 of a rating point or +46% (1.8 vs. 1.3). The +46% advantage is the biggest for any wining network in the 31-year history of Nielsen’s current people-meter sample.
NBC finished the season #1 among ABC, CBS, NBC and Fox in every key ratings measure – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54, as well as total viewers. It’s the first time NBC has led in total viewers at this point in the season in 16 years, since 2001-02.
For the completed season, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key ratings measure – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, as well as total viewers. It’s the first time NBC has won the season in total viewers in 16 years, since 2001-02. Even excluding all sports, NBC generated its closest finish to CBS in total viewers in 15 years (within 937,000 persons excluding sports, best since the gap was 629,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 for the season in adults, men and women 18-49 and is #1 or tied for #1 among the Big 4 nets in adults, men and women 25-54, adults 18-34 and men 18-34.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 52 Averages
Adult 18-49 Rating, “live plus same day,” Sept. 17-23
NBC…1.9
Fox…1.1
CBS…0.7
ABC…0.5
CW…0.2
Total Viewers
NBC…8.2 million
CBS…4.2 million
Fox…3.9 million
ABC…2.7 million
CW…0.7 million
2017-18 Season Averages
Adult 18-49 Rating, “Most Current”
NBC…1.9
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.6 million
ABC…5.5 million
Fox…4.1 million
CW…1.5 million
NBC highlights for the week of Sept. 17-23:
Monday
NBC ranked #1 among the broadcast networks Monday night in every key ratings category with “The 70th Primetime Emmy Awards” (2.4 rating, 10 share in adults 18-49, 10.212 million viewers overall from 8-11:02 p.m. ET, with encores in Western markets) matching NBC’s highest Monday average in 18-49, excluding Olympics, since Feb. 27, 2017 (2.6) and generated the network’s most-watched Monday, excluding Olympics, since that same date 18 months ago (11.170 million persons). The Emmys nearly tripled the night’s #2 broadcast network in total viewers (10.2 million vs. 3.4 million for #2 CBS) and quadrupled the #2 Big 4 network in 18-49 (2.4 vs. 0.6 each for CBS and Fox). The Emmys also beat the night’s combined viewership of CBS, Fox and ABC by +1.9 million viewers or +23% (10.2 million vs. a combined 8.3 million) and bested that combined competition in 18-49 by +50% (2.4 vs. a combined 1.6). The Emmys were up +71% versus NBC’s non-sports average in the time period for the 2017-18 season to date in 18-49 (2.4 vs. 1.4, L+SD excluding sports) and up +3.6 million persons or +54% in total viewers (10.212 million vs. 6.615 million).
Tuesday
NBC ranked #1 Tuesday night in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49. NBC
has now won 17 of the last 18 Tuesday nights among the Big 4 networks in adults 18-49 and 18 Tuesdays in a row in total viewers.
has now won 17 of the last 18 Tuesday nights among the Big 4 networks in adults 18-49 and 18 Tuesdays in a row in total viewers.
“America’s Got Talent” (2.3/10 in 18-49, 13.0 million viewers overall from 8-10:01 p.m. ET) hit a season high for the show in total viewers and a tie for its highest 18-49 rating since the May 29 season premiere (2.5). It’s television’s most-watched entertainment telecast since the “Big Bang Theory” season finale May 10 (15.5 million). Tuesday’s “Talent” jumped +21% week to week in 18-49 (2.3 vs. 1.9) and more than +2.2 million persons or +21% in total viewers (13.0 million vs. 10.7 million), “AGT” was the #1 show of the night in 18-49, total viewers and all other key measures. L+3: “Talent” increased by +19% in 18-49 (2.27 to 2.71) and more than +1.8 million viewers overall (13.0 million to 14.8 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
“The Paley Center Salutes This Is Us” (0.8/4 in 18-49, 4.4 million viewers overall from 10:01-11 p.m. ET) tied as the #2 show of the night in adults 18-49, behind only “America’s Got Talent.”
The Paley salute ranked #1 at 10 in 18-49 among ABC, CBS and NBC in every key demographic —adults, men and women 18-34, 18-49 and 25-54. L+3: The special increased by +6% in 18-49 (0.83 to 0.88) and +308,000 viewers overall (4.4 million to 4.7 million) going from L+SD to L+3 Nielsens.
Wednesday
NBC won Wednesday night among the Big 4 networks in every key ratings measure, taking six of six half-hours among the Big 4 networks in both adults 18-49 and total viewers. It’s the sixth consecutive Wednesday that NBC has won in both 18-49 and total viewers.
The season finale of “America’s Got Talent” (2.1/10 in 18-49, 12.9 million viewers overall from 8-10:02 p.m. ET) surged +31% week to week in 18-49 (2.1 vs. 1.6) and +2.7 million persons or +27% in total viewers (12.9 million vs. 10.2 million) to deliver NBC’s top non-Olympic results in the time period in 18-49 and total viewers in the past year, since Sept. 20, 2017 in 18-49 (3.0 in 18-49, 15.6 million viewers overall). It was the #1 show of the night in 18-49, total viewers and every other key category, with a +91% jump versus NBC’s timeslot average this summer in 18-49 (2.1 vs. 1.1, L+SD) and a leap of +7.1 million persons or +123% in total viewers (12.9 million vs. 5.8 million). L+3: The “Talent” finale grew by +16% in 18-49 (2.09 to 1.86) and more than +1.5 million viewers overall (12.9 million to 14.4 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
The premiere of “I Feel Bad” (1.1/5 in 18-49, 5.7 million viewers overall from 10:02-10:31 p.m. ET) generated strong sampling, finishing as the night’s #2 show in total viewers, behind only the “America’s Got Talent” season finale. “I Feel Bad” won the timeslot among ABC, CBS and NBC in adults 18-49, total viewers and every other key measure, and equaled NBC’s best 18-49 rating in the timeslot since the May 23 “SVU” season finale (1.3) while generated the network’s biggest overall audience in the time period since that same date (6.5 million). “Bad” was up +57% versus NBC’s timeslot average this summer in 18-49 (1.1 vs. 0.7, L+SD) and +2.5 million persons or +77% in total viewers (5.723 million vs. 3.236 million). L+3: “I Feel Bad” grew by +23% in 18-49 (1.06 to 1.30) and +927,000 viewers overall (5.7 million to 6.6 million) going from L+SD to L+3 Nielsens.
A second episode of “I Feel Bad” (0.8/4 in 18-49, 4.0 million viewers overall from 10:31-11 p.m. ET) ranked #1 in the 10:30 half-hour among ABC, CBS and NBC in adults, men and women 18-49; adults, men and women 25-54; and total viewers. The 10:30 telecast was up +33% versus NBC’s timeslot average this summer in 18-49 (0.8 vs. 0.6, L+SD) and +1.1 million persons or +37% in total viewers (3.983 million vs. 2.915 million). L+3: The 10:31 “I Feel Bad” increased by +24% in 18-49 (0.76 to 0.94) going from L+SD to L+3, and +766,000 viewers overall (4.0 million to 4.7 million).
Thursday
Encore telecasts of “The Good Place” averaged a 0.4/2 in 18-49 and 2.1 million viewers overall from 8-8:30 p.m. ET, and a 0.4/2 in 18-49 and 1.8 million viewers from 8:30-9.
A rebroadcast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.8 million viewers overall from 9-11 p.m. ET) grew +44% versus the prior week’s Thursday encore in total viewers (2.8 million vs. 1.9 million from 10-11 p.m.) to make this the most-watched among 13 Thursday “SVU” encores this summer. For its second hour from 10-11 p.m. ET, the “SVU” rebroadcast ranked #1 among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers.
Currently ranks #1 among the show’s 13 Thursday rebroadcasts this summer in 18-49 and total viewers.
Friday
NBC ranks #1 for the night in adults 18-49, adults 25-54 and total viewers. It’s the 13th time in 14 weeks NBC has ranked #1 or tied for #1 on a Friday night among the Big 4 in adults 18-49.
An encore telecast of “I Feel Bad” (0.4/3 in 18-49, 2.6 million viewers overall from 8-8:30 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in adults 18-49.
A second rebroadcast of “I Feel Bad” (0.4/2 in 18-49, 2.1 million viewers overall from 8:30-9 p.m. ET) retained 100% of its lead-in from the 8 p.m. “I Feel Bad” in 18-49 and remained in a tie for #1 in the time period among the Big 4 in 18-49.
“Dateline NBC” (0.8/4 in 18-49, 1.2 in adults 25-54, 4.8 million viewers overall from 9-11 p.m. ET) equaled the show’s 18-49 high for a Friday edition since Dec. 29, 2017 (0.9 from 9-11 p.m.) and scored its top Friday 25-54 and total-viewer results since that same Dec. 29. 2017 telecast (1.2 in 25-54, 5.1 million viewers overall), to rank as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers. Week to week, “Dateline” grew by +14% in 18-49 (0.8 vs. 0.7 from 10-11 p.m.), +20% in 25-54 (1.2 vs. 1.0) and + 1.2 million persons or +33% in total viewers (4.8 million vs. 3.6 million). L+3: The prior Friday’s “Dateline” increased by +32% in 18-49 (0.65 to 0.86) and more than +1.0 million viewers overall (3.6 million to 4.7 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of New England Patriots-Detroit Lions “Sunday Night Football” (6.4/25 in 18-49, 19.5 million viewers overall from 8:23-11:01 p.m. ET) won the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The game’s Total Audience Delivery of 19.8 million is up +12% versus the year-ago Raiders-Redskins Week 3 telecast (17.7 million on Sept. 24, 2017).
‘TONIGHT SHOW’ IS #1 IN ALL DEMOS FOR THE WEEK OF SEPT. 17-21, FALLON’S MOST-WATCHED WEEK SINCE MAY
At 12:35 a.m., “Late Night” Beats the Competition in Every Key Measure
NEW YORK — Sept. 25, 2018 — “The Tonight Show Starring Jimmy Fallon” has delivered a dominant demographic win in late-night ratings for Sept. 17-21, taking the week versus its ABC and CBS timeslot competition in key every key demographic – adults, men and women 18-34, 18-49 and 25-54, according to “live plus same day” figures from Nielsen Media Research.
“Tonight” generated its most watched week in 11 weeks, averaging 2.356 million viewers, best for the show since May 21-25 (2.364 million). In adults 18-49, Fallon’s 0.50 rating made this his top average, excluding weeks of primetime NFL lead-ins, since that same May 21-25 week (0.52).
For the week, Tonight delivered a +43% margin of victory over Colbert (0.50 vs. 0.35), “Tonight’s” biggest advantage for a week with no NBC NFL boost and mostly original telecasts since Feb. 26-March 2 (+47%).
Versus Kimmel, “Tonight’s” margin was +56% (0.50 vs. 0.32), Fallon’s biggest over a mostly original week of Kimmel excluding weeks of NFL or Olympic boosts, in 14 months (since the week of July 17-21, 2017, +59%).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in every key ratings category – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. For their head-to-head half-hour, “Late Night” also beat ABC’s “Nightline” in all key measures.
