Friday, January 4, 2019

Bravo Ratings

Bravo's "Dirty John" Breaks Network Record Across All Key Demos
Bravo further spins the numbers for Sunday, December 30.
[via press release from Bravo] Bravo's "Dirty John" Breaks Network Record Across All Key Demos
The penultimate episode of Bravo's "Dirty John" airs this Sunday, January 6 at 10PM ET/PT revealing an inside look into how John Meehan operates while Debra Newell tries to move forward.
Bravo's Dirty John Breaks Network Record Across All Key Demos

· The sixth episode of Bravo's Dirty John (Sunday, 12/30) was the highest rated episode of the series across all key demos, making it Bravo's highest-rated scripted series telecast ever.

· The episode garnered 1.2M P18-49, 1.5M P25-54 and 2.9M Total Viewers in Nielsen L3 viewing.
· Dirty John was the #1 scripted series on cable among all key demos during the week of 12/24-12/30
· Dirty John is a Top 5 new ad-supported cable scripted series across all key demos

· Connie Britton received a Golden Globe nomination for Best Performance by an Actress in a Limited Series or Motion Picture Made for Television for her portrayal of Debra Newell in Bravo's Dirty John.

About "Dirty John":
Based on the articles and breakout true crime podcast with nearly 40 million downloads (and growing) from Los Angeles Times reporter Christopher Goffard, the series tells the cautionary tale of how a whirlwind romance between Debra Newell (Britton) and the charismatic con-man John Meehan (Bana) spiraled into a frightening web of deception, denial and mental terror that nearly tore a family apart.

Bravo's "Dirty John" from Universal Cable Productions in association with Los Angeles Times Studios and Atlas Entertainment airs Sunday nights at 10PM ET/PT.

Created by Alexandra Cunningham and directed by Jeffrey Reiner, the eight hour-long episodes are produced by Universal Cable Productions (UCP), in association with Los Angeles Times Studios and Atlas Entertainment. Cunningham and Reiner both serve as executive producers along with Richard Suckle and Charles Roven for Atlas Entertainment; Mark Herzog, Christopher G. Cowen and Chris Argentieri for Los Angeles Times Studios; and series stars Connie Britton and Eric Bana. 

BRAVO TO FINISH 2018 AS THE #1 CABLE NETWORK AMONG FEMALE VIEWERS FOR THE SECOND CONSECUTIVE YEAR

BRAVO IS PACING TO FINISH 2018 WITH ITS HIGHEST RANKING EVER IN P18-49 & P25-54
Bravo #1 Among Female Viewers
  • Bravo ranks #1 in primetime among F18-49 and F25-54 in cable, +8% and +19% higher, respectively, than any other cable network in these demos. This is the second year in a row Bravo has enjoyed this ranking and is the most dominant ratings win ever among female viewers for the network.
  • Bravo’s +19% F25-54 ratings advantage exceeds last year’s +9% gap and is the largest leadership margin between the #1 and #2 network in F25-54 since 2012.
Network Earns Highest Ranking Ever in P18-49 & P25-54
  • Bravo is pacing to be the #6 ad supported cable network in both P18-49 and P25-54, the highest primetime ranking ever for the network (up from #7 last year) and is pacing to finish in the Top 10 for P18-34.
  • #2 cable network in On-demand viewing and growing +44% year-over-year
    • Nearly 300 million on-demand full episode views across Set-top-box VOD, TV Everywhere, and dMVPD in 2018TD
    • Also generated 109MM live streams, up +109% YoY
Dirty John currently ranks as a Top 5 new ad supported cable scripted series in 2018 with the largest ratings growth
  • Dirty John is pacing as Bravo’s highest rated scripted series ever, averaging 2.4MM total viewers through its first three episodes
  • Largest ratings growth of any new cable scripted series across first three episodes (based on impression volume increase)
  • Drawing new viewers to Bravo: 1 in 4 viewers to the Dirty John season premiere had not watched Bravo in at least the prior month
New Crop of Original Series on-the-rise with Record Setting Seasons
  • Below Deck, Below Deck Mediterranean, Southern Charm and Vanderpump Rules all delivered series highs for their current or most recent seasons
  • In its sixth season, Below Deck is on pace to deliver its best season ever among P18-49, P25-54, and total viewers (2.3MM P2+ on L3).
    • Most recent Below Deck Episode was the highest-rated episode with younger viewers across all of TV on Tuesday Dec 11 (P18-34)
  • In its third season, Below Deck Mediterranean delivered its best season ever among P18-49, P25-54 and total viewers (2.2MM P2+ on L3)
  • In its fifth season, Southern Charm had its best season ever in P18-49, P25-54 and total viewers (2.1MM P2+ on L3).
  • In its sixth season, Vanderpump Rules delivered its most watched season ever among total viewers (2.3MM P2+ on L3).
  • Even more growth from streaming: Southern Charm and Below Deck Mediterranean are Bravo’s two fastest growing series for on-demand TV Everywhere (+87% and 80% season-over-season)
BRAVO
Source: #1 Female Viewers & Highest Rank: Nielsen. 1/01/18-12/16/18 & 12/26/16-12/10/17; L+7 through 12/02/18 blended with L+3 through 12/13/18 and L+SD through 12/16/18; L+7 through 11/26/17 blended with L+3 through 12/07/17 and L+SD through 12/10/17. F18-49, F25-54, P18-49, P25-54, & P18-34. M-Su 8p-11p. Includes ad-supported cable entertainment networks that air in 100% of the daypart. On-Demand: (VOD) DAVD (via Adobe Analytics, Rentrak, YouTube Analytics, dMVPDs: DirecTV Now, Hulu Live, PlayStation Vue, Sling TV, and YouTube TV), STB, dMVPD and OVD (YouTube) data date range = 1/1/18 – 10/31/18 vs. 1/1/17 – 10/31/17. TVE (on and off-domain) date range = 1/1/18 – 11/30/18; (Live) DAVD (via Adobe Analytics and Rentrak), dMVPD and On-Domain TVE Only, 1/1/18 – 10/31/18 vs. 1/1/17 – 10/31/17. Dirty John: Nielsen. 11/25/18-12/9/18. P2+. L+3. Excludes repeats. Largest ratings growth stat based on new scripted series on ad-supported cable entertainment networks only from 1/1/18-12/9/18. Excludes miniseries. Excludes programs with combined eps 1 and 2. New viewers defined as P18-54 viewers who watched episode 101 who did not watch Bravo Total Day in the prior 4 weeks (10/28/18-11/24/18). Below Deck: Nielsen. S6TD (10/2/18-12/11/18). P18-34, P18-49, P25-54, and P2+ as noted. L+3. Excludes repeats. Highest rated-episode stat based on all broadcast and cable programming in prime (8-11p) on 12/11/18. BD Med/S. Charm/Vanderpump: Linear based on Nielsen. BD Med S3 (5/15/18-9/4/18). Southern Charm S5 (4/5/18-7/12/18). Vanderpump S6 (12/4/17-4/30/18). P18-49, P25-54, and P2+ as noted. L+3. Excludes repeats & specials. TVE based on DAVD (via Adobe Analytics), Below Deck Med (S3: 5/16/18 – 11/10/18, S2: 5/3/17 – 10/28/17), Southern Charm (S5: 4/6/18 – 9/24/18, S4: 4/4/17 – 9/22/17). 

