Tuesday, December 10, 2019

NBC Ratings - December 2019

NBC RATINGS FOR THE LATE-NIGHT WEEK OF DEC. 2-6

Digital: “Tonight” Is the Week’s Most-Viewed Program on YouTube; Year-to-Date, “Tonight” Is up +16% from 2018 in YouTube Views
In 12:35 a.m. Nielsens, “Late Night” Encores Tie “Late Late Show” in 18-49
NEW YORK — Dec. 10, 2019 — “The Tonight Show Starring Jimmy Fallon” has averaged a 0.32 rating in adults 18-49 and 1.711 million viewers overall for the late-night ratings week of Dec. 2-6, according to “live plus same day” figures from Nielsen Media Research, to finish in a virtual three-way tie for the weekly lead in the 18-49 demo.
On the digital front, “Tonight” was once again the #1 most-viewed program on YouTube last week, achieving 51 million views, with total viewing reaching 60 million when Facebook is added (Source: ListenFirst Media, ListenFirst Video Views [YouTube + Facebook], LF//TV Universe // Episodic, 12/2/19-12/8/19; Brand Type: TV Shows. Excludes Children’s programs and WWE). “Tonight” had 12 million new YouTube views for the week, the show’s best weekly total for new views in seven weeks. That increase in new views was fueled by Jimmy’s interview of Camila Cabello, which drew 2 million views on the platform. Jimmy and Camila’s singing segment using Google Translate was also a top performer with 1.7 million views for the week.
Year-to-date, “Tonight” has accumulated 2.3 billion YouTube views, which is up +16% from 2018.
For the calendar year 2019 to date, “Tonight” is the #1 Most-Viewed Entertainment program on television across social channels (excludes WWE programs & specials, Source: ListenFirst Media, ListenFirst Video Views [Facebook + YouTube], LF//TV Universe // Episodic, 01/01/19-12/8/19), the #1 Most-Viewed Entertainment Program overall on YouTube in 2019 (excludes WWE and Kids Programming, Source: ListenFirst Media, ListenFirst Video Views [YouTube], LF//TV Universe // Episodic, 01/01/19-12/8/19) and the #1 Most-Social late-night series of 2019 across broadcast and cable (Source: Nielsen Social SCR, 01/01/19-12/8/19. Late Fringe Daypart, Series Only. Linear Metric).
In 12:35 a.m. Nielsens last week, encore telecasts of “Late Night with Seth Meyers” tied for #1 in adults 18-49 for the hour with “The Late Late Show with James Corden,” which included two original and one rebroadcast in its weekly averages, and Meyers’ encore won the timeslot outright in adults 18-34.
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Dec. 2-6. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.32 rating, 3 share *
CBS “Late Show,” 0.33/3 *
ABC “Kimmel,” 0.33/3 *

12:35-1:05 a.m. ET
ABC “Nightline,” 0.20/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.18/2 (R)
CBS “Late Late Show,” 0.18/2 *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.14/2 (R)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.711 million viewers *
CBS “Late Show,” 2.792 million viewers *
ABC “Kimmel,” 1.875 million viewers *

12:35-1:05 a.m. ET
ABC “Nightline,” 1.096 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.009 million viewers (R)
CBS “The Late Late Show,” 1.166 million viewers *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.638 million viewers (R)

* Monday and Tuesday CBS telecasts and Friday’s “Tonight” were encores and are excluded from these averages. Friday’s “Kimmel” and “Late Late Show” were also rebroadcasts but are included in those shows’ averages.

SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.42 rating, 3 share
CBS “Late Show,” 0.45/4
ABC “Kimmel,” 0.35/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.22/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.25/3
CBS “The Late Late Show,” 0.21/2

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.16/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.999 million viewers
CBS “Late Show,” 3.580 million viewers
ABC “Kimmel,” 1.962 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 1.164 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.324 million viewers
CBS “The Late Late Show,” 1.268 million viewers

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.699 million viewers

SELECTED CABLE RESULTS, WEEK OF DEC. 2-6
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.19
Comedy Central, 11:30-midnight ET, “Lights Out with David Spade,” 0.10

TBS, 11-11:30 p.m., “Conan,” 0.14
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.36
Adult Swim, 12:30-1:30 a.m. ET, 0.27

Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.607 million viewers
Comedy Central, 11:30-midnight ET, “Lights Out with David Spade,” 0.270 million viewers

TBS, 11-11:30 p.m., “Conan,” 0.349 million viewers

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.742 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.546 million viewers

‘SUNDAY NIGHT FOOTBALL’ IS #1 IN 18-49 FOR THE PRIMETIME WEEK OF DEC. 2-8, ‘CHRISTMAS IN ROCK. CTR.,’ ‘GRINCH’ & ‘VOICE’ RANK AS TOP-10 NON-SPORTS SHOWS

In Total Viewers, Monday’s “Voice” Is the #3 Entertainment Telecast of the Week
Season to Date, NBC Is the #1 Network in Total Viewers at This Point in the Season for the First Time in 20 Years
Monday’s "Voice" Is the Night’s #1 Entertainment Show in Total Viewers With the Series’ Most-Watched Monday Telecast Since October
"Grinch," "Voice," "How to Train Your Dragon: Homecoming" Are the #1-2-3 Shows Tuesday Night in 18-49
Wednesday’s "Christmas in Rockefeller Center" Is the Most-Watched Christmas Special of the Past Year; "Making It" Ties for #1 at 10, Maintains 100% of Nights 1 and 2
Friday’s “Dateline” Grows +26% Week to Week in Total Viewers to Its Most-Watched Episode Since Oct. 11
Seahawks-Rams “SNF” Wins Sunday Primetime in Every Key Ratings Measure
UNIVERSAL CITY, Calif. — Dec. 10, 2019 — NBC has averaged a 1.3 rating in adults 18-49 and 5.8 million viewers overall for the primetime week of Dec. 2-8, according to “live plus same day” figures from Nielsen Media Research. That places NBC #2 for the week in adults 18-49 behind only Fox, which was boosted by high-rated football coverage on both Thursday and Saturday nights.

