Tuesday, September 18, 2018

NBC Ratings - September 2018

‘TODAY’ IS #1 IN KEY DEMO, HIGHEST VIEWERSHIP SINCE MARCH

TODAY Wins 142 Straight Weeks in A25-54
TODAY Posts Largest Total Viewer and Key Demo Deliveries Since March
TODAY Tops GMA in Total Viewers Monday and Tuesday

NEW YORK – September 18, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo and posting its best total viewer and demo deliveries since March. TODAY has now won the key demo for 142 straight weeks, its best streak in over six years. TODAY also won in total viewers for two straight days last week, Monday and Tuesday.
RATINGS DATA:
NetHH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY3.04134,1600.811,0491.221,473
CBS THIS MORNING2.38103,1690.496380.69838
GOOD MORNING AMERICA3.13134,2800.729331.041,252
*Note: TODAY had shorter rated durations on Tuesday, September 11, and Friday during Hurricane Florence rolling coverage.
TODAY HIGHLIGHTS:
TODAY averaged 1.473 million A25-54 viewers, leading GMA by +221,000 (+18%) and CBS This Morning by +635,000 (+76%)
  • TODAY has now ranked #1 among A25-54 viewers for 142 consecutive weeks (best streak in six years) and 158 of the last 159 weeks
  • TODAY delivered a 1.22 A25-54 rating, +0.18 points ahead of GMA and +0.53 points more than CBS
  • TODAY had its highest A25-54 viewership in 25 weeks (since the week of 3/19/2018) and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)
  • TODAY delivered the biggest increase of A25-54 viewers week-over-week, up +94,000 (+7%)
  • TODAY has topped GMA by at least 150,000 A25-54 viewers in five consecutive weeks
TODAY averaged 1.079 million A18-49 viewers, +116,000 (+12%) ahead of GMA and +411,000 (+65%) higher than CBS
  • TODAY delivered a 0.81 A18-49 rating, +0.09 points more than GMA and +0.32 points better than CBS
  • TODAY posted its highest A18-49 viewership in 17 weeks (since week of 5/14/2018)
  • Week-over-week, TODAY’s A18-49 viewership added +70,000 A18-49 viewers and increased its lead over CBS by 4%
TODAY averaged 4.160 million total viewers, leading CBS This Morning by +991,000 (+31%) and trailing GMA by -120,000 viewers (-4%)
  • TODAY ranked #1 in total viewers on both Monday and Tuesday (+7,000 over GMA each morning)
  • TODAY’s total viewership hit an 27-week high (best since week of 3/5/2018), up +273,000 and adding the most viewers versus prior week
  • Compared to the same week last season, TODAY raised its advantage over CBS rose by 52%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
  • Leads GMA by +149,000 (+12%) and CBS by +557,000 (+64%)
TODAY ranks #1 among A18-49 viewers
  • Leads GMA by +136,000 (+15%) and CBS by +407,000 (+64%)
TODAY ranks #2 among total viewers
  • Trails GMA by -76,000, 60% closer than last season and the narrowest gap in six seasons
  • Leads CBS by +753,000, 16% higher than last season

NBC NIGHTLY NEWS WITH LESTER HOLT IS #1

Only Broadcast to Grow Across the Board Year-Over-Year
#1 Most Watched Season-to-Date in Key Demo
Largest A18-49 Advantage Over ABC in Six Months 

SEPTEMBER 18, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of September 10, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.

The broadcast continues its strong performance in the key demo averaging 2.0 million A25-54 viewers and besting ABC World News Tonight by +162,000 viewers (+9%) and CBS Evening News by +673,000 viewers (+52%). Nightly News has won the key demo 10 of the last 11 weeks. The broadcast grew year-over-year and week-over-week in the coveted key demo. 

Last week, Holt traveled to North Carolina to report on Hurricane Florence, anchoring the broadcast from the ground on Wednesday, Thursday, and Friday night. Holt, joined by Al Roker, also anchored seven NBC News special reports as the storm progressed and made landfall. On Friday, Holt was on the scene for an attempted rescue when a tree fell on a house, killing a mother and an infant and trapping another inside. 

For the week of September 10, Nightly News is the most-watched broadcast among A18-49 viewers, growing year-over-year as well as week-over-week and averaging 1.4 million. The broadcast topped ABC by +112,000 viewers (+9%) – its largest advantage over ABC in six months (since the week of March 26, 2018) – and CBS by +453,000 viewers (+49%). 

8.2 million total viewers tuned in to Nightly News for the week of September 10 leading CBS Evening News by 2.2 million total viewers (+36%). Nightly News grew its total viewer audience both year-over-year and week-over-week. 

Follow Nightly News on Twitter and on Facebook for the latest.
# # #
Weekly Highlights:
  • Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +162,000 viewers (+9%) and CBS by +673,000 (+52%).
  • Nightly News has won the key demo 10 of the last 11 weeks.
  • Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +112,000 (+9%) – it’s largest advantage over ABC in six months (since the week of March 26, 2018) – and CBS by +453,000 (+49%).
  • Nightly News averaged 8.2 million total viewers, beating CBS by +2.2 million (+36%).
  • Nightly News was the only broadcast to grow across the board year-over-year and week-over-week
Season Highlights:
  • Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
  • Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of September 10 – September 14, 2018:
Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 8.2381.621.9551.061.370
CBS 6.0441.061.2820.710.917
ABC 8.7551.491.7930.981.258
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.

‘TONIGHT SHOW’ MATCHES A SIX-MONTH HIGH TO TAKE THE SEPT. 3-7 WEEK IN 18-49

At 12:35 a.m., “Late Night” Delivers Its Best 18-49 and Total-Viewer Weeks Since March

NEW YORK — Sept. 11, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings race for the week of Sept. 3-7 in the key adult 18-49 demographic and all other key demos, equaling the show’s strongest adult 18-49 rating in six months, according to “live plus same day” figures from Nielsen Media Research.

For the week, “Tonight” averaged a 0.58 rating in adults 18-49 and 2.346 million viewers overall, to match the show’s best 18-49 rating since its first week following the Winter Olympics, Feb. 26-March 2 (0.63), and deliver its most-watched week since May 21-25 (2.364 million).

Pacing “Tonight’s” week was the Thursday telecast, which followed a primetime NFL overrun. That Sept. 6 episode’s 0.99 rating in 18-49 and 2.927 million viewers were “Tonight’s” best in both measures since Feb. 9 following the Opening Ceremony of the PyeongChang Olympics (1.29 in 18-49, 4.664 million viewers).

Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” delivered an average 0.35 rating in 18-49 and 1.354 million viewers overall, making this its top week in 18-49 since Feb. 26-March 2 (0.36) and most-watched week since March 19-23 (1.391 million). Last week’s “Late Night” topped “The Late Late Show with James Corden” in every key ratings category.
“Late Night’s” week peaked on Thursday, with a 0.57 rating in 18-49, the show’s highest in more than nine months (since a 0.69 on Thanksgiving night, also following an NFL overrun).

LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Sept. 3-7. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.58 rating, 4 share *
CBS “Late Show,” 0.39/3 *
ABC “Kimmel,” 0.37/2 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2 *
12:35-1:35 a.m. ET
NBC “Late Night,” 0.35/4 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.346 million viewers *
CBS “Late Show,” 2.784 million viewers *
ABC “Kimmel,” 1.816 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.154 million viewers *
12:35-1:35 a.m. ET
NBC “Late Night,” 1.354 million viewers *
CBS “The Late Late Show,” 1.175 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.722 million viewers *
* Monday results are excluded from these averages due to the Labor Day holiday and Thursday’s NBC programming was delayed by an NFL overrun.

SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.26/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.580 million viewers
CBS “Late Show,” 3.769 million viewers
ABC “Kimmel,” 2.192 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.342 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.517 million viewers
CBS “The Late Late Show,” 1.359 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.788 million viewers

SELECTED CABLE RESULTS, WEEK OF SEPT. 3-7
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22 **
TBS, 11 p.m.-midnight, “Conan,” 0.11 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.56
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.731 million **
TBS, 11 p.m.-midnight, “Conan,” 0.267 million (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.076 million
Adult Swim, 12:30-1:30 a.m. ET, 0.823 million
** Monday’s “Daily Show” was preempted.

NBC DOMINATES THE WEEK OF SEPT. 3-9; NFL & ‘AMERICA’S GOT TALENT’ ACCOUNT THE WEEK’S TOP 4 MOST-WATCHED SHOWS

With Sunday and Thursday NFL Telecasts & Tuesday & Wednesday “Talent” Episodes Leading the Week, NBC Delivers the Top Week for Any Network in Total Viewers or Adults 18-49 Since the Winter Olympics
It’s the 13th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 10th Victory in a Row in Total Viewers
Season to Date, NBC Rules the Adult 18-49 Race by a +38% Margin, the Biggest Advantage for Any Network at This Point in the Season in People-Meter History
NBC Wins the Season in Every Key Measure, Including Total Viewers, for the First Time Since 2001-02
"Ninja Warrior" Is Monday's #1 Big 4 Show in Total Viewers for a 4th Week in a Row
NBC Wins Tuesday in Every Key Measure, “America’s Got Talent” & “Making It” Take 6 of 6 Half-Hours in 18-49
The Most-Watched “World of Dance” in Five Weeks Teams With “Talent” to Key NBC’s 4th Straight Wednesday Win
Thursday’s Falcons-Eagles NFL Kickoff Game Beats the Night’s Big 4 Competition Combined in Every Key Category
"Dateline" Is Friday’s #1 Big 4 Telecast in 18-49, 25-54 and Total Viewers, Grows Week to Week by +40% in 18-49, +53% in Total Viewers
Bears-Packers “Sunday Night Football” Wins the Night Among the Big 4 in Every Key Ratings Measure 

UNIVERSAL CITY, Calif. — Sept. 11, 2018 — NBC has dominated the primetime ratings week of Sept. 3-9, led by the four most-watched primetime programs of the week – Sunday and Thursday season openers for “NBC Sunday Night Football” and Tuesday and Wednesday editions of “America’s Got Talent.”

For the week, NBC generated a 2.6 rating in adults 18-49 and 9.3 million viewers overall, for the highest adult 18-49 and total-viewers averages for any network since NBC aired the Winter Olympics the week of Feb. 19-25 (3.1 in 18-49, 14.2 million viewers overall). 

According to “live plus same day” figures from Nielsen Media Research, NBC won the week among the Big 4 networks in all key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Even excluding sports, NBC won the week in each of those key categories (including ties in adults 18-34 and women 18-34). 

It’s the 13th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s 10th consecutive weeklong win in total viewers. 

In total viewers, Sunday and Thursday NFL telecasts and Tuesday and Wednesday editions of “America’s Got Talent” ranked #1-2-3-4 respectively among primetime programs for the week, while “World of Dance” finished #13, “American Ninja Warrior” ranked #14 and Friday’s “Dateline NBC” took 15th among primetime programs on ABC, CBS, NBC or Fox. Rankings exclude sports pre- and post-game shows.

In 18-49, Sunday and Thursday football again ranked #1-2, while Tuesday’s” “Talent” finished #4, Wednesday’s “AGT” tied for #5 and “American Ninja Warrior” and “World of Dance” tied for #9.

For the season, NBC has clinched first place for the 52-Week September to September season in 18-49, total viewers and every other key measure (see separate release). It’s NBC’s first finish as America’s #1 most-watched network since 2001-02.

In adults 18-49, NBC is dominating the current primetime season, with a lead over #2 ABC and CBS of +0.5 of a rating point or +38% (1.8 vs. 1.3). The +38% advantage is the best for any #1 network at this point in the season in the 31-year history of Nielsen’s current people-meter sample.

Season to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in every other key ratings measure – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, as well as total viewers.

Counting entertainment programming only, NBC ranks #1 for the season in adults, men and women 18-49 and adults 25-54 and is #1 or tied for #1 in adults 18-34, men 18-34, men 25-54 and women 25-54.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

Week 50 Averages
Adult 18-49 Rating, “live plus same day,” Sept. 3-9
NBC…2.6
Fox…1.1
ABC…0.8
CBS…0.6
CW…0.2
Total Viewers
NBC…9.3 million
CBS…3.8 million
Fox…3.5 million
ABC…3.5 million
CW…0.7 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.7 million
ABC…5.5 million
Fox…4.2 million 
CW…1.5 million 

NBC highlights for the week of Sept. 3-9:
Monday
“American Ninja Warrior” (1.1/4 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in total viewers and tied for #1 in 18-49. It’s the fourth week in a row “Ninja” has finished as Monday’s most-watched Big 4 show. The 1.1 in 18-49 equals “Ninja’s” highest result since June 6.
“Live Plus Three Day” Ratings: “Ninja” increased by +17% in 18-49 (from a 1.05 rating to a 1.23) and +560,000 viewers overall (4.9 million to 5.4 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 120 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
An encore telecast of “America’s Got Talent” (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) tied for #2 in the timeslot among ABC, CBS and NBC in adults 18-49 with CBS’ original “Elementary” in adults 18-49 and adults 25-54.

