News
NBC WINS THE PRIMETIME WEEK OF OCT. 29-NOV. 4 IN EVERY KEY DEMOGRAPHIC
“Sunday
Night Football” Is the #1 Show of the Week in Total Viewers and Nine of
Nine Key Demographics; In 18-49, “This Is Us” Is the #1 Entertainment
Show, “The Voice” Is #1 Alternative Series, “New Amsterdam” Ties As #1
New Series
NBC
Has Ranked #1 or Tied for #1 Every Week This Season in Adults 18-49
Except World Series Week, And Has Finished #1 or Tied for #1 for 20 of
the Last 21 Weeks
Season
to Date, NBC Has Moved Back Into a Tie for #1 in 18-49 With World
Series-Boosted Fox; In Total Viewers Is Running the Closest It’s Been To
#1 CBS at This Point in 17 Years
"Voice"
Is Monday's #1 Show on the Big 4 in All Key Measures, "A Very Wicked
Halloween" Ties for the 10 p.m. Win Among ABC-CBS-NBC in 18-49
NBC
Dominates Tuesday, Winning by a by a +55% Margin in 18-49, "Us" &
"Voice" Maintain 100% Week to Week, "New Amsterdam Wins at 10 by +44%
L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 and “New Amsterdam” Sews Up the Biggest Total-Viewer Lift
“Chicago” Dramas Tie for the Wednesday Win in 18-49 & Dominate in Total Viewers
L+3:
“Chicago P.D.” Locks Up Wednesday’s Largest L+3 Lift in Total Viewers,
“SVU” Captures Thursday’s Biggest Boost in 18-49 Percentage, the Prior
Friday’s “Midnight, Texas” Scares Up That Night’s Biggest L+3 Lift in
18-49 Percentage
Packers-Patriots
“Sunday Night Football” Is the Most-Watched NFL Game This Season &
Top “SNF” Telecast Since the Opening Weekend off the 2017 Season
UNIVERSAL
CITY, Calif. — Nov. 6, 2018 — NBC has won the primetime ratings week of
Oct. 29-Nov. 4 among the Big 4 networks in adults 18-49 and every other
key ratings demographic, according to “live plus same day” viewership
figures from Nielsen Media Research.
NBC’s
victorious week was led by Packers-Patriots “Sunday Night Football,”
the #1 primetime telecast of the week in total viewers and nine of nine
key demographics – adults, men and women 18-34, 18-49 and 25-54.
NBC
also topped the week’s adult 18-49 ranker with the #1 entertainment
telecast “This Is Us,” the #1 alternative series, “The Voice,” and a tie
for the week’s #1 new series (excluding the “Roseanne” reboot “The
Conners”), “New Amsterdam.”
With
the 18-49 win for the week, NBC immediately moves back into a tie for
the season-to-date lead with Fox, which had moved ahead during the prior
week with five primetime World Series telecasts, as well as an NFL game
a separate NFL overrun.
That
World Series week is the only week NBC has lost so far this season in
18-49. Extending back into last summer, NBC has now finished #1 or tied
for #1 among the Big 4 for 20 of the last 21 weeks.
Season
to date, NBC also ranks #1 among ABC, CBS, NBC and Fox in adults 25-54,
adults 18-34 (tie) and all key adult-female demographics. In total
viewers, NBC is running within just 233,000 viewers of #1 CBS (8.898
million vs. 9.131 million), NBC’s closest position to CBS in total
viewers at this point in the season in 17 years, since holding the lead
at this point in 2001.
Weekly
ratings are “live plus same day” figures from Nielsen Media Research
unless otherwise noted. Season-to-date ratings are averages of “live
plus seven day” data except for the two most recent weeks, which are
“live plus same day.”