Excluding weeks of NFL lead-ins, it was “Late Night’s” most-watched week (1.325 million persons) since May 21-25 (1.327 million). In 18-49, Meyers’ 0.31 tied his best rating for a non-NFL week since March 19-23 (0.33).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Sept. 17-21. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Sept. 17-21. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.50 rating, 4 share
CBS “Late Show,” 0.35/3 *
ABC “Kimmel,” 0.32/2 *
NBC “Tonight” 0.50 rating, 4 share
CBS “Late Show,” 0.35/3 *
ABC “Kimmel,” 0.32/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.22/2 *
ABC “Nightline,” 0.22/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3 *
CBS “Late Late Show,” 0.19/2 *
NBC “Late Night,” 0.31/3 *
CBS “Late Late Show,” 0.19/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2 *
NBC “Last Call,” 0.19/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.356 million viewers
CBS “Late Show,” 2.836 million viewers *
ABC “Kimmel,” 1.730 million viewers *
NBC “Tonight,” 2.356 million viewers
CBS “Late Show,” 2.836 million viewers *
ABC “Kimmel,” 1.730 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.183 million viewers *
ABC “Nightline,” 1.183 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.325 million viewers *
CBS “The Late Late Show,” 1.195 million viewers *
NBC “Late Night,” 1.325 million viewers *
CBS “The Late Late Show,” 1.195 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.741 million viewers *
NBC “Last Call,” 0.741 million viewers *
* Monday’s ABC and CBS programming is excluded from these averages. Friday’s “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.61 rating, 4 share
CBS “Late Show,” 0.56/4
ABC “Kimmel,” 0.45/3
NBC “Tonight” 0.61 rating, 4 share
CBS “Late Show,” 0.56/4
ABC “Kimmel,” 0.45/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.28/2
ABC “Nightline,” 0.28/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.569 million viewers
CBS “Late Show,” 3.748 million viewers
ABC “Kimmel,” 2.174 million viewers
NBC “Tonight,” 2.569 million viewers
CBS “Late Show,” 3.748 million viewers
ABC “Kimmel,” 2.174 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.339 million viewers
ABC “Nightline,” 1.339 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.507 million viewers
CBS “The Late Late Show,” 1.353 million viewers
NBC “Late Night,” 1.507 million viewers
CBS “The Late Late Show,” 1.353 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.785 million viewers
NBC “Last Call,” 0.785 million viewers
SELECTED CABLE RESULTS, WEEK OF SEPT. 17-21
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.21 **
TBS, 11 p.m.-midnight, “Conan,” 0.10
TBS, 11 p.m.-midnight, “Conan,” 0.10
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.53
Adult Swim, 12:30-1:30 a.m. ET, 0.41
Adult Swim, 12:30-1:30 a.m. ET, 0.41
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.711 million **
TBS, 11 p.m.-midnight, “Conan,” 0.255 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.087 million
Adult Swim, 12:30-1:30 a.m. ET, 0.808 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.087 million
Adult Swim, 12:30-1:30 a.m. ET, 0.808 million
** Monday’s “Daily Show” was preempted and Tuesday’s was an encore.
NBC NIGHTLY NEWS WITH LESTER HOLT WINS 22nd CONSECUTIVE SEASON
Wins Both Key A25-54 and A18-49 Demos for 2017-18 Season
#1 in the Key Demo for 11 of the Last 12 Weeks
First Time Ever, All Four NBC News Shows #1 in Key Demo for Third Straight Season
SEPTEMBER 25, 2018 – NBC Nightly News with Lester Holt won the 2017-18 season as the #1 most-watched evening broadcast in the demo valued most by news advertisers, delivering the broadcast’s 22nd consecutive season as the most-watched evening broadcast in the key demo.
NBC Nightly News with Lester Holt along with TODAY, Meet the Press with Chuck Todd, and Dateline NBC scored a three-peat for the first time ever, posting wins in the valued A25-54 and A18-49 demos for the third straight season.
In the 2017-2018 broadcast season, Holt launched his second “Across America” tour, visiting five states in five days and drilling down on the issues that impact Americans in their hometowns. On-the-ground reporting remains a signature of the broadcast.
Last season, Holt led NBC News’ coverage of many of the world’s most consequential news stories, including President Trump’s summit with President Putin from Helsinki, Kim Jong Un and President Trump’s historic meeting from Singapore, and the ongoing tensions between North Korea and the United States from inside Pyongyang. Holt reported from the scene in McAllen, Texas when migrant families were being separated at the border, from southern California when devastating wildfires left many homeless, from Las Vegas in the aftermath of the Mandalay Bay casino shooting, and most recently from North Carolina as Hurricane Florence ripped through the east coast.
Nightly News continues to be the leader in quality and original reporting as well. Last season, the broadcast featured exclusive interviews with Vice President Mike Pence, Twitter CEO Jack Dorsey, FBI Director Christopher Wray, Apple CEO Tim Cook, former Attorney General Loretta Lynch, rapper Meek Mill, and many others.
In the key A25-54 demo, the NBC News broadcast averaging 1.8 million A25-54 viewers and leading ABC by +75,000 (+4%) and CBS by +554,000 (+43%). Nightly News holds its biggest key demographic advantage over CBS in six seasons.
Nightly News averaged 1.3 million A18-49 viewers, outperforming ABC by +78,000 (+7) and CBS by +392,000 (+44%). All four NBC News broadcasts are #1 among A18-49 viewers this season. Nightly News averaged 8.1 million total viewers for the season leading CBS by +2.0 million (+31%).
Nightly News was also #1 in the key demo for the third quarter of 2018. The broadcast averaged 1.6 million viewers, outperforming ABC by 60,000 (+4%) and CBS by +526 million (+47%). An average of 1.1 million A18-49 viewers tuned in, +25,000 (+2%) more than ABC and +332,000 (+42%) ahead of CBS. Among A25-54 viewers and A18-49 viewers, Nightly News has won 12 of the last 13 quarters. 7.5 million total viewers tuned into Nightly News this quarter, topping CBS by +1.9 million (+34%).
For the week, Nightly News continues its dominance in the key demo, now winning for 11 of the last 12 weeks. The broadcast averaged 1.7 million A25-54 viewers, leading ABC by +44,000 (+3%) and CBS by +505,000 (+44%). Among A18-49, Nightly News averaged 1.1 million viewers, topping ABC by +2,000 (+0.22%) and CBS by +292,000 (+36%). The NBC News broadcast has ranked #1 in A18-49 for 10 of the last 12 weeks. 7.6 million total viewers on tuned into Nightly News this week, topping CBS by +2.0 million (+35%).
# # #
2017-18 Season:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.112 | 1.52 | 1.837 | 0.99 | 1.277 |
| CBS | 6.192 | 1.06 | 1.283 | 0.69 | 0.885 |
| ABC | 8.593 | 1.46 | 1.762 | 0.93 | 1.199 |
Q3 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.487 | 1.36 | 1.644 | 0.86 | 1.113 |
| CBS | 5.595 | 0.93 | 1.118 | 0.61 | 0.781 |
| ABC | 8.030 | 1.31 | 1.584 | 0.84 | 1.088 |
Week of September 17 – September 21, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.576 | 1.37 | 1.655 | 0.85 | 1.094 |
| CBS | 5.601 | 0.95 | 1.150 | 0.62 | 0.802 |
| ABC | 8.228 | 1.34 | 1.611 | 0.85 | 1.092 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
TODAY WINS THE SEASON, THE QUARTER AND THE WEEK
TODAY Wins the 2017-2018 Season in the Key Demo, Its 3rd Straight Season Win
TODAY Wins the 3rd Quarter in the Key Demo, Its 12th Straight Quarter Win
TODAY Is #1 in the Key Demo for 143 Straight Weeks, Its Best Streak in Over 6 Years
NEW YORK - September 25, 2017 - TODAY was the number-one morning show for the 2017-2018 season, topping ABC’s “Good Morning America” in A25-54 and marking its third straight season win in the key demo. TODAY also won the season in A18-49, its 25th straight season win. Additionally, TODAY narrowed the total viewer gap with GMA versus the previous season by 59%, to just 59,000 viewers, the narrowest gap separating the shows in six seasons.
For the third quarter 2018, TODAY was the number-one show in the key demo, marking its twelfth straight quarter win. TODAY increased its A25-54 demo advantages over GMA by double digit percentages, 35% versus the prior quarter and 15% versus the prior year. Additionally, TODAY closed the total viewer gap with GMA by 24% versus the prior quarter.
For the week of September 17, TODAY also won the week in the demo, marking 143 straight weeks at number one, its best streak in over six years. Compared to the same week last season, TODAY’s demo lead over GMA rose by 31%. TODAY also won Monday across the board, topping GMA in total viewers and the key demos.
TODAY HIGHLIGHTS:
2017-18 SEASON
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.18 | 1,430 | 0.81 | 1,045 | 4,068 |
| CBS THIS MORNING | 0.72 | 872 | 0.50 | 639 | 3,312 |
| GOOD MORNING AMERICA | 1.06 | 1,280 | 0.71 | 910 | 4,146 |
TODAY ranked #1 for the third consecutive season among A25-54 viewers
- TODAY averaged 1.430 million A25-54 viewers, outperforming GMA by +150,000 (+12%) and CBs this Morning by +559,000 (+64%)
TODAY ranked #1 among A18-49 viewers for the 25th consecutive season
- TODAY averaged 1.045 million A18-49 viewers, +135,000 (+15%) ahead of GMA and +406,000 (+64%) higher than CBS
TODAY averaged 4.068 million total viewers, leading CBS by +756,000 (+23%)
- TODAY trailed GMA by just -59,000 viewers, cutting the gap by 59% vs. prior season. This was the narrowest total audience gap between the two programs in six seasons.
- TODAY’s total viewer advantage over CBS was 17% higher than during the 2016-17 season
3RD QUARTER 2018
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.05 | 1,264 | 0.69 | 887 | 3,718 |
| CBS THIS MORNING | 0.60 | 726 | 0.42 | 540 | 2,916 |
| GOOD MORNING AMERICA | 0.93 | 1,121 | 0.61 | 792 | 3,857 |
TODAY won its 12th consecutive quarter among A25-54 viewers
- TODAY averaged 1.264 million A25-54 viewers, leading GMA by +143,000 (+13%) and CBS by +538,000 (+74%)
- TODAY increased its advantages over GMA by double-digit percentages compared to prior quarter (up 35%) and prior year (up 15%)
TODAY has ranked #1 among A18-49 viewers for 23 straight quarters and 95 of the last 96 quarters dating back to 4Q 1994
- TODAY averaged 887,000 A18-49 viewers, +95,000 (+12%) more than GMA and +347,000 (+64%) higher than CBS
- TODAY improved its A18-49 lead over GMA by 30% vs. prior quarter
TODAY averaged 3.718 million total viewers, topping CBS by +803,000 (+28%)
- TODAY posted its biggest quarterly total viewer win over CBS in almost 2 years (since 4Q 2016)
- Versus prior quarter, TODAY closed the gap vs. GMA by 24% and improved its lead over CBS by 9%
- Versus prior year, TODAY pulled 9% closer to GMA and posted a 47% higher advantage over CBS
WEEK OF SEPTEMBER 17-23, 2018
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| TODAY | 1.14 | 1,371 | 0.77 | 988 | 3,884 |
| CBS THIS MORNING | 0.62 | 744 | 0.44 | 571 | 2,992 |
| GOOD MORNING AMERICA | 0.97 | 1,173 | 0.67 | 869 | 4,032 |
TODAY averaged 1.371 million A25-54 viewers, leading GMA by +198,000 (+17%) and CBS This Morning by +627,000 (+84%)
- TODAY has now ranked #1 among A25-54 viewers for 143 consecutive weeks (best streak in six years) and 159 of the last 160 weeks
- TODAY delivered a 1.14 A25-54 rating, +0.17 points ahead of GMA and +0.52 points more than CBS
TODAY averaged 988,000 A18-49 viewers, +119,000 (+14%) ahead of GMA and +417,000 (+73%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 162 of the last 163 weeks
- TODAY delivered a 0.77 A18-49 rating, +0.10 points more than GMA and +0.33 points better than CBS
- TODAY has beaten GMA by at least 100,000 A18-49 viewers in five consecutive weeks, its best streak since last February
TODAY averaged 3.884 million total viewers, leading CBS This Morning by +892,000 (+30%)
- TODAY ranked #1 in total viewers on Monday (+82,000 over GMA)
- Compared to the same week last season, TODAY raised its total viewer advantage over CBS by 37%
NBC NEWS THREE-PEAT: ALL FOUR SHOWS ARE #1 FOR THIRD STRAIGHT SEASON
First Time Ever All NBC News Shows Win Three Years in a Row
TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC Clinch Key Demos Again
SEPTEMBER 20, 2018 – All four of NBC News’ marquee programs are #1 in the key A25-54 and A18-49 demos for the 2017-2018 broadcast season, according to Nielsen Media Research. This marks the first time ever that TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC are #1 for three consecutive seasons in the all-important demos. The strength of NBC News’ broadcasts are driven by the network’s original reporting, including 206 scoops broken this season by the Investigative Unit, as well as exclusive interviews and distinctive reporting.
