NEW YORK, NY – October 28, 2019 – Comedy Central today announced a digital series order for Bobby Moynihan’s Loafy and a new season order for Blark and Son, from Stoopid Buddy Stoodios. The #1 brand in comedy ordered eight new short-form, digital episodes of each series, along with a linear pilot script for both Loafy and Blark and Son. The new digital episodes will rollout across all Comedy Central digital and social platforms in 2020.
Loafy is an animated comedy about a weed-dealing manatee who runs a drug empire from his water tank at the Center (much worse than Central) Park Zoo. Bobby Moynihan (Saturday Night Live, Crank Yankers, Drunk History) voices the main character and he also serves as creator, writer and executive producer of the series. Loafy is executive produced by Luke Kelly-Clyne’s Big Breakfast, a recent acquisition of Propagate Content.
Created by Ben Bayouth, and developed with head writer Adam Aseraf, Blark and Son is a short-form comedy about an overly manly, single dad (Blark) who incessantly tries to hang out with his overly nerdy, internet-addicted son (named Son). Blark and Son continuously juggle the revolving door of oddball friends and neighbors who cycle through their zany and at times heartwarming lives. Blark & Son is produced by Stoopid Buddy Stoodios. Aseraf, Bayouth, Seth Green, John Harvatine IV, Matthew Senreich, Eric Towner and Chris Waters serve as Executive Producers.
“We are so excited for both of these series as we continue add original content to our growing digital portfolio,” said Steve Elliott, Vice President of Digital Original Development for Comedy Central. “It’s a great opportunity to work with Adam and Ben again after the success of the first season of Blark and Son. And clearly, now more than ever, the world needs a weed-dealing manatee and more Bobby Moynihan – not necessarily in that order.”
“Bobby is a phenomenal talent and an even more phenomenal manatee,” said Loafy Executive Producer and Big Breakfast head Luke Kelly-Clyne. “We’re so lucky to be working with him and so thankful to our partners at Comedy Central for helping us bring Loafy and his zoo family to life.”
“Comedy Central is like our cool new step-dad who lets us stay up late to watch R rated movies with him and then gives us money to make more Blark and Son,” said Bayouth. “Hey Comedy Central, you cool if we just call you Dad?”
Comedy Central recorded massive social and digital growth for the recently wrapped Viacom fiscal year, with 6.7 billion video views (+41% year over year) and 14 billion watch minutes (+72% year over year). Highlights include both extensions of linear series and digital originals:
The “Brooklyn Ball Barber” episode of the Comedy Central original digital series Mini-Mockswas the most-watched video in FY19 from the TV Universe on social platforms, with 241 million streams on Facebook.
Comedy Central is part of Viacom Digital Studios, which continues to extend its video consumption growth. In fiscal Q3, video views grew +17% to 5.9 billion and watch time increased by +85% year over year with 9.6 billion minutes viewed.
About Comedy Central
Available on-air, online and on the go, Comedy Central gives viewers access to a world of super funny, provocative and relevant comedy that tell the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom Inc., Comedy Central is available to more than 300 million households in over 150 countries across the globe.