NBC’s Seahawks-Rams “Sunday Night Football” ranked as the #1 primetime telecast of the week in adults 18-49 and among non-sports programs, NBC’s “Christmas in Rockefeller Center,” “How the Grinch Stole Christmas” and Monday’s “The Voice” tied for #6, while Tuesday’s “Voice” tied for #10 and “How to Train Your Dragon: Homecoming” tied for #12.
In total viewers, Monday’s “Voice” was the week’s #3 entertainment telecast, while “Christmas in Rockefeller Center” ranked #6 and was the #1 Christmas special of the week and of the past year.

Season to date, NBC’s ranks #1 as the most-watched network in total viewers, marking the first time since 1999 that NBC has led in total viewers at this point in the season.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 11 Averages
Adult 18-49 Rating, “live plus same day,” Dec. 2-8
Fox…2.1
NBC…1.3
CBS…1.0
ABC…0.8
CW…0.3
Total Viewers
Fox…7.9 million
CBS…6.6 million
NBC…5.8 million
ABC…4.4 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
Fox…2.1
NBC…1.9
ABC…1.2
CBS…1.1
CW…0.4

Total Viewers
NBC…8.4 million
CBS…8.1 million
Fox…7.6 million
ABC…5.7 million
CW…1.2 million


NBC highlights for the week of Dec. 2-8:
Monday
NBC won Monday night among the Big 4 networks in total viewers and tied for #1 among those nets in adults 25-54.
“The Voice” (1.1 rating in 18-49, 8.0 million viewers overall from 8-10:01 p.m. ET) delivered its most-watched Monday telecast since Oct. 28 (8.2 million), to score as the #1 entertainment show of the night in total viewers. “Voice” maintained 100% week to week in 18-49 (1.1 vs. 1.1) and grew +10% in total viewers (8.0 million vs. 7.3 million).
The premiere of the multi-night crafting event “Making It” (0.5 rating in 18-49, 2.8 million viewers overall from 10:01-11 p.m. ET) maintained the 0.5 rating NBC scored in the timeslot for each of the prior seven weeks. Delayed Viewing: Season 1 of the series more than doubled with digital and linear delayed viewing (from a 0.9 rating in “live plus same day” Nielsens to a 2.0 with all delayed viewing tallied to date). In total viewers, the show has grown by more than +50% (4.0 million to 6.1 million).

Tuesday
NBC won Tuesday in adults 18-49, adults 25-54 and adults 18-34.
An encore telecast of the 1966 animated classic “How the Grinch Stole Christmas” (1.1 rating in 18-49, 5.2 million viewers overall from 8-8:30 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, jumping +57% versus the special’s prior telecast in 18-49 (1.1 vs. 0.7 last Christmas, Tuesday, Dec. 25, 2018 from 8-8:30 p.m.) and +2.2 million persons or +74% in total viewers (5.2 million vs. 3.0 million).
“How to Train Your Dragon: Homecoming” (0.9 rating in 18-49, 3.9 million viewers overall from 8:30-9 p.m. ET) finishedas the #3 show of the night on the Big 4 networks in adults 18-49 behind only “The Grinch” and “The Voice” and tied for #1 in the timeslot in adults 18-49.
“The Voice” (1.0 rating in 18-49, 6.4 million viewers overall from 9-10:01 p.m. ET), despite moving to the 9-10 p.m. time period, ranked #1 in the hour in adults 18-49, adults 25-54, adults 18-34 and total viewers and was the #2 show of the night on the Big 4 networks in adults 18-49 behind only “The Grinch.”
Night 2 of the multi-night crafting event “Making It” (0.5 rating in 18-49, 2.6 million viewers overall from 10:01-11 p.m. ET) retained100% versus the prior night’s season premiere in 18-49 (0.5 vs. 0.5 Monday from 10:01-11 p.m.) and finished within 0.1 of a rating point of #1 in the timeslot among ABC, CBS and NBC in adults 18-49.

Wednesday
“The 87th Annual Christmas in Rockefeller Center” (1.1 rating in 18-49, 6.9 million viewers overall from 8-10:01 p.m. ET) scored as the most-watched primetime Christmas special on the Big 4 networks in the year since the 2018 “Christmas in Rockefeller Center” telecast (8.4 million on Nov. 28, 2018), topping Monday’s encore of “Rudolph the Red-Nosed Reindeer” (5.7 million) and Thursday’s “Charlie Brown Christmas” (5.0 million). It was the #1 show of the night on the Big 4 networks in total viewers ahead of all shows on those nets, including “The Masked Singer.”
Night 3 of the multi-night crafting event “Making It” (0.5 rating in 18-49, 2.6 million viewers overall from 10:01-11 p.m. ET) retained 100% of the show’s Monday and Tuesday 18-49 ratings, making it the first alternative series this fall to maintain its premiere rating through the show’s second and third episodes. In the 10 p.m. hour, “Making It” tied for #1 among ABC, CBS and NBC in adults 18-49.

