HASBRO AND HBO® JOIN FORCES TO INTRODUCE AN ALL NEW EDITION OF MONOPOLY: GAME OF THRONES
HASBRO AND HBO® JOIN FORCES TO INTRODUCE AN
ALL NEW EDITION OF MONOPOLY: GAME OF THRONES
New edition integrates elements of the hit series into gameplay
using tokens and properties inspired by the show, coming to retailers January 2019
PAWTUCKET, R.I. (November 19, 2018) – Today, Hasbro, Inc. (NASDAQ: HAS) and HBO join forces to announce the launch of an all new edition of MONOPOLY: GAME OF THRONES game. Inspired by the network’s hit series GAME OF THRONES, MONOPOLY: GAME OF THRONES is being rereleased with brand-new features including customized tokens, iconic properties and graphics infused within the game board.
The MONOPOLY GAME OF THRONES Edition game will also now feature an Iron Throne card holder that plays the iconic theme song throughout gameplay. This is the first time ever that a music component has been incorporated into a Monopoly Board.
MONOPOLY and GAME OF THRONES fans can set sail to Westeros, with game tokens inspired by the honorary sigils of the Great Houses. Players will travel around the board to buy, sell, and trade iconic locations from the Seven Kingdoms, building castles and holdfasts in their pursuit to rule the Iron Throne.
“HBO has an incredibly robust and passionate fan base for the GAME OF THRONES series, and we’re excited to offer yet another way for these fans to connect with the brand,” said Jonathan Berkowitz, President, Hasbro Brands. “The board, the tokens, the money, and even the game pieces are derived directly from the show, ensuring GAME OF THRONES fans can be transported into the world of Westeros through an engaging and authentic MONOPOLY experience.”
The MONOPOLY: GAME OF THRONES Edition game, designed for fans ages 18 and up, will be available for pre-order today at Walmart, GameStop, and Amazon, for a suggested retail price of $29.99. The game will be available at all major retailers nationwide beginning in January, 2019. Click here to preorder the set on shop.hbo.com
MONOPOLY is the world’s favorite family game brand and is enjoyed by more than 1 billion players in 114 countries across the globe. Fans can engage with the MONOPOLY brand across many platforms and formats including live events, fashion licensing, digital gaming, casino gambling, and more. Stay updated on the latest MONOPOLY brand news at Monopoly.com, Facebook.com/Monopoly, @HasbroNews on Twitter, and @Hasbro on Instagram. For more information on MONOPOLY: GAME OF THRONES Edition game, visit HasbroGaming.com.
About HBOLicensing & Retail
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO's global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com and in Europe at www.hboshopeu.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.
About Hasbro Hasbro(NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).