Tuesday
NBC ranked #1 Tuesday night in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49. NBC has now won 15 of the last 16 Tuesday nights among the Big 4 networks in adults 18-49 and 16 Tuesdays in a row in total viewers.
“America’s Got Talent” (1.8/8 in 18-49, 10.7 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in 18-49, total viewers and all other key measures. “Talent” dominated the timeslot, beating ABC’s “Bachelor in Paradise” by +80% in 18-49 (1.8 vs. 1.0) and +6.8 million persons in total viewers (10.7 million vs. 3.9 million). L+3: “Talent” increased by +25% in 18-49 (1.83 to 2.29) and +1.9 million viewers overall (10.7 million to 12.6 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“Making It” (0.7/3 in 18-49, 3.5 million viewers overall from 10:01-11 p.m. ET) won the time period among ABC, CBS and NBC in every key demographic – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- with a +40% margin versus the ABC-CBS competition in adults 18-49 (0.7 vs. 0.5 for CBS’ “NCIS: New Orleans” encore). L+3: “Making It” grew by +25% in 18-49 (0.69 to 0.89) and +615,000 viewers overall (3.5 million vs. 4.1 million) going from L+SD to L+3. Upscale: “Making It” generates a solid upscale audience, indexing at a 107 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Making It” is indexing at a 114.

Wednesday
NBC won Wednesday night among the Big 4 networks in every key ratings measure (including a tie in men 18-49). It’s the fourth consecutive Wednesday that NBC has won in both 18-49 and total viewers.
“America’s Got Talent” (1.5/7 in 18-49, 9.9 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night in total viewers by a margin of +4.4 million viewers or +79% (9.9 million vs. 5.5 million for #2 “Big Brother”), while maintaining 100% week to week in 18-49 (1.5 vs. 1.5) and is retaining 99.9% in total viewers (9.889 million vs. 9.903 million). “Talent” jumped +67% above NBC’s summer average in the timeslot prior to “Talent” (1.5 vs. 0.9, L+SD) and +6.3 million persons or +175% in total viewers (9.9 million vs. 3.6 million). L+3: The Wednesday “Talent” grew by +19% in 18-49 (1.46 to 1.74) and more than +1.3 million viewers overall (9.9 million to 11.2 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
“World of Dance” (1.1/5 in 18-49, 5.2 million viewers overall from 9-11 p.m. ET) finished #1 in its two-hour 9-11 p.m. timeslot in adults 18-49, adults 25-54 and total viewers. “World” grew for a second straight week in total viewers (5.172 million vs. 5.063 million on Aug. 29 and 5.053 million on Aug. 22) to the show’s top total-viewer average since Aug. 1 (5.328 million from 8-10 p.m.). “World” maintained 100% week to week in 18-49 (1.1 vs. 1.1) and increased by +2% in total viewers (5.2 million vs. 5.1 million). L+3: “World” increased by +37% going from L+SD to L+3 in 18-49 (1.05 to 1.44) and +1.3 million viewers overall (5.2 million vs. 6.5 million). Upscale: “World of Dance” is generating a solid upscale audience, indexing at a 103 among adults 18-49 living in homes with $100K+ incomes.

Thursday
NBC Sports coverage of the Atlanta Falcons-Philadelphia Eagles NFL Kickoff Game (6.7/29 in 18-49, 19.0 million viewers overall from 9 p.m. -12:04 a.m. ET) won the night in 18-49, total viewers and all other key measures, beating the Big 4 competition combined in every key category. The Eagles’ weather-delayed 18-12 victory over the Falcons averaged a Total Audience Delivery (TAD) of 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms – making it the most-watched sporting event prior to Sunday’s NFL coverage since the 2018 PyeongChang Winter Olympics, according to Nielsen and Adobe Analytics. It was also the third-most watched show of any kind prior to Sunday since the Winter Games (behind only the Academy Awards on March 34and “60 Minutes” on March 25). NBC’s average of 19.0 million viewers overall more than doubled the combined primetime viewership on the other broadcast networks (9.4 million combined for ABC, CBS and Fox).

Friday
NBC finished #1 for the night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers. It’s the 11th time in 12 weeks NBC has ranked #1 or tied for #1 on a Friday night among the Big 4 in 18-49, as well as the fourth night in a row this week that NBC won in both measures.
The 8-9 p.m. ET special “Stand Up to Cancer” ran as sustaining programming and is not included in nightly or weekly averages.
“Dateline NBC” (0.7/4 in 18-49, 1.1 in adults 25-54, 4.4 million viewers overall from 9-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers, jumping +40% week to week in 18-49 (0.7 vs. 0.5 last week from 10-11 p.m.), +57% in 25-54 (1.1 vs. 0.7) and +1.5 million persons or +53% in total viewers (4.5 million vs. 2.9 million) to equal the show’s highest Friday 18-49 rating since May 18 (0.8), match its best Friday 25-54 result since Dec. 29, 2017 (1.2) and deliver its most-watched Friday telecast since May 18 (4.6 million). From its first half-hour to its fourth, “Dateline” grew by +50% in 18-49 (0.6 to 0.9), +44% in 25-54 (0.9 to 1.3) and +1.2 million persons or +33% in total viewers (3.7 million to 4.9 million). Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes. 

Sunday
NBC Sports coverage of Chicago Bears-Green Bay Packers “Sunday Night Football” (7.5/29 in 18-49, 22.1 million viewers overall from 8:23-11:31 p.m. ET) won the night in all key ratings measures, matching or beating the combined nightlong averages of ABC, CBS and Fox in each key demo as well as total viewers. It’s television’s most-watched Sunday primetime telecast since the Academy Awards (26.6 million on March 4), slightly ahead of the March 24 “60 Minutes” (22.105 million vs. “SNF’s” 22.117 million). The game’s Total Audience Delivery of 22.5 million makes this the most-watched “Sunday Night Football” telecast since the year-ago Cowboys-Giants Sunday opener (24.7 million on Sept. 10, 2017).