Thursday
An encore telecast of “A Saturday Night Live Christmas Special” (0.6 rating in 18-49, 3.1 million viewers overall from 8-10:01 p.m. ET) was up +0.1 of a rating point or +20% versus the special’s year-ago Thursday encore in 18-49 (0.6 vs. 0.5 on Dec. 13, 2018 from 9-11 p.m.) and +1.0 million persons or +48% in total viewers (3.1 million vs. 2.1 million), and was also up +0.1 of a rating point or +20% versus NBC’s timeslot average last season in 18-49 (0.6 vs. 0.5, L+SD excluding sports). The “SNL” special matched NBC’s highest in-season 18-49 rating in the timeslot, excluding sports, since April 7 (0.7) and scored the net’s best in-season total-viewer result in the slot excluding sports since Feb. 28 (3.4 million).
Night 4 of the multi-night crafting event “Making It” (0.4 rating in 18-49, 1.7 million viewers overall from 10:01-11 p.m. ET) tied with the timeslot’s ABC and CBS competition in men 18-34 (0.2 each). Through four episodes, “Making It” maintained a steady rating among men 18-34 (0.2) and women 18-34 (0.3).
Friday
“The Blacklist” (0.5 rating in 18-49, 3.7 million viewers overall from 8-9 p.m. ET) maintained 100% of NBC’s average in the timeslot last season in 18-49 (0.5 vs. 0.5, L+SD non-sports) and was up +17% in total viewers (3.7 million vs. 3.1 million). Despite the prior week’s preemption, “Blacklist” retained 100% of its previous telecast in 18-49 (0.5 vs. 0.5 on Nov. 22).
“Dateline NBC” (0.5 rating in 18-49, 0.9 in adults 25-54, 3.6 million viewers overall from 9-11 p.m. ET) delivered the show’s most-watched edition since Oct. 11 (3.7 million), while equaling the show’s high for a Friday edition in adults 25-54 since June 7 (1.0). Week to week, “Dateline” maintained 100% in adults 18-49 (0.5 vs. 0.5 from 10-11 p.m.) while increasing by +29% in adults 25-54 (0.9 vs. 0.7) and +26% in total viewers (3.6 million vs. 2.9 million).
Sunday
NBC Sports coverage of Seattle Seahawks-Los Angeles Rams “Sunday Night Football” (5.3 rating in 18-49, 17.9 million viewers overall from 8:23-11:07 p.m. ET) won the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Despite a 21-3 halftime score, the Seahawks-Rams telecast averaged a Total Audience Delivery (TAD) of 18.3 million viewers

TODAY’ IS #1 IN TOTAL VIEWERS

TODAY Tops GMA in Total Viewers and the Key Demo, 7th Outright Win this Year
TODAY Wins 204 out of 206 Weeks in A25-54
TODAY Doubles Its Total Viewer Lead Over GMA Vs. the Same Week Last Year
NEW YORK – December 10, 2019 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers, A25-54 and A18-49. The win marks TODAY’s seventh total viewer victory for the year. TODAY has now won 204 out of 206 weeks in the key demo. Additionally, TODAY grew in total viewers versus the prior week and doubled its total viewer lead over GMA versus the same week last year.
TODAY HIGHLIGHTS:
ProgramP25-54P25-54P18-49P18-49P2+
RtgImpsRtgImpsImps
TODAY1.051,2780.719193,937
CBS THIS MORNING0.668010.425482,961
GOOD MORNING AMERICA0.961,1650.628043,923
TODAY averaged 1.278 million A25-54 viewers, leading GMA by +113,000 (+10%) and CBS This Morning by +477,000 (+60%)
  • Week-over-week, TODAY added +4,000 A25-54 viewers.
TODAY averaged 919,000 A18-49 viewers, +115,000 (+14%) more than GMA and +371,000 (+68%) higher than CBS
  • Versus the same week last season, TODAY’s A18-49 lead over GMA increased by 32%
TODAY averaged 3.937 million total viewers, leading GMA by +14,000 (+0.3%) and topping CBS by +976,000 (+33%)
  • This was TODAY’s second total viewer win of the broadcast season and seventh victory of 2019
  • TODAY’s total viewer lead over GMA doubled versus prior year (+14,000 vs. +7,000 during the same week last season)
  • Compared to prior week, TODAY increased its total viewership by +47,000 (+1%)
SEASON-TO-DATE (9/23/2019-12/8/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY’s:
  • Lead vs. GMA is 36% higher than the same point last season (+106,000 vs. +78,000 last season) 