TODAY wins the A25-54 demo, most valued by advertisers, for the third straight season while continuing to top ABC’s Good Morning America among the younger A18-49 demo for the 25th consecutive season. The morning show also posts its best total viewer margin in six seasons vs. GMA. Since Savannah Guthrie welcomed Hoda Kotb as co-anchor, TODAY has won across the board for two quarters.
NBC Nightly News with Lester Holt is the #1 evening newscast among the key A25-54 and A18-49 demos for the 22ndconsecutive season, and posts its biggest A25-54 advantage over CBS Evening News in six years. This season, Holt launched his second “Across America” tour, visiting five states in five days and drilling down on the issues that impact Americans in their hometowns.
Meet the Press with Chuck Todd is the most-watched Sunday show across the board for the second consecutive season, and consistently outperforms all competitors among the key A25-54 and A18-49 demo sets for the third straight season. Additionally, Meet the Press will post its largest total viewer advantage over ABC’s This Week in six seasons and CBS’ Face the Nation in seven seasons. In the influential Washington, D.C. market, Meet the Press dominates every single week in both total viewers and A25-54, and is the only Sunday public affairs program to grow in both measurements compared to the prior season.
Dateline NBC wins across the board for the second consecutive season, delivering its biggest advantages over ABC’s 20/20 among total viewers, A25-54 and A18-49 in 15 years. Finishing its 25th season on Fridays, Dateline continues to reign as the dominant Friday newsmagazine for five out of the last six seasons. Dateline’s 27th season will premiere Friday, September 28 at 10 p.m. ET/8 p.m. CT.
More Americans watch NBC News than any news organization in the world. NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
*Source: Nielsen Media Research, Live+SD, 09/25/2017-09/16/2018 with one week remaining in the 2017-18 season; NBC News programs vs. respective competitive sets; regularly-titled telecasts only, excluding specials and repeats.
NBC RANKS #1 FOR SEPT. 10-16, WINNING A 14TH STRAIGHT WEEK IN 18-49 & 11TH STRAIGHT IN TOTAL VIEWERS
“Sunday Night Football” Finishes #1 for the Week in 18-49 & Total Viewers, Two Nights of “Talent” Are #3-4 in Total Viewers and Finales of “Ninja Warrior” & “World of Dance” Place in the Top 15 in Both 18-49 & Viewers
Even Excluding Sports, NBC Finishes #1 or Tied for #1 Among the Big 4 in Every Key Measure
Season to Date, NBC Rules the Adult 18-49 Race by a +38% Margin, the Biggest Advantage for Any Network at This Point in the Season in People-Meter History
NBC Leads the Season in Every Key Measure, Including Total Viewers, for the First Time Since 2001-02
"Ninja Warrior’s" Season Finale Is Monday's #1 Big 4 Show in 18-49 and Total Viewers, NBC Takes the Night Among Those Nets in Both Measures
Tuesday’s "Talent" Grows, Is the #1 Show of the Night by a +58% Margin, "Brooklyn Nine-Nine" NBC Fall Preview Special Wins at 10
NBC Wins Wednesday, "Talent" Ranks #1 for the Night in 18-49 and Total Viewers; Season Highs in Total Viewers for Wednesday "World of Dance" & "AGT"
L+3: “Talent” Scores Tuesday’s Top Lifts in 18-49 and Total Viewers & Wednesday’s Biggest L+3 Gain in Total Viewers
"Dateline NBC" Is Friday's #1 Telecast on the Big 4 in 18-49, 25-54 and Total Viewers
Giants-Cowboys “Sunday Night Football” Sweeps the Night Among the Big 4 in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Sept. 18, 2018 — NBC has delivered a decisive ratings victory for the primetime week of Sept. 10-16, led by top-15 results for “Sunday Night Football,” two nights of “America’s Got Talent” and season finales of “American Ninja Warrior” and “World of Dance,” according to “live plus same day” viewership figures from Nielsen Media Research.
NBC won the week among the Big 4 networks in all key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Even excluding sports, NBC ranked #1 or tied for #1 for the week in each of those key categories.
It’s the 14th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s 11th consecutive weeklong win in total viewers.
In 18-49, Giants-Cowboys “Sunday Night Football” ranked #1 for the week among primetime programs on the Big 4 networks, while Tuesday’s” “Talent” finished #4, Wednesday’s “AGT” tied for #6, the “American Ninja Warrior” finale tied for #9 and the “World of Dance” finale tied for #12. Rankings exclude sports pre- and post-game shows.
In total viewers, Sunday football also ranked #1, Tuesday and Wednesday editions of “America’s Got Talent” finished #3-4 respectively, the “Ninja” finale was #11 and the “World of Dance” closer ranked #12.
In adults 18-49, NBC is dominating the current primetime season, with a lead over #2 ABC and CBS of +0.5 of a rating point or +38% (1.8 vs. 1.3). The +38% advantage is the best for any #1 network at this point in the season in the 31-year history of Nielsen’s current people-meter sample.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key ratings measure – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, as well as total viewers. It’s the first time NBC has led in total viewers at this point in the season in 16 years, since 2001-02. Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years (currently within 1.010 million total viewers of CBS excluding sports, best since the gap was 629,000 in 2002-03).
Counting entertainment programming only, NBC ranks #1 for the season in adults, men and women 18-49 and is #1 or tied for #1 among the Big 4 nets in adults 25-54, adults 18-34, men 18-34 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 51 Averages
Adult 18-49 Rating, “live plus same day,” Sept. 10-16
NBC…1.7
CBS…0.9
ABC…0.9
Fox…0.7
CW…0.2
Total Viewers
NBC…6.7 million
CBS…4.8 million
ABC…4.0 million
Fox…2.3 million
CW…0.7 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.6 million
ABC…5.5 million
Fox…4.1 million
CW…1.5 million
NBC highlights for the week of Sept. 10-16:
Monday
NBC won Monday night among the Big 4 networks in 18-49 and total viewers.
The season finale of “American Ninja Warrior” (1.2/5 in 18-49, 5.7 million viewers overall from 8-10 p.m. ET) equaled the show’s season high in adults 18-49 and delivered its second most-watched episode of the season. “Ninja” wasthe #1 show of the night on the Big 4 networks in adults 18-49 and total viewers, making this the fifth week in a row “Ninja” has been Monday’s most-watched show on ABC, CBS, NBC or Fox. “Ninja” was up +9% week to week in 18-49 (1.2 vs. 1.1) and +17% in total viewers (5.691 million vs. 4.851 million).
“Live Plus Three Day” Ratings: “Ninja” increased by +13% in 18-49 (from a 1.18 rating to a 1.33) and +558,000 viewers overall (5.7 million to 6.2 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 119 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
An encore telecast of “America’s Got Talent” (0.6/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET) ranked #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54.
Tuesday
NBC finished #1 Tuesday night in adults 18-49 and total viewers and was #1 or tied for #1 in every other key measure. NBC has now won 16 of the last 17 Tuesday nights among the Big 4 networks in adults 18-49 and 17 Tuesdays in a row in total viewers.
“America’s Got Talent” (1.9/8 in 18-49, 10.7 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in 18-49, total viewers and most other key measures, topping the night’s #2 show in 18-49 by +58% in 18-49 (1.9 vs. 1.2 for ABC’s “Bachelor in Paradise”) and by +4.6 million persons or +75% in total viewers (10.7 million vs. 6.1 million for CBS’ “NCIS” encore). “Talent” grew +6% week to week in 18-49 (1.9 vs. 1.8) and +1% in total viewers (10.746 million vs. 10.692 million). L+3: “Talent” increased by +21% in 18-49 (1.91 to 2.31) and +1.7 million viewers overall (10.7 million to 12.4 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.
“Brooklyn Nine-Nine Presents NBC Fall 2018” (0.8/3 in 18-49, 3.5 million viewers overall from 10:01-11 p.m. ET) won the timeslot among ABC, CBS and NBC by a +40% margin in 18-49 (0.7 vs. 0.5 for CBS’ “NCIS: New Orelans” encore), and also took the time period among those nets in every other key demographic (including a tie in women 25-54).
Wednesday
NBC wins Wednesday night among the Big 4 networks in every key ratings measure. It’s the fifth consecutive Wednesday that NBC has won in both 18-49 and total viewers.
“America’s Got Talent” (1.6/7 in 18-49, 10.2 million viewers overall from 8-9 p.m. ET) scored as the #1 show of the night in 18-49 (1.6 vs. 1.5 for #2 “Big Brother”) and total viewers (+4.5 million viewers or +78%, 10.2 million vs. 5.7 million for #2 “Brother”). “Talent” equaled its season high for a Wednesday telecast in 18-49 and set a new Wednesday high in total viewers. “Talent” equaled NBC’s strongest 18-49 rating in the time period, excluding Olympics, since Nov. 29, 2017 and scored the net’s top non-Olympic total-viewer result in the slot since Sept. 20, 2017. L+3: The Wednesday “Talent” grew by +19% in 18-49 (1.56 to 1.86) and more than +1.3 million viewers overall (10.2 million to 11.5 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
The season finale of “World of Dance” (1.1/5 in 18-49, 5.6 million viewers overall from 9-11 p.m. ET) delivered the show’s most-watched episode of the summer among eight Wednesday telecasts to conclude its season with a third straight week of total-viewer gains (5.584 million vs. 5.172 million on Sept. 5 vs. 5.063 million on Aug. 29 and 5.053 million on Aug. 22). Week to week, “World” retained 100% in 18-49 (1.1 vs. 1.1) and grew +8% in total viewers (5.6 million vs. 5.172 million in official nationals. L+3: “World” increased by +30% going from L+SD to L+3 in 18-49 (1.14 to 1.48) and +1.1 million viewers overall (5.6 million vs. 6.7 million).
