NBC RATINGS RESULTS FOR THE PRIMETIME WEEK OF APRIL 9-15
Monday’s “Voice” Ties for #5 in 18-49 and Ranks #7 in Total Viewers
Season to Date, NBC Rules the Adult 18-49 Race by a +44% Margin, the Biggest Advantage for Any Network at This Point in the Season in the 30-Year History of Nielsen’s Current People Meter Sample
NBC Ranks #1 for the Season in Every Key Measure, Including Total Viewers, for the First Time Since 2001-02
On Monday, “The Voice” Is the #1 Show of the Night in 18-49 and Total Viewers, “Good Girls” Ties as the #1 Scripted Show in 18-49, NBC Wins the Night
“Chicago Med” Wins at 10 p.m. Tuesday in 18-49, "Rise" Grows in Total Viewers for a 2nd Straight Week Despite This Week’s Encore Lead-In
Wednesday’s "Chicago P.D." Sweeps the 10 p.m. Hour Among the ABC-CBS-NBC Dramas in Every Key Measure
L+3: “Chicago P.D.” Locks Up the Biggest L+3 Lift Wednesday Night in Total Viewers, The Prior Sunday’s “Timeless” Captures That Night’s Biggest L+3 Lift on the Big 4 in 18-49 Percentage
UNIVERSAL CITY, Calif. — April 17, 2018 — NBC has averaged a 0.9 rating in adults 18-49 and 4.7 million viewers overall for the primetime ratings week of April 9-15, according to “live plus same day” figures from Nielsen Media Research.
Pacing NBC’s week was the Monday edition of “The Voice,” which tied for #5 among primetime programs on the Big 4 networks in adults 18-49 and ranked #7 in total viewers. A Tuesday encore recap “Voice” tied for #14 in 18-49 and ranked #11 in total viewers.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 CBS of +0.7 of a rating point or +44% (2.3 vs. 1.6). The +44% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen’s current people-meter sample.
Season to date, NBC is also running #1 among ABC, CBS, NBC and Fox in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.5 million total viewers of CBS excluding sports, best since the gap was 760,000 in 2002-03).
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, adults 18-34, women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 29 Averages
Adult 18-49 Rating, “live plus same day,” April 9-15
CBS…1.1
ABC…1.0
NBC…0.9
Fox…0.8
CW…0.3
Total Viewers
CBS…7.2 million
ABC…4.9 million
NBC…4.7 million
Fox…2.6 million
CW…1.1 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.3
CBS…1.6
Fox…1.5
ABC…1.5
CW…0.6
Total Viewers
NBC…9.4 million
CBS…9.0 million
ABC…6.1 million
Fox…5.1 million
CW…1.7 million
NBC highlights for the week of April 9-15:
Monday
NBC won Monday night in total viewers among the Big 4 networks for a ninth consecutive week and for an eighth time in nine weeks in 18-49.
“The Voice” (1.9/7 in 18-49, 9.9 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night in 18-49 and total viewers, maintaining 100% week to week in 18-49 (1.9 vs. 1.9) and 98% in total viewers (9.9 million vs. 10.0 million). “The Voice” grew versus the comparable telecast of the prior cycle in total viewers (9.9 million vs. 9.6 million on Nov. 6, 2017) and rated within 0.1 of a point in 18-49 (1.9 vs. 2.0).
“Live Plus Three Day” Ratings: “Voice” increased by +21% in 18-49 (from a 1.87 rating to a 2.26) and +1.5 million viewers overall (9.9 million to 11.4 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.18 to a 2.73) and +2.0 million viewers overall (10.5 million to 12.5 million). When projected 35-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 3.38.
Upscale: “The Voice” is delivering a solid upscale audience, generating a 108 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
“Good Girls” (1.0/4 in 18-49, 4.3 million viewers overall from 10:01-11 p.m. ET) tied as the #1 scripted show of the night in 18-49, while matching a five-week high in 18-49 (equaling its best rating since March 5) and scoring a four week high in total viewers (best since March 12). “Good Girls” won the 10 p.m. hour among the ABC, CBS and NBC dramas in adults 18-49 and was #1 or tied for #1 among those show in every other key demographic. Week to week, “Good Girls” grew +11% in 18-49 (1.0 vs. 0.9) and +6% in total viewers (4.3 million vs. 4.0 million). L+3:“Good Girls” grew by +36% in 18-49 (0.97 to 1.32) and +1.1 million viewers overall (4.3 million to 5.4 million) going from L+SD to L+3 Nielsens. L+7: “Good Girls” has increased by +44% in 18-49 rating going from L+SD to L+7 (from a 1.14 to a 1.64) and +1.7 million viewers overall (4.8 million to 6.5 million).
Tuesday
An encore recap “Road to the Live Shows” edition of “The Voice” (1.3/5 in 18-49, 7.8 million viewers overall from 8-9:01 p.m. ET) grew +30% versus the most comparable Tuesday encore during the prior cycle in 18-49 (1.3 vs. 1.0 on Oct. 31, 2018) and +25% in total viewers (7.818 million vs. 6.233 million). The recap was the night’s #2 show in total viewers.
“Rise” (0.8/3 in 18-49, 4.4 million viewers overall from 9:01-10 p.m. ET), despite this week’s lead-in from an encore recap “Voice,” was up for a second straight week in total viewers and maintained 100% in 18-49 for a second week in a row (0.8 vs. 0.8). L+3: “Rise” increased by +37% in 18-49 (0.78 to 1.07) and +1.1 million viewers overall (4.4 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: “Rise” has grown by +53% in 18-49 rating (from a 1.03 to a 1.58) and +2.1 million viewers overall (5.1 million to 7.2 million) going from L+SD to L+7.
Upscale: “Rise” is generating a strong upscale audience, indexing at a 123 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Rise” is indexing at a 137 and ranks #13 among primetime series on the Big 4 networks.
“Chicago Med” (1.1/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) won the time period in adults 18-49 and ranked #1 or tied for #1 among ABC, CBS and NBC in all other key demographics, to remain undefeated in the timeslot when in original this season versus regular ABC and CBS competition in adults 18-49, finishing #1 or tied for #1 versus that competition with 15 of 15 first-run telecasts (L+SD). “Med” retained 100% week to week in 18-49 (1.1 vs. 1.1) and grew +5% in total viewers (6.5 million vs. 6.2 million), to hit a three-week high in viewers (best since March 20, 6.8 million). L+3: “Med” grew by +59% in 18-49 (1.14 to 1.81) and +3.1 million viewers overall (6.5 million to 9.6 million) going from L+SD to L+3 Nielsens. L+7: “Med” is increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 2.22) and +3.9 million viewers overall (6.9 million to 10.8 million). When projected 35-day non-linear viewing is included, the “Med” 18-49 rating increases to a 2.95.
Wednesday
“The Blacklist” (0.8/4 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET) retained 96% week to week in in total viewers (5.1 million vs. 5.4 million). L+3: “Blacklist” increased by +47% in 18-49 (0.82 to 1.29) and more than +2.0 million viewers overall (5.2 million to 7.2 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +73% in 18-49 rating this season going from L+SD to L+7 (0.97 to a 1.68) and +3.1 million viewers overall (5.8 million to 8.9 million). Upscale: “Blacklist” delivers a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Law & Order: Special Victims Unit” (1.1/4 in 18-49, 5.4 million viewers overall from 9-10 p.m. ET) rated #2 in the 9 p.m. hour in total viewers and finished within 0.2 of a rating point of the timeslot lead in 18-49 (1.1 vs. 1.3 for Fox’s “Star”). L+3: “SVU” grew +57% in 18-49 (1.08 to 1.70) and +2.0 million viewers overall (5.4 million to 7.4 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +73% this season in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 2.23) and +2.9 million viewers overall (6.0 million to 8.9 million). When projected 35-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 3.44.
“Chicago P.D.” (1.1/5 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, “P.D.” has now won the slot or tied for #1 versus regular ABC and CBS competition with its last 35 straight original telecasts in adults 18-49 (L+SD), extending back to October 2016. L+3: “P.D.” grew by +66% in 18-49 (1.10 to 1.83) and +3.1 million viewers overall (5.9 million to 9.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago P.D.” is increasing by +88% in 18-49 rating this season going from L+SD to L+7 (from a 1.21 to a 2.27) and more than +4.1 million viewers overall (6.4 million to 10.6 million). With the addition of projected 35-day non-linear ratings, the “P.D.” figure grows to a 2.98.
Thursday
“Superstore” (0.9/4 in 18-49, 3.1 million viewers overall from 8-8:31 p.m. ET) grew +0.1 of a point or +13% week to week in 18-49 (0.9 vs. 0.8) and is up in total viewers (3.171 million vs. 3.170 million) to a three-week high (best since March 22, 1.1). L+3: “Superstore” increased by +45% in 18-49 (0.87 to 1.26) and +874,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +53% in 18-49 rating going from L+SD to L+7 (from a 1.08 to a 1.65) and +1.2 million viewers overall (3.9 million to 5.1 million). When projected non-linear 35-day viewing is included, the “Superstore” 18-49 rating increases to a 2.81.Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.
“A.P. Bio” (0.6/3 in 18-49, 2.1 million viewers overall from 8:31-9 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6) and continued to run within 0.1 of a point in 18-49 of the show’s rating for its regular-slot 8:30 premiere six weeks earlier (0.7 on March 1). L+3: “A.P. Bio” grew by +44% in 18-49 going from L+SD to L+7 (0.61 to 0.88) and +650,000 viewers overall (2.1 million to 2.7 million). L+7: “A.P. Bio” is increasing by +46% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.84 to a 1.23) and +950,000 viewers overall (3.1 million to 4.31 million). With the addition of projected 35-day non-linear ratings, the “Good Place” figure grows to a 2.34. Upscale: “A.P. Bio” is generating a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “A.P. Bio” is indexing at a 148 and ranks #2 among primetime series on the Big 4 networks.