NBC NIGHTLY NEWS WITH LESTER HOLT WINS ANOTHER STRAIGHT WEEK

#1 in Key A25-54 and A18-49 Demos; Wins All Five Nights
Continues to Top ABC and CBS in Both Demos Year-to-Date
WEEK OF 12/2/2019
  • NBC Nightly News with Lester Holt is the #1 most-watched newscast for another straight week – #1 in the key A25-54 and A18-49 demos, according to Nielsen Media Research (see the below chart).
  • Nightly News wins every night this past week in the key news demo most-valued by advertisers.
  • Nightly News is the 4th most-watched television program for the week in total viewers (excluding sports & syndication), marking the second straight week the newscast has ranked among the top 5.
  • Among A25-54, Nightly averages 1.748 million viewers, ahead of ABC by +6,000 and CBS by +634,000 (+57%).
  • Among A18-49, Nightly posts 1.234 million viewers, leading ABC by +48,000 (+4%) and CBS by +463,000 (+60%).
2019 BROADCAST YEAR-TO-DATE
  • Nightly News is #1 in both A25-54 and A18-49 and continues to lead for the year.
WEEK OF 12/2/2019 RATINGS CHART
ProgramP25-54
Imps
P18-49
Imps
P2+
Imps
NBC NIGHTLY NEWS1,7481,2348,244
CBS EVENING NEWS1,1147715,850
ABC WORLD NEWS TONIGHT1,7421,1869,027
Note: Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco. World News Tonight was rated for 4 days this past week.
###
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo, and reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, The Nightly newsletter and social media platforms. The broadcast provides the latest on the day’s top stories, going beyond the headlines to uncover how people’s lives are affected by the world around them. Lester Holt is the anchor, and was named the most-trusted television news personality in America, according to The Hollywood Reporter/Morning Consult 2018 survey. Jennifer Suozzo is the executive producer.

‘TONIGHT’ & ‘LATE NIGHT’ HIT ONE-YEAR HIGHS IN 18-49 AVERAGES FOR THE WEEK OF NOV. 25-29, ‘A LITTLE LATE’ SETS A NEW HIGH

Fallon Increases His Audience for a Fourth Straight Week; At 12:35 a.m., “Late Night” Leads the Week and the Season in Every Key Ratings Measure
On Thanksgiving Night, Jimmy Fallon & Seth Meyers Hit One-Year Highs for an Individual Telecast, “A Little Late with Lilly Singh Sets New Series Highs
Digital: “Tonight” Is The Most-Social Late-Night Series of the Week; Year-to-Date, “Tonight” Is the #1 Most-Viewed Entertainment Program on Television Across Social Channels
“Late Night’s” Monday “Closer Look” Is the Most-Viewed YouTube Video Across All Entertainment TV Programs for the Week
Across Social Platforms, “A Little Late” Is the #1 Most-Engaging New Program Among All Genres and Platforms
NEW YORK — Dec. 4, 2019 — “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers” have delivered their top weekly adult 18-49 averages in the past year and “A Little Late with Lily Singh” has generated its top rated week to date.
According to “live plus same day” figures from Nielsen Media Research, “The Tonight Show Starring Jimmy Fallon” has averaged a 0.57 rating in adults 18-49 and 2.375 million viewers overall for the late-night ratings week of Nov. 25-29, generating “Tonight’s” top week of mostly originals in 18-49 since Nov. 19-23, 2018 (0.77) and its most-watched week since Feb. 25-March 1, 2019 (2.563 million).
It’s the fourth straight week “Tonight” has increased its overall audience, from 1.693 million viewers for the week of Oct. 28, to 1.775 for the week of Nov. 4, to 1.863 for the week of Nov. 11, to last week’s 1.897 million for the week of Nov. 18, to last week’s 2.375 million.
Fallon led the week versus the ABC and CBS competition in nine of nine key demographics – adults, men and women 18-34, 18-49 and 25-54.
“Tonight’s” week was paced by strong results following primetime NFL telecasts on Thursday and Sunday. The Thanksgiving night episode (1.03 rating in adult 18-49 rating, 3.668 million viewers overall) scored the show’s top results for an original telecast in the past year, best since the Thursday, Nov. 22, 2018 Thanksgiving post-NFL installment.
Versus the show’s prior Thursday post-NFL telecast on Sept. 5, last night’s edition was up +10% in 18-49 (1.03 vs. 0.94) and up +26% in total viewers (3.668 million vs. 2.912 million).
The Thanksgiving “Tonight” was up +171% from the show’s season-to-date originals average in 18-49 (1.03 vs. 0.38, including Sunday NFL nights) and +1.826 million persons or +97% in total viewers (3.668 million vs. 1.842 million).
For the week, “Late Night with Seth Meyers” earned its top Nielsens since the week of Nov. 19-23, 2018, last year’s Thanksgiving week (0.40 in 18-498, 1.655 million viewers overall. For both the week and the season, Meyers leads the timeslot’s ABC and CBS competition in total viewers and very key demographic.
Thursday’s “Late Night with Seth Meyers” drew a 0.54 rating in 18-49 rating and 1.929 million total viewers, for Seth’s best results in both measures since the show’s 2018 Thanksgiving telecast. Versus Seth’s prior NFL-boosted Thursday, the Thanksgiving edition was up +6% in 18-49 (0.54 vs. 0.51) and up +18% in total viewers (1.929 million vs. 1.640 million).
Versus Meyers’ season-to-date average for originals weeks, the Thanksgiving telecast was up +147% from in 18-49 (0.54 vs. 0.22) and +71% in total viewers 2+ (1.929 million vs. 1.128 million)
At 1:35 a.m. ET, “A Little Late with Lilly Singh” rose to its top weeklong results to date, a 0.21 in adults 18-49 and 876,000 viewers overall. Thursday’s telecast posted the show’s best results to date for an individual episode, a 0.38 18-49 rating and 1.229 million total viewers. Versus its season-to-date average for weeks with mostly originals, the Thanksgiving “A Little Late” was up +153% in 18-49 (0.38 vs. 0.15) and +84% in total viewers (1.229 million vs. 668,000).
On the digital front, “The Tonight Show Starring Jimmy Fallon” generated 60 million digital views last week, up +10% from the prior week, despite having only four Monday-through-Friday original episodes this past week. “Tonight’s” 60 million views ranked it #2 for the week among all entertainment programs, behind only “Saturday Night Live” (Source: ListenFirst Media, ListenFirst Video Views [YouTube + Facebook], LF//TV Universe // Episodic, 11/25/19-12/1/19; Brand Type: TV Shows. Excludes Children’s programs and WWE)/
With 319,000 Total Interactions across Facebook, Twitter and Instagram, “Tonight” was the most-social late-night series of the week and accounted for three of the top five most-social episodes in the late-night daypart, including the Bernie Sanders (#1) and John Boyega (#2) episodes, which were driven by strong Instagram engagement, while Daisy Ridley’s episode (#5 for the week) was led by Twitter activity spiking during her rap (Source: Nielsen Social SCR, 11/25/19-12/1/19; Late Fringe Daypart, Linear Metric, Series Only.)
Year to date, “Tonight” has accumulated 2.3 Billion YouTube views which is up +16% from 2018.
For the 2019 year to date, “Tonight” is the #1 Most-Viewed Entertainment program on television across social channels (excludes WWE programs & specials, Source: ListenFirst Media, ListenFirst Video Views [Facebook + YouTube], LF//TV Universe // Episodic, 01/01/19-12/1/19), and the #1 Most-Social late-night series of 2019 across broadcast and cable (Source: Nielsen Social SCR, 01/01/19-12/1/19. Late Fringe Daypart, Series Only. Linear Metric).
“Late Night with Seth Meyers” earned 17.5 million YouTube views last week, +10% above the show’s weekly average in 2019, despite airing just two “A Closer Look” segments during the week instead of the usual three. The two “Closer Look” segments alone totaled 6.5 million views. With 3.7 million views, Monday’s “A Closer Look” was the most-viewed YouTube video across all Entertainment TV programs for the week (Source: ListenFirst Content Rankings , ListenFirst Video Views [YouTube], LF//TV Universe // Episodic, 11/25/19-12/1/19).
Year-to-date, “Late Night” has amassed 660 million views on YouTube, which is up +107% from the same time-frame last year. Among new videos, “Late Night” has generated 568 million views, up +95% year-over-year
“A Little Late with Lilly Singh” continues to generate strong buzz across social platforms, with another 276,000 Responses last week, to rank as the #1 most-engaging new program across genres and platforms since its premiere on Sept. 16 (Source: ListenFirst Media, ListenFirst Brand Rankings; LF// TV Universe // Episodic; ListenFirst Digital Audience Rating [DAR]; Brand Type: TV Shows; Season: 1; 9/16/19-12/1/19).
Since its premiere on Sept. 16, the show has amassed 34 million views on YouTube, which ranks #1 across all new series in that time-frame (Source: ListenFirst Media, ListenFirst Brand Rankings; LF// TV Universe // Episodic; ListenFirst Video Views [YouTube]; Brand Type: TV Shows; Season: 1; 9/16/19-12/1/19).
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Nov. 25-29. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.57 rating, 5 share *
CBS “Late Show,” 0.44/3 *
ABC “Kimmel,” 0.33/3 *