Week 6 Averages
Adult 18-49 Rating, “live plus same day,” Oct. 29-Nov. 4
NBC…1.9
Fox…1.6
CBS…1.3
ABC…0.9
CW…0.3
Total Viewers
CBS…8.0 million
NBC…7.8 million
Fox…5.5 million
ABC…4.3 million
CW…1.0 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
NBC…2.2
Fox…2.2
CBS…1.5
ABC…1.3
CW…0.4
Total Viewers
CBS…9.1 million
NBC…8.9 million
Fox…7.6 million
ABC…5.8 million
CW…1.2 million
NBC highlights for the week of Oct. 29-Nov. 4:
Monday
NBC
finished #1 for the night among the Big 4 networks in adults 18-49,
total viewers and every other key category (including a tie in men
18-34).
“The
Voice” (1.8 rating in 18-49, 9.5 million viewers overall from 8-10:01
p.m. ET) ranked as the #1 show of the night on the Big 4 networks in
adults 18-49, total viewers and every other key measure (including a tie
in men 18-34). “Voice” also won its two-hour time period among the Big 4
networks in all key categories, topping “Dancing With the Stars” head
to head in adults 18-49 by +100% in 18-49 (1.8 vs. 0.9 from 8-10 p.m.).
“Live Plus Three Day” Ratings: “The
Voice” increased by +20% in 18-49 (from a 1.78 rating to a 2.14) and
+1.4 million viewers overall (9.5 million to 10.9 million) going from
“live plus same day” Nielsens to L+3.
“Live Plus Seven Day” Ratings:
Monday’s “The Voice” has grown by +24% in 18-49 rating going from L+SD
to L+7 (from a 1.99 to a 2.47) and +2.0 million viewers overall (9.8
million to 11.8 million). When projected seven-day non-linear viewing is
included, the “Voice” 18-49 rating increases to a 2.91.
“A Very Wicked Halloween: Celebrating 15 Years on Broadway” (1.0 rating
in 18-49, 3.8 million viewers overall from 10:01-11 p.m. ET) tied for
#1 in the timeslot among ABC, CBS and NBC in adults 18-49 and ranked #1
outright among those nets in adults, men and women 18-34. “Wicked
Halloween” retained 100% of NBC’s average in the timeslot last season in
18-49 (1.0 vs. 1.0, L+SD non-sports) and, excluding this fall’s hit new
drama “Manifest” and sports, equaled NBC’s top 18-49 rating in the
timeslot since March 5 (1.3). L+3: “Wicked Halloween”
grew by +21% in 18-49 (from a 0.95 rating to a 1.15) and +654,000
viewers overall (3.8 million to 4.4 million) going from L+SD to L+3
Tuesday
NBC
won the night in adults 18-49 and every other key demographic, with a
+55% margin of victory in 18-49 (1.7 vs. 1.1 each for ABC and CBS).
“The
Voice” (1.6 rating in 18-49, 9.0 million viewers overall from 8-9 p.m.
ET) won the hourlong timeslot in adults 18-49, and for its second
half-hour from 8:30-9 p.m., ranked #1 in the half-hour in nine of nine
key demographics. “The Voice” maintained 100% week to week in 18-49 (1.6
vs. 1.6) and increased by +7% in total viewers (9.0 million vs. 8.4
million) to deliver its most-watched Tuesday episode since Oct. 9 (9.2
million). L+3: “Voice” increased by +16% in 18-49 (1.65
to 1.91) and +1.2 million viewers overall (9.0 million to 10.2 million)
going from L+SD to L+3 Nielsens. L+7: Tuesday’s
“Voice” has grown by +25% in 18-49 rating going from L+SD to L+7 (from a
1.90 to a 2.38) and +2.0 million viewers overall (9.3 million to 11.3
million). With the addition of projected seven-day non-linear ratings,
the Tuesday “Voice” 18-49 figure grows to a 2.83. Upscale:
Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at
a 109 among adults 18-49 living in homes with $100K+ incomes.
