Ken Burns’s COUNTRY MUSIC Seen by 34.5 Million Viewers
Most-Watched Burns Film Since THE ROOSEVELTS in 2014
More Than 4 Million Streams Across PBS Digital Platforms
ARLINGTON, VA; November 11, 2019 – PBS today announced the final national ratings for Ken Burns’s
COUNTRY MUSIC, the eight-part documentary film directed by Burns and produced by Dayton Duncan, Julie Dunfey and Burns, that premiered on Sunday, September 15, 2019 on PBS stations nationwide. The first four episodes aired nightly from Sunday, September
15 through Wednesday, September 18, and the final four episodes aired nightly from Sunday, September 22 through Wednesday, September 25.
The series will be rebroadcast on PBS on Friday nights at 9:00 p.m. ET from January 3 through February 21, 2020.
According to Nielsen Live +7 data,
COUNTRY MUSIC reached 34.5 million unique viewers. During its eight-night premiere run, the film delivered an average audience of 6.8 million cross-platform viewers (an average household rating of 4.4). This makes
COUNTRY MUSIC the most-watched Burns film since the 2014 broadcast of THE ROOSEVELTS.
To date, there have been more than 4 million streams of the series across all PBS digital platforms, and the series has generated nearly 1.5 million social media
engagements across Facebook and Twitter.
“We couldn’t be happier with the audience we reached with
COUNTRY MUSIC,” said Ken Burns. “We were fortunate to travel across the country to towns large and small to discuss this film and this history, and in each, we were met with new stories about the power of music. The PBS stations in just about every market
helped us engage a public that rightly sees this music as their heritage.”
“COUNTRY MUSIC is about the power of music and stories,” said Perry Simon, Chief Programming Executive and General Manager at PBS. “It is also about the
power of public television to reach people in every corner of this country and to share with them their stories while further engaging them in conversation about this art form. We’re thrilled with the reach we had and the fact that Ken’s film will continue
to entertain and educate audiences for years to come.”
COUNTRY MUSIC is currently available on
Blu-ray and DVD from PBS Distribution at shopPBS.org. The DVD
and Blu-ray extras include a preview program, two special segments on the contemporary lives of two of the program’s participants, and deleted scenes. The series is also available for digital download.
Funding for
COUNTRY MUSIC was provided by Bank of America, the Annenberg Foundation, the Arthur Vining Davis Foundations, Belmont University, Tennessee Department of Tourist Development, the Metropolitan Government of Nashville and Davidson County, Rosalind P. Walter
and by members of ‘The Better Angels Society,’ including: The Blavatnik Family Foundation, the Schwartz/Reisman Foundation, the Pfeil Foundation, Diane and Hal Brierley, John and Catherine Debs, the Fullerton Family Charitable Fund, the Perry and Donna Golkin
Family Foundation, Jay Alix and Una Jackman, Mercedes T. Bass, Fred and Donna Seigel, Gilchrist and Amy Berg, James R. Berdell Foundation, David Bonderman, Deborah P. and Jonathan T. Dawson, Senator Bill and Tracy Frist, Susan and David Kreisman, Rocco and
Debby Landesman, Lillian Lovelace, John and Leslie McQuown, Mindy's Hope Foundation, the Segal Family Foundation, Michelle Smith. Major funding was provided by the Corporation for Public Broadcasting and PBS.
COUNTRY MUSIC is a production of Florentine Films and WETA, Washington, DC. Directed by Ken Burns, written by Dayton Duncan, and produced by Duncan, Julie Dunfey and Burns.
Sources: TV - Nielsen NPOWER, Live+7 total U.S. program HH AA% & Live+7 total U.S. 8-episode program P2+ reach on a 1-minute qualifier at 75% unification
for relevant Nielsen weeks 9/9/19-10/6/19; PBS cross-platform Average Minute Delivery - Nielsen Live+7 total U.S. program P2+ AA (000) & Google Analytics for streaming minutes; Owned Streaming – Google Analytics; Social Engagements - Facebook Insights and
Twitter Analytics, PBS and Country Music account posts containing #CountryMusicPBS hashtag through October 2019. Facebook engagements defined as post clicks, comments, reactions, and shares. Twitter engagements defined as retweets, replies, likes, clicks,
expands, follows, and media engagements.