12:35-1:05 a.m. ET
ABC “Nightline,” 0.18/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.31/3 *
CBS “Late Late Show,” 0.24/3 *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.21/2 *

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.375 million viewers *
CBS “Late Show,” 3.054 million viewers *
ABC “Kimmel,” 1.884 million viewers *

12:35-1:05 a.m. ET
ABC “Nightline,” 1.027 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.388 million viewers *
CBS “The Late Late Show,” 1.274 million viewers *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.876 million viewers *

* Thursday’s NBC programs were delayed by the overrun of a primetime NFL game. Wednesday through Friday editions of “Kimmel,” Thursday and Friday CBS telecasts and Friday NBC telecasts are excluded from these averages due to the Thanksgiving holiday. “Tonight” also aired a Sunday edition, delayed by an NFL overrun.

SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.42 rating, 3 share
CBS “Late Show,” 0.45/3
ABC “Kimmel,” 0.34/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.22/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.24/3
CBS “The Late Late Show,” 0.21/2

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.16/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.007 million viewers
CBS “Late Show,” 3.549 million viewers
ABC “Kimmel,” 1.957 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 1.166 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.300 million viewers
CBS “The Late Late Show,” 1.267 million viewers

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.698 million viewers


SELECTED CABLE RESULTS, WEEK OF NOV. 25-29
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.12 (R) **
TBS, 11-11:30 p.m., “Conan,” 0.13 (R)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.34
Adult Swim, 12:30-1:30 a.m. ET, 0.28

Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.319 million viewers (R) **
TBS, 11-11:30 p.m., “Conan,” 0.335 million viewers (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.656 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.547 million viewers