An encore telecast of “Will & Grace” averaged a 0.5/2 in 18-49 and 2.2 million viewers overall from 9-9:30 p.m. ET.
“Champions” (0.4/2 in 18-49, 1.7 million viewers overall from 9:30-10 p.m. ET), despite this week’s encore lead-in, finished within 0.1 of the prior week’s 18-49 rating (0.4 vs. 0.5) and maintains 100% in men 18-49 (0.4 vs. 0.4) and men 25-54 (0.5 vs. 0.5). L+3: “Champions” increased by +33% in 18-49 (0.43 to 0.57) and +366,000 viewers overall (1.7 million to 2.0 million) going from L+SD to L+3 Nielsens. L+7: “Champions” has increased by +35% in 18-49 rating going from L+SD to L+7 (0.66 to a 0.89) and +646,000 viewers overall (2.6 million to 3.2 million). Upscale: “Champions” generates a solid upscale audience, indexing at a 118 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Champions” is indexing at a 141 and ranks #6 among primetime series on the Big 4 networks.
“Chicago Fire” (1.0/5 in 18-49, 5.6 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54 and total viewers, while scoring a three-week high in total viewers (best since March 22, 6.9 million) and maintaining a 1.0 in 18-49 for a third straight week. L+3: “Fire” grew by +76% in 18-49 (1.04 to 1.83) and more than +3.4 million viewers overall (5.6 million to 9.1 million) going from L+SD to L+3. L+7: “Chicago Fire” is growing by +93% in 18-49 rating (from a 1.12 to a 2.16) and more than +4.0 million viewers overall (6.1 million to 10.2 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the “Fire” figure increases to a 2.85 in 18-49.
Friday
“Taken” (0.4.2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) grew week to week in total viewers from 3.010 million viewers to 3.013 million and was up +40% versus two weeks ago (2.1 million from 9-10 p.m. on March 30). “Taken” ranked #2 among the Big 4 networks in the timeslot in total viewers. L+3: The previous week’s “Taken” grew by +48% in 18-49 (0.44 to 0.65) and +1.1 million viewers overall (3.0 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: “Taken” is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.44 to a 0.71) and +1.7 million viewers overall (2.7 million to 4.4 million). With the addition of projected 35-day non-linear ratings, the “Taken” figure increases to a 1.11 in 18-49.
“Dateline NBC” (0.6/3 in 18-49, 1.0 in adults 25-54, 4.2 million viewers overall from 9-11 p.m. ET) ranked as the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. L+3: The prior Friday’s “Dateline” increased by +27% in 18-49 (0.70 to 0.89) and +944,000 viewers overall (4.8 million to 5.7 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +36% this season in 18-49 rating (from a 0.84 to a 1.14) and more than +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes
Saturday
NBC Sports’ 8:06-11 p.m. ET coverage of Stanley Cup Playoff hockey, featuring the Toronto Maple Leafs at the Boston Bruins (0.5/3 in 18-49, 1.8 million viewers overall) tied for #1 for the night among the Big 4 networks in adults, men and women 18-34. Versus the comparable year-ago game, the Maple Leafs-Bruins contest was up +6% in total viewers (1.8 million vs. 1.7 million for Predators-Blackhawks on Saturday, April 15, 2017).
Sunday
“Dateline NBC” (0.6/2 in 18-49, 0.9 in 25-54, 4.0 million viewers overall from 7-8 p.m. ET) retained 100% week to week in 18-49 (0.6 vs. 0.6), 100% in 25-54 (0.9 vs. 0.9) and 95% in total viewers (3.991 million vs. 4.218 million). L+7: Last season, Sunday’s “Dateline” increased by +18% in 18-49 rating going from L+SD to L+7 (0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million). Upscale: Sunday’s “Dateline” is indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Little Big Shots” (0.8/3 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) built on its lead-in by +33% in 18-49 and +1.7 million viewers or +42%, despite special competition this week from CBS’ “ACM Awards.” L+7: “Little Big Shots” is increasing by +15% in 18-49 rating going from L+SD to L+7 (from a 1.02 to a 1.17) and +909,000 viewers overall (6.8 million to 7.7 million). Upscale: “LBS” is generating a strong upscale audience, indexing at a 107 among adults 18-49 in $100K+ homes.
“Genius Junior” (0.6/2 in 18-49, 3.8 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in 18-49 (0.7 vs. 0.7) finished within 0.1 of the prior week’s 18-49 rating despite this week’s special competition from CBS’ “ACM Awards.” L+7: “Genius Junior” has grown by +10% this season in 18-49 rating (from a 0.83 to a 0.91) and +455,000 viewers overall (4.6 million to 5.1 million) going from L+SD to L+7. Upscale: “Genius Junior” is delivering a solid upscale audience, indexing at a 110 among adults 18-49 in $100K+ homes.
“Timeless” (0.5/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET) retained virtually 100% week to week in total viewers (2.471 million vs. 2.473 million), despite special competition this week from ABC’s James Comey interview and CBS’ “ACM Awards.” L+3: The prior week’s “Timeless” grew by +69% in 18-49 (0.61 to 1.03) and +1.7 million viewers overall (2.5 million to 4.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night on the Big 4 networks in 18-49 percentage. L+7: “Timeless” is growing by +83% in 18-49 rating going from L+SD to L+7 (from a 0.72 to a 1.32) and +2.3 million viewers overall (2.8 million to 5.1 million). Upscale: “Timeless” is generating a strong upscale audience, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes.
‘TONIGHT SHOW’ TAKES THE WEEK OF APRIL 9-13 IN 18-49
At 12:35 a.m., “Late Night with Seth Meyers” Outrates the Timeslot Competition in Every Key Measure
NEW YORK — April 17, 2018 — “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of April 9-13 in the key late-night demographic of adults 18-49, according to “live plus same day” figures from Nielsen Media Research. Note that “The Late Show with Stephen Colbert” excluded its delayed Friday telecast and “Jimmy Kimmel Live” aired a Friday encore.
For the week, “Tonight” won the 11:35 p.m. hour with a 0.53 rating in 18-49 versus a 0.47 for Colbert and a 0.42 for Kimmel.
“Tonight” also led the timeslot competition in adults 25-54, adults 18-34 and all key adult-female demographics.
At 12:35 a.m. ET, “Late Night with Seth Meyers” outrated CBS’ “The Late Late Show with James Corden” in every key category – adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. “Late Night” also finished #1 versus ABC’s Nightline” in the two shows’ head-to-head half-hour of 12:30 to 1 a.m. ET in all key measures.
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of April 9-13. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to in-home viewing figures from Nielsen Media Research for the week of April 9-13. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 3 share
CBS “Late Show,” 0.47/3 *
ABC “Kimmel,” 0.42/3 *
NBC “Tonight” 0.53 rating, 3 share
CBS “Late Show,” 0.47/3 *
ABC “Kimmel,” 0.42/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.28/2
ABC “Nightline,” 0.28/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3 *
CBS “Late Late Show,” 0.25/2 *
NBC “Late Night,” 0.31/3 *
CBS “Late Late Show,” 0.25/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.20/2 *
NBC “Last Call,” 0.20/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.242 million viewers
CBS “Late Show,” 3.201 million viewers *
ABC “Kimmel,” 1.995 million viewers *
NBC “Tonight,” 2.242 million viewers
CBS “Late Show,” 3.201 million viewers *
ABC “Kimmel,” 1.995 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.281 million viewers
ABC “Nightline,” 1.281 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.295 million viewers *
CBS “The Late Late Show,” 1.244 million viewers *
NBC “Late Night,” 1.295 million viewers *
CBS “The Late Late Show,” 1.244 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.761 million viewers *
NBC “Last Call,” 0.761 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores. Friday’s “Late Show” was delayed by news coverage and was also excluded.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.68 rating, 4 share
CBS “Late Show,” 0.61/4
ABC “Kimmel,” 0.48/3
NBC “Tonight” 0.68 rating, 4 share
CBS “Late Show,” 0.61/4
ABC “Kimmel,” 0.48/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.30/2
ABC “Nightline,” 0.30/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.39/3
CBS “The Late Late Show,” 0.28/2
NBC “Late Night,” 0.39/3
CBS “The Late Late Show,” 0.28/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.23/2
NBC “Last Call,” 0.23/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.748 million viewers
CBS “Late Show,” 3.926 million viewers
ABC “Kimmel,” 2.300 million viewers
NBC “Tonight,” 2.748 million viewers
CBS “Late Show,” 3.926 million viewers
ABC “Kimmel,” 2.300 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.410 million viewers
ABC “Nightline,” 1.410 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.575 million viewers
CBS “The Late Late Show,” 1.405 million viewers
NBC “Late Night,” 1.575 million viewers
CBS “The Late Late Show,” 1.405 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.833 million viewers
NBC “Last Call,” 0.833 million viewers
SELECTED CABLE RESULTS, WEEK OF APRIL 9-13
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.23
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.11
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.11
TBS, 11 p.m.-midnight, “Conan,” 0.16
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.57
Adult Swim, 12:30-1:30 a.m. ET, 0.48
Adult Swim, 12:30-1:30 a.m. ET, 0.48
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.853 million
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.330 million
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.330 million
TBS, 11 p.m.-midnight, “Conan,” 0.372 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.148 million
Adult Swim, 12:30-1:30 a.m. ET, 0.935
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.148 million
Adult Swim, 12:30-1:30 a.m. ET, 0.935
‘TODAY’ WINS AGAIN
TODAY #1 in Key A25-54 Demo for 120 Straight Weeks, Best Streak in Nearly Six Years
TODAY Tops GMA for 140 Consecutive Weeks in A18-49
TODAY Posts Biggest Week-Over-Week Growth in A25-54 and A18-49
NEW YORK – April 17, 2018 – NBC News’ TODAY was the number-one morning show last week in the key A25-54 demo for 120 consecutive weeks, its best streak in nearly six years. TODAY saw the biggest A25-54 viewership increase vs the prior week, while posting wider demo advantages over GMA and CBS. TODAY also topped ABC’s Good Morning America in A18-49 for 140 straight weeks. Week-over-week, TODAY posted its biggest audience gain in A18-49 and more than doubled its advantage over GMA. Additionally, TODAY posted its best A25-54 and A18-49 delivery in three weeks and showed the biggest week-over-week growth in the same two categories.
