“CBS THIS MORNING” NARROWED VIEWER GAP YEAR-TO-YEAR AND THE MARGIN IN KEY DEMOGRAPHICS WITH NBC AND ABC
CBS THIS MORNING cut the viewer gap year-to-year and the margin in key demographics with NBC and ABC, according to Nielsen live plus same day ratings for the week ending Friday, July 19.
CBS THIS MORNING with Gayle King, Anthony Mason and Tony Dokoupil closed the total viewer gap by 5% with “Today” and 22% with ABC’s “Good Morning America” when compared to the same week last year.
CBS THIS MORNING also cut the gap with both ABC and NBC with adults 25-54 and women 25-54 when compared to the same week a year ago and season-to-date. Week-to-week, with adults 25-54, CBS THIS MORNING cut the gap by 26% with “Today” and 31% with “Good Morning America.” CBS THIS MORNING cut the gap with women 25-54 by 31% with “Today” and 17% with “Good Morning America.” Season-to-date, CBS THIS MORNING cut its margins by 13% with “Today” and 7% with “Good Morning America.”
In addition, CBS THIS MORNING cut the gap with women 18-49 by 17% with “Today” and 34% with “Good Morning America” when compared to the same week a year ago.
Each weekday morning, Gayle King, Anthony Mason and Tony Dokoupil deliver two hours of original reporting, breaking news and top-level newsmaker interviews in an engaging and informative format that challenges the norm in network morning news programs. The broadcast has earned a prestigious Peabody Award, a Polk Award, four News & Documentary Emmys, three Daytime Emmys and the 2017 Edward R. Murrow Award for Best Newscast. The broadcast was also honored with an Alfred I. duPont-Columbia Award as part of CBS News’ division-wide coverage of the shootings at Sandy Hook Elementary School in Newtown, Conn.
Diana Miller is the executive producer of CBS THIS MORNING.
“CBS THIS MORNING” WITH GAYLE KING, ANTHONY MASON AND TONY DOKOUPIL IS THE ONLY NETWORK MORNING SHOW TO POST YEAR-TO-YEAR INCREASES IN ADULTS 25-54 AND WOMEN 25-54
CBS THIS MORNING was the only network morning show to post year-to-year increases in adults 25-54 and women 25-54 and has cut the gap with its competitors, according to Nielsen live plus same day ratings for the week ending July 12.
CBS THIS MORNING with Gayle King, Anthony Mason and Tony Dokoupil narrowed the total viewer gap by 17% with ABC’s “Good Morning America” and by 9% with NBC’s “Today.”
For the week, CTM was up +1% with adults 25-54 and +8% with women 25-54 when compared to the same week a year ago. For that same period, “Today” is down -16% in adults 25-54 and -18% in women 25-54, while “GMA” is down -11% in 25-54 and -7% in women 25-54.
CBS THIS MORNING also cut the gap with both ABC and NBC adults 25-54 and women 18-49 and 25-54 when compared to the same week a year ago. With adults 25-54, CTM cut the gap by 39% with “Today” and 31% with “GMA.” CTM cut the gap with women 18-49 by 26% with “Today” and 31% with “GMA.” And with women 25-54, CTM cut the gap by 42% with “Today” and 25% with “GMA.”
Note: CBS THIS MORNING aired with an amended title on Friday and is not included in the weekly deliveries.
Each weekday morning, Gayle King, Anthony Mason, and Tony Dokoupil deliver two hours of original reporting, breaking news and top-level newsmaker interviews in an engaging and informative format that challenges the norm in network morning news programs. The broadcast has earned a prestigious Peabody Award, a Polk Award, four News & Documentary Emmys, three Daytime Emmys and the 2017 Edward R. Murrow Award for Best Newscast. The broadcast was also honored with an Alfred I. duPont-Columbia Award as part of CBS News’ division-wide coverage of the shootings at Sandy Hook Elementary School in Newtown, Conn.
Diana Miller is the executive producer of CBS THIS MORNING.