NBC CLINCHES THE 2017-18 52-WEEK TV SEASON IN BOTH 18-49 AND TOTAL VIEWERS

For the First Time in 16 Years, NBC Wins the Season as the #1 Most-Watched Network, Also Securing 5th Straight Win in Key Demo
NBC Also Claims 18-49 Victory Counting Entertainment Programming Only, or Scripted Shows Only and Alternative Programs Only
With Two Weeks Left to Count in the September to September Season, NBC Clinches #1 Finish in All Other Key Measures — Adults, Men and Women 18-34, and 25-54, Marking the First Time in 10 Years a Network Has Swept All Demo Categories
NBC’s 18-49 +38% Margin Over #2 Is Biggest Percentage Advantage at This Point in People Meter History
NBC Takes the Summer of 2018 Confirming 8th Summer Victory in a Row in 18-49 and 4th Straight in Total Viewers 

UNIVERSAL CITY, Calif. —Sept. 11, 2018 — While NBC was expected to win the 18-49 demo crown for the fifth consecutive 52-week season, for the first time in 16 years the Peacock has also won the overall total-viewer race to become the Most Watched Network in America.

The network is currently generating a +38% margin of victory in 18-49 with a 1.8 rating vs. a 1.3 for ABC and CBS in second place (Fox is at 1.2), the biggest percentage advantage at this point in the season for any network in the 31-year history of Nielsen’s people-meter sample. (Based on “most current” averages from Nielsen Media Research through 50 completed weeks of the season.) The 52-week season ends on Sunday, Sept. 23.
For the September to September season, NBC not only ranks #1 in 18-49 viewers counting all programs, it also wins counting entertainment programming only, as well as scripted programs only and alternative programs only; and is also #1 in alternative programs in total viewers. 

“I’m extremely pleased that NBC has prevailed once again in 18-49 and all demos, but we’re obviously thrilled to become America’s Most-Watched Network in total viewers for the first time in 16 years,” said NBC Entertainment Chairman Robert Greenblatt. “I’m so proud of our incomparable teams and all our division leaders — especially chief programmers Paul Telegdy, Tracey Pakosta, Lisa Katz, Pearlena Igbokwe, and Meredith Ahr — whose consistent hard work, strategic thinking, and relentless drive have pushed the network to this dominant position in a marketplace that is more competitive and challenging than at any other time in history.

“No doubt the Super Bowl and the Winter Olympics (and NFL football) combined to help deliver a record number of viewers to the network this year, but it’s significant to note that even excluding sports from all the averages we are still #1 in the key 18-49 demo for scripted programming and/or unscripted programming, not to mention first in total viewers in the unscripted category. Big hits like ‘This Is Us,’ the Chicago franchise, ‘The Good Place,’ ‘Will & Grace, ‘America’s Got Talent,’ ‘World of Dance,’ ‘The Voice,’ and ‘Ellen’s Game of Games’ — to name but a few — are extremely popular, yes, but they also represent a level of upscale quality that continues to define the NBC brand.”

Pacing NBC’s top-ranked regular lineup for the season are television’s #1 drama in 18-49 and total viewers, “This Is Us”; the #1 primetime series on television in 18-49 and total viewers (“live plus same day”), “Sunday Night Football”; the #1 alternative series in 18-49 and total viewers, “America’s Got Talent”; timeslot wins generated by each of the network’s “Chicago” dramas, which represent three of the top four 10 p.m. dramas on the Big 4 in 18-49; Friday’s #1 newsmagazine, “Dateline NBC”; the top-scoring new in-season alternative series of the last two years, “Ellen’s Game of Games”; and the most-watched new summer series, “Making It.” 

That regular-schedule strength was teamed this season with NBC Sports’ coverage of the Super Bowl, which will rank as the most-watched program of 2018; the PyeongChang Olympics, which scored as the most dominant Winter Games on record; and “Sunday Night Football,” which finished as primetime’s #1 show for an unprecedented seventh consecutive season (L+SD). 

In total viewers, NBC will finish the September to September season #1 for the first time in 16 years, with these “most current” total-viewer averages with two weeks left to count in the 52-week season: NBC, 7.8 million, CBS, 7.7 million; ABC, 5.5 million; Fox, 4.2 million; CW, 1.5 million. NBC last ranked #1 for a season in total viewers in 2001-02.

Even excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.044 million total viewers of CBS excluding sports, best since the gap was 614,000 in 2002-03).

Among all programs, NBC is winning the season not only in adults 18-49, but also ranks #1 among the Big 4 networks in every other key demographic -- adults, men and women 25-54; men and women 18-49; and adults, men and women 18-34. It’s the first time in 10 years a network has won the 52-week season in every key demographic and total viewers, a feat that was last accomplished by Fox in 2007-08.

NBC has won 33 weeks this season in adults 18-49 among the Big 4 networks (including five ties, L+SD), while CBS, ABC and Fox have won a combined 24 weeks (including seven ties), marking the fifth season in a row NBC has won more weeks in 18-49 than the other Big 4 networks combined.

NBC’s primetime lineup has also dominated the ratings for the summer of 2018, and is headed toward its eighth consecutive summer win in adults 18-49 and fourth in a row in total viewers.

In late-night, NBC leads the season in the daypart’s key demographic of adults 18-49 with “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers,” both of which have won their timeslots in “live plus same day” Nielsens versus the broadcast competition every week this season when in originals.