“This
Is Us” (2.1 rating in 18-49, 8.9 million viewers overall from 9-10:01
p.m. ET) won the timeslot in nine of nine key demographics, including a
+110% margin of victory in adults 18-49 (2.1 vs. 1.0 each for CBS and
ABC in the hour), and was the #1 show of the night on the Big 4 networks
in adults 18-49, adults 18-34 and adults 25-54 and all key adult-female
demos. “Us” maintained 100% week to week in 18-49 (2.1 vs. 2.1) and
grew +4% in total viewers (8.9 million vs. 8.5 million). L+3:
“This Is Us” grew by +57% in 18-49 (2.11 to 3.31) and more than +3.6
million viewers overall (8.9 million to 12.5 million) going from L+SD to
L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49
rating. L+7: “This Is Us” is increasing by +76% in
18-49 rating (from a 2.47 to a 4.34) and +5.7 million viewers overall
(9.3 million to 15.0 million) going from L+SD to L+7. When projected
seven-day non-linear viewing is included, the “Us” 18-49 rating grows to
a 6.11. Upscale: “This Is Us” is generating powerful
high-income and high-education audiences, indexing at a 134 among adults
18-49 living in homes with $100K+ incomes, to rank #4 among
entertainment shows on the Big 4, and a 142 among adults 18-49 with four
or more years of college, to rank #4 on the Big 4 networks.
“New
Amsterdam” (1.3 rating in 18-49, 6.7 million viewers overall from
10:01-11 p.m. ET) ranked #1 in the timeslot in adults 18-49, beating
“NCIS: New Orleans” by +44% (1.3 vs. 0.9) and “The Rookie” by +63% (1.3
vs. 0.8), and tied as the #2 drama of the night in 18-49 with “NCIS,”
behind only “This Is Us.” Week to week, “New Amsterdam” grew +5% in
total viewers (6.7 million vs. 6.4 million) to a three-week high (best
since attracting Oct. 9, 7.0 million). L+3: “New
Amsterdam” increased by +71% in 18-49 (1.26 to 2.15) and +3.7 million
viewers overall (6.7 million to 10.3 million) going from L+SD to L+3
Nielsens, for the biggest lifts of the night on the Bit 4 in 18-49
percentage and total viewers. L+7: “New Amsterdam” has
grown by +90% in 18-49 rating (from a 1.49 to a 2.83) and +5.5 million
viewers overall (7.3 million to 12.8 million) going from L+SD to L+7.
When projected seven-day non-linear viewing is included, the “New
Amsterdam” 18-49 rating increases to a 3.66. Upscale:
“New Amsterdam” is attracting a strong upscale audience, indexing at a
113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or
more years of college, “New Amsterdam” is indexing at a 114.
Wednesday
NBC
won the night total viewers and tied for #1 in 18-49, marking just the
second time NBC has tied or topped Fox in 18-49 on a Wednesday that
included an original "Empire," the previous time being an outright win
on Dec. 7, 2016 when NBC aired “Hairspray Live!” It’s the first time NBC
has ranked #1 or tied for #1 on an in-season Wednesday with regular
programming versus all originals since Feb. 10, 2016.
“Chicago
Med” (1.1 rating in 18-49, 7.8 million viewers overall from 8-9 p.m.
ET) won the timeslot in total viewers, topping “Empire,” “Survivor” and
ABC’s comedies, finishing within 0.1 of “Empire” in adults 18-49 (1.1
vs. 1.2). “Med” ranked as the #2 show of the night on the Big 4 in total
viewers, behind only “Chicago Fire,” with week-to-week growth (7.8
million vs. 7.7 million) that lifted “Med” to a three-week high, despite
this week’s Halloween distractions. L+3: “Med” grew by
+47% in 18-49 (1.09 to 1.60) and more than +2.4 million viewers overall
(7.8 million to 10.2 million) going from L+SD to L+3. L+7:
“Med” is increasing by +64% in 18-49 rating going from L+SD to L+7
(from a 1.27 to a 2.08) and +3.4 million viewers overall (8.1 million to
11.5 million). When projected seven-day non-linear viewing is included,
the “Med” 18-49 rating grows to a 2.44.
“Chicago
Fire” (1.2 rating in 18-49, 8.0 million viewers overall from 9-10 p.m.