For the week of April 9, TODAY was rated for four days (April 9, April 10, April 12, and April 13) due to special coverage of House Speaker Paul Ryan’s resignation announcement.
TODAY HIGHLIGHTS:
WEEK OF APRIL 2-8, 2018
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.83 | 12 | 3,964 | 0.81 | 1,046 | 1.17 | 1,415 |
| CBS THIS MORNING | 2.42 | 10 | 3,317 | 0.51 | 653 | 0.73 | 884 |
| GOOD MORNING AMERICA | 3.06 | 13 | 4,185 | 0.74 | 949 | 1.10 | 1,322 |
TODAY averaged 1.415 million A25-54 viewers, leading GMA by +93,000 (+7%) and CBS This Morning by +531,000 (+60%)
- TODAY has now ranked #1 among A25-54 viewers for 120 consecutive weeks (best streak in almost six years) and 136 of the last 137 weeks
- TODAY delivered a 1.17 A25-54 rating, +0.07 points ahead of GMA and +0.44 points more than CBS
- This was TODAY’s best A25-54 delivery in three weeks
- TODAY saw the biggest A25-54 viewership increase versus prior week (+54,000, or +4%) while posting wider demo advantages over GMA (by 33%) and CBS (by 10%)
TODAY averaged 1.046 million A18-49 viewers, +97,000 (+10%) more than GMA and +393,000 (+60%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 140 consecutive weekly wins and has finished #1 in 146 of the last 148 weeks and 157 of the last 161 weeks
- TODAY’s 0.81 A18-49 rating led GMA by +0.07 points and CBS by +0.30 points
- TODAY had its best A18-49 delivery in three weeks.
- Week-over-week, TODAY posted the biggest A18-49 audience gain (+63,000, or +6%), more than doubled its advantage over GMA (+97,000 vs. +37,000 prior week), and improved its lead over CBS by 13%
TODAY averaged 3.964 million total viewers, leading CBS This Morning by +647,000 (+20%)
- TODAY’s total viewer average was up for the second straight week, posting its best delivery since the week of 3/19/2018
- TODAY’s total viewer lead over CBS also hit a three-week high -- 5% better than prior week, 32% higher than the same week last season
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +172,000 and CBS by +591,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +179,000 and CBS by +450,000
TODAY Leads CBS by +746,000 total viewers
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 AGAIN
#1 in Key Demo 138 of Last 141 Weeks
#1 Most-Watched Among A18-49 Viewers for 94 of Last 95 Weeks
#1 Most-Watched Season-to-Date in the Key Demo
APRIL 17, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of April 9, according to Nielsen Media Research data.
The broadcast continues its dominance in the key demo, averaging 1.7 million A25-54 viewers and beating “ABC World News Tonight” by +42,000 viewers (+3%) and “CBS Evening News” by +468,000 viewers (+38%). “Nightly News” has won the demo 138 out of the last 141 weeks. “Nightly News” doubled its week-over-week demo lead over ABC.
Last week, Holt spoke with former Attorney General Loretta Lynch in a wide-ranging, exclusive interview about her airplane meeting with President Bill Clinton during the 2016 campaign and her relationship with former FBI Director James Comey. Holt also exclusively interviewed Meek Mill, speaking to him by phone while the rapper serves a prison sentence in Philadelphia.
For 94 of the past 95 weeks, “Nightly News” is the most-watched broadcast among A18-49 viewers and, for the week of April 9, averaged 1.2 million, topping ABC by +9,000 viewers (+1%) and CBS by +288,000 viewers (+33%).
7.8 million total viewers tuned in to “Nightly News” for the week of April 9 besting “CBS Evening News” by 1.8 million total viewers (+31%). The broadcast grew its total viewer audience year-over-year.
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
# # #
Weekly Highlights:
- “Nightly News” averaged 1.7 million A25-54 viewers, outperforming ABC by +42,000 viewers (+3%) and CBS by +468,000 (+38%).
- “Nightly News” has ranked #1 in A25-54 for 138 of the past 141 weeks.
- “Nightly News” averaged 1.2 million A18-49 viewers, topping ABC by +9,000 (+1%) and CBS by +288,000 (+33%).
- Among A18-49 viewers, Nightly News has won 94 of the last 95 weeks.
- “Nightly News” averaged 7.8 million total viewers, beating CBS by +1.8 million (+31%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of April 9 – April 13, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.754 | 1.41 | 1.707 | 0.89 | 1.151 |
| CBS | 5.922 | 1.03 | 1.239 | 0.67 | 0.863 |
| ABC | 8.192 | 1.38 | 1.665 | 0.89 | 1.142 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC RATINGS RESULTS FOR THE PRIMETIME WEEK OF APRIL 2-8
NBC Ranks #2 for the Week in Total Viewers, as Monday & Tuesday Editions of “The Voice” Generate Top 10 Ratings in 18-49 and Total Viewers
Season to Date, NBC Rules the Adult 18-49 Race by a +50% Margin, the Biggest Advantage for Any Network at This Point in the Season in the 30-Year History of Nielsen’s Current People Meter Sample
NBC Ranks #1 for the Season in Every Key Measure, Including Total Viewers, for the First Time Since 2001-02
On Monday, NBC Is the #1 Non-Sports Network, "The Voice" Increases Its Margin Vs. “American Idol,” “Good Girls” Ties the Debut of “The Crossing”
Tuesday’s “Voice,” “Rise” & "Chicago Med” Grow Week to Week in Total Viewers, Med" Ranks #1 at 10 in 18-49
L+3: “Chicago Med” Delivers the Biggest L+3 Lift of the Big 4 in 18-49 Percentage
All Five Thursday Regulars Maintain 100% Week to Week in 18-49, "Chicago Fire" Grabs the 10 p.m. Win in 18-49 and Total Viewers
L+3: “Will & Grace” Ties for the #1 L+3 Lift of the Night in 18-49 Percentage
Friday’s "Dateline" Grows +43% to Its Most-Watched Telecast Since December, "Taken" Jumps +40% in Total Viewers; Sunday’s “Little Big Shots” & “Genius Junior” Also Increase Their Audiences
UNIVERSAL CITY, Calif. — April 10, 2018 — NBC has finished #2 for the primetime ratings week of April 2-8 in total viewers, led by top-10 rankings for the Monday and Tuesday editions of “The Voice,” according to “live plus same day” figures from Nielsen Media Research.
In adult 18-49 ratings for the week, Monday’s “Voice” tied for #4 among primetime programs on the Big 4 networks and Tuesday’s telecast tied for #6. In total viewers, Monday’s “Voice” ranked #7 and Tuesday’s edition finished #8.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 Fox and CBS of +0.8 of a rating point or +50% (2.4 vs. 1.6). The +50% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen’s current people-meter sample.
Season to date, NBC is also running #1 among ABC, CBS, NBC and Fox in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.5 million total viewers of CBS excluding sports, best since the gap was 782,000 in 2002-03).
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 (tie), men 18-49 (tie), women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 28 Averages
Adult 18-49 Rating, “live plus same day,” April 2-8
ABC…1.1
CBS…1.0
NBC…0.9
Fox…0.7
CW…0.3
Total Viewers
CBS…7.3 million
NBC…4.8 million
ABC…4.8 million
Fox…2.3 million
CW…0.9 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.4
CBS…1.6
Fox…1.5
ABC…1.5
CW…0.6
Total Viewers
NBC…9.5 million
CBS…9.0 million
ABC…6.0 million
Fox…5.2 million
CW…1.7 million
NBC highlights for the week of April 2-8:
Monday
NBC won Monday night in total viewers among the Big 4 networks for an eighth consecutive week and for a seventh time in eight weeks in 18-49.
“The Voice” (1.9/7 in 18-49, 10.0 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 entertainment show of the night in 18-49, total viewers and all other key measures, while also increasing its margins week to week versus “American Idol” to +36% in 18-49 (1.9 vs. 1.4), up from the prior week’s +18%, and by more than +2.8 million persons or +40% in total viewers (10.0 million vs. 7.2 million), up from the previous week’s +2.7 million or +35%. “The Voice” maintained 100% versus the comparable telecast of the prior cycle in 18-49 (1.9 vs. 1.9 on Oct. 30, 2017) and grew +4% in total viewers (10.0 million vs. 9.681 million).
“Live Plus Three Day” Ratings: “Voice” increased by +23% in 18-49 (from a 1.88 rating to a 2.31) and more than +1.5 million viewers overall (10.0 million to 11.6 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.19 to a 2.74) and +2.0 million viewers overall (10.5 million to 12.5 million). When projected 35-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 3.29.
Upscale: “The Voice” is delivering a solid upscale audience, generating a 108 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
“Good Girls” (0.9/3 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET) tied ABC’s series premiere of “The Crossing” as the hour’s #1 broadcast program in adults 18-49 and adults 25-54. “Good Girls” retained 100% week to week in 18-49 (0.9 vs. 0.9) and is virtually 100% in total viewers (4.036 million vs. 4.039 million). L+3:“Good Girls” grew by +40% in 18-49 (0.88 to 1.23) and +1.2 million viewers overall (4.0 million to 5.2 million) going from L+SD to L+3 Nielsens. L+7: “Good Girls” has increased by +44% in 18-49 rating going from L+SD to L+7 (from a 1.19 to a 1.71) and +1.8 million viewers overall (4.9 million to 6.7 million).