Leading late-night overall for the season is “Saturday Night Live,” which averaged 9.4 million viewers (L+7, originals only). That made this the show’s second-most-watched season in 23 years, since “SNL” averaged 9.9 million viewers for originals at this point in 1994-95, trailing over that span only last year’s election-fueled average of 11.0 million viewers

2017-18 Primetime Averages thru 50 Weeks, “Most Current”
NBC…1.8
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.7 million
ABC…5.5 million
Fox…4.2 million
CW…1.5 million

TODAY IS #1 IN KEY DEMO

TODAY Wins 141 Straight Weeks in A25-54
TODAY Tops GMA in Total Viewers Friday
TODAY Posts Best Total Viewer and Key Demo Deliveries in More Than 3 Months
NEW YORK – September 11, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 141 straight weeks, delivering its best streak in over six years. TODAY also topped the competition in total viewers, A25-54 and A18-49 on Friday. TODAY posted its highest total viewer and demo deliveries in more than three months.
TODAY HIGHLIGHTS:
NetHH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY2.81123,8870.769791.141,379
CBS THIS MORNING2.26102,9840.455830.64768
GOOD MORNING AMERICA2.96134,0480.678610.991,194
TODAY averaged 1.379 million A25-54 viewers, leading GMA by +185,000 (+15%) and CBS This Morning by +611,000 (+80%)
  • TODAY has now ranked #1 among A25-54 viewers for 141 consecutive weeks (best streak in six years) and 157 of the last 158 weeks
  • TODAY delivered a 1.14 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
  • TODAY had its highest A25-54 viewership in 16 weeks (since the week of 5/14/2018) and its widest lead over CBS since the Pyeongchang Olympics (week of 2/19/2018)
  • TODAY delivered the biggest increase of A25-54 viewers week-over-week, up +71,000 (+5%)
  • TODAY has topped GMA by at least 150,000 A25-54 viewers in four consecutive weeks
TODAY averaged 979,000 A18-49 viewers, +118,000 (+14%) ahead of GMA and +396,000 (+68%) higher than CBS
  • TODAY delivered a 0.76 A18-49 rating, +0.09 points more than GMA and +0.31 points better than CBS
  • TODAY posted its highest A18-49 viewership in 15 weeks (since week of 5/21/2018)
  • Week-over-week, TODAY’s A18-49 viewership was up the most among the morning news shows (+77,000 or +9%) and saw wider advantages over the competition
  • TODAY has beaten GMA by at least 100,000 A18-49 viewers for three consecutive weeks, its best streak since February
TODAY averaged 3.887 million total viewers, leading CBS This Morning by +903,000 (+30%)
  • TODAY ranked #1 in total viewers on Friday (+90,000 over GMA)
  • TODAY’s total viewership hit an 14-week high (best since week of 5/28/2018), increasing by +79,000 viewers (+2%) compared to prior week
  • Compared to the same week last season, TODAY raised its advantage over CBS by 13%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
  • Leads GMA by +148,000 (+12%) and CBS by +555,000 (+63%)
TODAY ranks #1 among A18-49 viewers
  • Leads GMA by +137,000 (+15%) and CBS by +407,000 (+64%)
TODAY leads CBS by +748,000 total viewers, 16% higher than last season

NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK

#1 Most Watched Season-to-Date in Key Demo
Wins Key Demo 9 of the Last 10 Weeks
Largest A18-49 Advantage Over ABC Since March 

SEPTEMBER 11, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of September 3, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.

The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers and besting ABC World News Tonight by +98,000 viewers (+6%) and CBS Evening News by +590,000 viewers (+53%). Nightly News has won the key demo 9 of the last 10 weeks. 

Last week, NBC News kicked off The Vote: America’s Future – the network’s 2018 midterm election coverage that combines the reporting power of NBC News, MSNBC, and NBC News digital properties. To mark the start of the two-month coverage blitz, Nightly News featured exclusive reporting from NBC News senior legal and investigative reporter Cynthia McFadden on election security in several key battleground states. 

For the week of September 3, Nightly News is the most-watched broadcast among A18-49 viewers, averaging 1.1 million and topping ABC by +69,000 viewers (+6%) – it’s largest advantage over ABC since the week of March 26, 2018 – and CBS by +377,000 viewers (+49%). 

7.7 million total viewers tuned in to Nightly News for the week of September 3 leading CBS Evening News by 2.1 million total viewers (+38%). 

For the week of September 3, “Nightly News” rated for three nights (Sept. 4, Sept. 5, and Sept. 7) due to Thursday Night Football and the Labor Day holiday.
Follow Nightly News on Twitter and on Facebook for the latest.
# # #
Weekly Highlights:
  • Nightly News averaged 1.7 million A25-54 viewers, outperforming ABC by +98,000 viewers (+6%) and CBS by +590,000 (+53%).
  • Nightly News has won the key demo 9 of the last 10 weeks.
  • Nightly News averaged 1.1 million A18-49 viewers, topping ABC by +69,000 (+6%) – it’s largest advantage over ABC since the week of March 26, 2018 – and CBS by +377,000 (+49%).
  • Nightly News averaged 7.7 million total viewers, beating CBS by +2.1 million (+38%).
Season Highlights:
  • Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
  • Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of September 3 – September 7, 2018:
Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 7.7021.421.7100.891.144
CBS 5.5810.931.1200.600.767
ABC 8.3331.341.6120.831.075
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.

NBC's NFL Kickoff Game Is Most-Watched Sporting Event Since PyeongChang Olympics
NBC further spins the numbers for Thursday, September 6.

[via press release from NBC] NBC'S NFL KICKOFF GAME IS MOST-WATCHED SPORTING EVENT SINCE PYEONGCHANG OLYMPICS

Total Audience Delivery (TAD) for Falcons-Eagles Opener Averages 19.5 Million Viewers across NBC TV, NBC Sports Digital and NFL Digital Platforms

NBC Viewership for Game More Than Doubled Combined Primetime Total of Other Broadcast Networks

Falcons-Eagles Is NBC Sports Digital's Most-Streamed SNF Game Ever - Up 61% From Last Year
Aaron Rodgers Leads Green Bay Packers vs. Khalil Mack & Rival Chicago Bears This Sunday on NBC; Coverage Begins with FNIA at 7 p.m. ET, Followed By New, Earlier 8:20 p.m. ET SNF Kickoff Time

STAMFORD, Conn. - September 7, 2018 - The Philadelphia Eagles' weather-delayed 18-12 victory over the Atlanta Falcons in the NFL Kickoff Game last night averaged a Total Audience Delivery (TAD) of 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms - making it the most-watched sporting event since the 2018 PyeongChang Winter Olympics, according to Fast National data released today by Nielsen, and digital data from Adobe Analytics.

Last night's game is also the third-most watched show of any kind since the Winter Games (Academy Awards on 3/5/18 and 60 Minutes on 3/25/18).

NBC's TV coverage registered an extremely rare viewership peak in the first quarter, due to the 45-minute weather delay, with an average of 21.7 million viewers from 9:30-9:45 p.m. ET.

Philadelphia's victory, highlighted by Jay Ajayi's two touchdown runs and two-point conversion rush, averaged 19.0 million viewers on NBC - more than doubling the combined primetime viewership on the other broadcast networks (9.4 million on ABC, CBS and FOX).