ET) was the #1 most-watched telecast of the night and tied for #2 in
18-49, while also winning the timeslot in both measures. In total
viewers, “Fire” was up +4% week to week (8.0 million vs. 7.7 million). L+3:
“Fire” was up +53% in 18-49 (1.21 to 1.85) and more than +2.7 million
viewers overall (8.0 million to 10.7 million) going from L+SD to L+3
Nielsens. L+7: “Fire” is growing by +65% in 18-49
rating (from a 1.30 to a 2.14) and more than +3.4 million viewers
overall (8.1 million to 11.6 million) going from L+SD to L+7. With the
addition of projected seven-day non-linear ratings, the “Fire” figure
increases to a 2.52 in 18-49.
“Chicago
P.D.” (1.1 rating in 18-49, 6.9 million viewers overall from 10-11 p.m.
ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49,
adults 25-54, total viewers and every other key measure, winning among
those dramas by a +38% margin in adults 18-49 (1.1 vs. 0.8 for “A
Million Little Things”) and in total viewers by more than +2.5 million
persons or +58% (7.0 million vs. 4.4 million for “Criminal Minds”).
“P.D.” grew +5% week to week in total viewers (7.0 million vs. 6.6
million). L+3: “P.D.” grew by +62% in 18-49 (1.08 to
1.75) and +3.1 million viewers overall (6.9 million to 10.0 million)
going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night
in total viewers. L+7: “Chicago P.D.” is increasing by
+88% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a
2.20) and +4.0 million viewers overall (7.3 million to 11.3 million).
With the addition of projected seven-day non-linear ratings, the “P.D.”
figure grows to a 2.57.
Thursday
“Superstore”
(0.9 rating in 18-49, 3.2 million viewers overall from 8-8:30 p.m. ET)
equaled its season high in 18-49 and maintained 100% week to week (0.9
vs. 0.9), while grows +5% versus the prior week in total viewers (3.2
million vs. 3.1 million). “Superstore” delivered the show’s most-watched
episode since March 22 (3.8 million). L+3:
“Superstore” increased by +43% in 18-49 (0.86 to 1.23) and +847,000
viewers overall (3.2 million to 4.1 million) going from L+SD to L+3
Nielsens. L+7: “Superstore” is growing by +62% in 18-49
rating going from L+SD to L+7 (from a 0.85 to a 1.38) and +1.2 million
viewers overall (3.8 million to 5.0 million). When projected non-linear
seven-day viewing is included, the “Superstore” 18-49 rating increases
to a 2.16. Upscale: “Superstore” is attracting a strong
upscale audience this season, indexing at a 117 among adults 18-49 in
$100K+ homes. Among adults 18-49 with four or more years of college,
“Superstore” is indexing at a 121.
“The
Good Place” (0.8 rating in 18-49, 2.7 million viewers overall from
8:30-9 p.m. ET) retained 100% week to week in 18-49 (0.9 vs. 0.9) and
increases by +2% in total viewers (2.728 million vs. 2.627 million), to
generate its fourth consecutive 0.8 rating in 18-49 and equal a
four-week high in total viewers, matching its best result since Oct. 4
(3.0 million). L+3: “The Good Place” grew by +71% in
18-49 going from L+SD to L+3 (0.77 to 1.32) and more than +1.3 million
viewers overall (2.7 million to 4.1 million). L+7:
“The Good Place” has increased by +83% in 18-49 rating going from L+SD
to L+7 so far this season (from a 0.90 to a 1.65) and by +1.8 million
viewers overall (2.9 million to 4.7 million). With the addition of
projected seven-day non-linear ratings, the “Good Place” figure grows to
a 2.61. Upscale: “The Good Place” is generating
powerful high-income and high-education audiences this season, indexing
at a 141 among adults 18-49 living in homes with $100K+ incomes (with
100 representing an average concentration of those homes), to rank #2
among primetime entertainment shows on the Big 4 networks, and a 155
among adults 18-49 with four or more years of college to rank #1.