Thursday
Encore telecasts of “The Good Place” averaged a 0.5/3 in 18-49 and 2.3 million viewers overall from 8-8:30 p.m. ET; a 0.4/2 in 18-49 and 1.6 million viewers from 8:30-9; a 0.4/2 in 18-49 and 1.8 million viewers from 9-9:30; and a 0.4/2 in 18-49 and 1.6 million viewers from 9:30-10.
A rebroadcast of “Law & Order: Special Victims Unit” (0.4/2 in 18-49, 1.9 million viewers overall from 10-11 p.m. ET) finished within 0.1 of a point of #1 among ABC, CBS and NBC in the timeslot in adults 18-49 and tied for #1 among those nets in adults 18-34.
Friday
NBC finished #1 for the night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers, marking the 12th time in 13 weeks NBC has ranked #1 or tied for #1 on a Friday night among the Big 4 in 18-49.
An encore telecast of “American Ninja Warrior” (0.5/3 in 18-49, 2.8 million viewers overall from 8-10 p.m. ET) grew +0.1 of a point or +25% versus the show’s prior rebroadcast in this time period in 18-49 (0.6 vs. 0.4 on Aug. 31) and up +19% in total viewers (2.8 million vs. 2.3 million), to rank #1 in the timeslot among the Big 4 networks in adults 18-49, adults 25-54 and total viewers and all other key measures.
“Dateline NBC” (0.7/3 in 18-49, 1.0 in adults 25-54, 3.6 million viewers overall from 10-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers, maintaining 100% week to week in 18-49 (0.7 vs. 0.7 from 9-11 p.m.) to equal the show’s high rating since May 18 in 18-49 (0.8). L+3: The prior Friday’s “Dateline” increased by +24% in 18-49 (0.75 to 0.93) and +870,000 viewers overall (4.4 million to 5.3 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of New York Giants-Dallas Cowboys “Sunday Night Football” (7.0/28 in 18-49, 20.7 million viewers overall from 8:23-11 p.m. ET) won the night in all key ratings measures, beating the combined nightlong averages of ABC, CBS and Fox in each key demo as well as total viewers. The game’s Total Audience Delivery of 21.0 million beats the result for the year-ago Packers-Falcons Week 2 telecast (20.57 million on Sept. 17, 2017).
‘TONIGHT SHOW’ WINS THE SEPT. 10-14 WEEK IN ADULTS 18-34, 18-49 & 25-54
At 12:35 a.m., “Late Night” Beats the Competition in Every Key Measure
NEW YORK — Sept. 18, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings race for the week of Sept. 10-14 in the key adult 18-49 demographic, as well as adults 18-34, adults 25-54 and all key adult-female demos, according to “live plus same day” figures from Nielsen Media Research.
For the week, “Tonight” averaged a 0.46 rating in adults 18-49 versus a 0.45 for “The Late Show with Stephen Colbert” and a 0.33 for “Jimmy Kimmel Live.” Note that “Tonight” and “Kimmel” aired Friday encores and “Tonight’s” was excluded from weekly averages.
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The Late Late Show with James Corden” in every key ratings category– adults, men and women 18-34, 18-49 and 25-54, plus total viewers. For their head-to-head half-hour, “Late Night” also beat ABC’s “Nightline” in all key measures.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Sept. 10-14. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Sept. 10-14. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.46 rating, 3 share *
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.33/2 *
NBC “Tonight” 0.46 rating, 3 share *
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.33/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.16/2 *
NBC “Last Call,” 0.16/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.169 million viewers *
CBS “Late Show,” 3.075 million viewers
ABC “Kimmel,” 1.746 million viewers *
NBC “Tonight,” 2.169 million viewers *
CBS “Late Show,” 3.075 million viewers
ABC “Kimmel,” 1.746 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.170 million viewers
ABC “Nightline,” 1.170 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.223 million viewers *
CBS “The Late Late Show,” 1.212 million viewers *
NBC “Late Night,” 1.223 million viewers *
CBS “The Late Late Show,” 1.212 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.685 million viewers *
NBC “Last Call,” 0.685 million viewers *
* Friday’s “Tonight,” “Kimmel,” “Late Night” and “Late Late Show” were encores and the “Tonight” rebroadcast was excluded from these averages. Friday’s “Last Call” was preempted.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.61 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.45/3
NBC “Tonight” 0.61 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.45/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.571 million viewers
CBS “Late Show,” 3.751 million viewers
ABC “Kimmel,” 2.182 million viewers
NBC “Tonight,” 2.571 million viewers
CBS “Late Show,” 3.751 million viewers
ABC “Kimmel,” 2.182 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.341 million viewers
ABC “Nightline,” 1.341 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.509 million viewers
CBS “The Late Late Show,” 1.354 million viewers
NBC “Late Night,” 1.509 million viewers
CBS “The Late Late Show,” 1.354 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.786 million viewers
NBC “Last Call,” 0.786 million viewers
SELECTED CABLE RESULTS, WEEK OF SEPT. 10-14
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
TBS, 11 p.m.-midnight, “Conan,” 0.10 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.52
Adult Swim, 12:30-1:30 a.m. ET, 0.39
Adult Swim, 12:30-1:30 a.m. ET, 0.39
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.750 million
TBS, 11 p.m.-midnight, “Conan,” 0.235 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.047 million
Adult Swim, 12:30-1:30 a.m. ET, 0.789 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.047 million
Adult Swim, 12:30-1:30 a.m. ET, 0.789 million
‘TODAY’ IS #1 IN KEY DEMO, HIGHEST VIEWERSHIP SINCE MARCH
TODAY Wins 142 Straight Weeks in A25-54
TODAY Posts Largest Total Viewer and Key Demo Deliveries Since March
TODAY Tops GMA in Total Viewers Monday and Tuesday
NEW YORK – September 18, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo and posting its best total viewer and demo deliveries since March. TODAY has now won the key demo for 142 straight weeks, its best streak in over six years. TODAY also won in total viewers for two straight days last week, Monday and Tuesday.
RATINGS DATA:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 3.04 | 13 | 4,160 | 0.81 | 1,049 | 1.22 | 1,473 |
| CBS THIS MORNING | 2.38 | 10 | 3,169 | 0.49 | 638 | 0.69 | 838 |
| GOOD MORNING AMERICA | 3.13 | 13 | 4,280 | 0.72 | 933 | 1.04 | 1,252 |
*Note: TODAY had shorter rated durations on Tuesday, September 11, and Friday during Hurricane Florence rolling coverage.
TODAY HIGHLIGHTS:
TODAY averaged 1.473 million A25-54 viewers, leading GMA by +221,000 (+18%) and CBS This Morning by +635,000 (+76%)
- TODAY has now ranked #1 among A25-54 viewers for 142 consecutive weeks (best streak in six years) and 158 of the last 159 weeks
- TODAY delivered a 1.22 A25-54 rating, +0.18 points ahead of GMA and +0.53 points more than CBS
- TODAY had its highest A25-54 viewership in 25 weeks (since the week of 3/19/2018) and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)
- TODAY delivered the biggest increase of A25-54 viewers week-over-week, up +94,000 (+7%)
- TODAY has topped GMA by at least 150,000 A25-54 viewers in five consecutive weeks
TODAY averaged 1.079 million A18-49 viewers, +116,000 (+12%) ahead of GMA and +411,000 (+65%) higher than CBS
- TODAY delivered a 0.81 A18-49 rating, +0.09 points more than GMA and +0.32 points better than CBS
- TODAY posted its highest A18-49 viewership in 17 weeks (since week of 5/14/2018)
- Week-over-week, TODAY’s A18-49 viewership added +70,000 A18-49 viewers and increased its lead over CBS by 4%
TODAY averaged 4.160 million total viewers, leading CBS This Morning by +991,000 (+31%) and trailing GMA by -120,000 viewers (-4%)
- TODAY ranked #1 in total viewers on both Monday and Tuesday (+7,000 over GMA each morning)
- TODAY’s total viewership hit an 27-week high (best since week of 3/5/2018), up +273,000 and adding the most viewers versus prior week
- Compared to the same week last season, TODAY raised its advantage over CBS rose by 52%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +149,000 (+12%) and CBS by +557,000 (+64%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +136,000 (+15%) and CBS by +407,000 (+64%)
TODAY ranks #2 among total viewers
- Trails GMA by -76,000, 60% closer than last season and the narrowest gap in six seasons
- Leads CBS by +753,000, 16% higher than last season
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1
Only Broadcast to Grow Across the Board Year-Over-Year
#1 Most Watched Season-to-Date in Key Demo
Largest A18-49 Advantage Over ABC in Six Months
SEPTEMBER 18, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of September 10, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers and besting ABC World News Tonight by +162,000 viewers (+9%) and CBS Evening News by +673,000 viewers (+52%). Nightly News has won the key demo 10 of the last 11 weeks. The broadcast grew year-over-year and week-over-week in the coveted key demo.
Last week, Holt traveled to North Carolina to report on Hurricane Florence, anchoring the broadcast from the ground on Wednesday, Thursday, and Friday night. Holt, joined by Al Roker, also anchored seven NBC News special reports as the storm progressed and made landfall. On Friday, Holt was on the scene for an attempted rescue when a tree fell on a house, killing a mother and an infant and trapping another inside.
For the week of September 10, Nightly News is the most-watched broadcast among A18-49 viewers, growing year-over-year as well as week-over-week and averaging 1.4 million. The broadcast topped ABC by +112,000 viewers (+9%) – its largest advantage over ABC in six months (since the week of March 26, 2018) – and CBS by +453,000 viewers (+49%).
8.2 million total viewers tuned in to Nightly News for the week of September 10 leading CBS Evening News by 2.2 million total viewers (+36%). Nightly News grew its total viewer audience both year-over-year and week-over-week.
# # #
Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +162,000 viewers (+9%) and CBS by +673,000 (+52%).
- Nightly News has won the key demo 10 of the last 11 weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +112,000 (+9%) – it’s largest advantage over ABC in six months (since the week of March 26, 2018) – and CBS by +453,000 (+49%).
- Nightly News averaged 8.2 million total viewers, beating CBS by +2.2 million (+36%).
- Nightly News was the only broadcast to grow across the board year-over-year and week-over-week
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of September 10 – September 14, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.238 | 1.62 | 1.955 | 1.06 | 1.370 |
| CBS | 6.044 | 1.06 | 1.282 | 0.71 | 0.917 |
| ABC | 8.755 | 1.49 | 1.793 | 0.98 | 1.258 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
‘TONIGHT SHOW’ MATCHES A SIX-MONTH HIGH TO TAKE THE SEPT. 3-7 WEEK IN 18-49
At 12:35 a.m., “Late Night” Delivers Its Best 18-49 and Total-Viewer Weeks Since March
NEW YORK — Sept. 11, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings race for the week of Sept. 3-7 in the key adult 18-49 demographic and all other key demos, equaling the show’s strongest adult 18-49 rating in six months, according to “live plus same day” figures from Nielsen Media Research.
