Thursday, September 21, 2017

COMEDY CENTRAL® LAUNCHES GLOBAL PODCAST NETWORK FEATURING BRAND EXTENSIONS OF COMEDY CENTRAL’S HIT FRANCHISES AND NEW ORIGINAL CONTENT

COMEDY CENTRAL® LAUNCHES GLOBAL PODCAST NETWORK FEATURING BRAND EXTENSIONS OF COMEDY CENTRAL’S HIT FRANCHISES AND NEW ORIGINAL CONTENT

THE JIM JEFFERIES SHOW TO BE THE INAUGURAL PODCAST DEBUTING ON WEDNESDAY, SEPTEMBER 20 AVAILABLE FOR STREAMING AND DOWNLOAD ACROSS ALL MAJOR PLATFORMS

  • Additional Franchises to Roll Out Include The Daily Show with Trevor Noah, Comedy Central Roast, CC: Stand-Up and Additional Original Series to be Announced  
NEW YORK, September 20, 2017 – Comedy Central, the #1 brand in comedy, continues to expand its brand and deepen its engagement with fans with the launch of its latest venture – a global podcast network. Comedy Central’s late night hit The Jim Jefferies Show will debut The Jim Jefferies Show Podcast today, Wednesday, September 20 and it will be available for download and streaming worldwide across Apple Podcasts, Google Play, Spotify, Stitcher, and other digital platforms. Additional franchises rolling out including the Emmy® Award-winning The Daily Show with Trevor Noah, the Emmy® Award-nominated Comedy Central Roast franchise, CC: Stand-Up, and additional original series to be announced. Comedy Central has partnered with podcast industry leader Midroll Media – home of the top comedy podcasts on the Earwolf network –  to advise on the creation of its new podcast network and also to represent its shows for advertising sales.

The launch of the global podcast network further solidifies Comedy Central’s standing as the leading comedy brand in digital where it boasts over 168 million fans for its collective franchises across digital and social platforms, with fans engaging over 7 million times per month

“Podcasting is the next step in the evolution of Comedy Central content, an extremely versatile, and exciting medium that furthers our 360 strategy to allow our talent to express their vision and connect directly with fans across multiple platforms,” said Steve Raizes, SVP, Comedy Central Consumer Products, Experiential and Audio. “We’re huge fans of podcasting and truly excited to create content based on our signature properties as well as entirely new concepts.”

Comedy Central’s podcast network programming slate will feature brand extensions of its hit franchises as well as new original content:
  • The Jim Jefferies Show – Fans of Comedy Central’s hit late night series The Jim Jefferies Show will be treated to exclusive weekly post-show discussions with Jim and his guests and/or writers. From a deeper dive into to show topics to jokes that didn’t make the cut to far-ranging conversations beyond the show, listeners will get an extraordinary glimpse into Jim’s mind. The Jim Jefferies Show podcast premieres on Wednesday, September 20.
  • The Daily Show with Trevor Noah: Ears Edition – This daily podcast will feature a highlight segment from the prior night of the Emmy® Award-winning The Daily Show with Trevor Noah as well as the extended interview. The show premiere date is TBD.
  • The Daily Show Original Mini-Series (title TBD)This limited mini-series is a comedic, in-depth look at a particular topic from The Daily Show with Trevor Noah team, anchored by their signature brand of insight, depth and wit. The show premiere date is TBD.
  • History of the Roast – Based on Comedy Central’s Emmy® Award-nominated Roast franchise, this podcast mini-series will examine a specific Roast each episode. We will take fans behind-the-scenes with exclusive backstory including audio clips and potential interviews with talent, writers and producers. The show premiere date is TBD.
  • Up Next – Based on Comedy Central’s Up Next stand-up discovery franchise, this podcast will highlight rising Comedy Central talent with potential live recordings from NY and LA showcases. The show premiere date is TBD.
Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom’s media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

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