“Will
& Grace” (0.8 rating in 18-49, 3.5 million viewers overall from
9-9:31 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and
increased by +7% in total viewers (3.5 million vs. 3.2 million) to
generate the show’s most-watched episode since its Oct. 4 season
premiere (4.0 million). L+3: “Will & Grace”
increased by +71% in 18-49 (0.85 to 1.45) and +1.8 million viewers
overall (3.5 million to 5.3 million) going from L+SD to L+3 Nielsens. L+7:
“Will & Grace” has grown by +98% in 18-49 rating this season going
from L+SD to L+7 (0.90 to a 1.78) and +2.7 million viewers overall (3.6
million to 6.2 million). With the addition of projected seven-day
non-linear ratings, the “Will & Grace” 18-49 average increases to a
2.17. Upscale: “Will & Grace” is delivering
powerful high-income and high-education audiences, indexing at a 132
among adults 18-49 living in homes with $100K+ incomes, to rank #5 among
entertainment shows on the Big 4 nets, and a 138 among adults 18-49
with four or more years of college, to also rank #5.
“I
Feel Bad” (0.5 rating in 18-49, 2.2 million viewers overall from
9:31-10 p.m. ET) maintained 100% week to week in 18-49 (0.5 vs. 0.5) and
increased by +6% in total viewers (2.2 million vs. 2.1 million), to
generate its most-watched episode since the show’s regular-slot premiere
on Oct. 4 (2.6 million). L+3: “I Feel Bad” grew by
+39% in 18-49 going from L+SD to L+3 (0.54 to 0.75) and +606,000 viewers
overall (2.2 million to 2.8 million). L+7+Digital:
With the addition of projected seven days of time-shifting and
non-linear ratings, the “I Feel Bad” 18-49 rating grows to a 1.26, up
+142% versus its L+SD 0.52). Upscale: “I Feel Bad” is
generating a strong upscale audience, indexing at a 117 among adults
18-49 living in homes with $100K+ incomes. Among adults 18-49 with four
or more years of college, “Bad” is indexing at a 121.
“Law
& Order: SVU” (0.9 rating in 18-49, 4.6 million viewers overall
from 10-11 p.m. ET) ranked #1 among entertainment programs in the time
period in adults 18-49 and adults 25-54, maintaining 100% week to week
in 18-49 (0.9 vs. 0.9) and growing +9% in total viewers (4.6 million vs.
4.2 million). “SVU” increased its total viewership for a second week in
a row to deliver its most-watched episode since the show’s Sept. 27
season premiere (5.1 million). L+3: “SVU” increased by
+93% in 18-49 (0.87 to 1.68) and +2.6 million viewers overall (4.6
million to 7.2 million) going from L+SD to L+3 Nielsens. L+7:
“SVU” has grown by +105% this season in 18-49 rating going from L+SD to
L+7 (from a 1.00 to a 2.05) and +3.2 million viewers overall (4.6
million to 7.8 million). When projected seven-day non-linear viewing is
included, the “SVU” 18-49 rating increases to a 2.60.
Friday
“Blindspot”
(0.4 rating in 18-49, 2.4 million viewers overall from 8-9 p.m. ET)
maintained 100% week to week in 18-49 (0.4 vs. 0.4) and retained 98% in
total viewers (2.4 million vs. 2.5 million). L+3: The
prior week’s “Blindspot” grew by +66% in 18-49 (0.44 to 0.73) and +1.2
million viewers overall (2.5 million to 3.7 million) going from L+SD to
L+3 Nielsens.
“Midnight,
Texas” (0.4 rating in 18-49, 2.0 million viewers overall from 9-10 p.m.
ET) maintained 100% of the prior week’s season-premiere rating in
adults 18-49 (0.4 vs. 0.4) and grew in total viewers (2.0 million vs.
1.9 million). “Midnight” also retained 100% of this week’s lead-in in
adults 18-49. L+3: The previous Friday’s “Midnight”
grew by +74% in 18-49 (0.39 to 0.68) and +1.1 million viewers overall
(1.9 million to 3.0 million) going from L+SD to L+3 Nielsens, for the
biggest lift of the night on the Big 4 in 18-49 percentage.
