Tuesday, July 10, 2018

Science Channel Ratings

Science Channel Sets Record Highs in June and 2nd Quarter
Science Channel further spins the numbers for the month and quarter to date.
[via press release from Science Channel] RECORD JUNE CATAPULTS SCIENCE CHANNEL TO HIGHEST RATED 2ND QUARTER IN ITS HISTORY

(NEW YORK) - Science Channel's 2018 hot streak continued last month as the network enjoyed its highest rated June ever. The record-setting month also allowed for Science Channel to earn its highest rated second quarter in its history. June also marked the fifth time in the first six months of 2018 that the network has set monthly ratings records.

In both Primetime and Total Day, Science Channel hit highs in 2Q among Adults and Males 25-54 and Total Viewers P2+. 2Q was also the fifth consecutive quarter that the network has seen year over year growth in Primetime among adults 25-54. Wednesday nights were up 30% vs. 2017 behind premiere episodes of the robot fighting series BATTLEBOTS and longtime fan favorite OUTRAGEOUS ACTS OF SCIENCE while Sundays increased 28% with premieres of DEADLY INTELLIGENCE, NASA'S UNEXPLAINED FILES, UNEARTHED and COOPER'S TREASURE. Sophomore series MYSTERIES OF THE ABANDONED was up 38% over its first season ranking the engineering series as Science Channel's most watched series of 2018 to-date among Total Viewers P2+. Among Adults 25-54, MYSTERIES OF THE ABANDONED, BATTLEBOTS and the classic space series HOW THE UNIVERSE WORKS are tied for the network's highest rated series to date in 2018.

In June, Science Channel hit highs in Primetime among Adults/Men/Women 25-54 as well as Total Viewers P2+. The network also saw impressions increase in Primetime 17% over 2017 in total viewers, making it the most watched June in its history. In Primetime, network ratings were up double digits over 2017 with Adults 25-54 (18%), Men 25-54 (20%), and Total Viewers P2+ (28%). Behind the success of BATTLEBOTS, Wednesdays in June were up 34% over 2017, while Sundays were the most watched night of the week with an increase of 43% over 2017.
Source: Nielsen, L+3 Program Based Daypart Data. 

Science Channel Soars Again with Highest Rated May in Its History in Key Demos
Science Channel further spins the numbers for the month of May.

[via press release from Science Channel] SCIENCE CHANNEL SOARS AGAIN WITH HIGHEST RATED MAY IN ITS HISTORY IN KEY DEMOS

Marks Fourth Time in 2018 That Science Eclipses Monthly Ratings Records Among Adults 25-54
(New York) - Science Channel's 2018 hot streak continued last month as the network enjoyed its highest rated May ever in Primetime among Adults/Men 25-54 and Total Viewers P2+. This marks the fourth time in five months that Science Channel has broken monthly ratings records among Adults 25-54 in Primetime, with February being the exception.

In total day, the month was also the highest rated May ever for the network with Adults/Men 25-54 and Total Viewers P2+, and the 12th consecutive month of year over year ratings growth among Adults 25-54.

May's surge was driven in part by the popular Tuesday night engineering series MYSTERIES OF THE ABANDONED that is Science Channel's most watched series of 2018. Wednesday nights was the most watched night of the week thanks to premiere episodes of BATTLEBOTS, up 52% over 2017, and Sunday nights were up 20% vs. 2017, with freshman series DEADLY INTELLIGENCE leading the way.

Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.


Science Channel Continues Its Ascent in 2018 with Highest Rated April in Its History in Key Demos
Science Channel further spins the numbers for the month of April.

[via press release from Science Channel] SCIENCE CHANNEL CONTINUES ITS ASCENT IN 2018 WITH HIGHEST RATED APRIL IN ITS HISTORY IN KEY DEMOS

(New York) - Science Channel's strong performance in 2018 continued as it enjoyed the highest rated April in network history in Primetime with Adults and Men 25-54 and Total Viewers P2+. With the April high mark, Science Channel has put up record numbers in three of the first four months of 2018. The April ratings surge was driven by the strong performance of sophomore sensation MYSTERIES OF THE ABANDONED. The popular engineering series, which airs Tuesday nights, is up 42% over season one, and is the network's top-rated series in 2018 with Adults 25-54.
Overall, for the month of April vs. April 2017, Science Channel was up in Primetime 10%/+17% among Adults/Men 25-54 and +11% among Total Viewers P2+.

In Total Day, the month was also the highest rated April in Science Channel history among Adults/Men/Women 25-54 and Total Viewers P2+, making it 11 straight months of Adults 25-54 Total Day year over year ratings increase.
Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.