** Thursday’s “Daily Show” was preempted.

NBC DOMINATES NOV. 25-DEC. 1 PRIMETIME RESULTS WITH ITS MOST-WATCHED WEEK IN THE PAST YEAR

With Thursday and Sunday Football Ranking #1-2 Among Primetime Programs, NBC Hits Its Season High for a Week in 18-49 and Most-Watched Week Since November 2018
In Total Viewers, Both Nights of “The Voice” and “Dolly Parton: 50 Years at the Opry” Deliver Top 10 Rankings Among Big 4 Primetime Entertainment Shows
Season to Date, NBC Is the #1 Network in Total Viewers at This Point in the Season for the First Time in 18 Years
NBC Wins The November Sweep In Total Viewers for the First Time in 23 Years, Snaps CBS 18-Year Winning Streak
Monday’s “Voice” Ties for #1 Among the Broadcast Nets in Its 8-10 p.m. Timeslot, "Bluff City" Maintains 100% Week to Week
Tuesday’s "Dolly Parton: 50 Years at the Opry" Hits a Season High for the Timeslot in Total Viewers, "Voice" Ties for #1 in the 8 p.m. Hour
Wednesday’s “SNL Thanksgiving Special” Encore Wins the 9-11 p.m. Timeslot in 18-49
NBC Sports' Saints-Falcons NFL Football Thanksgiving Night Is Television's Most-Watched Primetime Thursday Program Since the “NFL Kickoff" Telecast On NBC Sept. 5
Friday’s “National Dog Show” Encore Jumps +25% Above the Year-Ago Primetime Rebroadcast in 18-49, +22% in Total Viewers
Patriots-Texans Is Most-Watched Week 13 NBC “Sunday Night Football” Game in 9 Years, With 22 Million Viewers Across All Platforms
UNIVERSAL CITY, Calif. — Dec. 4, 2019 — NBC has dominated the primetime ratings week of Nov. 25-Dec. 1 in adults 18-49, adults 25-54, total viewers and all other key measures with the networks highest weekly 18-49 and 25-54 ratings of the season and best total-viewer average in the year since Nov.19-25, 2018, according to “live plus same day” figures from Nielsen Media Research.
NBC won the week in 10 of 10 key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
Patriots-Texans “Sunday Night Football” was the week’s #1 primetime telecast in 18-49 and total viewers and Thursday’s Saints-Falcons NFL coverage ranked #2 in both measures.
In total viewers, excluding sports, Tuesday’s telecast of “The Voice” ranked #6, Monday’s “Voice” finished #8 and Tuesday’s “Dolly Parton: 50 Years at the Opry” ranked #9.
NBC’s 2.1 rating in adults 18-49 for the week and 2.7 in adults 25-54 are both season highs. The 8.9 million viewers is NBC’s best since Thanksgiving Week last year, Nov. 19-25, 2018, when NBC averaged 9.1 million viewers.
Season to date, NBC’s ranks #1 as the most-watched network in total viewers, marking the first time since 2001 that NBC has led in total viewers at this point in the season.
Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Week 10 Averages
Adult 18-49 Rating, “live plus same day,” Nov. 25-Dec. 1
NBC…2.1
CBS…1.0
Fox…0.8
ABC…0.6
CW…0.2
Total Viewers
NBC…8.9 million
CBS…6.3 million
ABC…3.6 million
Fox…3.1 million
CW…0.8 million
Season-to-Date Averages
Adult 18-49 Rating, “Most Current”
Fox…2.1
NBC…1.9
ABC…1.2
CBS…1.1
CW…0.4
Total Viewers
NBC…8.5 million
CBS…8.0 million
Fox…7.5 million
ABC…5.7 million
CW…1.2 million
In results for the Oct. 31-Nov. 27 November Sweep, NBC has won the November rating period in total viewers for the first time since 1996, according to “most current” ratings results from Nielsen Media Research period.
The NBC victory snapped an 18-year CBS November total-viewer winning streak, which dates back to 2000, when CBS finished third behind ABC and NBC.
NBC also ranked #1 outright for the November 2019 sweep in adults 25-54 and is tied with Fox for #1 for the month in adults 18-49 after trailing Fox in both measures last year.
NBC’s November was led by:
  • The #1 primetime series in 18-49, 25-54 and total viewers, “Sunday Night Football.”
  • The #1 scripted series in 18-49, “This Is Us.”
  • The “Chicago” dramas, with “Fire” and “P.D.” tying as the month’s #4 drama in 18-49, behind only “This Is Us,” “9-1-1” and “Grey’s Anatomy,” and “Med” ranking as the #6 drama.
November Sweep Averages
Adult 18-49 Rating, “Most Current”
Fox…1.7
NBC…1.7
ABC…1.1
CBS…1.0
Adult 25-54 Rating
NBC…2.3
Fox…2.2
CBS…1.5
ABC…1.5
Total Viewers
NBC…7.786 million
CBS…7.494 million
Fox…6.172 million
ABC…5.547 million
Results are based on “most current” November sweep figures from Nielsen Media Research, which are “live plus seven day” ratings for Oct. 31 through Nov. 17 and “live plus same day” for Nov. 18 through Nov. 27.
NBC highlights for the week of Nov. 25-Dec. 1:
Monday
“The Voice” (1.1 rating in 18-49, 7.3 million viewers overall from 8-10:01 p.m. ET) tied for #1 in its two-hour 8-10 p.m. timeslot among the Big 4 networks in adults 18-49 and rahiedn#1 outright among those nets in adults 25-54.
The season finale of “Bluff City Law” (0.5 rating in 18-49, 3.2 million viewers overall from 10:01-11 p.m. ET) delivered the show’s seventh consecutive 0.5 rating in adults 18-49. Social: “Bluff City Law” generated 19,000 Total Interactions, a +141% increase from the prior week’s 8,000, and a +16% gain versus the series-average 16,000, making this 3rd third most social episode of the series
Tuesday
“The Voice” (1.1 rating in 18-49, 7.9 million viewers overall from 8-9 p.m. ET) tied for #1 in the timeslot among the Big 4 networks in adults 18-49, adults 25-54 and adults 18-34 and ranked #1 or tied for #1 among those nets in all key adult-female demos
“Dolly Parton: 50 Years at the Opry” (0.8 rating in 18-49, 7.0 million viewers overall from 9-10:01 p.m. ET) delivered an NBC season-high result in the timeslot in total viewers, with the network’s biggest audience in the Tuesday 9-11 p.m. time period since Aug. 6 (7.1 million viewers). Versus NBC’s average in the timeslot last season, “50 Years at the Opry” grew +10% in total viewers (7.0 million vs. 6.4 million). The special ranked #2 in its two-hour 9-11 p.m. timeslot in adults 18-49 and total viewers and for its first hour from 9-10 p.m., ranked #1 or tied for #1 in adults, men and women 18-49; women 25-54, and adults and women 18-34.
Wednesday
“Ellen’s Game of Games” (0.7 rating in 18-49, 4.0 million viewers overall from 8-9 p.m. ET) tied for #2 in the timeslot among the Big 4 networks in adults, men and women 18-34 and grew +14% from its first half-hour to its second in 18-49 (0.7 to 0.8).
An encore telecast of “A Saturday Night Live Thanksgiving Special" (0.8 rating in 18-49, 3.4 million viewers overall from 9-11 p.m. ET) ranked #1 in the two-hour 9-11 p.m. timeslot in adults 18-49.
Thursday
NBC Sports coverage of New Orleans Saints-Atlanta Falcons Thanksgiving Night football (6.1 rating in 18-49, 20.7 million viewers overall from 8:23-11:02 p.m. ET) dominated the night, beating the Big 4 competition combined the night in all key ratings measures. The telecast ranked as television's most-watched primetime Thursday program since the "NFL Kickoff" telecast on NBC Sept. 5.
Friday
An encore of Thursday afternoon’s telecast of “The National Dog Show Presented by Purina" (0.5 in 18-49 rating, 3.2 million viewers overall from 8-10 p.m. ET) grew +25% versus last year’s primetime encore in adult 18-49 rating (0.5 vs. a 0.4 on Saturday, Nov. 24, 2018 from 8-10 p.m.) and by +22% in total viewers (3.2 million vs. 2.6 million).
“Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 2.9 million viewers overall from 10-11 p.m. ET) maintained 100% week to week in adults 18-49 (0.5 vs. 0.5). L+7: In L+7 Nielsens, “Dateline” is growing this season by +55% going from L+SD to L+7 Nielsens in 18-49 rating (from a 0.53 to a 0.82) and by +1.3 million viewers overall (3.4 million to 4.7 million).
Saturday