Dateline
NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 3.0 million viewers
overall from 10-11 p.m. ET) maintained 100% week to week in 18-49, while
increasing +14% in adults 25-54 (0.8 vs. 0.7) and +8% in total viewers
(3.0 million vs. 2.8 million). “Dateline” was the #1 newsmagazine of the
night in adults 18-49, adults 25-54 and total viewers. L+3:
The prior Friday’s “Dateline” increased by +46% in 18-49 (0.50 to 0.73)
and +1.1 million viewers overall (2.8 million to 3.9 million) going
from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline”
is delivering a solid upscale audience, indexing at a 112 among adults
18-49 in $100K+ homes. Among adults 18-49 with four or more years of
college, Friday’s “Dateline” is indexing at a 111.
Sunday
NBC
Sports coverage of Green Bay Packers-New England Patriots “Sunday Night
Football” (7.4 rating in 18-49, 23.7 million viewers overall from
8:24-11:25 p.m. ET) swept the night in all key ratings measures –
adults, men and women 18-34, 18-49 and 25-54, plus total viewers. It’s
the most-watched NFL game on any network so far this season and
most-watched “Sunday Night Football” telecast in more than a year, since
the opening Sunday of last season (24.4 millio for Giants-Cowboys on
Sept. 20, 2017). With a Total Audience Delivery (TAD) of 24.1 million,
it’s the top-scoring Week 9 “Sunday Night Football” game in the 13-year
history of the NBC package.
News
‘TONIGHT SHOW’ TAKES THE LATE-NIGHT WEEK OF OCT. 29-NOV. 2 IN 18-49, EQUALS ITS HIGH SINCE PREMIERE WEEK
At 12:35 a.m., “Late Night” Outscores “Late Late Show” & “Nightline” in Every Key Measure
NEW
YORK — Nov. 6, 2018 — “The Tonight Show Starring Jimmy Fallon” has
equaled its highest adult 18-49 rating since premiere week to grab the
late-night week of Oct. 29-Nov. 2 in that key demographic over “The Late
Show with Stephen Colbert” and “Jimmy Kimmel Live,” according to “live
plus same day” figures from Nielsen Media Research.
“Tonight” also led the timeslot’s broadcast competition in adults 25-54, adults 18-34 and all key adult-female demographics.
For
the week, Tonight delivered a +16% margin of victory over “The Late
Show with Stephen Colbert” in adults 18-49 (with a 0.50 rating vs. a
0.43) and a +32% advantage over “Jimmy Kimmel Live” (0.50 vs. 0.38). The
0.50 equals Fallon’s high since “Tonight” scored a 0.51 for Premiere
Week, Sept. 24-28.
Thursday’s
“Tonight,” with guests Justin Timberlake and Sunny Suljic and musical
guest Pistol Annies, scored a 0.58, making it the top-rated “Tonight” on
a non-NFL night since Tuesday, June 19 (0.60).
