Tuesday, February 11, 2020

Freeform Ratings

Freeform’s ‘grown-ish’ Continues to Excel As the No. 1 Live-Action Cable Comedy Series Among Key Audiences

National Live +7 Day Program Ratings for Jan. 16, 2020
FREEFORM’S’GROWN-ISH’ CONTINUES TO EXCEL AS THE NO. 1 LIVE-ACTION CABLE COMEDY SERIES AMONG KEY AUDIENCES
SEASON 3 PREMIERE DELIVERS ONE-YEAR HIGHS
SNEAK PEEK OF UPCOMING EPISODE ‘GUT FEELING’ AVAILABLE HERE
Off the heels of its season three premiere, Freeform’s hit comedy series “grown-ish” continues to shine as must-see television among key audiences. In the 2019/20 TV season to date, “grown-ish” ranks as the No. 1 live-action cable comedy series among women 18-34 and women 18-49. “grown-ish” is also the No. 1 live-action cable comedy series of the season to date among African American adults 18-34 and adults 18-49.
Additionally, the premiere episode of the season was the series’ top telecast in a year among women 18-49 (best since 1/23/19).
The third season of “grown-ish” is also up +21% with women 18-34 and +13% with women 18-49 over season 2B based on total viewership (including linear and digital).
Currently airing on THURSDAYS at 8 p.m. EST/PST on Freeform, the junior year season of “grown-ish” follows the gang as they return as confident, eager and seasoned upper-classmen. With new living dynamics, shocking life changes, daunting repercussions and reality kicking in, they quickly realize that they have been mistaken about the disillusionment of adulthood. This season will continue to dive into challenges facing real-life students including student loans, work/life balance, mental health, self-care and, of course, messy breakups.
In the next episode, airing THURSDAY, FEB. 13 (8:00-8:30 p.m. EST/PST), Zoey and the girls throw a surprise baby shower for Nomi, but they’re surprised when she reveals some shocking news about the circumstances of her pregnancy. Meanwhile, Sky learns something about her new dude, Rodney, which puts a new perspective on their burgeoning relationship. Sneak peek available here.
Freeform’s “grown-ish” is produced by ABC Signature Studios, a part of Disney Television Studios, and executive produced by Kenya Barris, Julie Bean, Jenifer Rice-Genzuk Henry, Craig Doyle, Anthony Anderson, Laurence Fishburne, Helen Sugland and E. Brian Dobbins.
About Freeform
Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television’s young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as “grown-ish,” “The Bold Type,” “Good Trouble,” “Siren,” “Party of Five,” “Motherland: Fort Salem” and “Everything’s Gonna Be Okay.” The network also programs tentpole events such as “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.”
  1. Source: The Nielsen Company, Live+7 Day U.S. Program Ratings for linear TV; “grown-ish” S3 premiere on 1/16/20; cable series ranks based on 9/30/19-1/26/20.  Total viewership (linear and digital) based on internal multiplatform ratings (1/16-1/23/20).
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  3. *COPYRIGHT ©2020 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 720dpi, no larger than 2×3 in size.
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Follow @grownish (#grownish) on Instagram, Twitter, Facebook and Tumblr.
Cable’s No. 1 Comedy of the Year With Women 18-34, Freeform’s ‘grown-ish’ Returns With Its Best Performance Since January

National Live +3 Day Program Ratings June 5, 2019

FREEFORM’S ‘GROWN-ISH’ IS THE YEAR’S NO. 1 CABLE COMEDY AMONG KEY WOMEN

THE SEASON 2B PREMIERE OF ‘GROWN-ISH’ MARKS
THE SERIES’ BEST PERFORMANCE SINCE JANUARY

The season 2B premiere of Freeform’s “grown-ish” (June 5, 2019, 8:00-8:31 p.m. EDT) improved over its season 2A finale (3/6/19) with Total Viewers (+12% – 893,000 vs. 799,000), Adults 18-34 (+16% – 245,000 vs. 211,000) and Women 18-34 (+7% – 162,000 vs. 152,000) to deliver its best performance since January—since 1/16/19, 1/16/19 and 1/23/19, respectively.

The 2B premiere of “grown-ish” outperformed the series’ final 7 telecasts of season 2A in Total Viewers and Adults 18-34 and the last 6 telecasts among Women 18-34.

Freeform’s “grown-ish” ranks as the No. 1 comedy on cable of 2019 to-date among Women 18-34 (165,000) and Women 18-49 (331,000).
“grown-ish” was Wednesday’s most-engaging primetime cable program, with 166,000 social engagements.

  1. Source: TV via The Nielsen Company, Live + 3 Day U.S. Program Delivery for 6/5/19 and 2019=1/1-6/5/19, or as dated. Social via ListenFirst, 6/5/19. Based on Social Engagement Score and Conversation Score.
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  3. *COPYRIGHT ©2019 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.