About Science Channel:
Science Channel, a multi-media business unit of Discovery, Inc. is the home of all things science around the clock, including series such as MYTHBUSTERS, OUTRAGEOUS ACTS OF SCIENCE, WHAT ON EARTH?, HOW THE UNIVERSE WORKS, UNEARTHED, and MYSTERIES OF THE ABANDONED. Science Channel's programming also included timely, expert-driven specials covering breaking science news and discoveries. Science Channel is the premiere TV, digital and social community for those with a passion for science, space, technology, archeology, and engineering, providing immersive, engaging, high-quality entertainment across all Science Channel assets including: Science Channel television network, available in more than 63 million homes in the U.S; complimentary Video On Demand offering; SCI Go app allowing viewers to catch up on full episodes of their favorite shows anytime; deep video, interactive storytelling and virtual reality at www.sciencechannel.com; and conversations on Science Channel's popular social platforms including Facebook, Twitter, Instagram and Snapchat via @ScienceChannel.

About Discovery:
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit www.corporate.discovery.com and follow @DiscoveryIncTV across social platforms.

Science Channel Springs Into Action with Highest Rated March in Its History
Science Channel further spins the numbers for the quarter to date.

[via press release from Science Channel] SCIENCE CHANNEL SPRINGS INTO ACTION WITH HIGHEST RATED MARCH IN ITS HISTORY

Network Also Hits First Quarter High Marks In Primetime and Total Day
(New York) - Science Channel enjoyed its highest rated March ever in Primetime with Adults and Women 25-54, and in Total Viewers P2+. The strong March performance boosted the network to its best first quarter in its history in Primetime in Total Viewers P2+ and Men 25-54. In total day, first quarter 2018 was Science Channel's highest rated ever in Adults/Men/Women 25-54 as well as Total Viewers P2+.

Overall, for the month of March vs. March 2017, Science Channel saw double digit growth in Primetime in Adults 25-54 (+21%), Men 25-54 (+24%), Women 25-54 (+15%), and Total Viewers 2+ (+26%). In Total Day, March 2018 was the highest rated March in network history among Adults and Women 25-54, which marks 10 straight months of Total Day year over ratings growth with Adults 25-54.

In the first quarter among Adults 25-54, Science Channel saw a ratings increase of +10% vs. 2017, the fourth straight quarter to see year over year ratings growth.
Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.

About Science Channel
Science Channel, a multi-media business unit of Discovery Communications, is the home of all things science around the clock, including series such as MYTHBUSTERS, OUTRAGEOUS ACTS OF SCIENCE, WHAT ON EARTH?, HOW THE UNIVERSE WORKS, UNEARTHED, and HOW IT'S MADE. Science Channel's programming also included timely, expert-driven specials covering breaking science news and discoveries. Science Channel is the premiere TV, digital and social community for those with a passion for science, space, technology, archeology, and engineering, providing immersive, engaging, high-quality entertainment across all Science Channel assets including: Science Channel television network, available in more than 72 million homes in the U.S; complimentary Video On Demand offering; SCI Go app allowing viewers to catch up on full episodes of their favorite shows anytime; deep video, interactive storytelling and virtual reality at www.sciencechannel.com; and conversations on Science Channel's popular social platforms including Facebook, Twitter, Instagram and Snapchat via @ScienceChannel.

Science Channel Starts 2018 Off with Highest Rated Month in Its History in Key Demos
Science Channel further spins the numbers for the month to date.

[via press release from Science Channel] SCIENCE CHANNEL STARTS 2018 OFF WITH HIGHEST RATED MONTH IN ITS HISTORY IN KEY DEMOS

(New York) - Science Channel started 2018 off with a bang as it enjoyed the highest rated month in its history. The network put up record numbers in January among Adults/Men/Women 25-54 and Total Viewers P2+ in both Primetime and Total Day. The ratings surge was driven by strong performances by the return of its popular space series HOW THE UNIVERSE WORKS, freshman engineering series MEGA MACHINES and BUILDING GIANTS, as well as TESLA'S DEATH RAY.

Overall, for the month of January vs. January 2017, Science Channel was up in Primetime 14%/+17%/+9% among Adults/Men/Women 25-54 and +25% among Total Viewers P2+. Thursdays were up 32% over 2017 on the strength of MEGA MACHINES and BUILDING GIANTS, while Sundays were up 41% vs. 2017 because of TESLA'S DEATH RAY.

In Total Day, January saw an increase over January 2017 of +12%/+12%/+13% among A/M/W25-54 and +16% among P2+.

Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.