Last
week at 12:35 a.m. ET, “Late Night with Seth Meyers” outperformed “The
Late Late Show with James Corden” in adults 18-49, total viewers and
every other key ratings measure. For their head-to-head half-hour, “Late
Night” also beat ABC’s “Nightline” in all key categories – adults, men
and women 18-34, 18-49 and 25-54, plus total viewers
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Oct. 29-Nov. 2. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
(According to viewing figures from Nielsen Media Research for the week of Oct. 29-Nov. 2. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.50 rating, 3 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.38/3 *
NBC “Tonight” 0.50 rating, 3 share
CBS “Late Show,” 0.43/3
ABC “Kimmel,” 0.38/3 *
12:35-1:05 a.m. ET
ABC “Nightline,” 0.25/2
ABC “Nightline,” 0.25/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.22/2 *
NBC “Late Night,” 0.28/3 *
CBS “Late Late Show,” 0.22/2 *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.18/2 *
NBC “Last Call,” 0.18/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.240 million viewers
CBS “Late Show,” 3.111 million viewers
ABC “Kimmel,” 1.980 million viewers *
NBC “Tonight,” 2.240 million viewers
CBS “Late Show,” 3.111 million viewers
ABC “Kimmel,” 1.980 million viewers *
12:35-1:05 a.m. ET
ABC “Nightline,” 1.251 million viewers
ABC “Nightline,” 1.251 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.294 million viewers *
CBS “The Late Late Show,” 1.244 million viewers *
NBC “Late Night,” 1.294 million viewers *
CBS “The Late Late Show,” 1.244 million viewers *
1:35-2:05 a.m. ET
NBC “Last Call,” 0.722 million viewers *
NBC “Last Call,” 0.722 million viewers *
* Friday’s “Kimmel,” “Late Night,” “Late Late Show” and “Last Call” were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.51 rating, 3 share
CBS “Late Show,” 0.50/3
ABC “Kimmel,” 0.40/3
NBC “Tonight” 0.51 rating, 3 share
CBS “Late Show,” 0.50/3
ABC “Kimmel,” 0.40/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.27/2
ABC “Nightline,” 0.27/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.30/3
CBS “The Late Late Show,” 0.24/2
NBC “Late Night,” 0.30/3
CBS “The Late Late Show,” 0.24/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.19/2
NBC “Last Call,” 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.331 million viewers
CBS “Late Show,” 3.488 million viewers
ABC “Kimmel,” 2.033 million viewers
NBC “Tonight,” 2.331 million viewers
CBS “Late Show,” 3.488 million viewers
ABC “Kimmel,” 2.033 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.306 million viewers
ABC “Nightline,” 1.306 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.394 million viewers
CBS “The Late Late Show,” 1.308 million viewers
NBC “Late Night,” 1.394 million viewers
CBS “The Late Late Show,” 1.308 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.763 million viewers
NBC “Last Call,” 0.763 million viewers
SELECTED CABLE RESULTS, WEEK OF OCT. 29-NOV. 2
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.22
TBS, 11 p.m.-midnight, “Conan,” 0.13 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.44
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Adult Swim, 12:30-1:30 a.m. ET, 0.36
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.754 million
TBS, 11 p.m.-midnight, “Conan,” 0.324 million (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.896 million
Adult Swim, 12:30-1:30 a.m. ET, 0.695 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.896 million
Adult Swim, 12:30-1:30 a.m. ET, 0.695 million
News
NBC NIGHTLY NEWS WITH LESTER HOLT IS #1
#1 in Key Demo for 14 Straight Weeks
Narrows Total Viewer Gap Vs. ABC
Lester
Holt, Savannah Guthrie, and Chuck Todd Anchor “The Vote: America’s
Future” at 8 p.m. ET/ 7 p.m. CT Tonight Live From NBC News World
Headquarters in New York
NOVEMBER 6, 2018 – NBC Nightly News with Lester Holt
is the #1 most-watched evening broadcast in the key news demo for the
week of October 29, according to Nielsen Media Research data. Nightly News
continues as the #1 most-watched evening newscast season-to-date in the
key demo, delivering its largest demo lead over CBS in five seasons.
The broadcast continues its strong performance in the key demo averaging 1.7 million A25-54 viewers, besting ABC World News Tonight by +40,000 viewers (+2%), and doubling its week-over-week lead. The broadcast topped CBS Evening News by +506,000 viewers (+42%). Nightly News has won the key demo for 14 consecutive weeks.
Nightly News closed Friday’s broadcast with a special tribute
to those murdered at Tree of Life Congregation synagogue in Pittsburgh,
Pa. Inspired by the Pittsburgh Post-Gazette’s front page displaying the
first words of the Jewish mourner’s prayer, each victim’s name appeared
on screen as a local cantor recited the prayer in Hebrew.
For the week of October 29, Nightly News averaged 1.1 million A18-49 viewers topping CBS by +313,000 viewers (+38%).