THE SEASON FINALE OF “NCIS: THE CASES THEY CAN’T FORGET” IS WEDNESDAY’S #1 BROADCAST WITH VIEWERS AT 10:00 PM
The third season finale of NCIS: THE CASES THEY CAN’T FORGET was Wednesday’s #1 broadcast with viewers at 10:00 PM according to Nielsen live plus same day ratings for Wednesday, July 3.
NCIS: THE CASES THEY CAN’T FORGET: “Never Forget” delivered 2.66 million viewers and a 0.4/02 with adults 25-54 at 10:00 PM.
The time period viewer win followed the 9:00 PM broadcast of NCIS: THE CASES THEY CAN’T FORGET: “Death of a Dream,” which also was #1. “Death of a Dream” delivered 2.63 million viewers and a 0.5/02 with adults 25-54.
About NCIS: THE CASES THEY CAN’T FORGET
NCIS: THE CASES THEY CAN’T FORGET is hosted by Rocky Carroll. The series features a slate of the biggest cases handled by the real-life Naval Criminal Investigative Service. These are the kinds of challenging investigations that have inspired cases on CBS Entertainment’s successful primetime series NCIS, broadcast television’s #1 drama, as well as NCIS: LOS ANGELES and NCIS: NEW ORLEANS. Carroll plays NCIS Director Leon Vance on the CBS drama NCIS.
NCIS: THE CASES THEY CAN’T FORGET: “Death of a Dream” is a CBS News production from the team behind 48 HOURS. Rocky Carroll is the host. Anthony Batson is the executive producer. Asena Basak is the producer. Diego Senior is the field producer. Phil Tangel and Marlon Disla are the series’ producer-editors. Jonathan Leach is the senior development producer.
NCIS: THE CASES THEY CAN’T FORGET: “Never Forget” is a CBS News production from the team behind 48 HOURS. Rocky Carroll is the host. Anthony Batson is the executive producer. Jonathan Leach and Caroline Sommers are the producers. Phil Tangel and Marlon Disla are the series’ producer-editors. Marc Kuznetz and Mirella Brussani are the field producers. Jonathan Leach is the senior development producer.
THE SEASON FINALE OF “WHISTLEBLOWER” IS FRIDAY’S #1 BROADCAST WITH VIEWERS AT 8:00 PM
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The season finale of WHISTLEBLOWER was Friday’s #1 broadcast with viewers at 8:00 PM, according to Nielsen live plus same day ratings for Friday, June 28.
The broadcast delivered 3.33 million viewers and a 0.6/03 with adults 25-54. WHISTLEBLOWER was up +20% with adults 25-54 (0.5/02) when compared to the prior week.
Friday’s broadcast featured host Alex Ferrer’s investigation into the journey of whistleblower Bunnatine “Bunny” Greenhouse, who once held the top civilian post at the U.S. Army Corps of Engineers, responsible for approving outside contracting. Greenhouse spoke out about a $7 billion contract to help rebuild Iraq’s oil infrastructure in the wake of the U.S. invasion of that country. Greenhouse felt that the contract, which was awarded to KBR, a subsidiary of the oil services company Halliburton, was uncompetitive and overly generous in budget and duration. Greenhouse says that, because of her opposition to the contract, she was retaliated against and demoted, and ultimately, in an act of physical intimidation, someone rigged a tripwire in her office, causing her to suffer a serious accident. Refusing to let the “good ol’ boys” club get away with their violations, she filed a federal whistleblower lawsuit.
In a second story, Ferrer examined the case against a pharmaceutical company that illegally marketed addictive opioids for treatments not approved by the Federal Drug Administration, resulting in serious danger to patients – allegedly including a number of fatalities.
WHISTLEBLOWER is produced by CBS News. Alex Ferrer is the host. Susan Zirinsky is the senior executive producer. Anthony Batson, Alex Ferrer and Ted Eccles are the executive producers. Peter Bull is the senior producer. Alicia Tejada is the senior coordinating producer. Lincoln Farr, Ruth Reiss are the producers. Rashida Johnson and Eneida DelValle are the field producers. Marcus Balsam, James Taylor, Greg Socher, Maria Barrow, Pascal Akesson and Libby Fabricatore are the editors.
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