For the week, “Tonight” averaged a 0.58 rating in adults 18-49 and 2.346 million viewers overall, to match the show’s best 18-49 rating since its first week following the Winter Olympics, Feb. 26-March 2 (0.63), and deliver its most-watched week since May 21-25 (2.364 million).
Pacing “Tonight’s” week was the Thursday telecast, which followed a primetime NFL overrun. That Sept. 6 episode’s 0.99 rating in 18-49 and 2.927 million viewers were “Tonight’s” best in both measures since Feb. 9 following the Opening Ceremony of the PyeongChang Olympics (1.29 in 18-49, 4.664 million viewers).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” delivered an average 0.35 rating in 18-49 and 1.354 million viewers overall, making this its top week in 18-49 since Feb. 26-March 2 (0.36) and most-watched week since March 19-23 (1.391 million). Last week’s “Late Night” topped “The Late Late Show with James Corden” in every key ratings category.
“Late Night’s” week peaked on Thursday, with a 0.57 rating in 18-49, the show’s highest in more than nine months (since a 0.69 on Thanksgiving night, also following an NFL overrun).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Sept. 3-7. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Sept. 3-7. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.58 rating, 4 share *
CBS “Late Show,” 0.39/3 *
ABC “Kimmel,” 0.37/2 *
NBC “Tonight” 0.58 rating, 4 share *
CBS “Late Show,” 0.39/3 *
ABC “Kimmel,” 0.37/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2 *
ABC “Nightline,” 0.25/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.35/4 *
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.35/4 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 *
NBC “Last Call,” 0.17/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.346 million viewers *
CBS “Late Show,” 2.784 million viewers *
ABC “Kimmel,” 1.816 million viewers *
NBC “Tonight,” 2.346 million viewers *
CBS “Late Show,” 2.784 million viewers *
ABC “Kimmel,” 1.816 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.154 million viewers *
ABC “Nightline,” 1.154 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.354 million viewers *
CBS “The Late Late Show,” 1.175 million viewers *
NBC “Late Night,” 1.354 million viewers *
CBS “The Late Late Show,” 1.175 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.722 million viewers *
NBC “Last Call,” 0.722 million viewers *
* Monday results are excluded from these averages due to the Labor Day holiday and Thursday’s NBC programming was delayed by an NFL overrun.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.580 million viewers
CBS “Late Show,” 3.769 million viewers
ABC “Kimmel,” 2.192 million viewers
NBC “Tonight,” 2.580 million viewers
CBS “Late Show,” 3.769 million viewers
ABC “Kimmel,” 2.192 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.342 million viewers
ABC “Nightline,” 1.342 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.517 million viewers
CBS “The Late Late Show,” 1.359 million viewers
NBC “Late Night,” 1.517 million viewers
CBS “The Late Late Show,” 1.359 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.788 million viewers
NBC “Last Call,” 0.788 million viewers
SELECTED CABLE RESULTS, WEEK OF SEPT. 3-7
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22 **
TBS, 11 p.m.-midnight, “Conan,” 0.11 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.56
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.731 million **
TBS, 11 p.m.-midnight, “Conan,” 0.267 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.076 million
Adult Swim, 12:30-1:30 a.m. ET, 0.823 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.076 million
Adult Swim, 12:30-1:30 a.m. ET, 0.823 million
** Monday’s “Daily Show” was preempted.
NBC DOMINATES THE WEEK OF SEPT. 3-9; NFL & ‘AMERICA’S GOT TALENT’ ACCOUNT THE WEEK’S TOP 4 MOST-WATCHED SHOWS
With Sunday and Thursday NFL Telecasts & Tuesday & Wednesday “Talent” Episodes Leading the Week, NBC Delivers the Top Week for Any Network in Total Viewers or Adults 18-49 Since the Winter Olympics
It’s the 13th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 10th Victory in a Row in Total Viewers
Season to Date, NBC Rules the Adult 18-49 Race by a +38% Margin, the Biggest Advantage for Any Network at This Point in the Season in People-Meter History
NBC Wins the Season in Every Key Measure, Including Total Viewers, for the First Time Since 2001-02
"Ninja Warrior" Is Monday's #1 Big 4 Show in Total Viewers for a 4th Week in a Row
NBC Wins Tuesday in Every Key Measure, “America’s Got Talent” & “Making It” Take 6 of 6 Half-Hours in 18-49
The Most-Watched “World of Dance” in Five Weeks Teams With “Talent” to Key NBC’s 4th Straight Wednesday Win
Thursday’s Falcons-Eagles NFL Kickoff Game Beats the Night’s Big 4 Competition Combined in Every Key Category
"Dateline" Is Friday’s #1 Big 4 Telecast in 18-49, 25-54 and Total Viewers, Grows Week to Week by +40% in 18-49, +53% in Total Viewers
Bears-Packers “Sunday Night Football” Wins the Night Among the Big 4 in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Sept. 11, 2018 — NBC has dominated the primetime ratings week of Sept. 3-9, led by the four most-watched primetime programs of the week – Sunday and Thursday season openers for “NBC Sunday Night Football” and Tuesday and Wednesday editions of “America’s Got Talent.”
For the week, NBC generated a 2.6 rating in adults 18-49 and 9.3 million viewers overall, for the highest adult 18-49 and total-viewers averages for any network since NBC aired the Winter Olympics the week of Feb. 19-25 (3.1 in 18-49, 14.2 million viewers overall).
According to “live plus same day” figures from Nielsen Media Research, NBC won the week among the Big 4 networks in all key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Even excluding sports, NBC won the week in each of those key categories (including ties in adults 18-34 and women 18-34).
It’s the 13th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s 10th consecutive weeklong win in total viewers.
In total viewers, Sunday and Thursday NFL telecasts and Tuesday and Wednesday editions of “America’s Got Talent” ranked #1-2-3-4 respectively among primetime programs for the week, while “World of Dance” finished #13, “American Ninja Warrior” ranked #14 and Friday’s “Dateline NBC” took 15th among primetime programs on ABC, CBS, NBC or Fox. Rankings exclude sports pre- and post-game shows.
In 18-49, Sunday and Thursday football again ranked #1-2, while Tuesday’s” “Talent” finished #4, Wednesday’s “AGT” tied for #5 and “American Ninja Warrior” and “World of Dance” tied for #9.
For the season, NBC has clinched first place for the 52-Week September to September season in 18-49, total viewers and every other key measure (see separate release). It’s NBC’s first finish as America’s #1 most-watched network since 2001-02.
In adults 18-49, NBC is dominating the current primetime season, with a lead over #2 ABC and CBS of +0.5 of a rating point or +38% (1.8 vs. 1.3). The +38% advantage is the best for any #1 network at this point in the season in the 31-year history of Nielsen’s current people-meter sample.
Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key ratings measure – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, as well as total viewers.
Counting entertainment programming only, NBC ranks #1 for the season in adults, men and women 18-49 and adults 25-54 and is #1 or tied for #1 in adults 18-34, men 18-34, men 25-54 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 50 Averages
Adult 18-49 Rating, “live plus same day,” Sept. 3-9
NBC…2.6
Fox…1.1
ABC…0.8
CBS…0.6
CW…0.2
Total Viewers
NBC…9.3 million
CBS…3.8 million
Fox…3.5 million
ABC…3.5 million
CW…0.7 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.7 million
ABC…5.5 million
Fox…4.2 million
CW…1.5 million
NBC highlights for the week of Sept. 3-9:
Monday
“American Ninja Warrior” (1.1/4 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in total viewers and tied for #1 in 18-49. It’s the fourth week in a row “Ninja” has finished as Monday’s most-watched Big 4 show. The 1.1 in 18-49 equals “Ninja’s” highest result since June 6.
“Live Plus Three Day” Ratings: “Ninja” increased by +17% in 18-49 (from a 1.05 rating to a 1.23) and +560,000 viewers overall (4.9 million to 5.4 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 120 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
An encore telecast of “America’s Got Talent” (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) tied for #2 in the timeslot among ABC, CBS and NBC in adults 18-49 with CBS’ original “Elementary” in adults 18-49 and adults 25-54.
Tuesday
NBC ranked #1 Tuesday night in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49. NBC has now won 15 of the last 16 Tuesday nights among the Big 4 networks in adults 18-49 and 16 Tuesdays in a row in total viewers.
“America’s Got Talent” (1.8/8 in 18-49, 10.7 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in 18-49, total viewers and all other key measures. “Talent” dominated the timeslot, beating ABC’s “Bachelor in Paradise” by +80% in 18-49 (1.8 vs. 1.0) and +6.8 million persons in total viewers (10.7 million vs. 3.9 million). L+3: “Talent” increased by +25% in 18-49 (1.83 to 2.29) and +1.9 million viewers overall (10.7 million to 12.6 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“Making It” (0.7/3 in 18-49, 3.5 million viewers overall from 10:01-11 p.m. ET) won the time period among ABC, CBS and NBC in every key demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- with a +40% margin versus the ABC-CBS competition in adults 18-49 (0.7 vs. 0.5 for CBS’ “NCIS: New Orleans” encore). L+3: “Making It” grew by +25% in 18-49 (0.69 to 0.89) and +615,000 viewers overall (3.5 million vs. 4.1 million) going from L+SD to L+3. Upscale: “Making It” generates a solid upscale audience, indexing at a 107 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Making It” is indexing at a 114.
Wednesday
NBC won Wednesday night among the Big 4 networks in every key ratings measure (including a tie in men 18-49). It’s the fourth consecutive Wednesday that NBC has won in both 18-49 and total viewers.
“America’s Got Talent” (1.5/7 in 18-49, 9.9 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night in total viewers by a margin of +4.4 million viewers or +79% (9.9 million vs. 5.5 million for #2 “Big Brother”), while maintaining 100% week to week in 18-49 (1.5 vs. 1.5) and is retaining 99.9% in total viewers (9.889 million vs. 9.903 million). “Talent” jumped +67% above NBC’s summer average in the timeslot prior to “Talent” (1.5 vs. 0.9, L+SD) and +6.3 million persons or +175% in total viewers (9.9 million vs. 3.6 million). L+3: The Wednesday “Talent” grew by +19% in 18-49 (1.46 to 1.74) and more than +1.3 million viewers overall (9.9 million to 11.2 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
“World of Dance” (1.1/5 in 18-49, 5.2 million viewers overall from 9-11 p.m. ET) finished #1 in its two-hour 9-11 p.m. timeslot in adults 18-49, adults 25-54 and total viewers. “World” grew for a second straight week in total viewers (5.172 million vs. 5.063 million on Aug. 29 and 5.053 million on Aug. 22) to the show’s top total-viewer average since Aug. 1 (5.328 million from 8-10 p.m.). “World” maintained 100% week to week in 18-49 (1.1 vs. 1.1) and increased by +2% in total viewers (5.2 million vs. 5.1 million). L+3: “World” increased by +37% going from L+SD to L+3 in 18-49 (1.05 to 1.44) and +1.3 million viewers overall (5.2 million vs. 6.5 million). Upscale: “World of Dance” is generating a solid upscale audience, indexing at a 103 among adults 18-49 living in homes with $100K+ incomes.
