TV One’s New Public Service Announcement Spotlights Domestic Violence Awareness and Prevention When Original Film BOBBI KRISTINA Premieres on Sunday, October 8
Network leverages film debut to create open dialogue about domestic violence and self-esteem for young women through partnerships with youth organization Saving Our Daughters and the National Domestic Violence Hotline
Bobbi Kristina Domestic Violence PSA:
Bobbi Kristina cast members Vivica A. Fox, Joy Rovaris and Demetria McKinney (back row) meet with youth from Saving Our Daughters in New York.
SILVER SPRING, MD – When TV One’s new biopic, Bobbi Kristina, premieres on Sunday, October 8 at 7 p.m. ET, film star Demetria McKinney wants young women to pay attention during the commercial break just as much as her uncanny portrayal of the legendary Whitney Houston in the movie. That’s where she will address one of the most important messages of the film, domestic violence awareness, through a new TV One public service announcement developed in partnership with the National Domestic Violence Hotline.
“Everyone deserves a loving relationship, but no one deserves to be abused emotionally or physically,” says McKinney in the PSA.
Bobbi Kristina is a made-for-TV biopic inspired by the life of Whitney Houston and Bobby Brown's only child, Bobbi Kristina Brown, who grew up in the shadow of her superstar parents' spotlight. This film explores the sometimes volatile relationship that she experienced with then-boyfriend Nick Gordon. Gordon was found legally responsible for Bobbi Kristina’s death in 2016.
In an effort to reinforce the film’s underlying message that real love doesn’t hurt, TV One, in partnership with the National Domestic Violence Hotline, will air a public service announcement during the film’s presentation. Still a prevalent issue facing Americans of every background, one in 4 women and 1 in 7 men over the age of 18 have been victims of physical violence by an intimate partner, according to the National Domestic Violence Hotline.
“Domestic violence happens far too often in our communities, and The Hotline is pleased to see TV One and everyone involved with the Bobbi Kristina biopic leveraging their platforms to talk about this critical social issue,” said Cameka Crawford, chief communications officer at the National Domestic Violence Hotline. “We can only prevent and end domestic violence by shifting the narrative to say that abuse of any kind is not okay and creating a culture where victims and survivors know that they are not alone.”
Additionally, TV One partnered with Saving Our Daughters, an organization whose mission is to empower teenage girls from multicultural backgrounds through theater, music, film and television, to help overcome many obstacles such as bullying (cyber, gossip, face-to-face), dating abuse, domestic violence and other esteem slayers.
On Saturday September 30, Bobbi Kristina cast members Vivica A. Fox, Joy Rovaris and McKinney met with young ladies from the Covenant House of New York during the annual Circle of Sisters event held in New York City. The film stars took time to discuss very important issues that have impacted the young ladies, such as homelessness, self-esteem, positive thinking and staying focused.
"At Covenant House New York, we work every day to support youth who are trying to navigate a world that has not always been kind to them. The opportunity for our girls to be in a sacred space with Bobbi Kristina’s Vivica A. Fox, Demetria McKinney, and Joy Rovaris where they could be nurtured and celebrated with genuine kindness, was indeed invaluable,” says Shakeema North, director of Youth Development, Covenant House New York. “By answering our girls’ questions and giving them tools for overcoming life's challenges, it really brought a sense joy to the hearts of our young ladies. It let them know that there are people out there that still care and want the best for them. I can still see the smiles on their faces.”
Bobbi Kristina premieres Sunday, October 8 at 7 p.m. ET on TV One.
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Bobbi Kristina Cast Meets with Saving Our Daughters
ABOUT THE NATIONAL DOMESTIC VIOLENCE HOTLINE:
The National Domestic Violence Hotline is a non-profit organization established in 1996 as a component of the Violence Against Women Act (VAWA). Operating around the clock, confidential and free of cost, The Hotline provides victims and survivors with life-saving tools and immediate support. Callers to the hotline 1-800-799-SAFE (7233) can expect highly trained advocates to offer compassionate support, crisis intervention information and referral services in more than 200 languages. Visitors to TheHotline.org can chat live with advocates and they can find information about domestic violence, safety planning, local resources, and ways to support the organization.
The Hotline relies on the generous support of individuals, private gifts from corporations and foundations and federal grants. It is funded in part by Grant Number 90EV0407/03 from the U.S. Department of Health and Human Services (HHS)/ Family Violence Prevention and Services Program, a division of the Family and Youth Services Bureau in the Administration for Children and Families. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Administration for Children and Families or the U.S. Department of HHS.
ABOUT SAVING OUR DAUGHTERS:
Saving Our Daughters (SOD), a 501c-3 organization, creates the tools to get teen girls discussing key issues and fired up to take the power away from bullying (cyber, gossip, face-to-face), date abuse, hate crimes, school violence, violence against women, and other esteem slayers. SOD has had the honor of collaborating with key talent in film, television, and music with its celebrity-inspired book series as well as decades of experiential learning programs. With a powerful network of community partners, SOD delivers a revolutionary level of awareness and action to determinedly instigate fiercely confident living.
ABOUT TV ONE:
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, The Manns and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire, and NewsOne Now, the only live daily news program dedicated to black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.
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