8.1 million total viewers tuned in to Nightly News for the week of October 29 leading CBS Evening News by 2.0 million total viewers (+33%). Nightly News cut the total viewer margin against ABC by more than half vs. last year.
# # #
Weekly Highlights:
- Nightly News averaged 1.7 million A25-54 viewers, outperforming ABC by +40,000 viewers (+2%) and CBS by +506,000 (+42%).
- Nightly News has won the key demo for 14 consecutive weeks.
- Nightly News averaged 1.1 million A18-49 viewers, topping CBS by +313,000 (+38%).
- Nightly News averaged 8.1 million total viewers, beating CBS by +2.0 million (+33%).
- Nightly News cut the total viewer margin against ABC by more than half vs. last year.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in five seasons.
Week of October 29 – November 2, 2018:
Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating |
A18-49 Viewers
| |
NBC | 8.058 | 1.42 | 1.713 | 0.89 | 1.141 |
CBS | 6.054 | 1.00 | 1.207 | 0.64 | 0.828 |
ABC | 8.272 | 1.39 | 1.673 | 0.89 | 1.142 |
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 21 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
News
TODAY IS #1 IN TOTAL VIEWERS FOR 2 WEEKS STRAIGHT
TODAY Posts Closest Total Viewer Margin Vs. GMA in 7 Years
TODAY Wins 149th Straight Week in Key Demo
Lester
Holt, Savannah Guthrie, and Chuck Todd Anchor “The Vote: America’s
Future” at 8 p.m. ET/ 7 p.m. CT Tonight Live From NBC News World
Headquarters in New York
NEW
YORK – November 6, 2018 – TODAY was the number-one morning show
outright last week topping “Good Morning America” in total viewers for
the second consecutive week. This marks TODAY’s first back-to-back total
viewer wins since the Pyeongchang Olympics. TODAY also won the key demo
A25-54 for the week marking 149 straight weeks in the top spot, its
best streak in over six years. Season to date, TODAY’s demo lead over
GMA is up 60%, and its posting its closest total viewer margin versus
GMA in seven years.
TODAY HIGHLIGHTS:
Program | P25-54Rtg | P25-54Imps | P18-49Rtg | P18-49Imps | P2+Imps |
TODAY | 1.13 | 1,363 | 0.76 | 977 | 4,002 |
CBS THIS MORNING | 0.64 | 774 | 0.45 | 579 | 2,957 |
GOOD MORNING AMERICA | 1.05 | 1,266 | 0.71 | 913 |
3,992
|
TODAY averaged 1.363 million A25-54 viewers, leading GMA by +97,000 (+11%) and CBS This Morning by +592,000 (+77%)
- TODAY has now ranked #1 among A25-54 viewers for 149 consecutive weeks (best streak in over six years) and 164 of the last 165 weeks
- TODAY delivered a 1.13 A25-54 rating, +0.08 points ahead of GMA and +0.49 points more than CBS
TODAY averaged 977,000 A18-49 viewers, +64,000 (+7%) ahead of GMA and +398,000 (+69%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 168 of the last 169 weeks
- TODAY delivered a 0.76 A18-49 rating, +0.05 points more than GMA and +0.31 points better than CBS
TODAY averaged 4.002 million total viewers, leading GMA by +10,000 (+0.2%) and CBS This Morning by +1.045 million (+35%)
- TODAY ranked #1 among total viewers for the second straight week, its first back-to-back wins since the Pyeongchang Olympics
- TODAY also led CBS This Morning by over one million viewers for the second consecutive week
- Compared to the same week last season, TODAY increased its total viewer advantage over CBS by 57%
SEASON-TO-DATE (9/24/2018-11/4/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY’s lead vs. GMA is up 60% while its lead over CBS is up 11%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 61% vs. the same period last season (+965,000 vs. +599,000 last season)
- TODAY’s total viewer gap vs. GMA is 45% closer than the same period last season
- This is TODAY’s closest total viewer margin vs. GMA in seven years
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