Freeform’s ‘Marvel’s Cloak & Dagger’ Grows for the 2nd Straight Week to New Season Highs in Women 18-34 and Adults 18-49

National Live +3 Day Program Ratings for April 25, 2019

FREEFORM’S’MARVEL’S CLOAK & DAGGER‘ GROWS FOR THE 2nd STRAIGHT WEEK IN WOMEN 18-34 AND ADULTS 18-49 TO NEW SEASON HIGHS ON ITS 5TH TELECAST

‘MARVEL’S CLOAK & DAGGER‘ SPIKES BY DOUBLE DIGITS
TO A SEASON BEST IN WOMEN 18-49

‘MARVEL’S CLOAK & DAGGER’ DOUBLES ITS VIEWERSHIP
AFTER THREE DAYS OF TV PLAYBACK

On its 5th episode of the season (on 4/25/19), Freeform’s “Marvel’s Cloak & Dagger” grew for the 2nd straight week among Women 18-34 (+19%—86,000 vs. 72,000) and Adults 18-49 (+4% – 338,000 vs. 324,000) and shot up by double-digits among Women 18-49 (+18%—182,000 vs. 154,000) to hit new season highs in all three Nielsen measures.

Doubling its Live + Same Day audience after three days of delayed viewing, “Marvel’s Cloak & Dagger” posted a new playback season high among Total Viewers (+100%).

About Freeform
Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 4/25/19 or as dated.

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  2. *COPYRIGHT ©2019 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.
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Facebook: @CloakAandDaggerTV
Twitter: @CloakAndDagger
Instagram: @cloakanddaggertv
Snapchat: CloakDaggerTV
Hashtag: #CloakAndDagger
Freeform's "Pretty Little Liars: The Perfectionists" Is Cable's Strongest Drama Debut Since September 2018 with Women 18-34
Freeform further spins the numbers for Wednesday, March 20.

[via press release from Freeform] National Live +3 Day Program Ratings for March 20, 2019
FREEFORM'S 'PRETTY LITTLE LIARS: THE PERFECTIONISTS' IS CABLE'S TOP DRAMA DEBUT SINCE SEPTEMBER 2018
'THE PERFECTIONISTS' MARKS FREEFORM'S BIGGEST LAUNCH IN 1 YEAR
'THE PERFECTIONISTS' DEBUT IS FREEFORM'S TOP DRAMA TELECAST SINCE JUNE 2018
'THE PERFECTIONISTS' RANKS AS WEDNESDAY'S NO. 1 MOST-SOCIAL CABLE SERIES

Freeform's "Pretty Little Liars: The Perfectionists" (March 20, 2019, 8:00 p.m. EDT) opened as the strongest drama debut on cable among Women 18-34 (212,000/0.61 rating), Persons 12-34 (353,000/0.38 rating) and Females 12-34 (287,000/0.61 rating) since September 2018 (since FX's "Mayans M.C."). "PLL: The Perfectionists" also marked the top cable drama debut of the year-to-date among Adults 18-34 (266,000/0.38 rating).

"PLL: The Perfectionists" ranked as Freeform's biggest drama launch in 1 year among Adults 18-34, Women 18-34 and Females 12-34 - since "Siren" on 3/29/18.
The debut of "The Perfectionists" stood as Freeform's strongest drama telecast on any night since June 2018 among Adults 18-34, Women 18-34 and Females 12-34 - since the series finale of "The Fosters."
Freeform's "PLL: The Perfectionists" was Wednesday's No. 1 most-social cable series with 1.2 million engagements.

About Freeform
Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 3/20/19, or as dated. ListenFirst, 3/20/19, ListenFirst Social Engagement Score measures all public engagement across all Social Data Channels for the following types of activity: Fan Growth, Content Responses, and Conversation Volume.


Freeform’s ‘Good Trouble’ Grows for the 3rd Consecutive Week to New Series Highs Across Key Demos

Feb. 11, 2019

National Live +3 Day Program Ratings for Feb. 5, 2019

FREEFORM’S‘GOOD TROUBLE’ GROWS FOR THE 3rd CONSECUTIVE WEEK
TO NEW SERIES HIGHS ACROSS KEY DEMOS

‘GOOD TROUBLE’ SCORES FREEFORM’S TOP DRAMA TELECAST
SINCE JUNE 2018 AMONG WOMEN 18-34 AND FEMALES 12-34

FOR THE 2nd STRAIGHT WEEK, ‘GOOD TROUBLE’ IS TUESDAY’S
NO. 1 SCRIPTED CABLE SERIES WITH FEMALES 12-34

‘GOOD TROUBLE’ POSTS TRIPLE-DIGIT PLAYBACK GAINS FOR THE 2nd WEEK IN A ROW

Freeform’s “Good Trouble” grew for the 3rd straight week to new series highson its 5th episode of the season (on 2/5/19) in Women 18-34 (+2%- 82,000 vs. 179,000), Women 18-49 (+5%-300,000 vs. 287,000), Persons 12-34 (+6%-286,000 vs. 269,000) and Females 12-34 (+5%-229,000 vs. 219,000). In addition, “Good Trouble” improved for the 3rd consecutive week in Adults 18-49 (+3%-376,000 vs. 365,000) to its best performance since its series debut—since 1/8/19.