About Science Channel
Science Channel, a multi-media business unit of Discovery Communications, is the home of all things science around the clock, including series such as MYTHBUSTERS, OUTRAGEOUS ACTS OF SCIENCE, WHAT ON EARTH?, HOW THE UNIVERSE WORKS, UNEARTHED, and HOW IT'S MADE. Science Channel's programming also included timely, expert-driven specials covering breaking science news and discoveries. Science Channel is the premiere TV, digital and social community for those with a passion for science, space, technology, archeology, and engineering, providing immersive, engaging, high-quality entertainment across all Science Channel assets including: Science Channel television network, available in more than 72 million homes in the U.S; complimentary Video On Demand offering; SCI Go app allowing viewers to catch up on full episodes of their favorite shows anytime; deep video, interactive storytelling and virtual reality at www.sciencechannel.com; and conversations on Science Channel's popular social platforms including Facebook, Twitter, Instagram and Snapchat via @ScienceChannel.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

Science Channel Enjoys Highest Rated Year in Its History in 2017
Science Channel further spins the numbers for the year to date.

[via press release from Science Channel] 2017 HIGHEST RATED YEAR FOR SCIENCE CHANNEL IN ITS HISTORY IN ALL KEY DEMOS

Third Straight Year Network Eclipsed Ratings Record In Adults 25-54
(New York) - Science Channel enjoyed its highest rated year ever in 2017 in Primetime among Adults/Men/Women 25-54 and in Total Viewers P2+. For the third consecutive year the network had its best performance with Adults 25-54 in Primetime.

Science Channel finished the year strong with its highest rated 4th Quarter ever and best December ever. In Primetime, 2017 marked the highest rated December in network history among Adults/Men/Women 25-54, and P2+, with a +12% increase vs. 2016 in Adults 25-54. In Total Day, 2017 was its highest rated December among Adults 25-54 and Men 25-54.

In Primetime, Science Channel earned its highest rated 4th Quarter ever among Adults/Men/Women 25-54, Adults/Men18-49 and P2+ with an increase of +18% with Adults 25-54. In Total Day, 4th Quarter was the highest rated in Science Channel history among Adults/Men/Women 25-54 and P2+.
Among the programming highlights for 2017 was the network's live coverage of the GREAT AMERICAN ECLIPSE from 12-2 p.m. ET on August 21, which averaged 1.0 million P2+ viewers, making it the most watched telecast ever for Science Channel; MYTHBUSTERS: THE SEARCH was the network's highest rated series of 2017 and its highest rated freshman series since 2011 (Idiot Abroad) among Adults 25-54.

Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.

Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[via press release from Science Channel] SCIENCE CHANNEL SCORES WITH ITS HIGHEST RATED NOVEMBER SINCE 2010 IN PRIMETIME

Network Also Tied For Highest Rated in Total Day
(New York) - Science Channel's solid 2017 performance continued in November with strong ratings in both Primetime and Total Day in key demos. In Primetime among Adults/Men/Women 25-54 and in Total Viewers P2+, the network enjoyed its highest rated November since 2010. In Total Day, Science Channel tied for its highest rated November among Adults 25-54, and eclipsed its highest rated November among Total Viewers P2+.

Compared to 2016, Science Channel Primetime ratings grew +12%/+14%/+17% among Adults/Men/Women 25-54 and were +20% among Total Viewers P2+. Among Adults 25-54 November, is the fourth consecutive month to see ratings growth over 2016.

Programs that drove November's ratings gains were season four premieres of WHAT ON EARTH?, which is averaging 475,000 total viewers, freshman series STRANGE EVIDENCE, with 470,000 total viewers, and season two of SECRETS OF THE UNDERGROUND, 440,000 total viewers.
Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.

Science Channel Rises to Start the Fall with Its Highest Rated October Ever in Primetime
Science Channel further spins the numbers for the month of October.

[via press release from Science Channel] SCIENCE CHANNEL RISES TO START THE FALL WITH ITS HIGHEST RATED OCTOBER EVER IN PRIMETIME

(New York) - Science Channel continued its strong 2017 performance in October with record ratings in key demos as well as total viewers. In Primetime among Adults/Men/Women 25-54 and in Total Viewers P2+ the network eclipsed its highest rated October ever.

Compared to 2016, these same Primetime ratings grew +29%/+21%/+30% among Adults/Men/Women 25-54 and were +14% among Total Viewers P2+.

Among the drivers of the October ratings gains were strong Tuesday nights, which grew 28% over 2016 behind space series SPACE'S DEEPEST SECRETS and THE PLANETS as well as the mystery programs WHAT ON EARTH? and STRANGE EVIDENCE. Saturday evenings were up 62% compared to 2016, due in part to the freshman series MYSTERIES OF THE MISSING, which averaged 472,000 total viewers.

Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.

Science Channel Delivers Its Highest Rated Third Quarter Ever Among Total Viewers
Science Channel further spins the numbers for the quarter to date.

[via press release from Science Channel] SCIENCE CHANNEL DELIVERS ITS HIGHEST RATED THIRD QUARTER EVER AMONG TOTAL VIEWERS

Network Also Matches Its Highest Rated September Among Total Viewers
(New York) - Science Channel continued its ratings successes of 2017 by setting a new Primetime record with its highest rated 3Q ever among Total Viewers P2+. In Primetime among Adults 25-54, the network tied for its highest rated 3Q ever, while being up +6% over 3Q16. The network also closed out 3Q17 with the highest rated September in its history in Primetime among Total Viewers P2+.