About PBS
PBS,
with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them
to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted
award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children
build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org,
via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org,
one of the leading dot-org websites on the internet, or by following PBS
on Twitter, Facebook or
through our apps
for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or
by following
PBS Pressroom on Twitter.
About WETA
WETA Washington, DC, is one of the largest producing stations of new content for public television in the United States. WETA productions and co-productions
include PBS NewsHour, Washington Week, The Kennedy Center Mark Twain Prize, The Library of Congress Gershwin Prize for Popular Song, Latino Americans and The Italian Americans; documentaries by filmmaker Ken Burns, including The Civil War, Baseball, The National
Parks: America’s Best Idea, The Roosevelts: An Intimate History and The Vietnam War; and productions by Harvard scholar Henry Louis Gates, Jr., including Finding Your Roots with Henry Louis Gates, Jr. (Season Three), Black America Since MLK: And Still I Rise and Africa’s
Great Civilizations. WETA presentations include Martha Stewart’s Cooking School, Pati’s Mexican Table, Sara’s Weeknight Meals, Globe Trekker and Daniel Tiger’s Neighborhood. Sharon Percy Rockefeller is president and CEO. The WETA studios and administrative
offices are located in Arlington, Virginia. More information on WETA and its programs and services is available at www.weta.org.
On social media, visit http://www.facebook.com/
Ken Burns and Lynn Novick’s THE VIETNAM WAR Seen by 39 Million Viewers
All 10 Episodes Streamed 10 Million Times Between September and December, Most Ever for Burns/Novick Film
Nearly 2 Million Streams in Vietnam
ARLINGTON, VA; April 12,
2018 – PBS today announced the final national ratings for Ken Burns and Lynn Novick’s
THE VIETNAM WAR, the epic documentary film that premiered on Sunday,
September 17, 2017 on PBS stations nationwide. The first five episodes aired nightly from Sunday, September 17, through Thursday, September 21, and the final five episodes aired nightly from Sunday, September 24, through Thursday, September 28.
According to Nielsen Live +7 data,
THE VIETNAM WAR reached 39 million unique viewers across its premiere
and encore telecasts. During its 10-night premiere run, the film delivered an average audience of 6.7 million P2+ (an average household rating of 4.4). This makes
THE VIETNAM WAR the second-highest-rated Burns/Novick film of the past
two decades, following THE WAR (2007). In addition,
THE VIETNAM WAR’s first six episodes brought a close to the Nielsen
2016-2017 broadcast year and were the highest-rated PBS telecasts of the season.
The premiere episode of
THE VIETNAM WAR was PBS’ most-watched telecast since the series finale
of DOWNTON ABBEY ON MASTERPIECE
in March 2016. The episode earned a national household rating of 6.0, more than 300 percent greater than PBS’ average primetime rating.
Between September 17 and December 31, all ten episodes streamed 10 million times across PBS owned platforms and YouTube, making
THE VIETNAM WAR the most-streamed Ken Burns series ever, delivering
more than four times the streams of THE ROOSEVELTS. In a first,
in addition to a Spanish-language version of the series, PBS also offered a Vietnamese-subtitled version of the series for streaming, which was also made available in Vietnam, that has been viewed 1.9 million times to date.
The series has so far been seen in 88 countries. In Germany, the series was streamed more than 1.5 million times, and in France it was streamed more than 1 million
times. Further, THE VIETNAM WAR has been a best-selling title
on Amazon, iTunes and ShopPBS.org.
THE VIETNAM WAR is currently available on Blu-ray
and DVD from PBS Distribution at shopPBS.org. The DVD
and Blu-ray extras include a 45-minute preview program, two special segments on the contemporary lives of two of the program’s participants, and deleted
scenes. The series is also available for digital download.
Funding for THE VIETNAM WAR is
provided by Bank of America; Corporation for Public Broadcasting; PBS; David H. Koch; The Blavatnik Family Foundation; Park Foundation; The Arthur Vining Davis Foundations; The John S. and James L. Knight Foundation; The Andrew W. Mellon Foundation; National
Endowment for the Humanities; The Pew Charitable Trusts; Ford Foundation Just Films; Rockefeller Brothers Fund; and Members of The Better Angels Society: Jonathan & Jeannie Lavine, Diane & Hal Brierley, Amy & David Abrams, John & Catherine Debs, Fullerton
Family Charitable Fund, The Montrone Family, Lynda & Stewart Resnick, The Golkin Family Foundation, The Lynch Foundation, The Roger & Rosemary Enrico Foundation, Richard S. & Donna L. Strong Foundation, Bonnie & Tom McCloskey, Barbara K. & Cyrus B. Sweet III,
The Lavender Butterfly Fund.