An encore telecast of “It’s a Wonderful Life” (0.3 rating in 18-49, 2.8 million viewers overall from 8-11 p.m. ET) finished #2 in primetime among the Big 4 in total viewers, increasing by +0.1 of a point or +33% from its first half-hour to its sixth in adults 18-49 (0.3 to 0.4) and +26% in total viewers (2.5 million to 3.2 million). This was NBC's 45th primetime telecast of "It's a Wonderful Life," directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.
Sunday
NBC Sports coverage of New England Patriots-Houston Texans “Sunday Night Football” (6.2 rating in 18-49, 21.4 million viewers overall from 8:23-11:18 p.m. ET) won the night in all key ratings measures. With a Total Audience Delivery (TAD) average of 22.0 million viewers, this was the most-watched Week 13 NBC “SNF” game in nine years. The 2010 Week 13 Raven-Steelers “SNF” game averaged 22.5 million viewers.
The Dec. 1 Patriots-Texans game marked the seventh NBC “SNF” game to deliver at least 22 million TAD viewers this season – more than tripling last year’s total through Week 13 (two). The TAD of 22.0 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, represents a +21% increase over last year’s Week 13 game (18.2 million for Chargers-Steelers), according to ratings data released by Nielsen, and digital data from Adobe Analytics. It was also the most-watched NBC “Sunday Night Football” game featuring the Texans (nine games since 2006).
NBC’s “Sunday Night Football” is averaging 20.7 million viewers across all platforms this season – the best start for the series through Week 13 (15 games) since 2015, and is up +4% from the same point last season (19.8 million viewers).