Thursday
NBC Sports coverage of the Atlanta Falcons-Philadelphia Eagles NFL Kickoff Game (6.7/29 in 18-49, 19.0 million viewers overall from 9 p.m. -12:04 a.m. ET) won the night in 18-49, total viewers and all other key measures, beating the Big 4 competition combined in every key category. The Eagles’ weather-delayed 18-12 victory over the Falcons averaged a Total Audience Delivery (TAD) of 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms – making it the most-watched sporting event prior to Sunday’s NFL coverage since the 2018 PyeongChang Winter Olympics, according to Nielsen and Adobe Analytics. It was also the third-most watched show of any kind prior to Sunday since the Winter Games (behind only the Academy Awards on March 34and “60 Minutes” on March 25). NBC’s average of 19.0 million viewers overall more than doubled the combined primetime viewership on the other broadcast networks (9.4 million combined for ABC, CBS and Fox).
Friday
NBC finished #1 for the night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers. It’s the 11th time in 12 weeks NBC has ranked #1 or tied for #1 on a Friday night among the Big 4 in 18-49, as well as the fourth night in a row this week that NBC won in both measures.
The 8-9 p.m. ET special “Stand Up to Cancer” ran as sustaining programming and is not included in nightly or weekly averages.
“Dateline NBC” (0.7/4 in 18-49, 1.1 in adults 25-54, 4.4 million viewers overall from 9-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers, jumping +40% week to week in 18-49 (0.7 vs. 0.5 last week from 10-11 p.m.), +57% in 25-54 (1.1 vs. 0.7) and +1.5 million persons or +53% in total viewers (4.5 million vs. 2.9 million) to equal the show’s highest Friday 18-49 rating since May 18 (0.8), match its best Friday 25-54 result since Dec. 29, 2017 (1.2) and deliver its most-watched Friday telecast since May 18 (4.6 million). From its first half-hour to its fourth, “Dateline” grew by +50% in 18-49 (0.6 to 0.9), +44% in 25-54 (0.9 to 1.3) and +1.2 million persons or +33% in total viewers (3.7 million to 4.9 million). Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of Chicago Bears-Green Bay Packers “Sunday Night Football” (7.5/29 in 18-49, 22.1 million viewers overall from 8:23-11:31 p.m. ET) won the night in all key ratings measures, matching or beating the combined nightlong averages of ABC, CBS and Fox in each key demo as well as total viewers. It’s television’s most-watched Sunday primetime telecast since the Academy Awards (26.6 million on March 4), slightly ahead of the March 24 “60 Minutes” (22.105 million vs. “SNF’s” 22.117 million). The game’s Total Audience Delivery of 22.5 million makes this the most-watched “Sunday Night Football” telecast since the year-ago Cowboys-Giants Sunday opener (24.7 million on Sept. 10, 2017).
NBC CLINCHES THE 2017-18 52-WEEK TV SEASON IN BOTH 18-49 AND TOTAL VIEWERS
For the First Time in 16 Years, NBC Wins the Season as the #1 Most-Watched Network, Also Securing 5th Straight Win in Key Demo
NBC Also Claims 18-49 Victory Counting Entertainment Programming Only, or Scripted Shows Only and Alternative Programs Only
With Two Weeks Left to Count in the September to September Season, NBC Clinches #1 Finish in All Other Key Measures — Adults, Men and Women 18-34, and 25-54, Marking the First Time in 10 Years a Network Has Swept All Demo Categories
NBC’s 18-49 +38% Margin Over #2 Is Biggest Percentage Advantage at This Point in People Meter History
NBC Takes the Summer of 2018 Confirming 8th Summer Victory in a Row in 18-49 and 4th Straight in Total Viewers
UNIVERSAL CITY, Calif. —Sept. 11, 2018 — While NBC was expected to win the 18-49 demo crown for the fifth consecutive 52-week season, for the first time in 16 years the Peacock has also won the overall total-viewer race to become the Most Watched Network in America.
The network is currently generating a +38% margin of victory in 18-49 with a 1.8 rating vs. a 1.3 for ABC and CBS in second place (Fox is at 1.2), the biggest percentage advantage at this point in the season for any network in the 31-year history of Nielsen’s people-meter sample. (Based on “most current” averages from Nielsen Media Research through 50 completed weeks of the season.) The 52-week season ends on Sunday, Sept. 23.
For the September to September season, NBC not only ranks #1 in 18-49 viewers counting all programs, it also wins counting entertainment programming only, as well as scripted programs only and alternative programs only; and is also #1 in alternative programs in total viewers.
“I’m extremely pleased that NBC has prevailed once again in 18-49 and all demos, but we’re obviously thrilled to become America’s Most-Watched Network in total viewers for the first time in 16 years,” said NBC Entertainment Chairman Robert Greenblatt. “I’m so proud of our incomparable teams and all our division leaders — especially chief programmers Paul Telegdy, Tracey Pakosta, Lisa Katz, Pearlena Igbokwe, and Meredith Ahr — whose consistent hard work, strategic thinking, and relentless drive have pushed the network to this dominant position in a marketplace that is more competitive and challenging than at any other time in history.
“No doubt the Super Bowl and the Winter Olympics (and NFL football) combined to help deliver a record number of viewers to the network this year, but it’s significant to note that even excluding sports from all the averages we are still #1 in the key 18-49 demo for scripted programming and/or unscripted programming, not to mention first in total viewers in the unscripted category. Big hits like ‘This Is Us,’ the Chicago franchise, ‘The Good Place,’ ‘Will & Grace, ‘America’s Got Talent,’ ‘World of Dance,’ ‘The Voice,’ and ‘Ellen’s Game of Games’ — to name but a few — are extremely popular, yes, but they also represent a level of upscale quality that continues to define the NBC brand.”
Pacing NBC’s top-ranked regular lineup for the season are television’s #1 drama in 18-49 and total viewers, “This Is Us”; the #1 primetime series on television in 18-49 and total viewers (“live plus same day”), “Sunday Night Football”; the #1 alternative series in 18-49 and total viewers, “America’s Got Talent”; timeslot wins generated by each of the network’s “Chicago” dramas, which represent three of the top four 10 p.m. dramas on the Big 4 in 18-49; Friday’s #1 newsmagazine, “Dateline NBC”; the top-scoring new in-season alternative series of the last two years, “Ellen’s Game of Games”; and the most-watched new summer series, “Making It.”
That regular-schedule strength was teamed this season with NBC Sports’ coverage of the Super Bowl, which will rank as the most-watched program of 2018; the PyeongChang Olympics, which scored as the most dominant Winter Games on record; and “Sunday Night Football,” which finished as primetime’s #1 show for an unprecedented seventh consecutive season (L+SD).
In total viewers, NBC will finish the September to September season #1 for the first time in 16 years, with these “most current” total-viewer averages with two weeks left to count in the 52-week season: NBC, 7.8 million, CBS, 7.7 million; ABC, 5.5 million; Fox, 4.2 million; CW, 1.5 million. NBC last ranked #1 for a season in total viewers in 2001-02.
Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.044 million total viewers of CBS excluding sports, best since the gap was 614,000 in 2002-03).
Among all programs, NBC is winning the season not only in adults 18-49, but also ranks #1 among the Big 4 networks in every other key demographic -- adults, men and women 25-54; men and women 18-49; and adults, men and women 18-34. It’s the first time in 10 years a network has won the 52-week season in every key demographic and total viewers, a feat that was last accomplished by Fox in 2007-08.
NBC has won 33 weeks this season in adults 18-49 among the Big 4 networks (including five ties, L+SD), while CBS, ABC and Fox have won a combined 24 weeks (including seven ties), marking the fifth season in a row NBC has won more weeks in 18-49 than the other Big 4 networks combined.
NBC’s primetime lineup has also dominated the ratings for the summer of 2018, and is headed toward its eighth consecutive summer win in adults 18-49 and fourth in a row in total viewers.
In late-night, NBC leads the season in the daypart’s key demographic of adults 18-49 with “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers,” both of which have won their timeslots in “live plus same day” Nielsens versus the broadcast competition every week this season when in originals.
Leading late-night overall for the season is “Saturday Night Live,” which averaged 9.4 million viewers (L+7, originals only). That made this the show’s second-most-watched season in 23 years, since “SNL” averaged 9.9 million viewers for originals at this point in 1994-95, trailing over that span only last year’s election-fueled average of 11.0 million viewers
2017-18 Primetime Averages thru 50 Weeks, “Most Current”
NBC…1.8
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.7 million
ABC…5.5 million
Fox…4.2 million
CW…1.5 million
TODAY IS #1 IN KEY DEMO
TODAY Wins 141 Straight Weeks in A25-54
TODAY Tops GMA in Total Viewers Friday
TODAY Posts Best Total Viewer and Key Demo Deliveries in More Than 3 Months
NEW YORK – September 11, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 141 straight weeks, delivering its best streak in over six years. TODAY also topped the competition in total viewers, A25-54 and A18-49 on Friday. TODAY posted its highest total viewer and demo deliveries in more than three months.
TODAY HIGHLIGHTS:
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.81 | 12 | 3,887 | 0.76 | 979 | 1.14 | 1,379 |
| CBS THIS MORNING | 2.26 | 10 | 2,984 | 0.45 | 583 | 0.64 | 768 |
| GOOD MORNING AMERICA | 2.96 | 13 | 4,048 | 0.67 | 861 | 0.99 | 1,194 |
TODAY averaged 1.379 million A25-54 viewers, leading GMA by +185,000 (+15%) and CBS This Morning by +611,000 (+80%)
- TODAY has now ranked #1 among A25-54 viewers for 141 consecutive weeks (best streak in six years) and 157 of the last 158 weeks
- TODAY delivered a 1.14 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
- TODAY had its highest A25-54 viewership in 16 weeks (since the week of 5/14/2018) and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)
- TODAY delivered the biggest increase of A25-54 viewers week-over-week, up +71,000 (+5%)
- TODAY has topped GMA by at least 150,000 A25-54 viewers in four consecutive weeks
TODAY averaged 979,000 A18-49 viewers, +118,000 (+14%) ahead of GMA and +396,000 (+68%) higher than CBS
- TODAY delivered a 0.76 A18-49 rating, +0.09 points more than GMA and +0.31 points better than CBS
- TODAY posted its highest A18-49 viewership in 15 weeks (since week of 5/21/2018)
- Week-over-week, TODAY’s A18-49 viewership was up the most among the morning news shows (+77,000 or +9%) and saw wider advantages over the competition
- TODAY has beaten GMA by at least 100,000 A18-49 viewers for three consecutive weeks, its best streak since February
TODAY averaged 3.887 million total viewers, leading CBS This Morning by +903,000 (+30%)
- TODAY ranked #1 in total viewers on Friday (+90,000 over GMA)
- TODAY’s total viewership hit an 14-week high (best since week of 5/28/2018), increasing by +79,000 viewers (+2%) compared to prior week
- Compared to the same week last season, TODAY raised its advantage over CBS by 13%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +148,000 (+12%) and CBS by +555,000 (+63%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +137,000 (+15%) and CBS by +407,000 (+64%)
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 Most Watched Season-to-Date in Key Demo
Wins Key Demo 9 of the Last 10 Weeks
Largest A18-49 Advantage Over ABC Since March
SEPTEMBER 11, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of September 3, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers and besting ABC World News Tonight by +98,000 viewers (+6%) and CBS Evening News by +590,000 viewers (+53%). Nightly News has won the key demo 9 of the last 10 weeks.