THE VIETNAM WAR is a production of Florentine
Films and WETA, Washington, DC. Directed by Ken Burns and Lynn Novick. Written by Geoffrey C. Ward. Produced by Sarah Botstein, Lynn Novick and Ken Burns.
About PBS
PBS,
with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches nearly 100
million people through television and nearly 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’
broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research
confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational
content on TV – including a new 24/7 channel, online at pbskids.org,
via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org,
one of the leading dot-org websites on the internet, or by following PBS
on Twitter, Facebook or
through our apps for mobile and connected devices.
About WETA
WETA Washington, DC, is one of the largest producing stations of new content for public television in the United States. WETA productions and co-productions include PBS NewsHour,
Washington Week, The Kennedy Center Mark Twain Prize, The Library of Congress Gershwin Prize for Popular Song, Latino Americans and The Italian Americans;
documentaries by filmmaker Ken Burns, including The Civil War, Baseball, The National Parks: America’s Best Idea, The Roosevelts: An Intimate History and The Vietnam War; and productions by Harvard scholar Henry Louis Gates, Jr., including Finding
Your Roots with Henry Louis Gates, Jr. (Season Three), Black America Since MLK: And Still I Rise and Africa’s
Great Civilizations. WETA presentations include Martha Stewart’s Cooking School, Pati’s Mexican Table, Sara’s Weeknight Meals, Globe Trekker and Daniel
Tiger’s Neighborhood. Sharon Percy Rockefeller is president and CEO. The WETA studios and
administrative offices are located in Arlington, Virginia. More information on WETA and its programs and services is available at www.weta.org.
On social media, visit http://www.facebook.com/
Premiere Episode of Ken Burns and Lynn Novick's "The Vietnam War" Seen by More Than 11.9 Million Unique Viewers
PBS further spins the numbers for Sunday, September 17.
[via press release from PBS]
The Landmark Documentary Premiere Garners Over Two Million Streams Across PBS Digital Platforms - Highest-Streamed Series Premiere in PBS History
ARLINGTON, VA; October 12, 2017 - PBS today announced that the premiere episode of THE VIETNAM WAR, the 10-part, 18-hour documentary film series from Ken Burns and Lynn Novick that aired on Sunday, September 17, drew an average audience of 9.6 million viewers (P2+) across PBS stations nationwide (6.0 household rating). A total of 11.9 million unique viewers watched the premiere in all (Nielsen, National Live + 7). The first episode has been streamed over two million times to date, making it the most-streamed series premiere in PBS history.
The premiere episode of THE VIETNAM WAR is PBS' highest-rated telecast of the Nielsen 2016-17 broadcast season and the best performing since the series finale of DOWNTON ABBEY ON MASTERPIECE in March 2016. The 6.0 rating for THE VIETNAM WAR is more than 300 percent greater than PBS' average primetime rating (Source: Nielsen, National Live +7). The premiere episode also ranks among the highest-rated episodes of all time for a Ken Burns/Lynn Novick series, rising above groundbreaking titles including PROHIBITION (2011), THE WAR (2007) and JAZZ (2001).
THE VIETNAM WAR is currently re-airing on Tuesday nights at 9:00 p.m. ET (October 3-November 28) and is currently available for streaming on pbs.org and all station-branded platforms, including Passport, a PBS station benefit for donors. To date, all 10 episodes of the series have been streamed more than 7.2 million times, with 3.3 million of the streams delivered via PBS' over-the-top (OTT) apps. In addition to a Spanish-language version of the series, in a first, PBS also offered a Vietnamese subtitled version of the series for streaming. In another first, the series also streamed in Vietnam, attracting over 600,000 streams to date.