NBC NIGHTLY NEWS WITH LESTER HOLT IS #1

Wins the Week in Key A25-54 and A18-49 Demos
Continues to Top ABC and CBS in Both Demos Year-to-Date
WEEK OF 11/25/2019
  • NBC Nightly News with Lester Holt is the #1 most-watched newscast for the week – #1 in the key A25-54 and A18-49 demos, according to Nielsen Media Research (see the below chart).
  • Among A25-54, Nightly averages 1.844 million viewers, ahead of ABC by +52,000 (+3%) and CBS by +666,000 (+57%).
  • Among A18-49, Nightly posts 1.324 million viewers, leading ABC by +126,000 (+10%) and CBS by +456,000 (+53%). This marks Nightly’s strongest win over ABC in over a year (55 weeks).
  • This is Nightly’s best performance among A25-54 and A18-49 viewers in 38 weeks and best among total viewers in 43 weeks. Additionally, last week marked the smallest gap with ABC in total viewers in 52 weeks and the biggest lead over CBS in 171 weeks.
  • Vs. prior week, Nightly is the only newscast up by double digits across the board: +11% in A25-54, +17% in A18-49 and +15% in P2+.
  • Last week, Holt reported from California on an initiative that helps doctors pay off overwhelming debt while working in public hospitals, where lower salaries often discourages talent. Additionally, he anchored from New York on Friday, the day after Thanksgiving, and the newscast averaged a whopping 10.224 million viewers and 1.7888 million in the key news demo.
2019 BROADCAST YEAR-TO-DATE
  • Nightly News is #1 in both A25-54 and A18-49 and continues to lead for the year.
WEEK OF 11/25/2019 RATINGS CHART
ProgramP25-54
Imps
P18-49
Imps
P2+
Imps
NBC NIGHTLY NEWS1,8441,3249,062
CBS EVENING NEWS1,1788686,002
ABC WORLD NEWS TONIGHT1,7921,1989,259
Note: Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco. Also, due to the holiday, NBC and CBS were rated for three days (Mon, Tue, Fri) while ABC was rated for two days (Mon, Tue).
###
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo, and reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, The Nightly newsletter and social media platforms. The broadcast provides the latest on the day’s top stories, going beyond the headlines to uncover how people’s lives are affected by the world around them. Lester Holt is the anchor, and was named the most-trusted television news personality in America, according to The Hollywood Reporter/Morning Consult 2018 survey. Jennifer Suozzo is the executive producer.

‘TODAY’ WINS NOVEMBER SWEEP IN KEY DEMO

TODAY is #1 in A25-54 for 18 Straight Sweeps, More than Doubles Its Lead Over GMA Vs. Prior Sweep
TODAY Tops GMA in Key Demo for Week
TODAY Wins Monday in Total Viewers 

NEW YORK – December 3, 2019 – NBC News’ TODAY was the number-one morning show for the November 2019 sweep, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 18 consecutive sweeps. Since the July sweep, TODAY posted the most growth in the key demo, increasing its lead over GMA by a whopping 115%. 

Additionally, TODAY won the week in the key demo, marking 203 out of 205 weeks in first place. TODAY posted a seven-month high in the key demo, delivering its largest audience since May. TODAY won in total viewers Monday and narrowed the gap with GMA by 75% for the week. TODAY also posted its largest advantage in A18-49 over GMA since the Pyeongchang Olympics. TODAY was rated Monday and Tuesday of last week due to the Thanksgiving holiday.

TODAY HIGHLIGHTS:
NOVEMBER 2019 SWEEP
TODAY won its 18th consecutive sweep among A25-54 viewers
  • TODAY averaged 1.279 million A25-54 viewers, leading GMA by +99,000 (+8%) and CBS This Morning by +512,000 (+67%)
  • Compared to the prior sweep (July 2019), TODAY added the most A25-54 viewers (+262,00, an increase of +26%), more than doubled its lead over GMA (115% higher), and improved its advantage over CBS by 47%
TODAY won its 20th consecutive sweep among A18-49 viewers
  • TODAY averaged 920,000 A18-49 viewers, +124,000 (+16%) higher than GMA and +404,000 (+78%) more than CBS
  • Versus the prior sweep (July 2019), TODAY saw the biggest increase of A18-49 viewers (+198,000, or +27%), and widened its advantages over both GMA (65% higher) and CBS (51% higher)
  • Compared to November 2018, TODAY’s A18-49 lead over GMA grew by 28%.
TODAY averaged 3.936 million total viewers, leading CBS by +981,000 (+33%)
  • TODAY improved its total viewer lead over CBS by 29% compared to the July 2019 sweep.
WEEK OF NOVEMBER 25-DECEMBER 1, 2019
ProgramP25-54P25-54P18-49P18-49P2+
RtgImpsRtgImpsImps
TODAY1.051,2740.729353,890
CBS THIS MORNING0.627480.384902,808
GOOD MORNING AMERICA0.901,0900.577403,916
TODAY averaged 1.274 million A25-54 viewers, leading GMA by +184,000 (+17%) and CBS This Morning by +526,000 (+670%)
  • This was TODAY’s best lead over GMA since the week of 4/15/2019 (32 weeks) and CBS since the week of 5/13/2019 (28-week high)
  • Compared to the same week last season, TODAY’s A25-54 advantage over GMA grew by 42%.
  • Week-over-week, TODAY improved its leads over both GMA (82% higher) and CBS (4% higher).
TODAY averaged 935,000 A18-49 viewers, +195,000 (+26%) more than GMA and +445,000 (+91%) higher than CBS
  • TODAY posted its largest advantage over GMA since the Pyeongchang Olympics (week of 2/19/2018)
  • Versus the same week last season, TODAY’s A18-49 lead over GMA more than quadrupled while also growing its advantage over CBS by 23%.
  • TODAY’s lead over GMA was 25% higher than prior week.
TODAY averaged 3.890 million total viewers, topping CBS by +1.082 million (+39%)
  • This was TODAY’s largest total viewer lead over CBS in 46 weeks (since the week of 1/7/2019)
  • TODAY’s total viewer lead over CBS improved by 13% versus the same week last season.
  • Compared to prior week, TODAY cut the total viewer gap with GMA by 75% and increased its own lead over CBS by 2%.
SEASON-TO-DATE (9/23/2019-12/1/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY’s:
  • Lead vs. GMA is 33% higher than the same point last season (+105,000 vs. +79,000 last season)

No comments:

Post a Comment