Tuesday
“The Voice” (1.8/7 in 18-49, 9.5 million viewers overall from 8-9:01 p.m. ET) increased week to week by +6% in 18-49 (1.8 vs. 1.7) and +5% in total viewers (9.4 million vs. 9.0 million) and virtually matched the same episode during the prior cycle in 18-49 (1.8 vs. 1.9 on Nov. 7, 2018) and total viewers (9.4 million vs. 9.5 million). L+3: “Voice” grew by +19% in 18-49 (1.81 to 216) and +1.4 million viewers overall (9.5 million to 10.9 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +24% in 18-49 rating going from L+SD to L+7 (from a 2.08 to a 2.58) and +1.8 million viewers overall (10.4 million to 12.2 million). With the addition of projected 35-day non-linear ratings, the Tuesday “Voice” 18-49 figure grows to a 3.19. Upscale: Tuesday’s “Voice” is generating a solid upscale audience this season, indexing at a 109 among adults 18-49 in $100K+ homes.
“Rise” (0.8/3 in 18-49, 4.4 million viewers overall from 9:01-10 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and grew +2% in total viewers (4.4 million vs. 4.3 million). L+3: “Rise” increased by +36% in 18-49 (0.83 to 1.13) and +1.1 million viewers overall (4.4 million to 5.5 million) going from L+SD to L+3 Nielsens. L+7: “Rise” has grown by +52% in 18-49 rating (from a 1.16 to a 1.76) and +2.3 million viewers overall (5.4 million to 7.7 million) going from L+SD to L+7. Upscale: “Rise” is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Rise” is indexing at a 139 and ranks #8 among primetime series on the Big 4 networks.
“Chicago Med” (1.1/5 in 18-49, 6.2 million viewers overall from 10:01-11 p.m. ET) won the time period in adults 18-49 and ranks #1 to remain undefeated in the slot when in original this season versus regular ABC and CBS competition in adults 18-49, finishing #1 or tied for #1 versus that competition with 14 of 14 first-run telecasts. “Med” grew +10% week to week in 18-49 (1.1 vs. 1.0) and +7% in total viewers (6.2 million vs. 5.8 million). L+3: “Med” grew by +63% in 18-49 (1.11 to 1.81) and +3.0 million viewers overall (6.2 million to 9.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night on the night on the Big 4 in 18-49 percentage. L+7: “Med” is increasing by +70% in 18-49 rating going from L+SD to L+7 (from a 1.32 to a 2.24) and +3.9 million viewers overall (7.0 million to 10.9 million). When projected 35-day non-linear viewing is included, the “Med” 18-49 rating increases to a 2.94.
Wednesday
“The Blacklist” (0.9/4 in 18-49, 5.4 million viewers overall from 8-9 p.m. ET), with its first telecast in three weeks, retained 100% of its prior episode in 18-49 (0.9 vs. 0.9 on March 14) and 97% in total viewers (5.4 million vs. 5.5 million), while growing among adults 18-34 (0.5 vs. 0.4) and women 18-34 (0.6 vs. 0.5), despite the addition of timeslot competition from Fox’s “Empire” since the prior “Blacklist” telecast. L+3: “Blacklist” increased by +47% in 18-49 (0.88 to 1.29) and +2.1 million viewers overall (5.4 million to 7.5 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +73% in 18-49 rating this season going from L+SD to L+7 (0.97 to a 1.68) and +3.1 million viewers overall (5.8 million to 8.9 million). Upscale: “Blacklist” delivers a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
An encore telecast of “Law & Order: Special Victims Unit” averaged a 0.7/3 in 18-49 and 3.8 million viewers overall from 9-10 p.m. ET.
A rebroadcast of “Chicago P.D.” (0.7/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) ranked #2 in the timeslot in 18-49 and total viewers ahead of ABC’s original “Designated Survivor.”
Thursday
“Superstore” (0.8/4 in 18-49, 3.2 million viewers overall from 8-8:31 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and was up +7% in total viewers (3.167 million vs. 2.957 million). L+3: “Superstore” increased by +51% in 18-49 (0.82 to 1.24) and +939,000 viewers overall (3.2 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +52% in 18-49 rating going from L+SD to L+7 (from a 1.10 to a 1.67) and +1.2 million viewers overall (4.0 million to 5.2 million). When projected non-linear 35-day viewing is included, the “Superstore” 18-49 rating increases to a 2.83. Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.
“A.P. Bio” (0.6/2 in 18-49, 2.2 million viewers overall from 8:31-9 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6) and was up +8% in total viewers (2.2 million vs. 2.1 million), and continues to run within 0.1 of a point of the show’s 18-49 rating for its regular-slot 8:30 premiere of five weeks ago (0.7 on March 1). L+3: “A.P. Bio” grew by +53% in 18-49 going from L+SD to L+7 (0.60 to 0.92) and +738,000 viewers overall (2.2 million to 3.0 million). L+7: “A.P. Bio” is increasing by +44% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.89 to a 1.28) and +956,000 viewers overall (3.3 million to 4.3 million). Upscale: “A.P. Bio” is generating a strong upscale audience, indexing at a 129 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “A.P. Bio” is indexing at a 148 and ranks #2 among primetime series on the Big 4 networks.
“Will & Grace” (0.9/4 in 18-49, 3.6 million viewers overall from 9-9:30 p.m. ET) maintained 100% week to week in 18-49 (0.9 vs. 0.9) and 97% in total viewers (3.625 million vs. 3.725 million), and ranked #2 in the timeslot among the Big 4 networks in men 18-34 (tie), men 18-49 and men 25-54. “Will & Grace” built on its lead-in by +50% in 18-49. L+3: “Will & Grace” increased by +92% in 18-49 (0.88 to 1.69) and +2.3 million viewers overall (3.6 million to 5.9 million) going from L+SD to L+3 Nielsens, tying the night’s biggest L+3 lift in 18-49 percentage. L+7: “Will & Grace” has grown by +87% in 18-49 rating this season going from L+SD to L+7 (1.55 to a 2.90) and more than +3.5 million viewers overall (5.7 million to 9.2 million). With the addition of projected 35-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 4.49. Upscale: “Will & Grace” is delivering a strong upscale audience, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes.
“Champions” (0.5/2 in 18-49, 2.0 million viewers overall from 9:30-10 p.m. ET) retained 100% week to week in 18-49 (0.5 vs. 0.5) and grew +2% in total viewers (2.0 million vs. 1.9 million). “Champions” was also up week to week in adults 18-34, adults 25-54, men 18-34 and women 25-54. L+3: “Champions” increased by +34% in 18-49 (0.50 to 0.67) and +448,000 viewers overall (2.0 million to 2.4 million) going from L+SD to L+3 Nielsens. L+7: “Champions” has increased by +24% in 18-49 rating going from L+SD to L+7 (0.74 to a 0.92) and +691,000 viewers overall (2.9 million to 3.6 million). Upscale: “Champions” generates a solid upscale audience, indexing at a 118 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Champions” is indexing at a 140 and ranks #7 among primetime series on the Big 4 networks.
“Chicago Fire” (1.0/4 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 (1.0 vs. 1.0) and grew +1% in total viewers (5.5 million vs. 5.4 million) to win the timeslot in adults 18-49, total viewers and adults 25-54. L+3: “Fire” grew by +86% in 18-49 (1.01 to 1.88) and +3.4 million viewers overall (5.5 million to 8.9 million) going from L+SD to L+3. L+7: “Chicago Fire” is growing by +92% in 18-49 rating (from a 1.13 to a 2.17) and +4.0 million viewers overall (6.2 million to 10.2 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the “Fire” figure increases to a 2.85 in 18-49.
Friday
“Taken” (0.4/2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) grew +0.1 of a point or +33% week to week in 18-49 (0.4 vs. 0.3 from 9-10 p.m. on March 30) and by +40% in total viewers (3.0 million vs. 2.1 million), making this the most-watched “Taken” since March 16 (3.2 million). L+3: The previous week’s “Taken” grew by +63% in 18-49 (0.32 to 0.52) and more than +1.2 million viewers overall (2.1 million to 3.4 million) going from L+SD to L+3 Nielsens. L+7: “Taken” is increasing by +62% in 18-49 rating going from L+SD to L+7 (from a 0.45 to a 0.73) and +1.7 million viewers overall (2.8 million to 4.5 million). With the addition of projected 35-day non-linear ratings, the “Taken” figure increases to a 1.14 in 18-49.
“Dateline NBC” (0.7/3 in 18-49, 1.1 in adults 25-54, 4.8 million viewers overall from 9-11 p.m. ET) grew +17% week to week in 18-49 (0.7 vs. 0.6 from 10-11 p.m. on March 30), +22% in 25-54 (1.1 vs. 0.9) and +1.4 million persons or +43% in total viewers (4.753 million vs. 3.331 million) to equal the show’s high for a Friday edition since Jan. 12 in 18-49 (0.8 from 10-11 p.m.) and since Dec. 29, 2017 in 25-54 (1.2 from 9-11 p.m.), while delivering the show’s most-watched episode since that same Dec. 29 telecast (5.1 million). For its second hour from 10-11 p.m., “Dateline” tied for #1 in adults 18-49. L+3: The prior Friday’s “Dateline” increased by +32% in 18-49 (0.59 to 0.78) and more than +1.0 million viewers overall (3.3 million to 4.4 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +35% this season in 18-49 rating (from a 0.85 to a 1.15) and more than +1.3 million viewers overall (4.7 million to 6.0 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes
Sunday
“Dateline NBC” (0.6/3 in 18-49, 0.9 in 25-54, 4.2 million viewers overall from 7-8 p.m. ET) grew from its first half-hour to its second by 0.1 of a point or +17% in adults 18-49 (0.6 to 0.7). L+7: Last season, Sunday’s “Dateline” increased by +18% in 18-49 rating going from L+SD to L+7 (0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million). Upscale: Last season, Sunday’s “Dateline” indexed at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Little Big Shots” (0.9/4 in 18-49, 6.7 million viewers overall from 8-9 p.m. ET) retained 100% of its previous original telecast in 18-49 (0.9 vs. 0.9 on March 25) and jumped +12% in total viewers (6.667 million vs. 5.968 million). L+7: “Little Big Shots” is increasing by +15% in 18-49 rating going from L+SD to L+7 (from a 1.02 to a 1.17) and +909,000 viewers overall (6.8 million to 7.7 million). Upscale: “LBS” is generating a strong upscale audience, indexing at a 110 among adults 18-49 in $100K+ homes.