"Lynn and I decided 10 years ago that we needed to make THE VIETNAM WAR because it is the most consequential event in the past 50 years of American history, yet we've never really talked about it as a nation. To know that so many people watched the film and became engaged with it is a tremendous honor. We hope that all those who watched it will continue to learn about the war and its legacy and talk about it with their friends and family," said Burns.
"It was very important to Ken and me that our film reach as many people as possible in as many places as possible, which is why we translated the entire series into Spanish and Vietnamese. We're grateful to PBS for supporting this vision by making THE VIETNAM WAR available on so many platforms, and making it possible for the people of Vietnam to stream the series online. There is enormous interest there; this is their story as much as ours," said Novick.
"This moment has been 10 years in the making and we could not be prouder of what we have achieved as a public television family," said Beth Hoppe, Chief Programming Executive and General Manager, General Audience Programming, PBS. "As a result of this important film, millions of people all over the world are having important conversations about THE VIETNAM WAR. The success of this film is a reflection of the tremendous collaboration among Ken, Lynn, Florentine Films, WETA, PBS and our member stations, who worked tirelessly to ensure that this important film reached viewers on all media platforms."
On the night of premiere, The VIETNAM WAR was the # 4 most social program in prime time (excluding sports) making it the most social program for PBS this year to date. It was the #1 most social documentary and special interest program on any network so far this year (Source: Nielsen Social Content Ratings, 9/17-9/28).
To engage viewers around the topic of THE VIETNAM WAR, PBS stations from around the country are bringing diverse local voices to a national conversation. Engagement activities range from screenings and panel discussions to story collection and local productions. In addition, PBS stations have partnered with more than 330 local organizations and have collectively planned more than 250 community engagement events and activities.
THE VIETNAM WAR is currently available on Blu-ray and DVD from PBS Distribution at shopPBS.org. The DVD and Blu-ray extras include a 45-minute preview program, two special segments on the contemporary lives of two of the program's participants, and deleted scenes. The series will also be available for digital download.
Funding for THE VIETNAM WAR is provided by Bank of America; Corporation for Public Broadcasting; PBS; David H. Koch; The Blavatnik Family Foundation; Park Foundation; The Arthur Vining Davis Foundations; The John S. and James L. Knight Foundation; The Andrew W. Mellon Foundation; National Endowment for the Humanities; The Pew Charitable Trusts; Ford Foundation Just Films; Rockefeller Brothers Fund; and Members of The Better Angels Society:
Jonathan & Jeannie Lavine, Diane & Hal Brierley, Amy & David Abrams, John & Catherine Debs, Fullerton Family Charitable Fund, The Montrone Family, Lynda & Stewart Resnick, The Golkin Family Foundation, The Lynch Foundation, The Roger & Rosemary Enrico Foundation, Richard S. & Donna L. Strong Foundation, Bonnie & Tom McCloskey, Barbara K. & Cyrus B. Sweet III, The Lavender Butterfly Fund.
THE VIETNAM WAR is a production of Florentine Films and WETA, Washington, DC. Directed by Ken Burns and Lynn Novick. Written by Geoffrey C. Ward. Produced by Sarah Botstein, Lynn Novick and Ken Burns.
About PBS
PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches nearly 100 million people through television and nearly 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS' premier children's media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV - including a new 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices.
About WETA
WETA Washington, DC, is one of the largest producing stations of new content for public television in the United States. WETA productions and co-productions include PBS NewsHour, Washington Week, The Kennedy Center Mark Twain Prize, The Library of Congress Gershwin Prize for Popular Song, Latino Americans and The Italian Americans; documentaries by filmmaker Ken Burns, including The Civil War, Baseball, The National Parks: America's Best Idea, The Roosevelts: An Intimate History and The Vietnam War; and productions by Harvard scholar Henry Louis Gates, Jr., including Finding Your Roots with Henry Louis Gates, Jr. (Season Three), Black America Since MLK: And Still I Rise and Africa's Great Civilizations. WETA presentations include Martha Stewart's Cooking School, Pati's Mexican Table, Sara's Weeknight Meals, Globe Trekker and Daniel Tiger's Neighborhood. Sharon Percy Rockefeller is president and CEO. The WETA studios and administrative offices are located in Arlington, Virginia. More information on WETA and its programs and services is available at www.weta.org. On social media, visit www.facebok.com/wetatvfm on Facebook or follow @WETAtvfm on Twitter.
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