CROWN MEDIA FAMILY NETWORKS TO LAUNCH STANDALONE SVOD STREAMING SERVICE, HALLMARK MOVIES NOW
Platform Available October 3, by Subscription on iOS, Android, Roku and Amazon Fire Devices
Beverly Hills, CA – July 27, 2017 – Crown Media Family Networks, cable’s leading provider of family entertainment, announced the launch of Hallmark Movies Now, the company’s first subscription streaming service. Launching October 3, the SVOD service – a wholly distinct offering from Hallmark Channel and Hallmark Movies & Mysteries – will be available on iOS, Android, Roku and Amazon Fire, among other devices. In addition, Crown Media’s MVPD partners will have the opportunity to offer Hallmark Movies Now as a supplementary subscription service to their customers. The announcement was made today as part of Crown Media Family Networks’ biannual TV Critics Association Press Tour. For $5.99 a month or $59.99 a year, subscribers to the service will have access to between 800 and 1,000 hours of family friendly content not available on Crown Media’s linear channels, with newly refreshed offerings every week. “As we continue to see demand for our unique brand of family-friendly programming grow on our linear channels, the launch of Hallmark Movies Now is the natural next step in our distribution strategy,” said Erin McIlvain, Executive Vice President, Distribution & Content Strategy. “Over the last 15 years we have collected a considerable library of content and this new service will allow subscribers to stream and enjoy a differentiated lineup of programming – whenever they want and wherever they are.”
ABOUT CROWN MEDIA FAMILY NETWORKS Crown Media Family Networks is the umbrella unit subsidiary of Hallmark Cards, Inc., housing cable’s leading family friendly networks, Hallmark Channel and Hallmark Movies & Mysteries, as well as their corresponding digital extensions HallmarkChannel.com and HallmarkMoviesandMysteries.com. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 88 million subscribers and Hallmark Movies & Mysteries in 67 million homes in the United States. Hallmark Channel features an ambitious slate of new, original content, including movies; scripted series, such as “When Calls the Heart,” and “Good Witch” and “Chesapeake Shores”; annual specials including “Hero Dog Awards” and “Kitten Bowl”; world premieres of Hallmark Hall of Fame presentations, and a daily, two-hour lifestyle show, “Home & Family.” Hallmark Channel is also home to the popular annual holiday franchise “Countdown to Christmas,” featuring a lineup of 24/7 holiday programming. Rounding out the network’s lineup are television’s most beloved comedy and drama series, including “The Golden Girls,” “The Middle,” “Frasier,” “Last Man Standing” and “Home Improvement.” Hallmark Movies & Mysteries is a separate 24-hour, digital cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, “Most Wonderful Movies of Christmas,” as well as presentations from the multi-award-winning Hallmark Hall of Fame library.