“Genius Junior” (0.7/3 in 18-49, 4.5 million viewers overall from 9-10 p.m. ET) maintained 100% of its prior telecast in 18-49 (0.7 vs. 0.7 on March 25) and was up +5% in total viewers (4.4 million vs. 4.2 million). L+7: “Genius Junior” has grown by +10% this season in 18-49 rating (from a 0.83 to a 0.91) and +455,000 viewers overall (4.6 million to 5.1 million) going from L+SD to L+7. Upscale: “Genius Junior” is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes.
“Timeless” (0.6/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET), despite the prior week’s preemption, retained 100% of its previous telecast in 18-49 (0.6 vs. 0.6 on March 25) and 97% in total viewers (2.5 million vs. 2.6 million), to finish within 0.1 of a point of the timeslot lead in 18-49 among the ABC, CBS and NBC dramas. L+7: “Timeless” is growing by +83% in 18-49 rating going from L+SD to L+7 (from a 0.72 to a 1.32) and +2.3 million viewers overall (2.8 million to 5.1 million). Upscale: “Timeless” is generating a strong upscale audience, indexing at a 133 among adults 18-49 living in homes with $100K+ incomes.
‘TONIGHT SHOW’ WINS THE WEEK OF APRIL 2-6
At 12:35 a.m., “Late Night with Seth Meyers” Also Ranks #1 for the Week
NEW YORK — April 10, 2018 — “The Tonight Show Starring Jimmy Fallon” has finished #1 for the late-night ratings week of April 2-6 in adults 18-49 and total viewers, according to “live plus same day” figures from Nielsen Media Research. Note that “The Late Show with Stephen Colbert” was in rebroadcast last week and was delayed on Thursday and Friday, while “Jimmy Kimmel Live” aired a Friday encore.
For the week, “Tonight” won the 11:35 p.m. hour with a 0.53 rating in 18-49 versus a 0.46 for Kimmel and a 0.32 for the Colbert encores, posting a +15% margin of victory over Kimmel. In total viewers, it was 2.383 million for Fallon, 2.171 million for Kimmel and 2.109 for Colbert.
At 12:35 a.m. ET, “Late Night with Seth Meyers” outrated CBS’ encore week of “The Late Late Show with James Corden” in adults 18-49 and total viewers, and also topped ABC’s Nightline” in the two show’s head-to-head half-hour of 12:30 to 1 a.m. ET in both measures.
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of April 2-6. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to in-home viewing figures from Nielsen Media Research for the week of April 2-6. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.53 rating, 3 share
CBS “Late Show,” 0.32/2 (R) *
ABC “Kimmel,” 0.46/3 *
NBC “Tonight” 0.53 rating, 3 share
CBS “Late Show,” 0.32/2 (R) *
ABC “Kimmel,” 0.46/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.30/2
ABC “Nightline,” 0.30/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3 *
CBS “Late Late Show,” 0.20/2 (R) *
NBC “Late Night,” 0.31/3 *
CBS “Late Late Show,” 0.20/2 (R) *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.20/2 *
NBC “Last Call,” 0.20/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.383 million viewers
CBS “Late Show,” 2.109 million viewers (R) *
ABC “Kimmel,” 2.171 million viewers *
NBC “Tonight,” 3.383 million viewers
CBS “Late Show,” 2.109 million viewers (R) *
ABC “Kimmel,” 2.171 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.338 million viewers
ABC “Nightline,” 1.338 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.296 million viewers *
CBS “The Late Late Show,” 1.058 million viewers (R)*
NBC “Late Night,” 1.296 million viewers *
CBS “The Late Late Show,” 1.058 million viewers (R)*
1:35-2:05 a.m. ET
NBC “Last Call,” 0.767 million viewers *
NBC “Last Call,” 0.767 million viewers *
* Friday’s “Kimmel,” “Late Night” and “Last Call” were encores. Thursday and Friday CBS shows were delayed by Masters Golf reports.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.68 rating, 4 share
CBS “Late Show,” 0.61/4
ABC “Kimmel,” 0.48/3
NBC “Tonight” 0.68 rating, 4 share
CBS “Late Show,” 0.61/4
ABC “Kimmel,” 0.48/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.28/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.28/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.774 million viewers
CBS “Late Show,” 3.912 million viewers
ABC “Kimmel,” 2.311 million viewers
NBC “Tonight,” 2.774 million viewers
CBS “Late Show,” 3.912 million viewers
ABC “Kimmel,” 2.311 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.413 million viewers
ABC “Nightline,” 1.413 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.588 million viewers
CBS “The Late Late Show,” 1.409 million viewers
NBC “Late Night,” 1.588 million viewers
CBS “The Late Late Show,” 1.409 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.836 million viewers
NBC “Last Call,” 0.836 million viewers
SELECTED CABLE RESULTS, WEEK OF APRIL 2-6
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.13 (R)
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.07 (R)
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.07 (R)
TBS, 11 p.m.-midnight, “Conan,” 0.17 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.62
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Adult Swim, 12:30-1:30 a.m. ET, 0.46
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.337 million (R)
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.193 million (R)
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.193 million (R)
TBS, 11 p.m.-midnight, “Conan,” 0.431 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.278 million
Adult Swim, 12:30-1:30 a.m. ET, 0.963
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.278 million
Adult Swim, 12:30-1:30 a.m. ET, 0.963
‘TODAY’ WINS AGAIN
TODAY #1 Season-to-Date
TODAY Tops GMA in the Key Demo for 119 Straight Weeks, Best Streak in Nearly 6 Years
TODAY #1 Across the Board on Tuesday
TODAY is Only Morning Broadcast Up in Total Viewers Week-to-Week
NEW YORK – April 10, 2018 – NBC News’ TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49 season-to-date. TODAY also topped ABC’s GMA in the key A25-54 demo last week, marking its 119th straight week and its best streak in nearly six years. On Tuesday, TODAY won outright, topping GMA in both total viewers and A25-54. Additionally, TODAY was the only morning broadcast to improve vs. the previous week in total viewers and in A25-54. Meanwhile, both GMA and CBS This Morning were down across both measurements week-to-week. TODAY also narrowed the total viewer gap with GMA vs. a year ago and last week.
TODAY HIGHLIGHTS:
WEEK OF APRIL 2-8, 2018
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.85 | 12 | 3,920 | 0.76 | 982 | 1.13 | 1,361 |
| CBS THIS MORNING | 2.41 | 10 | 3,302 | 0.49 | 635 | 0.73 | 878 |
| GOOD MORNING AMERICA | 2.93 | 12 | 4,048 | 0.73 | 945 | 1.07 | 1,291 |
TODAY averaged 1.361 million A25-54 viewers, leading GMA by +70,000 (+5%) and CBS This Morning by +483,000 (+55%)
- TODAY has now ranked #1 among A25-54 viewers for 119 consecutive weeks (best streak in almost six years) and 135 of the last 136 weeks
- TODAY delivered a 1.13 A25-54 rating, +0.06 points ahead of GMA and +0.40 points more than CBS
- TODAY’s A25-54 viewership increased by +21,000 (+2%) week-over-week as the program increased its leads over both GMA and CBS
TODAY averaged 982,000 A18-49 viewers, +37,000 (+4%) more than GMA and +347,000 (+55%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 139 consecutive weekly wins and has finished #1 in 145 of the last 147 weeks and 156 of the last 160 weeks
- TODAY’s 0.76 A18-49 rating led GMA by +0.03 points and CBS by +0.27 points
TODAY averaged 3.920 million total viewers, leading CBS This Morning by +618,000 (+19%)
- TODAY was the only broadcast to see total viewer growth versus prior week (+138,000, or +4%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +174,000 and CBS by +592,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +181,000 and CBS by +451,000
TODAY ranks #1 among total viewers
- Leads GMA by +1,000; Leads CBS by +747,000
“NBC NIGHTLY NEWS WITH LESTER HOLT” IS #1 AGAIN
#1 in Key Demo 137 of Last 140 Weeks
#1 Most-Watched Among A18-49 Viewers for 93 of Last 94 Weeks
#1 Most-Watched Season-to-Date in the Key Demo
APRIL 10, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of April 2, according to Nielsen Media Research data.
The broadcast continues its dominance in the key demo, averaging 1.8 million A25-54 viewers and beating “ABC World News Tonight” by +21,000 viewers (+1%) and “CBS Evening News” by +462,000 viewers (+36%). “Nightly News” has won the demo 137 out of the last 140 weeks.
For 93 of the past 94 weeks, “Nightly News” is the most-watched broadcast among A18-49 viewers and, for the week of April 2, averaged 1.2 million, topping ABC by +33,000 viewers (+3%) and CBS by +312,000 viewers (+36%).
7.8 million total viewers tuned in to “Nightly News” for the week of April 2 besting “CBS Evening News” by +1.6 million total viewers (+26%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
# # #
Weekly Highlights:
- “Nightly News” averaged 1.8 million A25-54 viewers, outperforming ABC by +21,000 viewers (+1%) and CBS by +462,000 (+36%).
- “Nightly News” has ranked #1 in A25-54 for 137 of the past 140 weeks.
- “Nightly News” averaged 1.2 million A18-49 viewers, topping ABC by +33,000 (+3%) and CBS by +312,000 (+36%).
- Among A18-49 viewers, Nightly News has won 93 of the last 94 weeks.