The Average Minute Audience (AMA) for last night's unauthenticated live stream via NBC Sports and NFL Digital platforms was 570,000 viewers - the highest ever for a game in the SNF package - and up 61% from last year's NFL Kickoff Game (355,000).

NBC Sports Digital's live stream of last night's NFL Kickoff game ranks as its most streamed SNF game ever. Fans consumed 108 million live streaming minutes across 2.0 million unique devices, up 31% and 55%, respectively, from last year's NFL Kickoff Game.

Last night's game (9 p.m.-12:04 a.m. ET) registered a national TV household rating of 11.2/23.
TOP METERED MARKETS FOR FALCONS-EAGLES:
1. Philadelphia 32.9/54
2. New Orleans 24.6/35
3. Atlanta 19.8/36
4. Denver 17.5/33
5. Milwaukee 17.3/29
6. Richmond 17.0/28
7. Norfolk 16.6/29
8. Dallas 15.8/29
9. Greensboro 15.2/26
T10. Oklahoma City 14.7/25
T10. Albuquerque 14.7/24
NBC Sports' NFL Kickoff Weekend coverage continues this Sunday with the season opener of Sunday Night Football as two-time NFL MVP quarterback Aaron Rodgers and the Green Packers celebrate the start of the franchise's 100th season against Khalil Mack and the division rival Chicago Bears from Lambeau Field in Green Bay. Coverage begins at 7 p.m. ET with Football Night in America, with a new, earlier 8:20 p.m. ET SNF kickoff time.

‘TONIGHT SHOW’ TAKES THE AUG. 27-31 ENCORE WEEK IN 18-49

At 12:35 a.m., “Late Night” Outrates “Late Late Show” in Every Key Measure
NEW YORK — Sept. 5, 2018 — “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings race for the encore week of Aug. 27-31 over the timeslot’s ABC-CBS competition in the key demographic of adults 18-49, as well as men and women 18-49 and adults, men and women 25-54, according to “live plus same day” figures from Nielsen Media Research.

In adults 18-49, “Tonight” rebroadcasts won the 11:35 p.m. hour for the week over “Jimmy Kimmel Live” encores by an +11% margin in adults 18-49 (with a 0.39 rating vs. a 0.35) and versus rebroadcasts of “The Late Show with Stephen Colbert” by +33% (0.39 vs. 0.30).
Last week at 12:35 a.m. ET, “Late Night with Seth Meyers” encores outperformed rebroadcasts of “The Late Late Show with James Corden” by +38% in the 18-49 demo (0.22 vs. 0.16), and prevailed over “Late Late Show” in every other key ratings category. 

LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Aug. 27-31. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.39 rating, 3 share (R)
CBS “Late Show,” 0.30/2 (R)
ABC “Kimmel,” 0.35/2 (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.22/2 (R)
CBS “Late Late Show,” 0.16/2 (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.15/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.872 million viewers (R)
CBS “Late Show,” 2.025 million viewers (R)
ABC “Kimmel,” 1.592 million viewers (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 1.064 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 0.985 million viewers (R)
CBS “The Late Late Show,” 0.959 million viewers (R)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.607 million viewers (R)

SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.62 rating, 4 share
CBS “Late Show,” 0.57/4
ABC “Kimmel,” 0.46/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.29/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.36/3
CBS “The Late Late Show,” 0.27/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.21/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.586 million viewers
CBS “Late Show,” 3.791 million viewers
ABC “Kimmel,” 2.199 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.344 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.520 million viewers
CBS “The Late Late Show,” 1.364 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.789 million viewers

SELECTED CABLE RESULTS, WEEK OF AUG. 27-31
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.12
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.55
Adult Swim, 12:30-1:30 a.m. ET, 0.43
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.302 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.074 million
Adult Swim, 12:30-1:30 a.m. ET, 0.837 million

NBC WINS THE AUG. 27-SEPT. 2 WEEK WITH THE TOP 3 MOST-WATCHED SHOWS, 6 OF THE TOP 10

“America’s Got Talent” Delivers the #1-2 Most-Watched Shows of the Week, Notre Dame Football Is #3, “Ninja Warrior" #5, “World of Dance” #9 and Sunday “Dateline” #10
NBC Generates the Most-Watched Week & Equals the Highest 18-49 Rating for any Network in 12 Weeks

In 18-49, ND Football Is the #1 Primetime Telecast of the Week, “America’s Got Talent” Ranks #1 Among Entertainment Telecasts 

It’s the 12th Week in a Row NBC Has Ranked #1 or Tied for #1 in 18-49 and 9th Victory in a Row in Total Viewers

Season to Date NBC Leads Primetime in 18-49, Total Viewers & Every Other Key Measure
Monday’s “Ninja Warrior” Scores a Season High in Total Viewers, Is the Most-Watched Show of the Night, NBC Ranks #1 Monday in 18-49 (Tie) & Total Viewers

“America’s Got Talent” & “Making It” Take Tuesday in Every Key Measure, While "Talent" & “World of Dance” Win Wednesday in All Key Categories

NBC's Friday Team of "Dateline" and a "Ninja" Encore Ties for the Nightlong Win in 18-49
Michigan-Notre Dame Football Is NBC’s Most-Watched ND Telecast Since 2005, Biggest on Record in Primetime; NBC Wins Saturday in Every Key Measure

L+3: “Talent” Scores Tuesday’s Top Lifts in 18-49 and Total Viewers & Wednesday’s Biggest L+3 Gain in Total Viewers; “Dateline” Reports Friday’s Strongest Lifts
UNIVERSAL CITY, Calif. — Sept. 5, 2018 — NBC has claimed the primetime ratings week of Aug. 27-Sept. 2, led by the three most-watched primetime programs of the week – two editions of “America’s Got Talent” and Saturday’s Michigan-Notre Dame Telecast – joined by three more top-10 rankings for “American Ninja Warrior,” “World of Dance” and “Dateline NBC.”

For the week, NBC tied the highest adult 18-49 average for any network since ABC was boosted by the NBA Finals 12 weeks ago and delivered the most-watched week for any net over that same 12-week span. 

According to “live plus same day” figures from Nielsen Media Research, NBC won the week among the Big 4 networks in total viewers, adults, men and women 18-49 and adults, men and women 25-54. Even excluding sports, NBC won the week in every key measure (including a tie in women 18-34). 