In total day, 3Q17 ranked as Science Channel's highest rated ever among Adults and Women 25-54, up +9% and +13% over 3Q16. The third quarter was highlighted by Science Channel's LIVE coverage of the Great American Eclipse from 12-2pm on August 21, which averaged one million P2+ viewers, making it the most watched telecast ever on the network.

In Primetime, September 2017, Science Channel was up in key demos over last year, +6%/+5%/+17% with Adults/Men/Women 25-54. This growth was driven by strong Saturday nights, up +69% with Adults 25-54 over 2016, led by freshman series MYSTERIES OF THE MISSING.
Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.

Science Channel's Live Coverage of the "Great American Eclipse" Shines Through to One Million Total Viewers
Science Channel spins the numbers for Monday, August 21.

[via press release from Science Channel] SCIENCE CHANNEL'S LIVE COVERAGE OF THE "GREAT AMERICAN ECLIPSE" SHINES THROUGH TO ONE MILLION TOTAL VIEWERS

(New York) - Not only was Monday's Great American Eclipse likely the most viewed of its kind in history, but Science Channel's live coverage from Madras, Oregon delivered record-setting viewership as well.

The network's coverage from 12-2pm ET brought in 1.0 million total viewers, making it the most watched telecast ever for Science Channel. The audience peaked at 1.3M from 1:18-1:24 PM ET, when Madras was experiencing totality.

Across ad-supported cable networks, Science Channel's live coverage from 12pm-2pm ET rated higher than others covering the eclipse including The Weather Channel, Fox News Channel, CNN, and MSNBC:
#1: Persons 25-54, Persons 18-49, Men 18-49, Women 18-49, Persons 18-34, Men 18-34
#2: Men 25-54, Women 25-54, Women 18-34

The eclipse also contributed to an unprecedented number of downloads for Science Channel's mobile app, SciGO, which experienced a 364% increase on Monday compared with its 30 day average.
On, August 21, 2017, for the first time in 99 years, a total solar eclipse spanned the continental United States, the path of totality stretching from Oregon to South Carolina. Science Channel was on the ground in Madras, Oregon to capture the excitement with live coverage starting at 12 pm ET.
Source: Nielsen 8/21/17 Live+SD time period data based on coverage ratings.
All-time Science Channel Telecasts ranked on P2+ (000).

Science Channel Scores Highest Rated June in Its History in Key Demos
Science Channel further spins the numbers for the month of June.

[via press release from Science Channel] SCIENCE CHANNEL SCORES HIGHEST RATED JUNE IN ITS HISTORY IN KEY DEMOS
(New York) - Science Channel started summer off hot with its highest rated June ever in key demos. Behind the success of returning series UNEARTHED, SPACE'S DEEPEST SECRETS and IMPOSSIBLE ENGINEERING, the network hit June highs with Persons 25-54 and Women 25-54.
In addition, in Total Day, June tied as Science Channel's highest rated June among Persons 25-54, Men 25-54 and Viewers P2+, and was the highest rated June among Women 25-54.
Source: Nielsen, L+3 Coverage Ratings

Science Channel's "MythBusters: The Search" Network's Highest Rated Freshman Series Since 2011
Science Channel further spins the numbers for the series to date.

[via press release from Science Channel]
    
SCIENCE CHANNEL'S "MYTHBUSTERS: THE SEARCH" NETWORK'S HIGHEST RATED FRESHMAN SERIES SINCE 2011

(New York) - Following the conclusion of its season last Saturday night, MYTHBUSTERS: THE SEARCH became Science Channel's highest rated new series among Persons 25-54 since 2011. Additionally, the finale, broadcast live on Saturday, February 25 at 9pm ET, broke into the Top 20 in key demos among Men and Adults in its timeslot across all of ad-supported cable in L+3.
For the season, the eight episode MYTHBUSTERS: THE SEARCH averaged 473K Total Viewers P2+. The final episode, which crowned Brian Louden and Jonathan Lung as new Mythbusters, averaged a season high 550K Total Viewers P2+. The finale also ranked among cable's Top 20 in its timeslot among Men 25-54 (#12), Persons 25-54 (#19), Men 18-49 (#10), and Persons 18-49 (#17).
The MYTHBUSTERS: THE SEARCH finale also brought in strong numbers on Science Channel's social platforms with more than a million impressions on Facebook and over 500,000 impressions on Twitter where it "trended" throughout the evening.

Source: Nielsen, L+3 Coverage Ratings. Timeslot based on Saturday 2/25/2017 9pm-10pm.


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