- “Nightly News” averaged 7.8 million total viewers, beating CBS by +1.6 million (+26%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of April 2 – April 6, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.785 | 1.45 | 1.750 | 0.92 | 1.189 |
| CBS | 6.171 | 1.07 | 1.288 | 0.68 | 0.877 |
| ABC | 8.269 | 1.43 | 1.729 | 0.90 | 1.156 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
“DATELINE NBC” TOPS ABC’S “20/20” ACROSS THE BOARD FOR 4TH CONSECUTIVE QUARTER
‘Dateline’ Delivers Biggest 1Q Demo Advantages Over ABC in Seven Years
‘Dateline’ Posts Largest 1Q Lead Over ABC in Total Viewers Since 2013
April 4, 2018 – “Dateline NBC” topped ABC’s “20/20” across the board for the first quarter of 2018, averaging 1.2 million A25-54 viewers and leading ABC by +128,000 (+12%). “Dateline” also won the A18-49 demo for the first quarter period, averaging 877,000 viewers and topping the network by +76,000 (+9%). This is Dateline’s biggest 1Q win over “20/20” in both demos since 2011.
Additionally, “Dateline” posted its largest 1Q lead over ABC in total viewers since 2013, with 3.8 million total viewers, outperforming “20/20” by +473,000 total viewers (+14%).
Q1 Highlights:
- “Dateline” averaged 1.2 million A25-54 viewers, leading ABC by +128,000 (+12%).
- Among A18-49, “Dateline” averaged 877,000 viewers, topping the network by +76,000 (+9%).
- This represents Dateline’s biggest 1Q A25-54 and A18-49 in seven years.
- Dateline averaged 3. 8 million total viewers, outperforming “20/20” by +473,000 total viewers (+14%).
# # #
ABOUT “DATELINE”
“Dateline” is the longest-running series in NBC primetime history. In its 26th season, “Dateline” is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT, “Dateline” reaches more than 20 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
NBC RATINGS RESULTS FOR THE PRIMETIME WEEK OF MARCH 26-APRIL 1
Monday’s “Voice” & Sunday’s “Jesus Christ Superstar Live in Concert” Generate Top 10 Ratings in 18-49 and Total Viewers
Season to Date, NBC Rules the Adult 18-49 Race by a +50% Margin, the Biggest Advantage for Any Network at This Point in the Season in the 30-Year History of Nielsen’s Current People Meter Sample
NBC Ranks #1 for the Season in Every Key Measure, Including Total Viewers, for the First Time Since 2001-02
"The Voice" Is Monday’s #1 Show in 18-49 and Total Viewers, NBC Wins the Night in Both Measures
Tuesday’s "Chicago Med" Ranks #1 in the 10 p.m. Hour in Adults 18-49
On Thursday, "Chicago Fire" Earns the 10 p.m. Win in 18-49 and Total Viewers
L+3: “Chicago Med” & “Chicago Fire” Deliver the Top L+3 Lifts on the Big 4 for Their Respective Nights in 18-49 Percentage, While the Prior Week’s “Blindspot” Scored Friday’s Biggest L+3 Lift on the Big 4 in Total Viewers
“Jesus Christ Superstar Live in Concert” Leads NBC to the Sunday Win As the #1 Big 4 Show of the Night, Delivers NBC’s Most-Watched Easter Sunday in 12 Years
UNIVERSAL CITY, Calif. — April 3, 2018 — NBC has finished #2 for the primetime ratings week of March 26-April 1 among the Big 4 networks in adults 18-49, led by top-10 rankings for Monday’s “The Voice” and Sunday’s “Jesus Christ Superstar Live in Concert” in the 18-49 demo as well as total viewers.
According to “live plus same day” figures from Nielsen Media Research, Monday’s “Voice” tied for #5 for the week among primetime programs on the Big 4 networks in adults 18-49 and ranked #6 in total viewers. Sunday’s critically acclaimed “Jesus Christ Superstar” tied for #9 in 18-49 and ranked #7 for the week in total viewers.
In adults 18-49, NBC is dominating the current primetime season, with leads over #2 CBS and Fox of +0.8 of a rating point or +50% (2.4 vs. 1.6). The +50% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen’s current people-meter sample.
Season to date, NBC is also running #1 among ABC, CBS, NBC and Fox in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.4 million total viewers of CBS excluding sports, best since the gap was 768,000 in 2002-03).
Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 (tie) women 18-49 and women 25-54.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 27 Averages
Adult 18-49 Rating, “live plus same day,” March 26-April 1
ABC…1.3
NBC…1.0
CBS…0.9
Fox…0.8
CW…0.3
Total Viewers
CBS…6.9 million
ABC…5.9 million
NBC…5.4 million
Fox…2.6 million
CW…1.0 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.4
CBS…1.6
Fox…1.6
ABC…1.5
CW…0.6
Total Viewers
NBC…9.6 million
CBS…9.0 million
ABC…6.0 million
Fox…5.3 million
CW…1.7 million
NBC highlights for the week of March 26-April 1:
Monday
NBC won Monday night among the Big 4 networks in total viewers for a seventh consecutive week and tied for #1 in 18-49, marking the sixth time in seven weeks NBC has ranked #1 or tied for #1 among those nets in 18-49.
“The Voice” (2.0/8 in 18-49, 10.5 million viewers overall from 8-10:01 p.m. ET) finished as the #1 show of the night in 18-49 and total viewers and ranked #1 in the 8-10 p.m. in adults, men and women 18-49 and 25-54 plus total viewers. “Voice” topped “American Idol” head to head from 8-10 p.m. by an +18% margin in 18-49 (2.0 vs. 1.7) and by +2.7 million persons or +35% in total viewers (10.5 million vs. 7.8 million). “Voice” was up +4% versus the comparable telecast of the prior cycle in total viewers (10.5 million vs. 10.1 million on Oct. 23, 2017).
“Live Plus Three Day” Ratings: “Voice” increased by +21% in 18-49 (from a 2.04 rating to a 2.47) and +1.6 million viewers overall (10.5 million to 12.1 million) going from “live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.18 to a 2.73) and more than +1.9 million viewers overall (10.5 million to 12.4 million). When projected 35-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 3.29.
Upscale: “The Voice” is delivering a solid upscale audience, generating a 109 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to “most current” Nielsens, including L+3).
“Good Girls” (0.9/4 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET) grew week to week by +3% in total viewers (4.0 vs. 3.9 million), while ranking #2 in the hour among the ABC, CBS and NBC dramas in adults 18-49 and #2 or tied for #2 in every other key demographic (including a tie in women 18-34). L+3:“Good Girls” grew by +38% in 18-49 (0.93 to 1.28) and more than +1.2 million viewers overall (4.0 million to 5.3 million) going from L+SD to L+3 Nielsens. The +0.40 gain in 18-49 is the biggest “Good Girls” L+3 lift to date.
Tuesday
“The Voice” (1.7/7 in 18-49, 9.0 million viewers overall from 8-9:01 p.m. ET) ranked #2 in the timeslot in adults 18-49 and most other key demographics versus ABC’s return telecast of “Roseanne.” “Voice” retained 93% of its total-viewer result for the same episode during the prior cycle (9.0 million vs. 9.7 million on Oct. 24, 2017). L+3: “Voice” grew by +22% in 18-49 (1.65 to 2.01) and +1.5 million viewers overall (9.0 million to 10.5 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +24% in 18-49 rating going from L+SD to L+7 (from a 2.08 to a 2.57) and more than +1.8 million viewers overall (10.3 million to 12.2 million). With the addition of projected 35-day non-linear ratings, the Tuesday “Voice” 18-49 figure grows to a 3.19. Upscale: Tuesday’s “Voice” is generating a solid upscale audience this season, indexing at a 108 among adults 18-49 in $100K+ homes.
“Rise” (0.8/3 in 18-49, 4.3 million viewers overall from 9:01-10 p.m. ET) retained 97% of
NBC’s timeslot average last season excluding “This Is Us” and “The Voice” in total viewers (4.3 million vs. 4.5 million). L+3: “Rise” increased by +36% in 18-49 (0.78 to 1.06) and more than +1.1 million viewers overall (4.3 million to 5.5 million) going from L+SD to L+3 Nielsens. Upscale: “Rise” is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Rise” is indexing at a 141 and ranks #7 among primetime series on the Big 4 networks.
“Chicago Med” (1.0/4 in 18-49, 5.8 million viewers overall from 10:01-11 p.m. ET) won the time period among the ABC, CBS and NBC dramas in adults 18-49 to remain undefeated in the when in original this season versus regular ABC-CBS competition in 18-49, finishing #1 or tied for #1 versus that competition with 13 of 13 first-run telecasts. L+3: “Med” grew by +68% in 18-49 (0.99 to 1.66) and +3.0 million viewers overall (5.8 million to 8.8 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the night on the Big 4 in 18-49 rating and percentage as well as total viewers. L+7: “Med” is increasing by +69% in 18-49 rating going from L+SD to L+7 (from a 1.33 to a 2.25) and+3.9 million viewers overall (7.0 million to 10.9 million). When projected 35-day non-linear viewing is included, the “Med” 18-49 rating increases to a 2.94.
Wednesday
An encore recap edition of “The Voice” (1.3/6 in 18-49, 6.9 million viewers overall from 8-10 p.m. ET) won its second hour from 9-10 p.m. among the Big 4 in total viewers and adults 25-54 against all-original competition. For its first hour from 8-9 p.m., the “Voice” rebroadcast toppred the return episode of “Empire” in total viewers (7.2 million vs. 6.2 million) to rank #2 in the hour.
The NBC Special “Andrew Lloyd Webber Tribute to a Superstar” (0.6/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET) tied for #2 in the 10 p.m. hour among ABC, CBS and NBC in men 18-49 and men 25-54 and finished within 0.1 of #2 among those nets in adults 18-49 and most other key demographics.
Thursday
“Superstore” averaged a 0.8/4 in 18-49 and 3.0 million viewers overall from 8-8:30 p.m. ET. L+3: “Superstore” increased by +57% in 18-49 (0.79 to 1.24) and +992000 viewers overall (3.0 million to 3.9 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +52% in 18-49 rating going from L+SD to L+7 (from a 1.10 to a 1.67) and +1.2 million viewers overall (4.0 million to 5.2 million). When projected non-linear 35-day viewing is included, the “Superstore” 18-49 rating increases to a 2.83. Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 120 among adults 18-49 in $100K+ homes.