The 5th episode of “Good Trouble” marked Freeform’s strongest drama telecast in 8 months among Women 18-34 and Females 12-34—since “The Fosters” series finale on 6/6/18 and the series debut of “Marvel’s Cloak & Dagger” on 6/7/18, respectively.

On Tuesday, Freeform’s “Good Trouble” ranked as cable’s No. 1 scripted series for the 2nd week in a row among Females 12-34.

The 5th episode of “Good Trouble” posted triple-digit Live + 3 playback gains for the 2nd week in a row among Adults 18-34 (+107%), Women 18-34 (+122%), Women 18-49 (+101%), Persons 12-34 (+107%) and Females 12-34 (+116%).

Within the first 7 days of its airdate, “Good Trouble” is averaging nearly 1 million Adult 18-49 viewers (960,000) across all platforms through its first 4 episodes. In fact, on its most-recent telecast (1/29/19), “Good Trouble” garnered more than 1 million Adult 18-49 viewers in MP + 7 (1.016 million), marking the series’ highest total yet.

About Freeform
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: TV via The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 2/5/19, or as dated. MP+7 via Freewheel and comScore through 1/29/19.

  1. *COPYRIGHT ©2019 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.

Facebook: @GoodTrouble
Twitter: @GoodTrouble
Instagram: @GoodTrouble
Tumblr: @GoodTroubleTV
Snapchat: @GoodTroubleTV
Hashtag: #GoodTrouble 
Freeform’s ‘Good Trouble’ Hits New Series Highs in Key Women on Its 4th Telecast
Feb. 4, 2019
National Live +3 Day Program Ratings for Jan. 29, 2019
FREEFORM’S‘GOOD TROUBLE’ SPIKES TO NEW SERIES HIGHS
AMONG KEY WOMEN ON ITS 4TH TELECAST
‘GOOD TROUBLE’ DELIVERS FREEFORM’S TOP DRAMA TELECAST
IN 8 MONTHS AMONG WOMEN 18-34 AND FEMALES 12-34
‘GOOD TROUBLE’ IS TUESDAY’S NO. 1 SCRIPTED CABLE SERIES WITH FEMALES 12-34
‘GOOD TROUBLE’ DELIVERS ITS STRONGEST PLAYBACK LIFTS YET
On its 4th episode of the season (on 1/29/19), Freeform’s “Good Trouble” spiked over the previous week by 12% in Women 18-34 (179,000 vs. 160,000), by 4% in Women 18-49 (287,000 vs. 275,000), and by 20% in Females 12-34 (219,000 vs. 182,000) to new series highs. In addition, “Good Trouble” also grew to its best performance since its series debut in Total Viewers (+2% – 632,000 vs. 622,000), Adults 18-34 (+22% – 226,000 vs. 185,000), Adults 18-49 (+5% – 365,000 vs. 349,000), and Persons 12-34 (+15% – 269,000 vs. 233,000)—since 1/8/19.
The 4th episode of “Good Trouble” marked Freeform’s top drama telecast since June 2018 among Women 18-34 and Females 12-34—since “The Fosters” series finale on 6/6/18 and the series debut of “Marvel’s Cloak & Dagger” on 6/7/18, respectively.
On Tuesday, Freeform’s “Good Trouble” ranked as cable’s No. 1 scripted series among Females 12-34.
The 4th episode of “Good Trouble” posted triple-digit Live + 3 playback gains and its largest increases yet Adults 18-34 (+146%), Women 18-34 (+156%), Adults 18-49 (+134%) and Women 18-49 (+141%).
Freeform’s “Good Trouble” was Tuesday’s most-engaging freshman cable program in primetime (88,700), topping MTV’s “Lindsay Lohan’s Beach Club” (16,800) and VH1’s “Cartel Crew” (10,600).
Through its first 3 episodes, “Good Trouble” is averaging nearly 1 million Adult 18-49 viewers (939,000) across all platforms within the first 7 days after its airdate.
About Freeform
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: TV via The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 1/29/19, or as dated. MP+7 via Freewheel and comScore through 1/22/19. Social via ListenFirst, 1/29/19, Social Engagement Score & Conversation Score.
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  2. *COPYRIGHT ©2019 Disney Enterprises, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of Freeform. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 720dpi, no larger than 2×3 in size.
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Facebook: @GoodTrouble
Twitter: @GoodTrouble
Instagram: @GoodTrouble
Tumblr: @GoodTroubleTV
Snapchat: @GoodTroubleTV
Hashtag: #GoodTrouble

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