Last week, NBC News kicked off The Vote: America’s Future – the network’s 2018 midterm election coverage that combines the reporting power of NBC News, MSNBC, and NBC News digital properties. To mark the start of the two-month coverage blitz, Nightly News featured exclusive reporting from NBC News senior legal and investigative reporter Cynthia McFadden on election security in several key battleground states.
For the week of September 3, Nightly News is the most-watched broadcast among A18-49 viewers, averaging 1.1 million and topping ABC by +69,000 viewers (+6%) – it’s largest advantage over ABC since the week of March 26, 2018 – and CBS by +377,000 viewers (+49%).
7.7 million total viewers tuned in to Nightly News for the week of September 3 leading CBS Evening News by 2.1 million total viewers (+38%).
For the week of September 3, “Nightly News” rated for three nights (Sept. 4, Sept. 5, and Sept. 7) due to Thursday Night Football and the Labor Day holiday.
# # #
Weekly Highlights:
- Nightly News averaged 1.7 million A25-54 viewers, outperforming ABC by +98,000 viewers (+6%) and CBS by +590,000 (+53%).
- Nightly News has won the key demo 9 of the last 10 weeks.
- Nightly News averaged 1.1 million A18-49 viewers, topping ABC by +69,000 (+6%) – it’s largest advantage over ABC since the week of March 26, 2018 – and CBS by +377,000 (+49%).
- Nightly News averaged 7.7 million total viewers, beating CBS by +2.1 million (+38%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of September 3 – September 7, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.702 | 1.42 | 1.710 | 0.89 | 1.144 |
| CBS | 5.581 | 0.93 | 1.120 | 0.60 | 0.767 |
| ABC | 8.333 | 1.34 | 1.612 | 0.83 | 1.075 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC's NFL Kickoff Game Is Most-Watched Sporting Event Since PyeongChang Olympics
NBC further spins the numbers for Thursday, September 6.
[via press release from NBC] NBC'S NFL KICKOFF GAME IS MOST-WATCHED SPORTING EVENT SINCE PYEONGCHANG OLYMPICS
Total Audience Delivery (TAD) for Falcons-Eagles Opener Averages 19.5 Million Viewers across NBC TV, NBC Sports Digital and NFL Digital Platforms
NBC Viewership for Game More Than Doubled Combined Primetime Total of Other Broadcast Networks
Falcons-Eagles Is NBC Sports Digital's Most-Streamed SNF Game Ever - Up 61% From Last Year
Aaron Rodgers Leads Green Bay Packers vs. Khalil Mack & Rival Chicago Bears This Sunday on NBC; Coverage Begins with FNIA at 7 p.m. ET, Followed By New, Earlier 8:20 p.m. ET SNF Kickoff Time
STAMFORD, Conn. - September 7, 2018 - The Philadelphia Eagles' weather-delayed 18-12 victory over the Atlanta Falcons in the NFL Kickoff Game last night averaged a Total Audience Delivery (TAD) of 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms - making it the most-watched sporting event since the 2018 PyeongChang Winter Olympics, according to Fast National data released today by Nielsen, and digital data from Adobe Analytics.
Last night's game is also the third-most watched show of any kind since the Winter Games (Academy Awards on 3/5/18 and 60 Minutes on 3/25/18).
NBC's TV coverage registered an extremely rare viewership peak in the first quarter, due to the 45-minute weather delay, with an average of 21.7 million viewers from 9:30-9:45 p.m. ET.
Philadelphia's victory, highlighted by Jay Ajayi's two touchdown runs and two-point conversion rush, averaged 19.0 million viewers on NBC - more than doubling the combined primetime viewership on the other broadcast networks (9.4 million on ABC, CBS and FOX).
The Average Minute Audience (AMA) for last night's unauthenticated live stream via NBC Sports and NFL Digital platforms was 570,000 viewers - the highest ever for a game in the SNF package - and up 61% from last year's NFL Kickoff Game (355,000).
NBC Sports Digital's live stream of last night's NFL Kickoff game ranks as its most streamed SNF game ever. Fans consumed 108 million live streaming minutes across 2.0 million unique devices, up 31% and 55%, respectively, from last year's NFL Kickoff Game.
Last night's game (9 p.m.-12:04 a.m. ET) registered a national TV household rating of 11.2/23.
TOP METERED MARKETS FOR FALCONS-EAGLES:
1. Philadelphia 32.9/54
2. New Orleans 24.6/35
3. Atlanta 19.8/36
4. Denver 17.5/33
5. Milwaukee 17.3/29
6. Richmond 17.0/28
7. Norfolk 16.6/29
8. Dallas 15.8/29
9. Greensboro 15.2/26
T10. Oklahoma City 14.7/25
T10. Albuquerque 14.7/24
NBC Sports' NFL Kickoff Weekend coverage continues this Sunday with the season opener of Sunday Night Football as two-time NFL MVP quarterback Aaron Rodgers and the Green Packers celebrate the start of the franchise's 100th season against Khalil Mack and the division rival Chicago Bears from Lambeau Field in Green Bay. Coverage begins at 7 p.m. ET with Football Night in America, with a new, earlier 8:20 p.m. ET SNF kickoff time.
‘TONIGHT SHOW’ TAKES THE AUG. 27-31 ENCORE WEEK IN 18-49
At 12:35 a.m., “Late Night” Outrates “Late Late Show” in Every Key Measure
NEW YORK — Sept. 5, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings race for the encore week of Aug. 27-31 over the timeslot’s ABC-CBS competition in the key demographic of adults 18-49, as well as men and women 18-49 and adults, men and women 25-54, according to “live plus same day” figures from Nielsen Media Research.
In adults 18-49, “Tonight” rebroadcasts won the 11:35 p.m. hour for the week over “Jimmy Kimmel Live” encores by an +11% margin in adults 18-49 (with a 0.39 rating vs. a 0.35) and versus rebroadcasts of “The Late Show with Stephen Colbert” by +33% (0.39 vs. 0.30).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” encores outperformed rebroadcasts of “The Late Late Show with James Corden” by +38% in the 18-49 demo (0.22 vs. 0.16), and prevailed over “Late Late Show” in every other key ratings category.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Aug. 27-31. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Aug. 27-31. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.39 rating, 3 share (R)
CBS “Late Show,” 0.30/2 (R)
ABC “Kimmel,” 0.35/2 (R)
NBC “Tonight” 0.39 rating, 3 share (R)
CBS “Late Show,” 0.30/2 (R)
ABC “Kimmel,” 0.35/2 (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.22/2 (R)
CBS “Late Late Show,” 0.16/2 (R)
NBC “Late Night,” 0.22/2 (R)
CBS “Late Late Show,” 0.16/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.15/2 (R)
NBC “Last Call,” 0.15/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.872 million viewers (R)
CBS “Late Show,” 2.025 million viewers (R)
ABC “Kimmel,” 1.592 million viewers (R)
NBC “Tonight,” 1.872 million viewers (R)
CBS “Late Show,” 2.025 million viewers (R)
ABC “Kimmel,” 1.592 million viewers (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 1.064 million viewers
ABC “Nightline,” 1.064 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 0.985 million viewers (R)
CBS “The Late Late Show,” 0.959 million viewers (R)
NBC “Late Night,” 0.985 million viewers (R)
CBS “The Late Late Show,” 0.959 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.607 million viewers (R)
NBC “Last Call,” 0.607 million viewers (R)
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.27/2
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.586 million viewers
CBS “Late Show,” 3.791 million viewers
ABC “Kimmel,” 2.199 million viewers
NBC “Tonight,” 2.586 million viewers
CBS “Late Show,” 3.791 million viewers
ABC “Kimmel,” 2.199 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.344 million viewers
ABC “Nightline,” 1.344 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.520 million viewers
CBS “The Late Late Show,” 1.364 million viewers
NBC “Late Night,” 1.520 million viewers
CBS “The Late Late Show,” 1.364 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.789 million viewers
NBC “Last Call,” 0.789 million viewers
SELECTED CABLE RESULTS, WEEK OF AUG. 27-31
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.12
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.55
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.302 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.074 million
Adult Swim, 12:30-1:30 a.m. ET, 0.837 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.074 million
Adult Swim, 12:30-1:30 a.m. ET, 0.837 million
NBC WINS THE AUG. 27-SEPT. 2 WEEK WITH THE TOP 3 MOST-WATCHED SHOWS, 6 OF THE TOP 10
“America’s Got Talent” Delivers the #1-2 Most-Watched Shows of the Week, Notre Dame Football Is #3, “Ninja Warrior" #5, “World of Dance” #9 and Sunday “Dateline” #10
NBC Generates the Most-Watched Week & Equals the Highest 18-49 Rating for any Network in 12 Weeks
In 18-49, ND Football Is the #1 Primetime Telecast of the Week, “America’s Got Talent” Ranks #1 Among Entertainment Telecasts
It’s the 12th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 9th Victory in a Row in Total Viewers
Season to Date NBC Leads Primetime in 18-49, Total Viewers & Every Other Key Measure
Monday’s “Ninja Warrior” Scores a Season High in Total Viewers, Is the Most-Watched Show of the Night, NBC Ranks #1 Monday in 18-49 (Tie) & Total Viewers
“America’s Got Talent” & “Making It” Take Tuesday in Every Key Measure, While "Talent" & “World of Dance” Win Wednesday in All Key Categories
NBC's Friday Team of "Dateline" and a "Ninja" Encore Ties for the Nightlong Win in 18-49
Michigan-Notre Dame Football Is NBC’s Most-Watched ND Telecast Since 2005, Biggest on Record in Primetime; NBC Wins Saturday in Every Key Measure
L+3: “Talent” Scores Tuesday’s Top Lifts in 18-49 and Total Viewers & Wednesday’s Biggest L+3 Gain in Total Viewers; “Dateline” Reports Friday’s Strongest Lifts
UNIVERSAL CITY, Calif. — Sept. 5, 2018 — NBC has claimed the primetime ratings week of Aug. 27-Sept. 2, led by the three most-watched primetime programs of the week – two editions of “America’s Got Talent” and Saturday’s Michigan-Notre Dame Telecast – joined by three more top-10 rankings for “American Ninja Warrior,” “World of Dance” and “Dateline NBC.”
For the week, NBC tied the highest adult 18-49 average for any network since ABC was boosted by the NBA Finals 12 weeks ago and delivered the most-watched week for any net over that same 12-week span.
According to “live plus same day” figures from Nielsen Media Research, NBC won the week among the Big 4 networks in total viewers, adults, men and women 18-49 and adults, men and women 25-54. Even excluding sports, NBC won the week in every key measure (including a tie in women 18-34).
It’s the 12th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s ninth consecutive weeklong win in total viewers.
Tuesday and Wednesday editions of “America’s Got Talent” claimed the top two spots among primetime telecasts for the week in total viewers, Saturday’s Notre Dame Football finished #3, “Ninja” ranked #5, “World” finished #9 and Sunday’s “Dateline” encore ranked #10.
In 18-49, Notre Dame Football ranked #1 for the week, Tuesday’s “AGT” finished #3 and Wednesday’s was #5, while “Ninja” and “World” tied for #10.