BRAVO’S “DIRTY JOHN” LAUNCHES AS NETWORK’S MOST WATCHED SCRIPTED TELECAST EVER WITH A COMBINED AUDIENCE OF 3.8M TOTAL VIEWERSPREMIERE RANKS AS MOST-STREAMED SERIES PREMIERE IN NETWORK HISTORY

Bravo’s “Dirty John” from Universal Cable Productions in association with Los Angeles Times Studios and Atlas Entertainment airs Sunday nights at 10PM ET/PT

NEW YORK, NY – November 30, 2018 – Bravo Media’s original limited event series “Dirty John,” starring Connie Britton and Eric Bana, launched as the network’s most watched scripted series telecast ever, reaching a combined L3 average audience of 3.8M total viewers across all platforms and airings (including Bravo, USA, E! & Oxygen premiere night encores). The Bravo premiere telecast on November 25 at 10PM ET/PT delivered an average L3 audience of 826k P18-49, 1M P25-54 and 2.1M total viewers, growing to 1M P18-49, 1.3M P25-54 and 2.5M total viewers when accounting for viewing across all digital platforms.

The premiere solidified “Dirty John” as a top 10 new scripted series on ad supported cable in 2018 among total viewers and P25-54, as well as establishing itself as Bravo’s highest rated series premiere in almost 3 years in total viewers. 

Fans were able to watch the first episode of “Dirty John” ten days ahead of the on-air premiere via YouTube, BravoTV.com, Video On Demand and the Bravo Now App, where it delivered a total of 530,000 views. Additionally, in the first three days following the premiere, the episode became Bravo’s most-streamed series launch ever. 

Based on the articles and breakout true crime podcast with over 30 million downloads from Los Angeles Times reporter Christopher Goffard, the series tells the cautionary tale of how a whirlwind romance between Debra Newell (Britton) and the charismatic con-man John Meehan (Bana) spiraled into a frightening web of deception, denial and mental terror that nearly tore a family apart.
Created by Alexandra Cunningham and directed by Jeffrey Reiner, the eight hour-long episodes are produced by Universal Cable Productions (UCP), in association with Los Angeles Times Studios and Atlas Entertainment. Cunningham and Reiner both serve as executive producers along with Richard Suckle and Charles Roven for Atlas Entertainment; Mark Herzog, Christopher G. Cowen and Chris Argentieri for Los Angeles Times Studios; and series stars Connie Britton and Eric Bana.


Source: Combined L3 audience includes gross average minute viewer audience from the following sources: Linear - Nielsen Media Research. Live +3 data. 11/25/18. P2+ (000), P18-49 (000), and P25-54 (000). Includes all premiere night airings of Dirty John across Bravo, USA, E!, and Oxygen. Pre-Linear (TV Glass only) - Nielsen VOD Content Ratings. 11/15/18-11/24/18. Pre-Linear (non-TV Glass) – Youtube, Bravo TV Everywhere (TVE) On-Domain, Off-Domain TVE, dMVPD: minutes viewed divided by length of title then multiplied by pre-linear demo composition from Youtube. 11/15/18-11/24/18. Post-Linear Digital Streaming TVE On Domain, Off-Domain TVE, dMVPD: minutes viewed divided by length of title then multiplied by pre-linear demo composition from Youtube. 11/26/18-11/28/18. Top 10 Scripted Series Premiere – Nielsen Media Research. Live +3 data. 1/1/18-11/25/18. P2+ (000) and P25-54 (000). Includes all Ad-Supported Cable Entertainment Scripted Series Premieres. Out of 35 new scripted series. Best Bravo Scripted Telecast – Nielsen Media Research. Live +3 data. 12/2/14-11/25/18. P2+ (000) and P25-54 (000). Includes all telecasts of Bravo’s 11 seasons of scripted series. Best Bravo Series Premiere since 2016 – Nielsen Media Research. Live +3 data. 1/17/16-11/25/18. P2+ (000). Includes all new series premieres on Bravo. 

ABOUT BRAVO MEDIA
Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes the scripted anthology series “Dirty John,” along with unscripted favorites such as Emmy Award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: on demand, online, or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

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