“A.P. Bio” (0.6/2 in 18-49, 2.1 million viewers overall from 8:31-9 p.m. ET) continued to run within 0.1 of a point in 18-49 of the show’s rating for its regular-slot 8:30 premiere of four weeks earlier (0.7 on March 1). L+3: “A.P. Bio” grew by +49% in 18-49 going from L+SD to L+7 (0.57 to 0.85) and +704,000 viewers overall (2.1 million to 2.8 million). L+7: “A.P. Bio” is increasing by +44% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.91 to a 1.31) and +979,000 viewers overall (3.4 million to 4.4 million). Upscale: “A.P. Bio” is generating a strong upscale audience, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “A.P. Bio” is indexing at a 148 and ranks #3 among primetime series on the Big 4 networks.
“Will & Grace” (0.9/4 in 18-49, 3.7 million viewers overall from 9-9:30 p.m. ET) rated within 0.1 of a point in 18-49 of the previous time it faced CBS comedy competition (0.9 vs. 1.0 on March 8) and retained 94% in total viewers (3.7 million vs. 4.0 million). “Will & Grace” built on its lead-in by +50% in 18-49. L+3: “Will & Grace” increased by +71% in 18-49 (0.93 to 1.59) and +1.9 million viewers overall (3.7 million to 5.6 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +87% in 18-49 rating this season going from L+SD to L+7 (1.55 to a 2.90) and more than +3.5 million viewers overall (5.7 million to 9.2 million). With the addition of projected 35-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 4.49. Upscale: “Will & Grace” is delivering a strong upscale audience, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes.
“Champions” averaged a 0.5/2 in 18-49 and 1.9 million viewers overall from 9:30-10 p.m. ET L+3: “Champions” increased by +26% in 18-49 (0.50 to 0.63) and +412,000 viewers overall (1.9 million to 2.4 million) going from L+SD to L+3 Nielsens. L+7: “Champions” has increased by +34% in 18-49 rating going from L+SD to L+7 (0.74 to a 0.99) and +691,000 viewers overall (2.9 million to 3.6 million). Upscale: “Champions” generates a solid upscale audience, indexing at a 116 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Champions” is indexing at a 140 and ranks #7 among primetime series on the Big 4 networks.
Chicago Fire” (1.0/4 in 18-49, 5.4 million viewers overall from 10-11 p.m. ET) won the timeslot in adults 18-49 and total viewers, topping CBS’ “S.W.A.T.” and ABC’s new 10 p.m. competition, “Scandal.” L+3: “Fire” grew by +86% in 18-49 (0.96 to 1.79) and +3.2 million viewers overall (5.4 million to 8.6 million) going from L+SD to L+3, for the biggest L+3 lift of the night on the Big 4 networks in 18-49 percentage. L+7: “Chicago Fire” is growing by +95% in 18-49 rating (from a 1.11 to a 2.16) and more than +4.0 million viewers overall (6.1 million to 10.1 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the “Fire” figure increases to a 2.85 in 18-49.
Friday
“Blindspot” (0.6/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET) retained 100% of the previous week’s rating in 18-49, to maintain a 0.6 for a fourth consecutive week. L+3: The prior week’s “Blindspot” grew by +75% in 18-49 (0.59 to 1.03) and more than +1.5 million viewers overall (3.3 million to 4.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Blindspot” is increasing by +94% in 18-49 rating going from L+SD to L+7 (from a 0.66 to a 1.28) and +2.2 million viewers overall (3.4 million to 5.6 million). When projected 35-day non-linear viewing is included, the “Blindspot” 18-49 rating grows to a 2.05. Upscale: “Blindspot” is generating a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
“Taken” (0.3/1 in 18-49, 2.1 million viewers overall from 9-10 p.m. ET) ranked #2 in the timeslot among the Big 4 in total viewers. L+3: The previous week’s “Taken” grew by +46% in 18-49 (0.39 to 0.57) and +1.2 million viewers overall (2.9 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: “Taken” is increasing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.46 to a 0.74) and +1.7 million viewers overall (2.8 million to 4.5 million). With the addition of projected 35-day non-linear ratings, the “Taken” figure increases to a 1.14 in 18-49.
“Dateline NBC” (0.6/3 in 18-49, 0.9 in adults 25-54, 3.3 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6) and 25-54 (0.9 vs. 0.9). “Dateline” was the #1 newsmagazine of the night in adults 18-49, adults 25-54, total viewers and every other key measure (including a tie in women 18-34). L+3: The prior Friday’s “Dateline” increased by +48% in 18-49 (0.58 to 0.86) and +1.2 million viewers overall (3.8 million to 5.0 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +35% this season in 18-49 rating (from a 0.86 to a 1.16) and more than +1.3 million viewers overall (4.7 million to 6.0 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.
Sunday
An encore telecast of “Little Big Shots” (0.6/3 in 18-49, 4.0 million viewers overall from 7-8 p.m. ET) grew from it first half-hour to its second in every key measure.
“Jesus Christ Superstar Live in Concert” (1.7/7 in 18-49, 9.6 million viewers overall from 8-10:23 p.m. ET) led NBC to the nightlong win in adults 18-49 and total viewers among the Big 4 networks and was the #1 show of the night on those nets in both measuress, beating “American Idol” head to head from 8-10 p.m. in both. The critically acclaimed special led NBC to its most-watched Easter Sunday in 12 years (with a 7-11 p.m. average of 7.5 million viewers, best for an NBC Easter since April 16, 2006, 9.8 million). “Superstar” jumped +70% versus NBC’s Sunday 8-10:15 p.m. average last season excluding live news and sports and Golden Globes in 18-49 (1.7 vs. 1.0) and +4.1 million persons or +76% in total viewers (9.6 million vs. 5.5 million), while delivering NBC’s top result in the timeslot excluding live news and sports and Golden Globes in two years in 18-49 (since March 20, 2016, 1.8) and in three years in total viewers (since Feb. 15, 2015, 24.834 million).
“Dateline NBC” (0.8/3 in 18-49, 1,1 in 25-54, 4.9 million viewers overall from 10:15-11 p.m. ET) tied for #1 among ABC, CBS and NBC in adults 18-49 for the 10:30-11 p.m. half-hour and was #1 outright among those nets in adults 25-54. L+7: Last season, Sunday’s “Dateline” increased by +18% in 18-49 rating going from L+SD to L+7 (0.83 to a 0.98) and +544,000 viewers overall (4.9 million to 5.5 million). Upscale: Sunday’s “Dateline” delivers a solid upscale audience, last season indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
‘TONIGHT SHOW’ ENCORES WIN THE WEEK OF MARCH 26-30 IN ADULTS 18-49
Versus Colbert Originals & Kimmel Rebroadcasts, Fallon Encores Finish #1 in the Key Late-Night Demo
At 12:35 a.m., Seth Meyers Rebroadcasts Top a Mostly Original Week of “Late Late Show”
NEW YORK — April 3, 2018 — A week of encore telecasts of “The Tonight Show Starring Jimmy Fallon” has won the late-night ratings week of March 26-30 in adults 18-49 versus originals of “The Late Show with Stephen Colbert” and rebroadcasts of “Jimmy Kimmel Live,” according to “live plus same day” figures from Nielsen Media Research.
For the week, “Tonight” won the 11:35 p.m. hour with a 0.45 rating in 18-49 versus the 0.44 for Colbert and the 0.39 for Kimmel.
At 12:35 a.m. ET, an encore week of “Late Night with Seth Meyers” outrated CBS’ “The Late Late Show with James Corden,” which aired four originals and a Friday rebroadcast, with a 0.26 rating in adults 18-49 for Meyers and a 0.24 for Corden.
“Late Night” also finished #1 versus ABC’s Nightline” in the two show’s head-to-head half-hour of 12:30 to 1 a.m. ET in adults 18-49, as well as all other key measures (including a tie in women 18-34).
LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 26-30. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to in-home viewing figures from Nielsen Media Research for the week of March 26-30. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.45 rating, 3 share (R)
CBS “Late Show,” 0.44/3
ABC “Kimmel,” 0.39/2 (R)
NBC “Tonight” 0.45 rating, 3 share (R)
CBS “Late Show,” 0.44/3
ABC “Kimmel,” 0.39/2 (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.26/2 (R)
CBS “Late Late Show,” 0.24/2 *
NBC “Late Night,” 0.26/2 (R)
CBS “Late Late Show,” 0.24/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.17/2 (R)
NBC “Last Call,” 0.17/2 (R)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.860 million viewers (R)
CBS “Late Show,” 3.203 million viewers
ABC “Kimmel,” 1.832 million viewers (R)
NBC “Tonight,” 1.860 million viewers (R)
CBS “Late Show,” 3.203 million viewers
ABC “Kimmel,” 1.832 million viewers (R)
12:35-1:05 a.m. ET
ABC “Nightline,” 1.252 million viewers
ABC “Nightline,” 1.252 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.070 million viewers (R)
CBS “The Late Late Show,” 1.266 million viewers *
NBC “Late Night,” 1.070 million viewers (R)
CBS “The Late Late Show,” 1.266 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.670 million viewers (R)
NBC “Last Call,” 0.670 million viewers (R)
* Friday’s “Late Late Show” was an encore.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.69 rating, 4 share
CBS “Late Show,” 0.60/4
ABC “Kimmel,” 0.48/3
NBC “Tonight” 0.69 rating, 4 share
CBS “Late Show,” 0.60/4
ABC “Kimmel,” 0.48/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.31/2
ABC “Nightline,” 0.31/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.28/2
NBC “Late Night,” 0.40/3
CBS “The Late Late Show,” 0.28/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.24/2
NBC “Last Call,” 0.24/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.785 million viewers
CBS “Late Show,” 3.890 million viewers
ABC “Kimmel,” 2.311 million viewers
NBC “Tonight,” 2.785 million viewers
CBS “Late Show,” 3.890 million viewers
ABC “Kimmel,” 2.311 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.413 million viewers
ABC “Nightline,” 1.413 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.592 million viewers
CBS “The Late Late Show,” 1.406 million viewers
NBC “Late Night,” 1.592 million viewers
CBS “The Late Late Show,” 1.406 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.839 million viewers
NBC “Last Call,” 0.839 million viewers
SELECTED CABLE RESULTS, WEEK OF MARCH 26-30
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.27
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.13
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.13
TBS, 11 p.m.-midnight, “Conan,” 0.20
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.60
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Adult Swim, 12:30-1:30 a.m. ET, 0.45
Each adult 18-49 rating point equals 1.28 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.912 million
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.335 million
Comedy Central, 11:30-midnight ET, “The Opposition,” 0.335 million
TBS, 11 p.m.-midnight, “Conan,” 0.429 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.232 million
Adult Swim, 12:30-1:30 a.m. ET, 0.926
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.232 million
Adult Swim, 12:30-1:30 a.m. ET, 0.926
“NBC NIGHTLY NEWS WITH LESTER HOLT” CONTINUES DEMO STREAK, WINNING ELEVENTH CONSECUTIVE QUARTER
# 1 in A25-54 for 33 Months and 136 of Last 139 Weeks
#1 in A18-49 for 11 Straight Quarters, 35 Months and 92 of Last 93 Weeks
April 3, 2018 – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the first quarter of 2018, averaging 2.1 million A25-54 viewers, leading ABC by +119,000 (+6%) and CBS by +627,000 (+43%). “Nightly News” has won eleven consecutive quarters in the demo, leading in the A25-54 category for every quarter since Lester Holt took over as anchor. “Nightly News” improved its demo lead over CBS, posting its highest Q1 advantage in seven years.