NBC’s 1.0 rating for the week in 18-49 matches the network’s July 30-Aug. 5 average as the highest for any network since ABC, boosted by the NBA Finals, averaged a 1.8 for the week of June 4-10. NBC’s 5.1 million average for the past week is also the highest for any net since that June 4-10 week for ABC (6.3 million).
Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in every key ratings measure – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54, as well as total viewers. It’s the first time NBC has led in total viewers at this point in the season in 16 years, since 2001-02.
Counting entertainment programming only, NBC ranks #1 for the season in adults, men and women 18-49 and adults 25-54 and is #1 or tied for #1 in adults 18-34, women 18-34, men 25-54 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 49 Averages (Some results are subject to adjustment by Nielsen)
Adult 18-49 Rating, “live plus same day,” Aug. 27-Sept. 2
NBC…1.0
ABC…0.9
CBS…0.5
Fox…0.5
CW…0.2
Total Viewers
NBC…5.1 million
ABC…3.7 million
CBS…3.5 million
Fox…1.7 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.7 million
ABC…5.6 million
Fox…4.2 million
CW…1.5 million
NBC highlights for the week of Aug. 27-Sept. 2:
Monday
NBC tied for the nightlong victory in adults 18-49 and won Monday night among the Big 4 networks for the fourth time in five weeks.
“American Ninja Warrior” (1.1/5 in 18-49, 5.9 million viewers overall from 8-10 p.m. ET) set a new season high in total viewers and equaled the show’s best 18-49 rating since Wednesday, June 6 (1.2 from 8-10 p.m.). For a third week in a row,“Ninja” ranked as Monday’s #1 show of the night on the Big 4 networks in total viewers. This week’s telecast grew +10% week to week in 18-49 (1.1 vs. 1.0) and +17% in total viewers (5.9 million vs. 5.0 million).
“Live Plus Three Day” Ratings: “Ninja” increased by +16% in 18-49 (from a 1.14 rating to a 1.32) and +561,000 viewers overall (5.9 million to 6.4 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 120 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
An encore telecast of “America’s Got Talent” (0.6/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and adults, men and w omen 25-54 versus original competition from CBS’ “Elementary” and ABC’s “The Proposal.” Versus the prior week’s encore in this timeslot, the “AGT” encore was up +9% in total viewers (3.1 million vs. 2.9 million).
Tuesday
NBC ranked #1 Tuesday night in adults 18-49, total viewers and every other key measure (including a tie in women 18-34), and has now won 14 of the last 15 Tuesday nights among the Big 4 networks in adults 18-49 and 15 Tuesdays in a row in total viewers.
“America’s Got Talent” (1.9/9 in 18-49, 10.8 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in 18-49, total viewers and most other key measures, winning its timeslot, over ABC’s “Bachelor in Paradise” by a +73% margin in 18-49 (1.9 vs. 1.1). L+3: “Talent” increased by +27% in 18-49 (1.86 to 2.36) and more than +2.0 million viewers overall (10.8 million to 12.8 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“Making It” (0.8/4 in 18-49, 3.7 million viewers overall from 10:01-11 p.m. ET) won the timeslot by a +60% margin versus the ABC-CBS competition in 18-49 (0.8 vs. 0.5 each for ABC and CBS) and took the time period among ABC, CBS and NBC in every key demographic. This was the #1 most-watched Week 5 episode of any new summer series so far this year on the Big 4 networks (beating the previous Week 5 high of “The Proposal” on July 16, 3.300 million). L+3: “Making It” grew by +25% in 18-49 (0.79 to 0.99) and +631,000 viewers overall (3.7 million vs. 4.3 million) going from L+SD to L+3. Upscale: “Making It” generates a solid upscale audience, indexing at a 107 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Making It” is indexing at a 113.
Wednesday
NBC won Wednesday night in every key ratings measure, prevailing by a +30% margin in 18-49 (1.3 vs. 1.0 for #2 Fox) and by +2.9 million persons or +76% in total viewers (6.7 million vs. 3.8 million for #2 CBS). It’s the third consecutive Wednesday NBC has won in both 18-49 and total viewers.
“America’s Got Talent” (1.5/8 in 18-49, 9.9 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night in total viewers by a margin of +4.1 million viewers or +72% (9.9 million vs. 5.8 million for #2 “Big Brother”), delivering the show’s most-watched Wednesday episode of the summer to date among three regular telecasts and two recaps episodes. “Talent” jumped +67% above NBC’s summer-to-date average in the timeslot prior to “Talent” (1.5 vs. 0.9, L+SD) and +6.3 million persons or +176% in total viewers (9.903 million vs. 3.594 million). L+3: The Wednesday “Talent” grew by +16% in 18-49 (1.54 to 1.78) and +1.3 million viewers overall (9.9 million to 11.2 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
“World of Dance” (1.1/5 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) won its two-hour 9-11 p.m. timeslot in adults 18-49, total viewers and all other key measures, while growing week to week in total viewers (5.063 million vs. 5.053 million). L+3: “World” increased by +31% going from L+SD to L+3 in 18-49 (1.13 to 1.48) and +1.2 million viewers overall (5.1 million vs. 6.3 million.
Thursday
An encore telecast of “Ellen’s Game of Games” (0.5/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET) tied for #1 in the 8-9 p.m. hour among the Big 4 networks in adults 18-49 and tied as the #2 show of the night on the Big 4 networks in adults 18-49 behind only “Big Brother.”
A rebroadcast of “Will & Grace” (0.5/2 in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) retained 100% of its lead-in in 18-49 and tied as the #2 show of the night on the Big 4 in 18-49.
An encore telecast of “Superstore” (0.4/2 in 18-49, 1.6 million viewers overall from 9:30-10 p.m. ET) finished #2 in the timeslot among the Big 4 in adults 18-49 behind only “Big Brother.”
A rebroadcast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.3 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54, increasing by +0.1 of a point or +25% versus the prior week’s encore in this timeslot in 18-49 (0.5 vs. 0.4). The “SVU” encore tied as the #2 show of the night on the Big 4 in 18-49 behind only “Big Brother.”
Friday
NBC tied for #1 for the night among the Big 4 networks in adults 18-49, marking the 10th time in 11 weeks NBC has ranked #1 or tied for #1 on a Friday night among the Big 4.
An encore telecast of “American Ninja Warrior” (0.4/2 in 18-49, 2.3 million viewers overall from 8-10 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in 18-49 and was #1 outright in total viewers.
“Dateline NBC” (0.5/3 in 18-49, 0.8 in adults 25-54, 3.0 million viewers overall from 10-11 p.m. ET) tied as the #1 show of the night in adults 18-49 and adults 25-54. “Dateline” maintained 100% of the show’s prior Friday original in 18-49 (0.5 vs. 0.5 on Aug. 10) and 25-54 (0.7 vs. 0.7) and up +6% in total viewers (2.912 million vs. 2.750 million). L+3: “Dateline” increased by +18% in 18-49 (0.50 to 0.59) and +504,000 viewers overall (2.9 million to 3.4 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Saturday
NBC Sports coverage of Notre Dame football, featuring Michigan at Notre Dame (2.1/12 in 18-49, 7.1 million viewers overall from 7:30-11:12 p.m. ET) generated a total audience deliver (TAD) of 7.179 million, making it NBC’s most-watched primetime Notre Dame game on record and the most-watched in any daypart since the USC-Notre Dame telecast on Oct. 15, 2005 (10.1 million). NBC won Saturday night in every key ratings measure.
TODAY IS #1 MORNING SHOW IN DEMO
TODAY Wins Key Demo for 140 Straight Weeks
TODAY Wins Total Viewers Wednesday and Comes Within Just 56k Viewers of GMA for the Week
TODAY Grows In Total Viewers Week-Over-Week
NEW YORK – September 5, 2018 – NBC New’s TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 140 straight weeks, delivering its best streak in over six years. TODAY also won in total viewers Wednesday and came within just 56,000 viewers of GMA for the week. Additionally, TODAY is up in total viewers versus the prior week and has narrowed the total viewer gap by 71% versus the same week last year.
TODAY HIGHLIGHTS
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.76 | 12 | 3,808 | 0.70 | 902 | 1.08 | 1,309 |
| CBS THIS MORNING | 2.20 | 10 | 2,937 | 0.41 | 530 | 0.60 | 723 |
| GOOD MORNING AMERICA | 2.83 | 13 | 3,864 | 0.61 | 788 | 0.93 | 1,128 |
TODAY averaged 1.309 million A25-54 viewers, leading GMA by +181,000 (+16%) and CBS This Morning by +586,000 (+81%)
- TODAY has now ranked #1 among A25-54 viewers for 140 consecutive weeks (best streak in six years) and 156 of the last 157 weeks
- TODAY delivered a 1.08 A25-54 rating, +0.15 points ahead of GMA and +0.48 points more than CBS
- TODAY topped GMA by at least 150,000 A25-54 viewers for the third consecutive week
- TODAY’s demo advantage over GMA rose by 29% compared to the same week last season
TODAY averaged 902,000 A18-49 viewers, +114,000 (+15%) ahead of GMA and +372,000 (+70%) higher than CBS
- TODAY delivered a 0.70 A18-49 rating, +0.09 points more than GMA and +0.29 points better than CBS
TODAY averaged 3.808 million total viewers, leading CBS This Morning by +871,000 (+30%)
- TODAY ranked #1 in total viewers on Wednesday (+164,000 over GMA)
- TODAY’s total viewership hit a 13-week high, increasing by +21,000 viewers (+1%) compared to prior week
- Compared to the same week last season, TODAY closed the total viewer gap with GMA by 71% while its advantage over CBS rose by 50%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
· Leads GMA by +147,000 (+11%) and CBS by +554,000 (+63%)
TODAY ranks #1 among A18-49 viewers
· Leads GMA by +137,000 (+15%) and CBS by +407,000 (+63%)
TODAY leads CBS by +745,000, 16% higher than last season
NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK
#1 Most Watched Season-to-Date in Key Demo
Broadcast Up Week-Over-Week Across The Board
Outpaces Competition in Weekly Growth
SEPTEMBER 5, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of August 27, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.8 million A25-54 viewers. The broadcast bested ABC World News Tonight by +156,000 viewers (+9%) and CBS Evening News by +697,000 viewers (+62%).
For the week of August 27, Nightly News is the most-watched broadcast among A18-49 viewers, growing week-over-week and averaging 1.2 million. The broadcast topped ABC by +48,000 viewers (+4%) and CBS by +401,000 viewers (+52%).
8.1 million total viewers tuned in to Nightly News for the week of August 27, growing week-over-week and leading CBS Evening News by 2.3 million total viewers (+40%).
For the week of August 27, “Nightly News” rated for three nights (Aug. 27, Aug. 28, and Aug. 29) due to NFL pre-season football and the Labor Day holiday.
# # #
Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +156,000 viewers (+9%) and CBS by +697,000 (+62%).
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +48,000 (+4%) and CBS by +401,000 (+52%).
- Nightly News averaged 8.1 million total viewers, beating CBS by +2.3 million (+40%).
- Nightly News is up week-over-week and outpaced the competition in weekly growth.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of August 27 – August 31, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.051 | 1.51 | 1.820 | 0.91 | 1.175 |
| CBS | 5.776 | 0.93 | 1.123 | 0.60 | 0.774 |
| ABC | 8.232 | 1.38 | 1.664 | 0.87 | 1.127 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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