It’s the 12th week in a row NBC has ranked #1 or tied for #1 in 18-49 and the network’s ninth consecutive weeklong win in total viewers. 

Tuesday and Wednesday editions of “America’s Got Talent” claimed the top two spots among primetime telecasts for the week in total viewers, Saturday’s Notre Dame Football finished #3, “Ninja” ranked #5, “World” finished #9 and Sunday’s “Dateline” encore ranked #10. 

In 18-49, Notre Dame Football ranked #1 for the week, Tuesday’s “AGT” finished #3 and Wednesday’s was #5, while “Ninja” and “World” tied for #10.

NBC’s 1.0 rating for the week in 18-49 matches the network’s July 30-Aug. 5 average as the highest for any network since ABC, boosted by the NBA Finals, averaged a 1.8 for the week of June 4-10. NBC’s 5.1 million average for the past week is also the highest for any net since that June 4-10 week for ABC (6.3 million).

Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in every key ratings measure – adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54, as well as total viewers. It’s the first time NBC has led in total viewers at this point in the season in 16 years, since 2001-02. 

Counting entertainment programming only, NBC ranks #1 for the season in adults, men and women 18-49 and adults 25-54 and is #1 or tied for #1 in adults 18-34, women 18-34, men 25-54 and women 25-54.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

Week 49 Averages (Some results are subject to adjustment by Nielsen)
Adult 18-49 Rating, “live plus same day,” Aug. 27-Sept. 2
NBC…1.0
ABC…0.9
CBS…0.5
Fox…0.5
CW…0.2
Total Viewers
NBC…5.1 million
ABC…3.7 million
CBS…3.5 million
Fox…1.7 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…1.8
ABC…1.3
CBS…1.3
Fox…1.2
CW…0.5
Total Viewers
NBC…7.8 million
CBS…7.7 million
ABC…5.6 million
Fox…4.2 million
CW…1.5 million 

NBC highlights for the week of Aug. 27-Sept. 2:
Monday
NBC tied for the nightlong victory in adults 18-49 and won Monday night among the Big 4 networks for the fourth time in five weeks.
“American Ninja Warrior” (1.1/5 in 18-49, 5.9 million viewers overall from 8-10 p.m. ET) set a new season high in total viewers and equaled the show’s best 18-49 rating since Wednesday, June 6 (1.2 from 8-10 p.m.). For a third week in a row,“Ninja” ranked as Monday’s #1 show of the night on the Big 4 networks in total viewers. This week’s telecast grew +10% week to week in 18-49 (1.1 vs. 1.0) and +17% in total viewers (5.9 million vs. 5.0 million).
“Live Plus Three Day” Ratings: “Ninja” increased by +16% in 18-49 (from a 1.14 rating to a 1.32) and +561,000 viewers overall (5.9 million to 6.4 million) going from “live plus same day” Nielsens to L+3.
Upscale: “Ninja” is delivering a solid upscale audience, generating a 120 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
An encore telecast of “America’s Got Talent” (0.6/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and adults, men and w omen 25-54 versus original competition from CBS’ “Elementary” and ABC’s “The Proposal.” Versus the prior week’s encore in this timeslot, the “AGT” encore was up +9% in total viewers (3.1 million vs. 2.9 million).

Tuesday
NBC ranked #1 Tuesday night in adults 18-49, total viewers and every other key measure (including a tie in women 18-34), and has now won 14 of the last 15 Tuesday nights among the Big 4 networks in adults 18-49 and 15 Tuesdays in a row in total viewers.
“America’s Got Talent” (1.9/9 in 18-49, 10.8 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in 18-49, total viewers and most other key measures, winning its timeslot, over ABC’s “Bachelor in Paradise” by a +73% margin in 18-49 (1.9 vs. 1.1). L+3: “Talent” increased by +27% in 18-49 (1.86 to 2.36) and more than +2.0 million viewers overall (10.8 million to 12.8 million) going from L+SD to L+3, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. Upscale: “Talent” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes.
“Making It” (0.8/4 in 18-49, 3.7 million viewers overall from 10:01-11 p.m. ET) won the timeslot by a +60% margin versus the ABC-CBS competition in 18-49 (0.8 vs. 0.5 each for ABC and CBS) and took the time period among ABC, CBS and NBC in every key demographic. This was the #1 most-watched Week 5 episode of any new summer series so far this year on the Big 4 networks (beating the previous Week 5 high of “The Proposal” on July 16, 3.300 million). L+3: “Making It” grew by +25% in 18-49 (0.79 to 0.99) and +631,000 viewers overall (3.7 million vs. 4.3 million) going from L+SD to L+3. Upscale: “Making It” generates a solid upscale audience, indexing at a 107 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Making It” is indexing at a 113.

Wednesday
NBC won Wednesday night in every key ratings measure, prevailing by a +30% margin in 18-49 (1.3 vs. 1.0 for #2 Fox) and by +2.9 million persons or +76% in total viewers (6.7 million vs. 3.8 million for #2 CBS). It’s the third consecutive Wednesday NBC has won in both 18-49 and total viewers.
“America’s Got Talent” (1.5/8 in 18-49, 9.9 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night in total viewers by a margin of +4.1 million viewers or +72% (9.9 million vs. 5.8 million for #2 “Big Brother”), delivering the show’s most-watched Wednesday episode of the summer to date among three regular telecasts and two recaps episodes. “Talent” jumped +67% above NBC’s summer-to-date average in the timeslot prior to “Talent” (1.5 vs. 0.9, L+SD) and +6.3 million persons or +176% in total viewers (9.903 million vs. 3.594 million). L+3: The Wednesday “Talent” grew by +16% in 18-49 (1.54 to 1.78) and +1.3 million viewers overall (9.9 million to 11.2 million) going from L+SD to L+3 Nielsens, for the night’s biggest L+3 lift in total viewers.
“World of Dance” (1.1/5 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) won its two-hour 9-11 p.m. timeslot in adults 18-49, total viewers and all other key measures, while growing week to week in total viewers (5.063 million vs. 5.053 million). L+3: “World” increased by +31% going from L+SD to L+3 in 18-49 (1.13 to 1.48) and +1.2 million viewers overall (5.1 million vs. 6.3 million. 