“Nightly News” averaged 1.5 million A18-49 viewers for Q1 2018, topping ABC by +134,000 (+10%) and CBS by +466,000 (+46%). The NBC News broadcast has won eleven consecutive quarters in the A18-49 demo. 8.9 million total viewers tuned into “Nightly News” this quarter, topping CBS by +2.0 million (+29%). Total viewership for “Nightly News” was up in 1Q vs prior year.
For March 2018, “Nightly News” averaged 1.9 million A25-54 viewers, +52,000 (+3%) more than ABC and +498,000 (+35%) more than CBS. The NBC News broadcast ranks #1 in A25-54 for 33 consecutive months. This past month, the broadcast averaged 1.3 million A18-49 viewers, +69,000 (+5%) more than ABC and +375,000 (+39%) more than CBS. “Nightly News” ranks #1 in A18-49 for 35 consecutive months. 8.3 million total viewers tuned into “Nightly News” this month, topping CBS by +1.8 million (+28%).
For the week of March 26, “Nightly News” averaged 1.9 million A25-54 viewers leading ABC by +173,000 (+10%) and CBS by +576,000 (+43%). “Nightly News” improved its lead over ABC by +22% (+31,000) and CBS by +30% (+133,000) vs. the prior week and saw its best advantage over ABC in six weeks. Year over year, “Nightly News” improved its advantage over ABC by +50% (+58,000) and CBS by +33% (+143,000).
Among A18-49, “Nightly News” averaged 1.3 million viewers for the week, topping ABC by +146,000 (+12%) and CBS by +414,000 (+45%). The NBC News broadcast has ranked #1 in A25-54 for 136 of the past 139 weeks and A18-49 for 92 of the last 93 weeks. 8.3 million total viewers tuned in to “Nightly News” for the week of March 26 besting “CBS Evening News” by +2.1 million total viewers (+35%). Year over year, “Nightly News” is up across-the-board and posting the highest growth among A25-54 and A18-49 viewers
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
# # #
Q1 Highlights:
- “Nightly News” averaged 2.1 million A25-54 viewers, outperforming ABC by +119,000 (+6%) and CBS by +627,000 (+43%).
- “Nightly News” ranked #1 in A25-54 for the 11th consecutive quarter.
- “Nightly News” averaged 1.5 million A18-49 viewers, +134,000 (+10%) higher than ABC and +466,000 (+46%) better than CBS.
- “Nightly News” ranked #1 in A18-49 for the 11th consecutive quarter.
- “Nightly News” averaged 8.9 million total viewers, leading CBS by +2.0 million viewers (+29%)
- Total viewership for “Nightly News” was up in 1Q vs prior year.
March 2018 Highlights:
- “Nightly News” averaged 1.9 million A25-54 viewers, outperforming ABC by +52,000 viewers (+3%) and CBS by +498,000 (+35%).
- “Nightly News” has ranked #1 in A25-54 for 33 consecutive months.
- “Nightly News” averaged 1.3 million A18-49 viewers, topping ABC by +69,000 (+5%) and CBS by +375,000 (+39%)
- Among A18-49 viewers, Nightly News is #1 for 35 consecutive months.
- “Nightly News” averaged 8.3 million total viewers, besting CBS by +1.8 million (+28%).
Weekly Highlights:
- “Nightly News” averaged 1.9 million A25-54 viewers, outperforming ABC by +173,000 viewers (+10%) and CBS by +576,000 (+43%).
- “Nightly News” has ranked #1 in A25-54 for 136 of the past 139 weeks.
- “Nightly News” averaged 1.3 million A18-49 viewers, topping ABC by +146,000 (+12%) and CBS by +414,000 (+45%).
- Among A18-49 viewers, Nightly News has won 92 of the last 93 weeks.
- “Nightly News” averaged 8.3 million total viewers, beating CBS by +2.1 million (+35%).
- “Nightly News” improved its A18-49 viewer lead over ABC by +40% (+42,000) and CBS by +48% (+135,000) vs. the prior week and saw its best advantage over ABC in five weeks.
- Year over year, “Nightly News” improved its A25-54 viewer advantage over ABC by +50% (+58,000) and CBS by +33% (+143,000).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of March 26 – March 30, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.268 | 1.59 | 1.923 | 1.03 | 1.326 |
| CBS | 6.142 | 1.12 | 1.347 | 0.71 | 0.912 |
| ABC | 8.586 | 1.45 | 1.750 | 0.92 | 1.180 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
‘TODAY’ WINS FIRST QUARTER ACROSS THE BOARD
TODAY Tops GMA in Total Viewers, A25-54 and A18-49 for Second Consecutive Quarter
TODAY Posts Best Quarterly Streak in Nearly Six Years
TODAY is #1 for 10th Straight Quarter, 31st Straight Month, and 118th Straight Week in the Key A25-54 Demo
NEW YORK – April 3, 2018 – NBC News’ TODAY posted big wins as the number-one morning show across the board for the first quarter in 2018. TODAY topped ABC’s GMA, winning outright for the second consecutive quarter, its best streak in nearly six years. Additionally, this was also TODAY’s best first quarter A25-54 demo margin over GMA in six years. TODAY was number-one in both A25-54 and A18-49 for the quarter, month and week and won its 10th straight quarter, 31st straight month and 118th straight week in the key A25-54 demo.
TODAY HIGHLIGHTS:
1st QUARTER 2018
TODAY finished #1 across-the-board for the second straight quarter
- TODAY averaged 4.286 million total viewers, leading GMA by +13,000 (+0.3%) and CBS This Morning by +780,000 (+22%)
TODAY won its 10th consecutive quarter among A25-54 viewers
- TODAY averaged 1.569 million A25-54 viewers, +191,000 (+14%) ahead of GMA and +605,000 (+63%) higher than CBS
- TODAY posted its best 1Q demo margin over GMA in six years
TODAY won its 21st consecutive quarter among A18-49 viewers
- #1 among A18-49 in 93 of the last 94 quarters (dates back to 4Q 1994)
- TODAY averaged 1.157 million A18-49 viewers, leading GMA by +164,000 (+17%) and CBS by +440,000 (+61%)
- This was TODAY’s best 1Q A18-49 lead over GMA in four years
MARCH 2018 (MONTHLY)
TODAY has been #1 among A25-54 viewers for 31 consecutive months and 32 of the last 33 months.
- TODAY averaged 1.461 million A25-54 viewers, +115,000 (+9%) higher than GMA and +532,000 (+57%) more than CBS
TODAY has ranked #1 among A18-49 viewers for 36 consecutive months
- TODAY averaged 1.057 million A18-49 viewers, outperforming GMA by +80,000 (+8%) and CBS by +376,000 (+55%)
WEEK OF MARCH 26-APRIL 1, 2018
| Net | HH Rtg | HH Shr | P2+ Imps | P18-49 Rtg | P18-49 Imps | P25-54 Rtg | P25-54 Imps |
| TODAY | 2.71 | 12 | 3,782 | 0.77 | 992 | 1.11 | 1,340 |
| CBS THIS MORNING | 2.41 | 10 | 3,306 | 0.54 | 698 | 0.78 | 946 |
| GOOD MORNING AMERICA | 2.97 | 13 | 4,083 | 0.73 | 942 | 1.08 | 1,301 |
TODAY averaged 1.340 million A25-54 viewers, leading GMA by +39,000 (+3%) and CBS This Morning by +394,000 (+42%)
- TODAY has now ranked #1 among A25-54 viewers for 118 consecutive weeks (best streak in almost six years) and 134 of the last 135 weeks
- TODAY delivered a 1.11 A25-54 rating, +0.03 points ahead of GMA and +0.33 points more than CBS
TODAY averaged 992,000 A18-49 viewers, +50,000 (+5%) more than GMA and +294,000 (+42%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 138 consecutive weekly wins and has finished #1 in 144 of the last 146 weeks and 155 of the last 159 weeks
- TODAY’s 0.77 A18-49 rating led GMA by +0.04 points and CBS by +0.23 points
TODAY averaged 3.782 million total viewers, leading CBS This Morning by +476,000 (+14%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +178,000 and CBS by +596,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +187,000 and CBS by +456,000
TODAY ranks #1 among total viewers
- Leads GMA by +7,000; best STD total viewer margin vs. GMA since 2011-12.
- Leads CBS by +753,000
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