Thursday
An encore telecast of “Ellen’s Game of Games” (0.5/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET) tied for #1 in the 8-9 p.m. hour among the Big 4 networks in adults 18-49 and tied as the #2 show of the night on the Big 4 networks in adults 18-49 behind only “Big Brother.”
A rebroadcast of “Will & Grace” (0.5/2 in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) retained 100% of its lead-in in 18-49 and tied as the #2 show of the night on the Big 4 in 18-49.
An encore telecast of “Superstore” (0.4/2 in 18-49, 1.6 million viewers overall from 9:30-10 p.m. ET) finished #2 in the timeslot among the Big 4 in adults 18-49 behind only “Big Brother.”
A rebroadcast of “Law & Order: Special Victims Unit” (0.5/2 in 18-49, 2.3 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54, increasing by +0.1 of a point or +25% versus the prior week’s encore in this timeslot in 18-49 (0.5 vs. 0.4). The “SVU” encore tied as the #2 show of the night on the Big 4 in 18-49 behind only “Big Brother.” 

Friday
NBC tied for #1 for the night among the Big 4 networks in adults 18-49, marking the 10th time in 11 weeks NBC has ranked #1 or tied for #1 on a Friday night among the Big 4.
An encore telecast of “American Ninja Warrior” (0.4/2 in 18-49, 2.3 million viewers overall from 8-10 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in 18-49 and was #1 outright in total viewers.
“Dateline NBC” (0.5/3 in 18-49, 0.8 in adults 25-54, 3.0 million viewers overall from 10-11 p.m. ET) tied as the #1 show of the night in adults 18-49 and adults 25-54. “Dateline” maintained 100% of the show’s prior Friday original in 18-49 (0.5 vs. 0.5 on Aug. 10) and 25-54 (0.7 vs. 0.7) and up +6% in total viewers (2.912 million vs. 2.750 million). L+3: “Dateline” increased by +18% in 18-49 (0.50 to 0.59) and +504,000 viewers overall (2.9 million to 3.4 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes. 

Saturday
NBC Sports coverage of Notre Dame football, featuring Michigan at Notre Dame (2.1/12 in 18-49, 7.1 million viewers overall from 7:30-11:12 p.m. ET) generated a total audience deliver (TAD) of 7.179 million, making it NBC’s most-watched primetime Notre Dame game on record and the most-watched in any daypart since the USC-Notre Dame telecast on Oct. 15, 2005 (10.1 million). NBC won Saturday night in every key ratings measure.

TODAY IS #1 MORNING SHOW IN DEMO

TODAY Wins Key Demo for 140 Straight Weeks
TODAY Wins Total Viewers Wednesday and Comes Within Just 56k Viewers of GMA for the Week
TODAY Grows In Total Viewers Week-Over-Week 

NEW YORK – September 5, 2018 – NBC New’s TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 140 straight weeks, delivering its best streak in over six years. TODAY also won in total viewers Wednesday and came within just 56,000 viewers of GMA for the week. Additionally, TODAY is up in total viewers versus the prior week and has narrowed the total viewer gap by 71% versus the same week last year.

TODAY HIGHLIGHTS
NetHH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY2.76123,8080.709021.081,309
CBS THIS MORNING2.20102,9370.415300.60723
GOOD MORNING AMERICA2.83133,8640.617880.931,128
TODAY averaged 1.309 million A25-54 viewers, leading GMA by +181,000 (+16%) and CBS This Morning by +586,000 (+81%)
  • TODAY has now ranked #1 among A25-54 viewers for 140 consecutive weeks (best streak in six years) and 156 of the last 157 weeks
  • TODAY delivered a 1.08 A25-54 rating, +0.15 points ahead of GMA and +0.48 points more than CBS
  • TODAY topped GMA by at least 150,000 A25-54 viewers for the third consecutive week
  • TODAY’s demo advantage over GMA rose by 29% compared to the same week last season
TODAY averaged 902,000 A18-49 viewers, +114,000 (+15%) ahead of GMA and +372,000 (+70%) higher than CBS
  • TODAY delivered a 0.70 A18-49 rating, +0.09 points more than GMA and +0.29 points better than CBS
TODAY averaged 3.808 million total viewers, leading CBS This Morning by +871,000 (+30%)
  • TODAY ranked #1 in total viewers on Wednesday (+164,000 over GMA)
  • TODAY’s total viewership hit a 13-week high, increasing by +21,000 viewers (+1%) compared to prior week
  • Compared to the same week last season, TODAY closed the total viewer gap with GMA by 71% while its advantage over CBS rose by 50%
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
· Leads GMA by +147,000 (+11%) and CBS by +554,000 (+63%)
TODAY ranks #1 among A18-49 viewers
· Leads GMA by +137,000 (+15%) and CBS by +407,000 (+63%)
TODAY leads CBS by +745,000, 16% higher than last season

NBC NIGHTLY NEWS WITH LESTER HOLT WINS THE WEEK

#1 Most Watched Season-to-Date in Key Demo
Broadcast Up Week-Over-Week Across The Board
Outpaces Competition in Weekly Growth 

SEPTEMBER 5, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of August 27, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.

The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.8 million A25-54 viewers. The broadcast bested ABC World News Tonight by +156,000 viewers (+9%) and CBS Evening News by +697,000 viewers (+62%). 

For the week of August 27, Nightly News is the most-watched broadcast among A18-49 viewers, growing week-over-week and averaging 1.2 million. The broadcast topped ABC by +48,000 viewers (+4%) and CBS by +401,000 viewers (+52%). 

8.1 million total viewers tuned in to Nightly News for the week of August 27, growing week-over-week and leading CBS Evening News by 2.3 million total viewers (+40%). 

For the week of August 27, “Nightly News” rated for three nights (Aug. 27, Aug. 28, and Aug. 29) due to NFL pre-season football and the Labor Day holiday. 

Follow Nightly News on Twitter and on Facebook for the latest.
# # #
Weekly Highlights:
  • Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +156,000 viewers (+9%) and CBS by +697,000 (+62%).
  • Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +48,000 (+4%) and CBS by +401,000 (+52%).
  • Nightly News averaged 8.1 million total viewers, beating CBS by +2.3 million (+40%).
  • Nightly News is up week-over-week and outpaced the competition in weekly growth.
Season Highlights:
  • Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
  • Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of August 27 – August 31, 2018:
Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 8.0511.511.8200.911.175
CBS 5.7760.931.1230.600.774
ABC 8.2321.381.6640.871.127
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.

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